DirecTV tries to address Twitter complaints about Sunday Ticket price hike

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For corporate America, social media has become equal parts science and art. Great care must be taken regarding what is said on official corporate accounts, but those things must be said in a way that reflects, at a minimum, a basic degree of self-awareness.

The folks at DirecTV are lacking when it comes to the latter, as evidenced by a rash of messages sent by the various persons having keys to official DirecTV Twitter accounts in response to complaints about the increase in the 2018 price of the NFL Sunday Ticket package.

The fun started on Monday, when we noticed that Darren Rovell of ESPN tweeted a link to the PFT story on the price hike. A user named Reid Stillman responded to the news with a profane gif that invited DirecTV to do something to itself. And someone from the DirecTV social-media team actually tried to engage him.

Reid responded with a far less profane gif that indicated his intent to cancel the service. Someone else from the DirecTV social-media shop attempted to turn things around.

After another user attempted to explain on Reid’s behalf the likely reason for the decision to move on, yet another DirecTV representative sprang into action.

It continues, with three more responses from the official DirecTV account. We then noticed that the original tweet from the PFT account regarding the price increase generated more than 25 responses from multiple different DirecTV/AT&T accounts.

One conclusion can be drawn from these messages: The accounts are staffed either by poorly-programmed bots or the most hilariously passive-aggressive customer-service representatives in the world.

Whatever the explanation, DirecTV should re-think its approach to dealing with social-media complaints. Doing nothing at all would be far better than the bizarre display that unfolded on Monday.

30 responses to “DirecTV tries to address Twitter complaints about Sunday Ticket price hike

  1. oooooohhhhhh nooooooooo

    Someone Complained on Twitter!!!!!!!!!

    What ever will we do……..

    30 Years ago those same complaints came by people sitting in Bars or People talking by the water cooler……..we didn’t care then. But now those same people we listen to because they have a twitter account.

  2. They don’t even reply to customers, they just have some auto generated generic response designed to make it sound like they actually care what you think. Almost $400 for Sunday Ticket lol that’s why i skipped Sunday Ticket, skipped DAZN and just streamed online for free. I have no problem paying a fair price, but if that option will be taken away then they get nothing.

    Corporate greed will be the end of us all.

  3. They’re probably just reading from a script on what to do, just like when you call tech. support at most companies.

  4. It’s simple. Provide 4k content. Otherwise, who cares. It’s an $8+ billion industry. They can be the force that pushes 4k into the forefront and gets people to call their providers asking for it. They don’t even bother to stream games in 4k.

  5. They are trying to make more money by charging more. If that gets some people to drop out they will make less money. It’s kind of like high taxed states. Keep raising taxes and all the rich people leave the state.

  6. Seriously, let me order a less expensive package where I only get my teams’ games and I’ll be totally on board. Heck, I’d pay $100 for a season for only my team’s games. But I’m not paying no $350+ for the option to watch games I don’t care about. MLB and NHL do it right. Take note NFL. Until then, I’ll keep pirating feeds online.

  7. Boy, that massive Republican tax giveaway to corporations is already ‘trickling down’ to the common man! Is America great again yet?

  8. The problem with the support staff answering these tweets is that they are most likely in a third world country with very little training and making very little money. They just do as they are trained and do not care. Those jobs used to be US based. Another example of globalization not working. Take note of that you far left loons!

  9. thought about switching back to Direct TV but after talking to a service rep (and an idiot) and remembering AT&T bought Direct TV, I hung up the phone…have heard nothing but bad things from current customers…

  10. FIOS and Comcast (Xfinity) are both better products than DirecTV.

    The Sunday Ticket Package is only good if you are an out of town fan. Even then, there are other ways, such as Slingbox, to watch out of town games without even paying extra. For the rest of us who live near where our favorite teams play, the Red Zone is our perfect supplement.

  11. This is very very simple, the NFL seem to think there is no limit that America will pay to watch football, and as long as greedy players seem to think they are worth 30 million a year when otherwise they would be working 50k a year jobs the rates will skyrocket.
    Something had GOT TO GIVE! either that or the NFL is going to wake up in 20 or 30 years and the kids that grew up NOT going to games because their Parents couldn’t afford the tickets for them will refuse to have anything to do with American football. The park next to me has already torn out the baseball backstop and bases and put in a Soccer Field instead!
    Remember how big Championship boxing used to be? then they got greedy and the best fights went PPV. It nearly killed the sport!

  12. It’s $400 a year now? I’d honestly rather go to a bar and get some wings, beer, and human interaction for that price. $25 a week sounds about right.

