Rams want to wear blue and yellow uniforms more often, but NFL says no

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Since the Rams moved back to Los Angeles, questions have raged about which uniforms they should wear: The blue and white of Merlin Olsen in the 1960s? The blue and yellow of Eric Dickerson in the 1980s? The blue and gold of the St. Louis years? Some combination?

The Rams are working on a permanent answer, but in the meantime they’d like to wear the Dickerson-style throwbacks more. The NFL, however, has other ideas.

Rams COO Kevin Demoff says the team has asked the NFL for permission to wear the blue and yellow throwbacks more often, but the NFL limited the Rams to wearing them twice last season. Demoff said he’s working on explaining to the league office that the fans would prefer those uniforms.

“We have spent the year educating them on our fan base,” Demoff told the Los Angeles Times. “We forwarded them all of the fan complaints, the emails we get, so I think they’re well aware of our fans’ preferences.”

Demoff said the Navy blue jerseys the Rams have worn aren’t anyone’s favorite.

“It was always with the idea that we’d be able to revisit it during the offseason when there’s more time to plan,” he said. “Hopefully, they recognize the challenge we have and appreciate the connection the fan base has to the blue and yellow. If we can avoid wearing our Navy jerseys next year, we will.”

It’s a bit odd that the NFL won’t let teams wear whatever uniforms they want, but it appears that the Rams still have some work to do to convince the league to let them wear those Dickerson-style uniforms on a full-time basis.

108 responses to “Rams want to wear blue and yellow uniforms more often, but NFL says no

  1. They’re being limited because those are the rules on throwbacks. They could at any point inform the NFL they were making the old uniforms their main ones and would be then able to wear them every game. Why they haven’t just done that rather than trying to come up with some in-between exception is a real mystery.

  2. I don’t understand why they did a partial uniform update. It looks stupid. I get that they have to wait to change the jerseys, but it that is the case, why not wait to change the helmets too?

  3. What a stupid move by the NFL! The Rams want to be identified with LA so they where the uniforms of the LA Rams. This is a SMART business decision. So the NFL blocks them. It is almost as if they want the Rams to fail. (I am not a Rams fan, just a fan of football)

  4. Not a Rams fan but two of my favorite players were Jack Youngblood and Dickerson. I’m biased for those uniforms I guess. Dickerson was so much better than everyone in the league in his prime.

  5. “Demoff said he’s working on explaining to the league office that the fans would prefer those (throwback) uniforms.”
    ——————————————-

    Well then change your team colors back to the blue and yellow then. Problem solved.

    No reason your team gets special treatment while other teams are limited to two games of throwback unis. As Demoff said, the navy blue isn’t anyone’s favorite, so why have them?!? Or is it because he wants to rip off the fan base by have multiple team colors to sell more unis?

  6. That’s backwards.

    They should be able to tell the NFL what uniforms they’re wearing, not the NFL telling them what they have to wear. League office has way too much power.

  7. The reasoning is because of player safety.

    You know, like making sure teams play on Thursday night or on the other side of the globe.

    I’m sure it has nothing to do with making a profit from jerseys that have already been manufactured. Nothing at all.

  8. The blue/yellow is actually vibrant, distinctive, and fun. Makes sense that the NFL wants to arbitrarily stamp that out.

  9. Makes perfect sense to have the fans in the stands wear jerseys, hats, hoodies and T-Shirts that don’t match what’s being worn on the field

  10. It’s a bit odd that the NFL won’t let teams wear whatever uniforms they want

    Not really, the manufactures already made a boatload of jerseys…who pays for a jersey with the wrong team colors.
    Now maybe if the team buys them all up, but that ain’t happening

  11. The Blue and Yellow jerseys lead to more aggressive play, and that’s dangerous, especially on kick-offs. Shiny gold looks better so players don’t want to risk beating their jerseys and helmets up. This leads to less helmet-to-helmet shots.

