Shad Khan wants the Super Bowl at Wembley Stadium

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Jaguars owner Shahid Khan is attempting to complete a purchase of Wembley Stadium, England’s marquee “football” field, and he wants to put the NFL’s marquee game there.

Khan told the BBC that if he owns Wembley he’s going to push for the biggest events in the world to be there, which for British fans first and foremost means a World Cup final, but would also include the Super Bowl.

“Our role would be to provide a world-class venue,” Khan said. “Wembley is a great stadium and you want to get it configured to hold Super Bowl and World Cup finals.”

The NFL would undoubtedly alienate some American fans by moving the Super Bowl overseas. But would having the sport’s biggest event in London attract enough international fans to justify the move? It appears that Khan thinks it could work, and given how seriously the NFL has taken the prospects of building a bigger fan base in London, he may have some support within the league office.

133 responses to “Shad Khan wants the Super Bowl at Wembley Stadium

  1. Good the British will have the fun of not being able to buy tickets.

  2. Once the fans of this league realize that they are not the league’s customers but the product they monetize instead, the better off you will be. No one cares about your feelings on these matters.

    Nothing will change until you say ‘enough’. I haven’t watched a game in two years and it had been wonderful.

  3. Moving the Super Bowl to (let alone playing regular season games in) London? Yeah, that makes a lot of sense considering the abject failure of NFL Europe.

    As a reciprocal gesture, how about moving the world cricket or rugby championship games to the U.S.? I’m sure that’ll be equally as popular.

  4. You almost wonder if they’re intentionally trying to drive away fans now.

    Bring on the XFL.

  5. Nah…………..no way they take one overseas. Probably have an advertiser revolt. Dream on Shad, not going to happen.

  6. The NFL would undoubtedly alienate some American fans by moving the Super Bowl overseas.

    Those who can afford to go to the Super Bowl probably have no issue with the cost and travel of it being overseas.

    That said, it *would* be odd to host America’s biggest game in another country. But I’m not gonna threaten to boycott the league over it, like many will.

  7. The game is so Corporate now. It’s not like Mom Dad and the kids are loading up the station wagon to head out to the Super Bowl. Self titled “Celebrities and Stars” along with CEO’ and Millionaires can attend in person no matter where it’s played. I’ll stay in my recliner and watch it in 4K Glory.

  8. Do they really think people in the US are going to spend money traveling to London to watch the Super Bowl ? Wembley Stadium is OLD – it’s like playing the Super Bowl at old Foxborough Stadium.

  9. I understand wanting to grow your product

    But the Super Bowl is damn near a holiday for a good chunk of Americans

    Taking it away from us will only drive away more fans and that is the exact opposite of what the NFL needs right now

  10. In general I don’t mind the games in England.

    However the league is busily extorting multiple billion dollar palaces from the taxpayers here in the US which they can easily afford to build themselves. Now they have the funds to outright buy a 1.4 billion dollar stadium overseas and want to move the premier game of the year there?

    This is a level of greed that is so disgusting to me. They should be ashamed of themselves but instead just keep doing everything they can to rip off US taxpayers and fans.

  11. tonyzendejas says:
    May 1, 2018 at 9:34 am
    The NFL would undoubtedly alienate some American fans by moving the Super Bowl overseas.

    Those who can afford to go to the Super Bowl probably have no issue with the cost and travel of it being overseas.

    —-

    Oh no. Yes they would. Trust me.

  12. I’m not going myself so why would I care where it’s played? I don’t get tribalism. My ancestors evolved past that a millennia (or two) ago.

  13. So, a US prime time kickoff at the usual time would be 12:30AM Wembley time. That will make for an interesting game.

  14. I already can see the TicketmasterUK website posting “Something went wrong” and tickets are sold out in a nanosecond, only to have them pop up for sale at 10 times the cost on another site.

  15. The last I heard the Owners still had a say in this and currently, the only cities even considered are the ones with newer stadiums with covered domes. The weather in London is nasty most of the time anyway, and I don’t see any owner choosing London over their city, for the opportunity to host the biggest party of the year. London, aside from the obvious lack in amenities at Wembley also lacks enough of luxury hotels/resorts to accomodate the tastes of today’s Bowl goers.

  16. This greed is sinking the league. You’re not moving a SB to another country for greed.

    My goodness.

    Gee, I wonder why ratings are tumbling?

