Verizon to pay NFL $500 million a year to stream games

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Despite a recent downturn in television ratings, the NFL has inked another big-money broadcast deal — this one to stream games on mobile devices.

Verizon and the NFL have announced a multi-year deal that will see NFL games streamed on Verizon mobile and digital platforms. Sports Business Daily reports that Verizon will pay the NFL $500 million a year.

The partnership begins in January of 2018, so the upcoming postseason games and Super Bowl LII will all be available to stream through Verizon.

“The NFL is a great partner for us and we are excited to take its premier content across a massive mobile scale so viewers can enjoy live football and other original NFL content where and how they want it,” Verizon CEO Lowell McAdam said in a statement. “We believe that partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience.”

Although the NFL still makes the bulk of its money from television — NBC, CBS, FOX, ESPN and DirecTV — this deal is the strongest sign yet that there’s big money for the NFL to make in online streaming. It may not be long before the NFL’s biggest rights deals are with online providers, rather than with traditional television networks.

53 responses to “Verizon to pay NFL $500 million a year to stream games

  1. Verizon wireless customers already get the mobile app for free and you can watch any game that would be broadcast locally. The problem is that the service is absolutely terrible. It freezes up about a million times per game and sometimes it even goes backwards and shows series of plays that have already previously been shown. It’s maddening but I occasionally use it for Monday Night Football since I refuse to sign up for cable.

  2. this is why certain low-budget teams do not really care if their fans actually show up at the games. They get richer either way.

  3. Moving forward any owner that asks for a publicly financed stadium should be told NO !!
    It should have always been this way, but this is even more proof that cities need to tell the billionaire owners to build their own facilities.

  4. Net Neutrality is going away after the vote later this week and the the ISP’s like AT&T, Comcast, and Verizon will charge big bucks for content streaming of sites they do not support. Looks like the NFL will be included in this. Youtube will be a pay to view site in the near future. Sad…no one owns the internet but big bucks and lobbyist talks!

  5. Let us buy a single game stream so out of market fans and cord cutters can watch their team without having to pay Dtv $400 a year.

    If Verizon is going to be bound to the same broadcast rules this is a waste.

  6. maddmatter5 says:
    December 11, 2017 at 8:45 am
    I thought people said the boycotts were working? Lol

    9 5 Rate This

    —————–

    I don’t think dumb management tied to desperation is reflective of the reality.

    Ratings have not dipped just because of how someone is watching a game. More delusion and I would imagine mass layoffs are around the corner for Verizon.

  7. This is the height of idiocy. Instead of making it easier to watch games this artificially makes it harder.

    I can’t watch streaming games on my 6″ LG V30 because it’s a “phone” and my service isn’t through Verizon, but I CAN watch on my 7″ Amazon Fire “tablet”. I can’t even cast it to my projector, and I don’t think Verizon Wireless is in the projector business.

  8. I wonder if these companies realize that unless they make the paywall to these games really affordable, that theybare just overpayung the NFL for little to no reason because pirates will always find a way to stream these games to the masses free.

  9. A monkey could have struck this deal with Verizon. To think Goodell negotiated this is hysterical. Plug person A in for Goodell and the NFL doesn’t miss a beat. Watching games yesterday, the officiating again was an inconsistent mess. I had eyeballs on many games, and the calls vary from game to game. So now O lineman can hook a defender around the neck and that’s not a hold???? Well that’s a new technique to teach the kids.

  10. Hopefully they were able to tweak the language in the contracts. As it stands now, Verizon is the ONLY entity allowed to stream to phones. At all. Even if you have Sling or Hulu LIve TV or PS Vue, live NFL gets blacked out on phones. It works fine on laptops, tablets, set top boxes, but because Verizon was the EXCLUSIVE mobile streamer, they couldn’t. However, Verizon was also prevented from being able to cast those streams to TVs as a result. Word was that Verizon wanted to be able to cast, and other companies wanted to be able to stream to phones, so they were gonna do a swap for that. Hopefully that comes true!