    Or it could be about money. Yea, it’s probably just money.

  12. If the Rams think their fans want royal blue, then they should change their uniform to royal blue. I don’t understand their complaint here. The team CHOSE to switch their uniforms to navy blue and white, yet they are blaming the NFL for not giving their fans what they want?

    The NFL doesn’t want teams wearing a different uniform every week. Take college football as an example. Some teams have different jerseys and helmets every game and it makes the team hard to identify with and can be very confusing to many fans.

  13. I personally think all teams could use an upgrade. havent really changed much even after Nike took over from Reebok. I envision something more like the Oregon Ducks for NFL teams

  14. The Rams were dumb to ever change out of these great uniforms to begin with, after the GSOT days. They could have called any old school fan like me a few years ago and got the answer of what to wear when moving to LA and then planned for it. Frustrating!

  15. If the Rams requested to make the blue/yellow uni their permanent uniforms the NFL would allow it. Since it is designated as an alternative uniform the rules are teams can only wear alternates 2 home games per season. That’s the rule the NFL is sticking by. The Rams need to make up their mind what permanent uniforms they want to wear.

  16. And the Raiders should always wear the white away jersey with silver numerals.. Chargers need to go throwback.. What is up with the NFL???

  17. I don’t follow baseball anymore. But didn’t a team (White Sox?) wear shorts? Maybe they still do. Good God, as long as you can tell the teams apart on the field, who care what they wear. I surprised the NFL isn’t promoting it as some fans (stupid ones in my opinion) would want to collect a whole set of jerseys in all the official colors and designs. Easy bucks to be made.

    NASCAR years ago was flush with Die Cast models of your favorite driver and car. Special one-off sponserships = had to have a model of it. That’s all but dead these days, but I imagine there was some good money made back in the day.

  18. NFL = No Fun League. Why don’t the Rams just do what the 49ers did in 1994 and wear the throwbacks anyway? What’s Goodell going to do, revoke their franchise? At most they would have to pay a fine every week, and in this case it’s worth it. Who wants to buy those outdated blue and gold jerseys from St Louis anyway?

  19. “It’s a bit odd that the NFL won’t let teams wear whatever uniforms they want”

    I think instead of “odd”, I would use the word “tyrannical” or “ridiculous”. Seriously, doesn’t the NFL as an organization have a lot more serious things to worry about right now>

  20. Yet another example of a tone deaf NFL being obsessed with minor details while purposely ignoring issues that really matter.

  21. The Rams are to blame here. When they moved to LA, they had three obvious options:
    (1) Keep the navy blue/gold from St. Louis;
    (2) Switch to navy blue/white from the 1960s; or
    (3) Switch to royal blue/yellow from the 1980s.
    The Rams chose a hybrid of Nos. 1 and 2. They switched to the 1960s navy blue/white helmet, but elected to keep the St. Louis navy blue/gold jerseys for two more years so that they could go full 1960s when they open their new stadium. (the NFL only let’s you change jerseys every 5 years to avoid a University of Oregon amount of switching)
    If The Rams would have switched to full 1960s navy blue/white while playing in the Coliseum, it would have looked fine. They also could have switched to the 1980s royal blue/yellow.
    Blame the Rams here, not the NFL.

  22. Pretty simple: If the Rams go back to wearing their original LA-era uniforms, NFL merchandising will take a beating on the inventory of St. Louis-era jerseys that it can’t unload.

    The league will never sign off on any idea that takes dollars out of its pocket.

  23. Am I the only one that misses the creamsicle bucs jerseys? Or the orange crush broncos? I still wear my red and white Tom Rathman to every Niner game.

  24. RussianBreadMaker says: “The fans don’t matter to the NFL suits.”
    ——————————

    The NFL rule (minimum 5yr between changes) on team uniforms is there to PROTECT the fans and prevent teams from constantly switching colors every year just to sell more jerseys. Seems the NFL “suits” care more about fans getting ripped off than you…

  25. Every job has a dress code, if you don’t like it find another line of work.

  26. Dear NFL Office:

    I don’t know how much you’re paying a staff to think about this stuff all day, but I’ll do it for half.