    The cheating by Goodell and some owners to steal draft picks off of made up scandals, greed, desires for international expansion, etc.

  17. There is no reason to take away the revenue that the super bowl brings to an american city and give it to another country. Weve done enough of giving jobs away to pther countries pver the past few decades

  18. The NFL usually has a ton of demands for the hosting city, I’d be curious to see if that would be the same for an overseas Super Bowl or if the NFL would just be happy to be there

  19. The majority of super bowl tickets are saved and given to corporations–so what do y’all care where it’s played?

    And to the people who say they won’t watch or folks like pftthoughtpolicemostwanted above who says he hasn’t watched a game in two years—you’re being pathetic. And why would someone comment on a Profootball thread when they don’t watch pro football? #SMDH

  20. Advertisers are exactly why this would happen.

    Larger advertiser base with a European game. American companies advertising already are global companies and would continue to support. Euro centric companies could then join the fray, particularly locally. Would be a revenue boom for the NFL.

    Fan expenditure is “nice” but the game will sell out easily, that’s basically fixed revenue.

    If the NFL moves the SB, it’s because of advertising and not at the expense of it.

  21. I dunno about this .. its not like Wrestlemania where the (fake) Wrestlers compete in various countries. The NFL Is a US product and the owners of those NFL franchises should (one day) host a Superbowl?

  22. I’m an english NFL fan, love the sport and follow it religiously. Its one thing ‘potentially’ putting a team in the UK – I dont think they should, it works well at the moment with some regular season games.

    But the Superbowl over here ? A big no no.

    If the FA Cup moved to the US, fans here would go crazy and totally against it and rightly so.

    Superbowl 100% needs to be in the US always

  23. Imagine that, A dude from Pakistan working to move the super bowl out of US.

    Rule: Green Bay gets one first.

  24. 7timechamp says:
    May 1, 2018 at 10:08 am
    As long as we can have Wimbledon in Fargo North Dakota
    ——————————————–
    Line of the day. Well done.

  25. The Uk time difference would be a big problem. To start the Super Bowl at the normal time in the States it would be around 11pm UK time.

  26. TruFBFan says:

    Those who can afford to go to the Super Bowl probably have no issue with the cost and travel of it being overseas.

    —-

    Oh no. Yes they would. Trust me.

    Logistically, why? If you can justify spending upwards of $10k in a single weekend between tickets, hotels, and travel — why would a slight airfare increase bother you? NYC to London airfare is about $500 direct in February.

  27. Jags fan here. This dude’s mission to “Londonize” the Jags has gotten really old.

  28. At this point in time nothing would surprise me. The Greed of the owners and the commissioner will make this happen if there’s dollar signs involved. Give me a break. The English have no interest in American football. It’s all about the cash. As for Mr. Kahn, maybe he just shut the hell up and put new silk carpeting on his 200 foot yacht.

  29. Only if the Premier League plays their championship game in a great American stadium. For example in Dallas, Atlanta, heck, even Lambeau! Dumb idea………..hence it’s a virtual certainty under Goodell’s leadership.

  30. Shad Khan could care less if they host the world series of bowling there. He wants whatever will bring money to his new toy.

  31. This would be like if they decided to play the Champions League final in New York.

    I’m not saying it’s a horrible idea, I’m just saying it would be unreasonable NOT to expect a huge backlash from the fans. While such a backlash would be somewhat justified, ask yourself if holding it in LA or New Orleans would make any difference in your attendance, or lack thereof. From a selfish standpoint, the SB in London would mean those of us on the east coast could watch and get to bed before midnight.

  32. Sure, as long as every city for every team gets to host one first. See you in 33 years Wembley.

  33. imodan says:
    May 1, 2018 at 10:31 am

    “Only if the Premier League plays their championship game in a great American stadium…”

    _________________

    The EPL doesn’t have a championship game.

  34. .
    get rid of Thursday games and London games.

    not watching any super bowl in london.
    I mean im not watching the big game in london. there please dont sue me.

  35. If this happens, I am done with the NFL. It’s bad enough the Conference Champs with the best record doesn’t host a Super Bowl, but it’s another thing if they move it out of the country. The U.K. is NOT the Nfl’s bread and butter. WE ARE.