  13. Those jobs used to be US based. Another example of globalization not working. Take note of that you far left loons!
    __

    yes outsourcing jobs and putting corporate profits ahead of its workers is a big ploy by the far left. caught us red handed on that one.

  14. I’ve had DirecTV. They are not ideal but they are not in the same stratosphere as Comcast when it comes to sucking.

    As for the Sunday ticket price, I really don’t want to hear whining. If people won’t pay it they will lower the price. If people pay, they won’t. This is just like everything else in the NFL and every major sporting league.

  15. When you decide to use the Chat feature on DirecTV’s website rather than spend a half hour on hold on the phone, you’re interacting with what is clearly an AI bot. They can usually get to the bottom of what you want/need, if it’s just orderinghanging channels/packages or something, but for customer service complaints or Twitter feeds, they really ought to get real people. It isn’t like they can’t afford it.

    Every year I get closer to canceling Sunday Ticket. This may just be the year I do it.

  16. If you want to get a lower price, you have to get on the phone. When I called to cancel two years ago, they lowered the price a lot and threw in Red Zone and some other stuff I don’t even remember. Of course, they go right back to full price the next year, but when they did that I cancelled for real.

    I like DirecTV a ton better than Comcast, but Sunday Ticket is way too expensive.

  17. DirecTV’s customer service is manned by people who barely understand English and are in the Philippines. I’m sure their Twitter department is likely in China.

  18. I canceled Direct TV a few years ago and haven’t regretted it. Gone are the days of sweeping snow off my satellite just so I can watch TV, and getting fleeced for Sunday Ticket.

    I also blame the NFL for this nonsense. By them not offering the same option to other carriers it’s left Direct TV to do as they want. If more cable operators had the option to show all the games there would be competition, and thus we as the consumer would benefit in more affordable prices.

  19. This is really ridiculous. DirectTV can’t start a twitter war. Their response is basically the equivalent of ignoring the taunts which is what they should have done. DirectTV has exclusive rights to the various Sunday ticket packages by paying the NFL 1.5 billion a year. I have Xfinity which gives me The Redzone ($10 a month) and no access to the Sunday Ticket. Xfinity has a crappy sports app. I would have never paid for The Sunday Ticket because it has always been too expensive. The new price went up by 9.3% from last year. Sounds like any Corporate overlord doing what they do. Just like most NFL franchises up ticket prices every year. Chances are people will pay those prices if they did the year before. Meanwhile the vast majority of us have been shut out of the market for years.


  20. It’s $400 a year now? I’d honestly rather go to a bar and get some wings, beer, and human interaction for that price. $25 a week sounds about right.

    12 1 Rate This

    You, and the 12 people that thumbed up this, do realize that 25$ * 16 = 400. So direct TV is actually a better deal to you guys because they actually give you 17 weeks.

    ……smh

  21. osubrndn says:
    February 20, 2018 at 6:57 pm
    It’s $400 a year now? I’d honestly rather go to a bar and get some wings, beer, and human interaction for that price. $25 a week sounds about right.
    ———————————————————————————————
    You, and the 12 people that thumbed up this, do realize that 25$ * 16 = 400. So direct TV is actually a better deal to you guys because they actually give you 17 weeks.

    ———————————————————————————————
    That WAS his point. I.E: For the SAME $25 he gets the game PLUS food and friends – instead of “just” a game.

  22. Ever since AT&T purchased DirecTV, the service component has been going down hill. Jacking up the price again for Sunday Ticket is ridiculous. I got rid of ST a couple of years ago because the price and while it was a tough adjustment at first, it was a good decision in the end.

  23. You, and the 12 people that thumbed up this, do realize that 25$ * 16 = 400. So direct TV is actually a better deal to you guys because they actually give you 17 weeks..

    Ok, so 23 dollars. Or just go watch the leaves change colors on your team’s bye week.

    Wow, you missed the point there like it was an 85 yard PAT.

  24. DirectTV better tread lightly, everyone I know who has the service has it solely for the Sunday Ticket. Keep hiking prices and you aren’t going to just be losing SundayTik subscribers they”re going to lose customers all together.

    My biggest complaint with their service is any time there’s weather it drops out. Call me crazy but that’s when I want TV the most.

  25. ditkasanger says:
    February 21, 2018 at 1:32 am

    That WAS his point. I.E: For the SAME $25 he gets the game PLUS food and friends – instead of “just” a game.

    ————————-

    I’m not sure if a place where $25 will get you beer, food, and pay the tip even has a TV, but I could be wrong…

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