FOX turns clock back to 1994

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So why did FOX pony up $550 million per year for the privilege of swiping Thursday Night Football from CBS and NBC? FOX has essentially turned the clock back to 1994.

That’s when FOX first disrupted the CBS-NBC Sunday afternoon hammerlock on the NFL’s broadcast rights, propping up a then-young network best known for The Simpsons and Married With Children, but not much more.

Currently, FOX’s prime-time lineup doesn’t have much programming that moves the national needle. By securing the rights to the midweek package, FOX will now win 11 Thursday nights every season, for each of the next five.

At $550 million annually for a deal that (per a source with knowledge of the situation) came together over the weekend, FOX definitely will lose money on the deal. But the money overspent on football will be used to promote the rest of the lineup, in the hopes of reviving the network. Whether it works for FOX doesn’t matter; it definitely works for the NFL, which has pumped up by a full $100 million per year the money that it will receive for Thursday Night Football.

Also, with FOX selling off much of its assets to Disney, the money will be easier to raise for TNF — and the motivation to make a big splash becomes even more significant.

This means that Thursday Night Football will be going nowhere for the next five years, and that it likely will continue to be a fixture even beyond 2022, when all of the current three-letter broadcast deals are up for rebid.

14 responses to “FOX turns clock back to 1994

  1. r8dernation says:
    January 31, 2018 at 6:54 pm
    Faux was better when they weren’t political.
    Everything is better when it isn’t political.

  2. It is being reported that FOX is in talks with Bryant Gumbel to head their broadcast team. They remember what a great job he did on NFL Network games years ago.

  3. Fox’s Thursday games should include someone in the Tony Romo role. Not just color analyst, but someone who gives a “here’s what’s really going on” perspective to the game.

    Talk about the game from the perspective of a QB. Talk about throwing guys open. Give us a weekly halftime segment that includes some how-to and here’s-what’s-going-on-when from real plays. In other words, give us sane and sober Madden.

    It would make the Thursday broadcast much more enjoyable.

  4. Fox had nothing to lose. Their schedule is a graveyard where pilots go to die. There are some weeknights where if you don’t like kid chefs there’s no reason to tune in.

    Watch American Idol be a smash for ABC and Fox execs will be looking for the razor blades. The NFL is a slam dunk in their eyes. How to build a press tour on, “We Own Thursdays”. Although opposite Young Sheldon and Big Bang, they’ll own it less and less.

  5. is there a network that does make money off the NFL?? One would think at some point the idiots who overpay for broadcast rights might want to do their job correctly and generate some kind of profit instead of giving it to Roger and the D Bag owners…

  6. That is approximately $150K PER PLAYER, for the broadcast rights to ONE game per week.

    Math is: $550,000,000 X .47 (amount the players get from TV revenue) Divided by 32 teams and 53 players per team.

    The actual amount would be slightly lower, to account for practice squads and players on Injured Reserve, but that number, $150K per player, is why the players agreed to Thursday Night Football during the last CBA negotiations.

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