Report: Pizza Hut deal is done, and bigger than Papa John’s

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The NFL’s new pizza got delivered in slightly longer than 30 minutes, but not much more.

According to Terry Lefton of Sports Business Daily, the league’s deal for a new official pizza sponsor is done, with Pizza Hut striking a deal for more years (four) and more money (unspecified) than the Papa John’s deal.

This one was #asexpected, in part because of the short list of national pizza chains that might step into such a void.

But it also gives the NFL something they like more than pizza — more exposure. Pizza Hut has more than twice as many locations as Papa John’s, with more than 7,500 locations.

The new deal will begin on April 1, and Pizza Hut will begin its marketing campaign around the NFL Draft, which takes place April 26-28.

66 responses to “Report: Pizza Hut deal is done, and bigger than Papa John’s

  1. Must be regional because I see way more Papa Johns locations then them. Count me as one of the suckers to order a stuffed crust pizza after a few weeks of commercials.

    I do have fond memories of their lunch buffet from when I was a kid.

  2. Their pizza is better too, although as a veteran of the pizza wars I never thought I’d say that. Their product has come a long way, and their swagger has started to return. Could be a good partnership from a sheer marketing standpoint. Kudos NFL.

  3. Oh well. I suppose in the battle of terrible pizza, pizza hut might be slight ahead of Papa John’s. Let’s see if this CEO tries to push his/her political posturing out to the sheep.

  4. So, Fox Sports, at $660 million, pays $210m more than last year’s contract for TNF; now Pizza Hut pays a bigger annual contract than Papa John…

    Guess the owners were pretty smart to pay Goodell $40m a year afterall. I bet he’s wearing a Matt Patricia clown t-shirt every night…

  5. Funny that people equated Papa John bellyaching about flagging sales with patriotism. They said nothing about being offended, they were worried about commercial viewership affecting profits and then tried to backtrack. Pizza-Hut won’t make that mistake.

  6. The Official Pizza of My House is that little mom-‘n-pop joint down the street that makes handmade pies that these big chain joints can’t touch for quality.
    I’d rather support a small local business anyway.
    Thank you very much.

  7. The NFL served Papa John’s very well. It’s not a coincidence that they had great growth as a result of their NFL sponsorship. It’s possible the impact of the NFL on them lessened a bit once they built their franchises out. After that, the bang for the buck wasn’t there for them. They blamed the NFL more than their cycle of growth and that’s politically motivated and/or naive. Of the three big ones, Dominoes is the lesser of the evils, but none of these will be confused with great pizza like a Frank Pepe’s.

  8. Pizza Hut always hooked me up with free pizza from their “Book it” program for reading a book.

    Maybe they could do that for the players…

  9. Already a better deal all around for me simply because I have never refused to do business with Pizza Hut simply because of the actions of their CEO. Heck, I’ll probably order some Pizza Hut just to spite Papa John. I prefer my pizza politics free.

  10. Does there have to be an official NFL for everything.
    I’m not sure about anyone else but something branded by NFL doesn’t
    make me want to run out and by it.

  11. I understand Papa John’s is looking to cut their losses by signing with the NBA. In particular, the Warriors and Lebron will be their official spokespersons.
    Fergie will sing the anthem at nationally televised games whenever possible.

  12. ripwarrior says:
    February 28, 2018 at 8:40 am

    I would rather watch the browns than eat chain pizza.

    ———–

    nearly spit out my coffee from laughter while reading this!!!!!!

  13. Papa Johns is disgusting. I can’t believe people eat that garbage. The crust is chewy and feels like it has been microwaved.

  14. Pizza hut in our area got really bad for awhile, but we decided to order pizza from there about a month ago, it was actually better than Papa Johns..So, hopefully it works out for them. Their pizza was amazing when I was a kid

  15. @
    shadywarrior says:
    February 28, 2018 at 8:15 am

    I can’t even imagine not living in the Northeast and relying on garbage chain store pizza. This is how the other half lives…
    _____________________________________________________________________________________
    Yeah, we’ve never even heard of pizza in Tennessee. SMH!?

  16. I have not eaten Pizza Hut Pizza in about 25-30 years, but it was terrible when I had it.

    Maybe it is better now?

    Pizza is definitely something that is better from a Local place with Fresh ingredients.

    I grew up in NYC and we had a great pizzeria every few blocks. They are almost ALL gone now.

    I now live in a great town in Connecticut, and we have 5 or 6 really good NYC Style Pizzerias here.

    In fact the Local Pizza Hut couldn’t stay in business because the local Pizza is so good.

  17. Alright! Gross corporate pizza that no one should ever eat! Like it totally matters which one sponsors the poor, undernourished NFL.

    ‘Merica.

