Vikings gobble up trademarks for the slogans of a special season

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The Vikings have been working hard this month, both on the field and off it.

As explained by Darren Rovell of ESPN.com, the Vikings have applied for various federal trademarks with the U.S. Patent and Trademark Office in the aftermath of Sunday’s demon-exorcising last-second win over the Saints.

They’ve filed three separate applications for trademarks based on “Minneapolis Miracle” (coined in the moment by Paul Allen of the Vikings Radio Network) and one for “Minnesota Miracle.” Earlier this month, the Vikings filed for trademark protection of the phrase “Bring It Home,” the mantra that the team unveiled for a postseason that could end with the Vikings becoming the first team to qualify for a Super Bowl played in its home stadium.

Of course, the Vikings won’t reap the full benefit of those phrases unless they find a way to beat the Eagles in Philadelphia on Sunday. Maybe that game will spark another slogan or two on which the Vikings can try to squat next week, as long as it’s not something like “sometimes you’re the steak, sometimes you’re the cheese” or “six-time NFC finalists since 1977” or “close but still no cigar” or “at least we tried” or “why go to the Super Bowl only to lose to the Patriots?”

48 responses to “Vikings gobble up trademarks for the slogans of a special season

  1. I remember another franchise doing the same thing… something like “19-0”. However in the vikes case it’s a little less presumptuous; since the miracle play from the divisional round has already happened.

  2. Silly, and I’m a Vikings fan. Paul Allen is an obnoxious windbag who thinks he is Dick Enberg or Keith Jackson. You’re not, so sit down, and put the fork down, while you’re at it.

  3. I get it, but why not just win the SB and be know as Super Bowl LII Champs…. Doesn’t that sound 100x better, than anything else you could possibly come up with?!

    This is the kind of stuff that always circles back to haunt you when you don’t win. Get job done first, then celebrate with all the names you can come up with.

  4. Yeah nobody’s ever used “bring it home” before, how original. Not to mention the words are too common and the use too broad to be able to trademark or copyright.

  5. eaglesince86 says:
    January 20, 2018 at 9:48 am
    I love it; keep on overlooking the birds and crowning yourselves. More fuel to the inferno about to erupt in the Linc
    ———————————-

    I’m pretty sure it’s the front office that’s concerned about the trademarks, and not the players or coaching staff.

  6. jerrykill4pres says:
    January 20, 2018 at 9:55 am
    eaglesince86 says:
    January 20, 2018 at 9:48 am
    I love it; keep on overlooking the birds and crowning yourselves. More fuel to the inferno about to erupt in the Linc
    ———————————-

    I’m pretty sure it’s the front office that’s concerned about the trademarks, and not the players or coaching staff.

    ——————————————-
    That doesn’t matter. Its still bulletin board material and fodder for the Eagles to feed on. And feed they will. #fly

  7. You should be able to enjoy the ride. Vikings dont get these chances all that much, honestly neither does Philly. Historically, they have done less than than the Vikings in the Super Bowl era.

    If Eagle players need this to get up for the game, they have bigger problems.

  8. TheDPR says:
    January 20, 2018 at 10:34 am
    Ask the Steelers what happens when you look ahead past an opponent.
    ——————-
    One HUGE difference.
    The Steelers coaching staff were planning on a future opponent.
    The Vikings front office is celebrating a past miracle play.

  9. gbpackersfan12 says:
    January 20, 2018 at 9:30 am
    I get it, but why not just win the SB and be know as Super Bowl LII Champs…. Doesn’t that sound 100x better, than anything else you could possibly come up with?!

    This is the kind of stuff that always circles back to haunt you when you don’t win. Get job done first, then celebrate with all the names you can come up with.

    ***

    Many people are already profiting from those slogans, whether it be small start up merchandise companies, or bigger companies. Win or lose, Vikings probably see the “Minneapolis Miracle” as advertisement/merchandise opportunities for years to come.

  10. My favorite Paul Allen quote, “This isn’t Detroit, man, it’s the Super Bowl!!!” It gives me chills everytime lol

  11. eaglesince86 says:
    January 20, 2018 at 9:48 am
    I love it; keep on overlooking the birds and crowning yourselves. More fuel to the inferno about to erupt in the Linc
    ———————————

    Geesh calm down. Ginger Jesus gets hurt and Eagles fans get all bent out of shape.

  12. Many people are already profiting from those slogans, whether it be small start up merchandise companies, or bigger companies. Win or lose, Vikings probably see the “Minneapolis Miracle” as advertisement/merchandise opportunities for years to come.
    _________________________________________________________
    While I agree that it might be a great marketing ploy and revenue generator to capitalize on these terms; the point that is being made by many of the commenters is that putting things like “bring it home” in the media can be considered a jinx or looking past an opponent. Nobody is doubting the marketing and profit margin such terms on t-shirts, hats, commercials etc. will influence.

  13. gbpackersfan12 says:
    January 20, 2018 at 9:30 am
    ____
    I get it, but why not just win the SB and be know as Super Bowl LII Champs…. Doesn’t that sound 100x better, than anything else you could possibly come up with?!

