NFL wisely not trying to implement “integrity fee”

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When it comes to legalized sports wagering, the NFL definitely plans to try to squeeze money out of the various states that allow it. However, the NFL won’t be using the goofy “integrity fee” label that has been pursued by other leagues.

As made obvious by Commissioner Roger Goodell’s statement from Monday, the NFL will be rooting its lobbying efforts in notions like intellectual property and content creation, for which the NFL surely believes it should be compensated. Ditto for the “official, reliable league data” that the league will want to sell to the various states.

But the cut the NFL gets (or doesn’t) from the states ultimately will be small potatoes in comparison to the filet mignon available elsewhere. The NFL will make the bulk of its money from the increased interest in the sport, the licensing of team names and logos (which will make everything seem more official), the use of team and league website and apps as the conduit for betting, and in-game bets placed both at the stadium and via real-time TV transmissions that eventually remove all lag.

Still, the league will at least try to get a cut from the states that allow gambling. And if the NFL can find a plausible way to demonstrate that the states are getting value in return, that will go a long way toward addressing the obvious concerns triggered by couching the payment in terms of a money-for-nothing notion of integrity, which should exist regardless of any fee.

13 responses to “NFL wisely not trying to implement “integrity fee”

  1. I wonder if there will be any betting on the authenticity of game worn uniforms by Manning are legit??!!
    That would fall right in line with the leagues “Integrity Free” approach!!!( not to mention the CONDUCT DETRIMENTAL TO THE LEAGUE ACCOUNTABILITY that was IGNORED!!!
    NFL & INTEGRITY…. LOL, CHILD, PLEASE!!!

  2. Why is everyone reporting this as the NFL not going after an integrity fee. I read “protect our content and intellectual property” as the road to get there. They are establishing why they deserve it instead of just saying give me money!

  3. Just wait. When you log in to NFL.com, then, click on stats, a popup will demand $5.99 to access them. Same with team pages and game projections. Sunday mornings, if you want to see the game plans with all plays listed, it will be another $29.99. If any coach deviates from his list, the team will be penalized for “cheating” the gamblers.

  4. GOODELL FAILED TO PROTECT THE NFL’S INTELLECTUAL PROPERTY RIGHTS (Trademark) WHEN THE ROGUE PLAYERS BEGAN TO PROTEST AND GET AWAY WITH IT. GOODELL PLAYED THE ‘POLITICAL CORRECTNESS’ GAME. IT FAILED MISERABLY AND NOW THE NFL AND IT”S FANS HAVE TO…OR NOT…. PUT UP WITH IT. SERIOUS NFL MISMANAGEMENT.

  5. I see this all the time, it’s like your city franchise “FEE” for cable or phone lines. Call it what you want but it’s nothing but a “TAX.”

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