  18. I hope the NFL does not adopt the manner of my local Pizza Hut. You can count on a 45 minute wait from order to it arriving on your table. We no longer go there due to the fact that you have to figure 1 1/2 hours from entry to leaving. It is the lowest ranked Pizza Hut in the system according to the Pizza Hut website.

  19. It had been years since I had gone back to Pizza Hut after tolerating this mediocre chain for quite some time.

    I could not believe it was possible, but Pizza Hut has gotten worse during this time – regardless of crust, this chain has managed to go downhill. The taste is awful – the preparation of the product is almost without concern for the customer – and despite having online ordering, they still cannot get an order correct – make one pizza instead of the two ordered – having me choose a different crust since they were out of another even as their failure to make the second pizza was not of my error.

    Thankfully I can go to Little Caesars – more often then not, they offer a compelling mass shingle product that at least tastes better than Pizza Hut and costs so much less. While even Little Caesar’s will never touch that magnificent pizza I had in NYC during the 1980’s, at least it more resembles pizza than cardboard with excreta smeared on it.

  20. .
    As everyone from the northeast, now living in Florida knows, you gave up pizza and Chinese food the day you moved.
    .

  21. I decided not to buy from PJs anymore after the second time using their app to order ahead in the early afternoon for pizza to be delivered at 6:00. Each time the pizza did not arrive on time – I call them and each time my order was in the system but they only started making it when I called asking about it. Two hours after I call we have pizza. PJs is not good enough or cheap enough to deal with that BS anymore.

    Plus the owner is not so likeable. Just because you are a drunk and wear polo shirts everywhere doesn’t make you one of us – stop playing.

  22. jxt2521 says:
    February 28, 2018 at 7:34 am

    I do have fond memories of their lunch buffet from when I was a kid.
    ___________________________________________________________________________________________

    Anyone else remember BookIt? You’d get a certificate for a personal pan pizza from your teacher whenever you finished a book. PizzaHut was genius with that marketing plan, and probably partially responsible for my current love of books.

  23. @askeddie11 says:

    Does there have to be an official NFL for everything.
    I’m not sure about anyone else but something branded by NFL doesn’t
    make me want to run out and by it.
    =============================================================================================================
    Either you live in a bubble or don’t follow professional or collegiate sports of any kind. Sponsorship is the name of the game now. There’s few events that aren’t sponsored by “the official” product of . If you attend games or concerts, the arenas are named after sponsors. So while it doesn’t make you run out and buy (not by) it, you certainly know who’s sponsoring it.

  24. Good luck with that….haven’t been to a Pizza Hut in years, and have no interest in going back. Pizza is one of those foods which you can always find a local chain or stand alone restaurant that does it better.

    The last couple of times I ventured into a Pizza Hut, we had to wait more than 30 minutes after ordering, and I actually watched our pizza sit around for more than 10 minutes after cooking because no one working was paying enough attention to bring it out to us. Not saying that this is how they all work, but that was enough for me to not go back.

    As far as the NFL is concerned, if the protests continue, PH will be asked about it, and regardless of what their response is, a significant portion of NFL fans will be upset by it.

  25. I make my own so I don’t care who the NFL pizza sponsor is, but if it means I don’t have to see Pay-a-ton 57 times a game I’m all for it.

  26. @fwippel says:

    Good luck with that….haven’t been to a Pizza Hut in years, and have no interest in going back. Pizza is one of those foods which you can always find a local chain or stand alone restaurant that does it better.

    The last couple of times I ventured into a Pizza Hut, we had to wait more than 30 minutes after ordering, and I actually watched our pizza sit around for more than 10 minutes after cooking because no one working was paying enough attention to bring it out to us. Not saying that this is how they all work, but that was enough for me to not go back.

    As far as the NFL is concerned, if the protests continue, PH will be asked about it, and regardless of what their response is, a significant portion of NFL fans will be upset by it.
    ============================================================================================================================================Always call in your order then pick it up. If your pizza was ready, you could have gone to the counter and asked for it. I know that’s not how customer service should work, but sometimes a customer gotta do what a customer gotta do.

  27. @fwippel says:
    As far as the NFL is concerned, if the protests continue, PH will be asked about it, and regardless of what their response is, a significant portion of NFL fans will be upset by it.
    =========================================================================================================================================================================================
    Define “significant” and how will they be “upset”. Time to “move on” from the false anger of the anthem protests. Move on…isn’t that what the majority tries to tell everyone else? MOVE ON!

  28. Bring back Pizza Hut dine in restaurants and alcohol. Play football on TV on Sundays/Mondays/thursdays… etc.

  29. I much prefer a local pizza shop or Italian restaurant which makes pizzas. One you’re supporting your neighbors instead of a faceless corporation who care more about profits than quality. Two, the food tastes better and is very likely less processed ingredients.

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