NFL continues to turn to political realm for P.R. help

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Fans would like to keep politics out of football. The league office, however, loves to keep politics in football, in one very specific way.

The promotion of Jocelyn Moore to the position of executive V.P. of communications and public affairs represents the latest effort by the league to utilize the services of someone with extensive communications experience in politics. Which means that political strategizing will continue to be a major part of what the NFL does, when it comes to shaping and sending its messages to the media and, via the media, to its fans and sponsors.

“Jocelyn brings a perspective and passion for communicating to our fans and other stakeholders that will strengthen our voice and put the focus on our game,” NFL COO Maryann Turcke said in the press release announcing the promotion. The internal memo regarding the hire includes the word “back” before “on our game,” which underscores Moore’s obvious mandate: To get the media and the fans to quit thinking and talking about things other than “the game.” Things like the anthem issue.

And so it will be someone with a background in politics who will try to eradicate politics from football. It won’t be easy, given the zeal with which one specific politician keeps foisting politics onto football.

Making Moore’s job even harder will be the NFL’s affinity for unforced errors, including most recently the widely-criticized decision not to let Laurent Duvernay-Tardif affix “M.D.” to his jersey and the if-it-ain’t-fixed-break-it anthem policy. If Moore’s fingerprints appear on either of those blunder, it may not be all that long before yet another former political operative is operating as the NFL’s executive V.P. of communications and public affairs.

29 responses to “NFL continues to turn to political realm for P.R. help

  1. If you hire a career politician, you are hiring someone who’s never had to achieve anything, make anything, achieve customer satisfaction, balance a budget, etc. in other words, you hired someone who fails constantly yet gets paid for it.

    This is a huge attraction of Trump…he’s done real world things, unlike Obama or Hillary…

  2. Ms. Moore will do well in understanding that the huge majority of fans don’t give a hoot about who stands, sits, or goes to the bathroom or concession stand during the anthem. The anthem zealots/alt-right racists are the only people pretending to care about what anyone does during the anthem.

  3. Except it isn’t a blunder. We don’t need degrees or certifications on jerseys, but snowflakes don’t understand that in their desire to make teammates unique.

  4. I’m a regular visitor to this site and other pro football sites and I still don’t see the jersey thing being “widely criticized.” But maybe if you say it enough times, we’ll accept it as fact.

  5. “This is a huge attraction of Trump…he’s done real world things.”

    Multiple sessions with prostitutes, multiple bankruptcies, multiple failures to pay legitimate debts, multiple dealings with Russian agents, multiple sexual assaults. Yep, all of those are real world things

  6. “NFL’s affinity for unforced errors, including most recently the widely-criticized decision not to let Laurent Duvernay-Tardif affix “M.D.” to his jersey” —- try widely-supported.

  7. The core problem is not PR, it’s this: the NFL cannot stop shooting themselves in the foot. Get your discipline process right, stop making unforced errors, and just focus on the game.

  8. Fans would like to keep politics out of football. The league office, however, loves to keep politics in football
    =============================================

    You, personally, are like 100x worse than the league office. I mean you’re a straight up race baiter calling the majority of us racists from behind your computer.

  9. Please – lets practice separation of politics and NFL. I would be down for that. Why does anyone even want to mix the 2 like is done on this website? I will never understand that.

  10. mybigthirdleg says: “If you hire a career politician, you are hiring someone who’s never had to achieve anything, make anything, achieve customer satisfaction, balance a budget, etc. in other words, you hired someone who fails constantly yet gets paid for it.”
    ============================

    You do know that Jocelyn Moore is NOT a career politician, right? She has worked for both political parties in their communications (ie P.R.) department for years and rose up the ranks because of her unique abilities to focus the media on core issues.

  11. “The league office, however, loves to keep politics in football, in one very specific way.”
    ===========================

    Just because some of her former employers were politicians, that means her current NFL role is to “keep politics” in football??? Seriously, that’s your link?

  12. “NFL’s affinity for unforced errors, including most recently the widely-criticized decision not to let Laurent Duvernay-Tardif affix “M.D.” to his jersey”
    =============================

    You need to read the comment section then. The VAST MAJORITY don’t believe the NFL should bend uniform rules for every snowflake that thinks they’re special from every other player on the field.

  13. Doesn’t work well.

    The Packers hired Ari Fleischer (W’s Press Secretary) to try and bail them out of their self inflicted Favre-mess.

    All they did was swim in sewage for a month until Favre was traded.

  14. “I mean you’re a straight up race baiter calling the majority of us racists from behind your computer”.

    The majority of who? The only racists being called out are the Trump supporters.

  15. cardinealsfan20 says:
    The majority of who? The only racists being called out are the Trump supporters.

    ————————————

    Typical lib.

    It’s your side who supports race-based favoritism (aka “diversity”).
    It’s your side who can’t stop bringing race into every issue imaginable.
    It’s your side who loves to play the race card whenever you lose an argument.

    So who’s really the racist here?

  16. The NFL has lost control and will never rein it back in. The Teams are now afraid of their players and do whatever the players tell them to so they won’t be called racists. They’re done and left wing politics will run the league forever more. I’d be shocked if ratings didn’t drop even more this year because the players and teams have actually doubled down in the off season. I’ll be watching 1 team this year and there won’t be any ratings generated by my watching. Who the heck wants to turn on football to have political activism stuffed in your face. Especially when the cause isn’t real or just. #fakeoutrage
    It’s a shame that the greatest president of all time, One Donald J Trump doesn’t run the NFL. All he does is win.

  17. As someone who has previously worked in the political realm on BOTH sides of the aisle, this is a bit unfair. Anyone playing in the majors in Public Relations OR Advertising works in politics during campaign season. Where do you think all those millions are spent?

  18. The league was absolutely right to keep MD off the jersey. How do you draw a line when a player becomes a CPA, or military officer like Lieutenant or Commander. I support all these achievements but I know the league wants the product on the field to be all about the NFL. You let guys “advertise” they are a CPA while playing, now you’re drawing attention away from the game. Lets just keep things simple.

  19. cardinealsfan20 says:
    June 26, 2018 at 1:22 pm
    Ms. Moore will do well in understanding that the huge majority of fans don’t give a hoot about who stands, sits, or goes to the bathroom or concession stand during the anthem. The anthem zealots/alt-right racists are the only people pretending to care about what anyone does during the anthem.
    ————————————

    And a small minority of fans can’t spell Cardinal.

  20. 1. No one knows anyone’s name or race on here so how is anyone categorized as being a true racist? That’s someone’s core. So a view is not someone’s core and doesn’t identify that person as a whole

    2. I don’t care if they put any professional title on their jersey. If kids learn he’s not just a QB but also a CPA, wow shows kids a role model. This country is lacking in work ethic. If he wants to be that role model, let him. Who cares. Why care. Why does the NFL? It makes them look like they support professional advancement.

    3. This is going to turn into a kneeling issue. Some things are beat to death

    4. Politics is ruining football

    5. If drama gets attention it continues to thrive. Some people and some issues need to just be ignored so they go away. Don’t feed them. If drama wants to live with drama let them go do do elsewhere. Many of the issues are not worth the conversation, while many are…players being respectable, rules and if they should exist or not, end domestic violence and using drugs while playing. Concrete things to discuss.

    6. Life is honestly so much shorter than we realize…don’t waste it on stupid.

  21. ShouldBuffaloStay says:
    June 26, 2018 at 7:37 pm

    6. Life is honestly so much shorter than we realize…don’t waste it on stupid.
    ————————————

    That should be a bumper sticker and a shirt: Life is short, don’t waste it on stupid.

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