    Regards,
    Job Seeker

  27. Why should the NFL be able to say what uniforms a given team prefers as their ‘standard’ uni, as long as it isn’t profane or derogatory in some way?

  28. clemenza58 says: “Yet another example of a tone deaf NFL being obsessed with minor details while purposely ignoring issues that really matter.”
    ———————–

    The Rams CHOSE not to go with the blue & yellow uniforms as the team colors, which they could have done when then moved back to LA (and CAN still do it today). Blaming the NFL is just stupid as the rule is in place so fans don’t get gouged with 50 different versions of the same unifirms.

  29. It’s always entertaining to me how many commenters immediately blame all problems on the “tyrannical” league office. As the sane folks have pointed out, all NFL teams get to pick what their uniforms look like. Teams change uniforms all the time. The Rams are just oddly hesitant to make their preferred uniform their official uniform because ?????.

    Nothing at all to do with the NFL who is doing their best to explain to them that if they want to wear their alternates every week they need to make it their normal.

  30. It sounds like the NFL uniform czar may be holding our for a “gift” before he’ll allow the Rams to wear the uniforms they want to wear.

  31. amendolanator says:
    May 11, 2018 at 10:35 am
    It’s getting harder and harder every day to like this league.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Amen to that. It should be the teams decision on what uni’s to wear, not the leagues. The No Fun League strikes again. It has gone completely downhill since Tagliabue left and Badell took over.

  32. TO those of you who keep asking why they don’t just switch their uniforms, the answer is they can’t. They need to give several years of advanced notice on the change. The jersey companies need enough time to sell through a reasonable amount of the old colors. If they had the ability to change thy’d have already done it. You are not a genius for thinking that

  33. patsfan4lifesbchamps says:
    May 11, 2018 at 10:33 am
    Every job has a dress code, if you don’t like it find another line of work.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Your argument has zero merit. The nfl dress code is a Uniform. Teams wear variations of it every year, so it should be the teams choice what jersey they want to wear. So if you’re dress code in construction is blue jeans, can you only wear light blue, or can you wear dark blue? See how dumb that sounds?

  34. What the Rams need is a massive, team facility “wardrobe malfunction”.

    “We sorry to report, Roger, that our closet caught on fire. Luckily, we still have our blue and yellow option. In hindsight we’re so grateful the league directed us to keep those in off-site storage.”

  35. akira554 says:

    The Rams CHOSE not to go with the blue & yellow uniforms as the team colors, which they could have done when then moved back to LA (and CAN still do it today). Blaming the NFL is just stupid as the rule is in place so fans don’t get gouged with 50 different versions of the same unifirms.

    ———————–
    Seriously?! When has the NFL (or any business for that matter) ever passed up an opportunity to make more money off of its consumers? That’s Capitalism 101. Altruism doesn’t exist in business.

  36. Seriously, instead of just blaming the NFL, think about it from a macro perspective. If they let the Rams change uniforms whenever they want, then the stands will look like a paint by number with a dozen different uniform colors/styles. Not to mention all of the branding, logos, etc that need to be adjusted. If they let one team do it, they have to let every team do it and it’ll only be a matter of time until you got the Packers wearing Pink unis and the browns wearing blue unis. Gotta protect the brand.

    Rams needed to make up their mind on what color they wanted as their main color, instead they want to gouge their fan base for more money by having multiple color/style sets. Shame on them, and for those that don’t see through this transparent money grab by the Rams.

  37. The NFL really needs to take notes from the NBA on their uniform policy. The NBA’s “City” uniforms were a big hit this year and led to way more jersey sales. The fans like them and the league makes more money, seems like an easy win win.