  36. philipdebin says:
    May 1, 2018 at 9:33 am
    Cue the ‘Murica zealots who could never afford a ticket regardless of location in 3…2…1…
    —————-
    You need new material, the “cue the” is way over, the “Murica” is just a Lame over used attempt at attacking most REAL Americans, and the 3,2,1 is so 3 years ago! get what I’m saying? Either be Funny or Cleaver, you are neither…

  37. goodellisaclown says:
    May 1, 2018 at 11:01 am
    imodan says:
    May 1, 2018 at 10:31 am

    “Only if the Premier League plays their championship game in a great American stadium…”

    _________________

    The EPL doesn’t have a championship game.
    =======================================

    I’d love it if the FA Cup final was in the US!

  38. I feel like having the Super Bowl in another country doesn’t make sense, unless that country had a team of its own. If/when they add a team in London, then they should be able to bid on it just like any other city that has a team.

  39. tb12greatest says:
    May 1, 2018 at 9:36 am
    Do they really think people in the US are going to spend money traveling to London to watch the Super Bowl ? Wembley Stadium is OLD – it’s like playing the Super Bowl at old Foxborough Stadium.

    Wembley Stadium opened in 2007…11 years isn’t OLD.
    There’ve been multiple iterations of Wembley Stadium, much like Yankee Stadium was rebuilt but has the same name. Maybe you’re thinking of the old Wembley.

  40. That’s absolutely ridiculous. The Super Bowl is an AMERICAN tradition. Maybe you should buy yourself a soccer team and move yourself to London and stop with these outrageous crazy ideas of yours.

  41. The heck with anthem protests. You want to find the quickest way to alienate NFL fans, hold the SuperBowl at Wembley stadium. I double dog dare you.

  42. I’ve been saying for years that the Pro Bowl should be played overseas. Moving the Super Bowl? That’s a horse of a different color. Taking it out of the States will roil the fan base as a way of somehow demeaning the American fan. Making us feel less important in the world at large. We feel like it’s the biggest sports draw in the world, and truthfully it’s not even close. SB LII drew 111 million viewers. The bottom of the top 10 in sport viewership is the Winter Olympics with over 400 million viewers, the top is the World Cup at 3.5 billion viewers.

    Moving the big game is a a smart move to draw in more fans. Thus more merchandise sales, advertising sales, and a larger base of potential players. All good things for the sport.

    The American fan stands to lose nothing by the game going global except teams moving overseas, but the logistics make it unlikely to happen (more likely to see European, South American, African, and Asian Leagues created and the winners there make the playoffs in the US wild card round). That sense of ownership though; that’s what we’re afraid of losing. Football is almost exclusively American; which gives it power in our country and makes it pointless in the rest of the country. The owners know there is 10s of billions to be made if it catches on in the rest of the world.

  43. I don’t understand why people like this guy… cant stand him or his stupid stache.

  44. What is wrong with people.. the superbowl is in London so you won’t watch it? SUPERBOWLS seats are not filled with local fans so it hardly makes a difference for ticket sales

  45. Nobody else does. Nor do we want helmet to helmet contact to be a foul, spot fouls for PI, fumbling out of the end zone not to be a touchback, no blindside blocks, no kickoffs or any of the other weak rules Goodell has shoved down our throats that are ruining the game.

  46. I would watch the superbowl if it were in London. It would be interesting to see the actual economics at play. As others have pointed out, the time difference would be a huge thing. Starting at 8pm in London would make it a noon west coast start. Would advertisers be willing to pay as much for ads during that time, and would the fan backlash prevent enough people from watching to make advertisers think the ratings would take a hit? I’m guessing this is just a pipe dream at this point.

  47. I used to like Khan. Ever since his Trump hissyfit he’s slowly lost all his cool points.

  48. This is in no way a serious suggestion by Mr. Khan. He is currently trying to buy Wembley Stadium, so he can make a lot of money out of all sorts of events there, some Jags games included. This is merely a ploy by him to give him some leverage in doing so. He knows there isn’t a cat in hell’s chance of the Super Bowl being played anywhere but in the USA.
    I am English, live in the UK and have been a fan of the NFL for over 30 years now. So my fellow NFL fans of all teams, worry not, for as we English say, this is a load of old bollocks.

  49. philipdebin says:
    May 1, 2018 at 9:33 am
    Cue the ‘Murica zealots who could never afford a ticket regardless of location in 3…2…1…
    —————————-
    I’m curious. What, exactly, do you mean by that? There’s a ton of stuff to do during Superbowl week in any given host city that you don’t need a ridiculously expensive ticket for. Also, as others have mentioned, do you you want a Superbowl Sunday that begins sometime in the middle of the night and a 10am West coast kickoff?