  11. Can you hear me now, outraged faux Patriots?

    You were right. The game is clinging to life by a thread. Should be dead any day now.
    I mean who could possibly survive on a meager 500 million dollars a year?

  12. Unless this deal allows users to stream ANY game they want, all it’s going to do is drive up Verizon bills for individuals who could care less about the NFL.

    Good deal for the NFL. Bad deal for Verizon and it’s customers.
    Look for Verizon to lose cash on this deal.

  13. I can understand watching a game on the tiny screen of a phone if there is no other option. But if there is any other option why in the world would you choose to watch such a tiny screen? Even grandad’s decades old 13″ B/W portable in the barn would be a better option.

  14. >>> And here I thought that boycotters were bankrupting the NFL.

    Don’t kid yourself – the hurt is definitely being put on the league right now, and it’s snowballing. There were more empty seats, and by a wide margin, at our local game yesterday than in the 12-year history of the stadium. It’s happening league-wide. Many or most of those empty seats you see are season ticket holders who have quit showing up. How many of those do you think will be renewing, if they’ve already checked out and aren’t using seats they’ve paid for?

    Personally, I’m done. We’re not going back after this year, though I may continue to follow for a while on TV until I can fully transition to the college game. And Verizon? $500m, really? You Verizon suckers have one answer as to why your bill is higher than any other carrier.

    I can’t wait for the next CBA, there is going to be less money to divvy up and the players are gonna be furious. They’ll blame management and Goodell,and won’t want their take reduced. It will be a bloody battle. Those of us who are giving the middle finger to the league will stand by and laugh. We were suckers and got our wallets drained long enough. No more.

  15. Bad decision.

    1. A huge swath of fans have left the game due the the racist players protesting our great country and they are not coming back

    2. The only games you will be able to watch are out of market and who really cares about those?

  16. The NFL only cares about profits and not the product they put on the field. Here in Canada, the only way to get the ganes is through a streaming service called Da Zone. It is pure garbage. Instead of watching games comfortably through my TV while paying around 40$ per month , i now gotta pat 20$ and cant watch a full game without buffering and lagging and all this in non HD. Good job Goodell for losing fans in your second largest market.

  17. Now just remove the casting restriction and we’re in business. Oh, and CBS? If you’re listening, you need to remove the paid portion of streaming shows from your website? Fox and NBC don’t have that. You love to say that every show on your network is “The #1 “. I don’t believe that for one second since you put up a Paywall.

  18. Advertising Revenue.

    Some people need to learn what that is. That’s how this sort of thing gets paid for.

  19. The NFL will say this makes it easier to watch games , buy my guess is that it will be cost prohibitive or only available to Verizon customers. AKA MORE difficult for people to see games.

    I have long said that making it more and more costly to see a game kills peoples passion as fans.

    For example- last week I had some late fall yard work to wrap up on Sunday and couldn’t sit in front of the TV. I tried to get a radio stream on my phone of the game from the local station that carries the Lions. When I went to the stations streaming site there was a message that said due to NFL regulations they were not allowed to stream the games broadcast.

    So let me get this straight- I can turn the radio on over my home stereo and listen to the game on FM, or if I somehow had a AM/FM Walkman from 1995 I could listen to the game,however I cant use an FM streaming AP, or go to the local FM stations OWN STREAM and hear the game?

    stupid.

  20. Streaming sucks, regardless if it’s the NFL app or Amazon. I only use it because it’s “free”, although I’m sure Verizon is adding the cost to my bill somewhere, but I would’ve thought multi-billion dollar companies could come up with something that actually works throughout the game. I have to restart the app so many times just to get it loaded. There’s quite a bit of delay (at least by a few minutes), even though it shows “live” on the screen. Worst part is the game stats is up-to-date so when you watch the game you know who scored/won before getting to see it “live”.