    This is the kind of stuff that always circles back to haunt you when you don’t win. Get job done first, then celebrate with all the names you can come up with.
    ____

    Yeah- because Zimmer, the staff and all the players are sitting around coming up with cute slogans and doing trademark searches. Man- I wish they’d just focus on the game.

  14. Let’s clear one thing up – there is no such thing as a jinx. You’re either good enough to turn up on the day and play… or you’re not!

    Top teams trip up at the most unfortunate of times, and poor teams will play the best games of their lives on others.

    I’m a Vikings’ fan, and although Zimmer placing certain mystical objects around his office to counteract this so called playoff jinx, what really needs to happen is the team and coaches need to be focused on the Eagles, and have several game plans in place to deal with whatever they throw at us.

    So I’m going to make sure my lucky socks are clean for tomorrow. Put on my lucky Vikings jersey for the game. Go to my local butchers and pick up a lucky rabbits foot. Eat the same meal before the game that I have since our current winning streak started. And finally invite a dwarf to watch the game with me so that I can rub the top of his head when the Vikings need help.

  15. Bring It Home is not overlooking anything. You cannot bring it home if you do not win each game it takes to get there. It is a goal set out to be achieved…

  16. I’m not a football punk says:
    January 20, 2018 at 12:23 pm
    The Vikings organization is so cute. The Saints game WAS their Super Bowl.

    ////////////////////

    The Saints organization is so cute. The Viking game WAS their Super Bowl, and they lost.

  17. “You should be able to enjoy the ride. Vikings dont get these chances all that much, honestly neither does Philly. Historically, they have done less than than the Vikings in the Super Bowl era.”

    Yes, I guess 6 NFC Championship game appearances and 1 Superbowl appearance in the last 16 years is historically worse than the Vikings. Learn to Math.

  18. They should think about patenting the phrase, “We’re having a great season, but wait, what are the Packers up to?”, the way their fans can’t truly enjoy anything without worrying about Green Bay.

  19. They could beat the Eagles but also win or lose to the Pats or Jags. (Not a prediction.) So they can apply for patents for: 0-5 Baby! Or possibly 1-5! Or either way, The Bills Got Nothing on Us !

  20. Meowser68 says:
    January 20, 2018 at 2:51 pm
    They should think about patenting the phrase, “We’re having a great season, but wait, what are the Packers up to?”, the way their fans can’t truly enjoy anything without worrying about Green Bay.
    _________________________________

    You know what? This above comment is so true of Vikings fans.

    Whilst they’re riding on the cusp of a fantastic season and possibility of being the first team to ever play in a home Super Bowl, they are all still utterly confused how the Packers can have 53 professional players on their active roster who are earning more than most will ever see in a lifetime, and yet somehow their season implodes when they lose just one of these players? Surely they have a backup plan of some sort? Surely their highly paid coaching staff and front office can at least tread water?

    I’m pretty sure there are multiple other teams fans who are thinking the same thing!

  21. In Teddy We Trust says:
    January 20, 2018 at 3:19 pm

    Man, I’m learning a lot about Eagles fans this week.

    ________________

    We already KNEW about Vikings fans, just by watching you and Packer fans troll each other.

    The Barneys clearly have their own kind of reality.

  22. While youre at it vikings, figure out your own chant ritual you can trademark.
    It looks cool but you ripped off Iceland.
    But most of you probably think you started it

  23. george4136 says:
    January 20, 2018 at 6:22 pm
    While youre at it vikings, figure out your own chant ritual you can trademark.
    It looks cool but you ripped off Iceland.
    But most of you probably think you started it
    __________________________

    It’s hilarious that they had to rip that off from another fan base.
    Here I thought they were just doing lazy jumping jacks.
    It’s no wonder everybody laughs at the Barneys.

  24. All good NY Mets fans (like jmyself) will say the Endy Chavez catch in the 2006 NLCS is probably the greatest catch in franchise history and in the conversation for best home-run robbery in MLB postseason history.

    But the Mets lost the game and the series. A great catch to be sure, but that’s all it is.

    Keenum to Diggs will just be a “great playoff TD” if the Vikings don’t finish the job.

  25. Well, they’re right about one thing. Anytime they win, it’s a miracle. Vince Lombardi gave the best advise ever — “Act like you’ve been there before.”

  26. Slogans and things like that have nothing to do with the players. It’s the marketing team that does all this. But nice try. Hoping they fail is you have and even if they do where is your team playing this week? Gotta be in it to win it!!

  27. I’d NEVER root for the Vikings, but, today the Eagles get shut out offensively. Dang it Eagles, prove me wrong. Vikes have had far too much good fortune this season.

    I won’t be watching with my Viking fan friends but will be happy for them. I can only take a love of the game itself so far.

  28. george4136 says:
    January 20, 2018 at 6:22 pm

    While youre at it vikings, figure out your own chant ritual you can trademark.
    It looks cool but you ripped off Iceland.
    But most of you probably think you started it.
    )))))))))))))
    Actually nobody thinks they started it. They were granted permission to do it as well.I am glad we agree it looks cool but then you can’t deny the obvious can you?

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