  50. I dont see this ever happening just because of the time difference.
    Either the tv audience or the in-person attendee is going to get screwed with a lousy start time

  51. If the SB is ever moved to a foreign country, especially if is moved out of North America, the NFL will hasten its demise in the pecking order of American sports. Given that America, Canada and Mexico are the only countries that really love the game, is it worth risking the support of these countries “trying” to grow the game globally?

  52. tb12greatest says:
    May 1, 2018 at 9:36 am
    Do they really think people in the US are going to spend money traveling to London to watch the Super Bowl ? Wembley Stadium is OLD – it’s like playing the Super Bowl at old Foxborough Stadium.
    ——————————–
    Wembley Stadium has only been opened 13 years—-and it’s an exceptional stadium. Stop spreading misinformation. I don’t believe a SB should be brought over here—or a franchise for that matter— people wouldn’t spend the money? They so would….if they were lucky enough to get tickets that is.

  53. Here is the thing, how would the TV airing work for this game. The SB starts at 6:30 PM on the East Coast which allows it to capture the full Pacific Coast market. That means to start at the same time the game would have to start at 11:30 PM in London. How is that going to work?

  54. tb12greatest says:
    May 1, 2018 at 9:36 am
    Do they really think people in the US are going to spend money traveling to London to watch the Super Bowl ? Wembley Stadium is OLD – it’s like playing the Super Bowl at old Foxborough Stadium.
    ——————————–
    Wembley Stadium has only been opened 11 years—-and it’s an exceptional stadium. Stop spreading misinformation. I don’t believe a SB should be brought over here—or a franchise for that matter— people wouldn’t spend the money? They so would….if they were lucky enough to get tickets that is.

  55. 345snarkavenue says:
    May 1, 2018 at 9:40 am
    Brady will still probably be the MVP

    Just like he did last year!!

  56. I got an idea, we keep football and they keep that thing where 30-40 men kick a ball back and fourth on grass for 4 hours.

    Everyones happy.

  57. AS a Brit living in America I say a resounding NO. If I still lived in England I still say NO.

    First and foremost this should be about American fans, its great that so many people enjoy the game in England and elsewhere but this is an American baby and as such should never ever leave the shores of the USA.

  58. Um, no. They are not playing America’s football world title game, in a knife-attacks, globalist craphole like England.

  59. Sure. That would go over really well with corporate advertisers and sponsors who will be reluctant to pay big bucks to have their commercials aired at 10 a.m. or 11 p.m. on a Sunday…..

  60. NFL wants to globalize their product, so without a doubt there will be a Superbowl in London one day. Regardless of where the Superbowl is played has it not become an attendance event solely for the wealthy ? Hosting city hotel rates get upped by a factor of 10, airfare quadruples. Nosebleed seats to the game cost 3000. You would have to be making at least 175,000 per year without any kids to afford something like that. Statistically speaking 175K per year is the 95th percentile of salary.

    And don’t forget you pay all that money to attend ONE game, and if your team loses how miserable is that ?

  61. What is wrong with people.. the superbowl is in London so you won’t watch it? SUPERBOWLS seats are not filled with local fans so it hardly makes a difference for ticket.
    _________________________________________________________________________________________

    You obviously didn’t take many economics or marketing classes. Who will pay for Superbowl ads aired at 11:30 p.m. or later on a Sunday night?

  62. First of all, a Super Bowl in London would be historic for the game of football. Second, yes, it could be somewhat problematic because of time zones and possibly even quality of play, but it’s still worth doing if only for the historical significance. I would love to witness it. It’s one game, people- I’m sure there will be more Super Bowls. As a FOOTBALL fan, I am proud that the rest of the world is starting to develop a passion for the game that I love.

  63. boiler72 says:
    May 1, 2018 at 2:24 pm
    Um, no. They are not playing America’s football world title game, in a knife-attacks, globalist craphole like England.

    ————

    Haven’t been there I am guessing.

  64. CENSORED says:
    May 1, 2018 at 1:59 pm
    I got an idea, we keep football and they keep that thing where 30-40 men kick a ball back and fourth on grass for 4 hours.

    Everyones happy.