  38. patsfan4lifesbchamps says:
    May 11, 2018 at 10:33 am
    Every job has a dress code, if you don’t like it find another line of work.
    ——————-
    How about coming up with another line of reasoning? Your comment is just plain Stupid, especially since they wore those uniforms back in the day.

  39. Blue and white, blue and yellow are the Rams colors. Let them wear them as they see fit.
    Ridiculous.
    (And the blue and gold of St Louis years was rather ugly).

  40. ARod(in his collarbone) says:
    May 11, 2018 at 10:46 am
    patsfan4lifesbchamps says:
    May 11, 2018 at 10:33 am
    Every job has a dress code, if you don’t like it find another line of work.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Your argument has zero merit. The nfl dress code is a Uniform. Teams wear variations of it every year, so it should be the teams choice what jersey they want to wear. So if you’re dress code in construction is blue jeans, can you only wear light blue, or can you wear dark blue? See how dumb that sounds?

    ———-

    It’s not dumb at all. Employer can specify the color of clothes in the dress code. It’s perfectly within employer’s rights to do so. If you disagree then you are free to look for another job whose dress code allows you to pick the color of your attire.

  41. Goodell..again doing things AGAINST the fan base wishes. Why is he making decisions irritating the fans? Amazing, the stupidity of the NFL (not for long).

  42. That makes no sense. This team got everything it wanted because the owner has the most moo-lah. But now, they won’t let them wear their most appropriate uniform? How does that help marketing your overall product NFL with the Rams wearing some odd patchwork uni now?

  43. I don’t understand why it’s been taking the Rams this many years to even figure out what they want to wear. Should have had the change initiated by the time they got to LA in the first place. Instead, they loafed on a decision (when it was pretty obvious what to do) and only changed the color of their horns/facemask to white which looked absurd with the navy/gold jerseys they for some reason haven’t already gotten rid of.

    But even given all that, if an NFL team wants to wear their alternate/throwbacks a few extra times and their fans are literally screaming for it, then WHY DOES IT MATTER to the league? What difference does it make to them?

  44. Did they just say Los Angeles fans? Is that actually a thing? Didn’t even know they existed. Kind of like a Patriots fan before the year 2000 or a unicorn. These things don’t really exist in the real world.

  45. If they let the Rams change uniforms whenever they want, then the stands will look like a paint by number with a dozen different uniform colors/styles. Not to mention all of the branding, logos, etc that need to be adjusted.
    ___

    Dude that is such an over reaction, get a grip. They don’t have to re-brand everything and re-decorate the entire stadium. It’s basically the exact same stuff, just blue/white or blue/yellow, and just because they might wear the blue/yellow throwbacks a couple extra times doesn’t mean they’d have to paint the entire stadium yellow or something.

    That seems like a pretty dramatic excuse for why this is so difficult, you should apply for a job at league headquarters.

  46. So this is how the NFL’s triumphant return to the city of angels goes. You can change your helmets and pants, but you can’t change your jerseys, creating the most ridiculous looking uniform combo seen in quite awhile. Because why? Next, you can’t change to the uniforms that most of your existing fanbase identifies you with and would like to see you wear. Because why? Because this billionaire’s boys club is so out of touch with reality that it’s painful to watch. Literally. Painful to watch.

  47. Does it really matter for the 1500 or so LA Ram fans attending their home games.
    Watch Kroenke push the NFL and make the team colors Walmart Blue and Discount Yellow.

  48. Has anyone thought of the fact that the other LA team is blue and yellow???? how about you keep it different so the fans in la can tell the difference. its branding and marketing and i think it makes total sense. also the guy who blames the rams is right too. if you change your team colors that much something like this is bound to happen. if st Louis gets a team i feel they should have the right to choose blue and gold as their colors. the blue and white is throwback and classic like the raiders or the jets. be proud! we’ll it’s all moot because La’s colors will always be silver and black.