  21. This may or may not pay off for Verizon, but to those commenting about watching on a phone vs on your tv, you can easily connect most smartphones to most newer tvs one way or another so that’s not really a factor here.

  22. $500m is not as big of a deal as many think. CBS and NBC pay a combined $450m over 2 years ($225m each per year) just for the rights to the crappy Thursday night games that players and fans hate alike. They pay that sum and rarely get a good game. Verizon paid $500m and will get regular season and playoff games. They’ll probably strike a deal next with Sprint for a package of games, followed by deals with T-Mobile and AT&T…while still getting network money. This is why Goodell was resigned. He’s great at closing these deals and making companies fight each other for NFL viewing rights. The demise of the NFL predicted by the liberal media was greatly exaggerated and complete nonsense.

  23. topcide says:
    December 11, 2017 at 10:51 am

    The NFL will say this makes it easier to watch games , buy my guess is that it will be cost prohibitive or only available to Verizon customers. AKA MORE difficult for people to see games.
    ——————–

    From the source article you didn’t read:

    “Unlike the old deal, the new deal does not give Verizon mobile exclusivity — fans will have access to the streams regardless of mobile network. This year’s playoffs, for example, will be available via the Verizon-owned Yahoo, Yahoo Sports and go90. The games and NFL programming also will be available via the NFL mobile app.”

  24. They actually think this situation is salvageable, so I am kind of laughing at the leadership currently at Verizon.

    Why on earth would tumbling ratings due to a crap product, drive a company to partner with corrupt Goodell right now? Verizon has to be struggling as a company to be this desperate.

    They’ve been super arrogant this whole time with their excessively high cell prices, so this is not a shock they are as delusional as the NFL.

  25. topcide says:
    December 11, 2017 at 10:51 am
    The NFL will say this makes it easier to watch games , buy my guess is that it will be cost prohibitive or only available to Verizon customers. AKA MORE difficult for people to see games.

    I have long said that making it more and more costly to see a game kills peoples passion as fans.

    For example- last week I had some late fall yard work to wrap up on Sunday and couldn’t sit in front of the TV. I tried to get a radio stream on my phone of the game from the local station that carries the Lions. When I went to the stations streaming site there was a message that said due to NFL regulations they were not allowed to stream the games broadcast.

    So let me get this straight- I can turn the radio on over my home stereo and listen to the game on FM, or if I somehow had a AM/FM Walkman from 1995 I could listen to the game,however I cant use an FM streaming AP, or go to the local FM stations OWN STREAM and hear the game?

    stupid.

    3 0 Rate This

    ——————-

    You got it! Welcome to Goodell’s NFL!

  26. rfahey22 says: December 11, 2017 at 8:47 am

    And here I thought that boycotters were bankrupting the NFL.
    ============================================

    The boycotters are massively overblown and just talkers. The conservative “outrage” was a complete farce once you challenged to explain WHY players were protesting. Most had no clue about the police brutality, which surprises very few about their ignorance. Conservatives loved to talk about the boycott yet would still fill the talkboards about the NFL.

  27. I don’t like to check my email on my phone, let alone try to watch video or live streaming on it. If I have a 55″ tv why would I ever choose to watch a game on my phone? watching videos on a phone is painful enough, can’t imagine trying to watch a game live on it. Bad decision all around and with the protests, Verizon will inevitably take a huge hit on this move as well.

    Perhaps if Goodell and the league would listen to FANS, they could easily see how to fix their problems and expand the league in ways the FANS would appreciate! But they don’t listen to FANS, so they will continue to decline!

  28. Sounds like they might break even over last year. The ratings are down, the attendance is down, merchandise sales are down. They NFL and partners were trending towards a loss of $500M over last year.

  29. So many short sighted posters..yes its a big money deal, but when less and less people are watching it next year and the years to come these big deals will become a thing of the past.

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