    —————
    I have news for you. There is no “we.” We is in your imagination, unless the War of 1810 is somehow back on. I guarantee that US citizens do not hold you as an individual in any special regard above any individual who happens to be from the UK. If a person here does business with, has a relationship with, or even talks to someone from the UK on a regular basis and has never met you, I’m almost positive they value that person more than you. Sorry to break up the imaginary team.

  65. gergie1957 says:
    May 1, 2018 at 1:58 pm
    Stop all this stupid talk. The NFL does not and never will belong in England.

    ————-

    While I don’t think it could happen, as it would be more financially sound to play the game in Dallas 10 times in a row then to play it in England, I do believe that global expansion of a sport is a good thing. No need to be protectionist about it. Better if people all over the world start to play. It will improve the talent pool and make it a better sport.

  66. Kinda sounds like forcing Democracy (“American Football”) on a nation that doesn’t want it (sunny ole England) lol

  67. its not a terrible idea and here is why
    1.) the superbowl is already priced out of most Americans Income lvl. then you include airfare (which is jacked up to the highest price possible) and a hotel (hundereds of dollars if not thousands per night) during the superbowl and youre looking at roughly 8k right out of the gate.
    2.) if youre willing to spend 8k then wouldnt you atleast like it to be somewhere that you you may never have been? a place that would create even more memories for you?

    3.) wembley stadium, right now, can hold 90,000 easily. once more seats are added for the world cup and super bowl, youre looking at 120,000 easily.

    4.) because they will be catering more towards an american television audience they will be able to kickoff at any time they feel like it. most likely noon west coast time. this would be great as it would allow people who work and have families to actually stay up and watch the whole game

  68. WOW the NFL thinks fans are heading to the gates now wait till they announce this.

  69. No world cups unless you are ready to grease palms in a big way to the corrupt FIFA officials, and no way does the Super Bowl go outside of the US. That would be totally corrupt in a different way. And he hasn’t got his hand on the stadium yet, there is a bad feeling also from English football fans about this also, so I wouldn’t say it was a done deal. Its all gauging public opinion at the moment and talking of world cups and Super Bowls is just BS. There is something fishy about this deal regarding the English FA and why it wants to sell. It’s happened very quick.

  70. Can you imagine how many of the people angry at the kneeling protest would be if you took the biggest event in all of sports and made it a European thing?

    I thought those people burning jerseys were insane last year… this might cause me to join them… if only because American cities benefit from the superbowl coming to town.

  71. As silly an idea as it is, some of the reaction on here is much sillier. The Super Bowl has been in my hometown twice recently and I didn’t attend any of the events, never mind the game. We’re talking a few thousand fans of the participants and a bunch of corporate fat cats. These cries of outrage are not real. Most people would be happy the game wasn’t ending at midnight and sit down with their beer and nachos, check their Super Bowl squares and prop bets and watch as usual.

    Of course others think soccer involves “30 or 40” players and lasts 4 hours. So they may have a differing opinion than the norm.

  72. The Brits don’t even understand NFL Football. They go to games and watch as a novelty only.
    I hate the NFL anyway and only watch games that my team is in and that’s only if they are afternoon games. Let them do whatever they want and hopefully they’ll lose more fans over it. They deserve it.

  73. The only NFL games that should ever be played outside the USA are preseason games.

    Its never ok to take regular season home games from season ticket holders (that paid for seat licenses!)

    There is only 8 home games per team a year, all those should be played at their home stadium.

    END ALL LONDON/MEXICO/CHINA NFL GAMES NOW !

  74. diehardfootballfan says:
    May 1, 2018 at 11:27 am
    That’s absolutely ridiculous. The Super Bowl is an AMERICAN tradition. Maybe you should buy yourself a soccer team and move yourself to London and stop with these outrageous crazy ideas of yours.

    Khan already owns Fulham, the Glaziers own Manchester United as well as the Bucs and Kroenke has Arsenal along with the Rams. Liverpool FC are controlled by Boston’s Fenway sports group who also have the Red Sox in their portfolio.

    Like most things in life, it all comes down to money. Or to quote This is Spinal Tap, money talks and BS walks.

  75. CENSORED says:

    May 1, 2018 at 1:59 pm

    I got an idea, we keep football and they keep that thing where 30-40 men kick a ball back and fourth on grass for 4 hours.

    Everyones happy.
    ——————————————-
    The ignorance of this is just amazing

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