  49. It’s their team, let them wear the one’s they want to. 1980’s are the best. -Skins fan

  50. “It’s a bit odd that the NFL won’t let teams wear whatever uniforms they want”

    It almost certainly has to do with the existing inventory of unsold navy blue jerseys that are waiting for the fans to buy them.

  51. “Did they just say Los Angeles fans? Is that actually a thing? Didn’t even know they existed.”
    ___

    It’s funny how people act like LA is such a terrible fan base when St Louis was actually the place they got no support. Bottom of the barrel attendance for what, over a decade? Their last season, when they were supposedly showing the league how “badly” they wanted to keep the team, had the lowest home attendance in over 20 years. The last game that season, last home game ever, didn’t even come close to selling out. Not even close. There were literally more people in attendance for LA’s preseason games than there were for St Louis’ regular season games. And before when i’d call out STL fans for those attendance figures, they’d say things like “oh well maybe if the team was better, we would have shown up more often”, then they’d turn around in the next breath and insult LA fans for being fair weather lol. Like, uhhh, isn’t what you just said literally the definition of fair weather fans? There were fans celebrating in the streets of LA for the Rams coming back, while STL fans were selling their tickets and literally giving them away.

    (The Chargers are another story though haha nobody asked them to “come back”)

  52. Blue and yellow is good, but I’ll always be a fan of the Merlin Olsen Blue and White. When the Rams came back to L.A. I was hoping they’d go back to the blue and white of my childhood. But I guess there are more fans from the blue and yellow era. The navy blue and gold is for St. Louis Rams fans – dump it.

  53. How did the NFL come to this decision??? Please show me the demographics that say one uniform is better then the other. When I look in the stands all I see is the opposing teams jersey’s. Why would you not do something to please the 20,000 fans who attend the Rams game.

  54. NFL should be quiet. Hard to get fans going in LA after the NFL shafted us here for all these years. Let us see more of the Dickerson era stuff. They’ll still do the other jerseys so they sell. Priority haaaasssss to be getting butts in seats at games.

  55. Whatever process or person is keeping them from going to the blue & yellow that is clearly the only essential Rams uniform in existence needs to be set aside to make it happen.

    Nike can put teams in ludicrous neon leotards every Thursday but the Rams can’t be in the unis that everyone on Earth knows they need to be in? Come on.

  56. I’d say let teams have as many uniforms as they want, as long as they were each one a couple times a season. It would seem to me Nike would sell more jerseys then.

  57. harrisonhits2 says: “It almost certainly has to do with the existing inventory of unsold navy blue jerseys that are waiting for the fans to buy them.”
    ——————————–

    They filed for relocation in Jan 2016. Kroenke bought the stadium land back in Jan 2014. That means they knew a move to LA was in the works for a minimum of FOUR years. Pretty most businesses aren’t stupid enough to carry 4 years of inventory in some warehouse…

  58. Hey sheep, this isn’t the NFLs or Goodells fault so you can stop threatening to stop watching. The Rams can switch to the colors they want on a permanent basis but then they would owe Nike for the existing stock of jerseys.

  59. guyjuneguyjune says: “Goodell..again doing things AGAINST the fan base wishes. Why is he making decisions irritating the fans? Amazing, the stupidity of the NFL (not for long).”
    —————————–

    Sorry to burst your millennials’ bubble, but the NFL rule on uniform changes have been around since Pete Rozelle’s commissioner days…

  60. Wear tthe Dickerson era blue and yellow full time, and make the blue and white the alternates worn twice a year. Anything would be better than the partial throwback garbage they wore last year

  61. jxt2521 says:
    May 11, 2018 at 12:52 pm
    Hey sheep, this isn’t the NFLs or Goodells fault so you can stop threatening to stop watching. The Rams can switch to the colors they want on a permanent basis but then they would owe Nike for the existing stock of jerseys.

    ———-

    Are the jerseys non-recyclable or something? They’re trying to do this well ahead of the season

  62. To be fair, current jerseys are an absolute eyesore. For the good of the league, they should grant an exemption. They played in Dallas last year and they looked like the equipment manager had packed the luggage while on LSD.

  63. Fans need to keep in mind….this team is still owned by Kroenke and run by country singer Snead. This is not even the top 20 ownership/GM combinations.

  64. The NFL sells a brand. It is a highly sought commodity. It is extremely valuable. They don’t allow teams to change uniforms and logos on a moments whim. That would open the door to pandoras box. Follow the protocol and the Rams will be fine. Welcome to Big Business.

  65. I can understand the NFL wanting to have some input, but some people get way to uptight about the “tradition” of NFL uniforms. Every current uniform evolved from something – even the “classics”.

    They should allow alternate uniforms if that’s what a team wants. Hell – what better way to sell more merchandise? I just think this “every five years” rule is arbitrary and stupid.

  66. The solution is simple.
    Modify or update the blue and yellow uniforms and present them as new to the NFL while letting the fans know its a refreshed version of an throwback uniform.
    The blockheads at the NFL offices will not care at that point.

  67. the manufactures already made a boatload of (navy) jerseys…who pays for a jersey with the wrong team colors.
    Now maybe if the team buys them all up, but that ain’t happening
    ———————————————————————————————————————
    This is the answer.

    If the team agreed to buy 100% of the navy uniforms already produced and sitting in retailers inventory, the league would probably let them change.

  68. mullman76 says:
    May 11, 2018 at 11:01 am
    Not a Lamb fan, but the old blue/yellow unis were sick.

    Bring ‘em back.

    10 3 Thank You

    ——————–

    Nah.

    Old school navy and white (with no gold crap accents) were cool. Should be an all solid blue pant, too.

  69. Sorry, but the NFL has to have control of team uniforms. Otherwise, the owners would have them plastered with Nascar advertising. That would be a big no, no with the NFL and their billion dollar contract with Nike. It’s all about the money.

  70. This isn’t college football, you can’t change uniforms every week!!

    You want to wear them more then twice a year, your fans want you to wear them. Then change the damn uniform to them!! Don’t blame the NFL for your lack of doing what the fans want.

  71. The Eagles have been trying to get approval for the Kelley Green for years. The league just won’t allow it for whatever stupid reason

  72. Sad the Chargers color rush is a better iteration of the Rams original uniforms than anything the Rams have worn since the 80s.

  73. I was hoping this team would be the Packers. Their throwback uniforms are awful. Although not as bad as the color rush uniforms teams are forced to wear.

  74. I do think the NFL should make an exception here and let the Rams go back to the old LA uniforms. However overall I love the 5 year rule when it comes to switching jerseys. Soccer clubs change their kits every year, and they can have up to three variations (home, away and alternate). Most kids want the new one every year and with the full kit with name and number costing close to £100, it makes me smile to see so many people posting how the NFL making the Rams keep the same uni is all about making money! From my experience the best way to make money is to change as often as possible.

  75. The NFL has bigger problems than just changing uniforms. Like the uniforms having pink accents during the obama era.

    If the NFL wants to put a team in London, they should be aware that soccer teams change their uniforms at least every other year. May as well let the Rams decide their uniform choices.

  76. Those old yellow and blue uniforms are probably popular with the locals because they happen to be the same exact colors the Golden State Warriors wear.

  77. After watching the Eagles and their fans dominate the stand and the field, maybe L.A. can wear green?

  78. Why not just wear them?
    What is the recourse from the league, a fine? Silent Stan can afford it.
    The fans will love them if they thumb their nose at the suits & just say “screw it, we wear whatever we want”.
    It may even be another tool to use in conquering the LA market over the bolts.

  79. NFL and the media showered the LA Rams lots of advance praise to prop up the ticket sales. I think all of that is going to their heads! I see them becoming so prissy and fuzzy? “What I’m going to ware?” They won’t be needing uniforms of any kind, they will be hard pressed to make it through regular season!

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