NFL teams’ national revenue increased by 4.9 percent in 2017

Getty Images

Despite declining television ratings, the NFL brought in more money than ever before through its broadcast deals in 2017.

Each of the league’s 32 teams took in $255 million in national revenues last year, which translates to $8.16 billion across the league. That’s an increase of 4.9 percent from 2016, according to Darren Rovell of ESPN.

National revenue comes from the league’s TV deals with NBC, CBS, FOX, ESPN and DirecTV, as well as licensing and merchandise revenues. That money is split evenly among the 32 teams. Last year was the first time national revenue topped $8 billion.

For 2018, national revenue should be up again, as FOX will be paying significantly more for Thursday night games this year than NBC and CBS paid to split the package last year. A sustained decline in the league’s TV ratings could eventually cause the league’s revenues to decline, but that’s highly unlikely to happen before 2022, when the current TV deals expire.

Although national revenue represents the bulk of the money that NFL teams make, local revenues are significant as well. The Packers’ books show the team brought in just under $200 million in local revenue.

81 responses to “NFL teams’ national revenue increased by 4.9 percent in 2017

  1. something something Colin Kaepernick
    something something NASCAR

    time is yours

  2. And the cap increased by 6%, yet most bloggers on this site think the players are getting screwed

  3. cue the political hacks. nfl still popular. cord cutting and other ways to watch plus high prices and inconvenience in stadiums account for nominal falloff in ratings and empty seats for lower popularity (read performance) teams.

  4. The teams no longer have to report local revenues since the NFL gave up its tax exempt status in 2015. That’s where the greatest impact from the national anthem snafu would be the most evident. Too bad. It would be fun to see the impact.

  5. And the point is…?
    Revenues would have been higher if it weren’t for the kneeling players, the he crimes committed by the players, and the lawsuits from players who broke nails from choosing to play pro football.
    The NFL has become huge because fans love tackle football. The players are making sure that tackling is taken out of the game by crying to the media and suing the NFL.
    So when NFL revenues decline, I blame the players 100%.

  6. That’s going to be bad news for the haters, but NFL football is the greatest entertainment in the world. People are consuming it through all kinds of electronic devices, not just TV. See, look at me. It’s early in the morning and I’m already on PFT. Isn’t it great to be an American!

  7. That’s basically how CNN stays alive. If it was just based on viewership they would have been gone long ago.

  8. So that’s in the neighborhood of $450 million revenue for the Packers? Split that amongst the Packer owners and they’ll each have enough for 6 cases of High Life, bail, fines, treatment, and then 6 more cases of High Life.

  9. But, but, but what about the protestors causing people to turn away from the failing NFL?

  10. Huh…this is telling me that the go-to response of the anti-protest crowd (“me and many others have boycotted!!!1!!”) was a lie all along.

    Color me shocked.

  11. Because of our GREAT President the economy is booming again and people are able to spend more money, you’re welcome

  12. Weird; because I was told Kaepernick couldn’t play because he would cost the league revenue, not because he took a stand against police brutality

  13. I keep hearing the NFL is losing its money, viewers, ratings, etc. But I just don’t see it.

  14. revenue is up because they are working on the past contracts…. Let’s see how declining viewers affect the next big TV contracts….

  15. NFL revenue will probably experience a slow decline, beginning in about 2022 when the current TV deals expire. I doubt that the networks will pony up quite as much anymore since viewership is slowly on the wane. It’ll be a long, slow arc, though, and it’ll be a sad day when soccer becomes more popular in the U.S. than the NFL. The world is changing.

  16. I would expect this for the time being. Its when the current deals expire and new ones are needed where the difference will be seen. I am sure that in 2022 they will get more because all prices always go up always. The world we live in. But the question will be whether they will get as much more as they could have. 2022 is far enough off that any such question is not answerable right now.

  17. With a national number at $255m and GB’s local revenue in a small market at @ $200m it’s a safe bet there are few teams bringing in less than $400m. Set that against a salary cap of $177m and it doesn’t take a genius to perceive there will be serious labor trouble if the next CBA doesn’t show a substantial increase in the % of revenue used to calculate the cap/floor.

  18. That’s gotta be disappointing to the dozens of former fans who commented (at least a thousand times) that because six players kneeled they were done (DONE!!) watching NFL football. I think a couple of them held their breath until they turned blue, also.

  19. sdelmonte says:

    July 17, 2018 at 8:26 am

    So players’ salaries also went up by 4.9 percent, right?

    Close. The salary cap increase, or as you said “players salary” went up 6.1% from 2017 to 2018. Does that make you happy?

  20. dryzzt23 says:

    And the point is…?
    Revenues would have been higher if it weren’t for the kneeling players, the he crimes committed by the players, and the lawsuits from players who broke nails from choosing to play pro football.

    Revenue also would’ve been higher if the ball had flames come out of it when thrown, if players are allowed to “freeze-tag” one defensive player per play, if Jacksonville install a pool filled with nacho cheese and cheerleaders, etc.

    Shoulda, coulda, woulda.

  21. Packers pulled in a record 454.9 million in 2017.

    199 million in just local revenue. Local does not include TV contracts. Most teams don’t bring in near that locally.

    Some teams are indeed down, but overall the league is still thriving with teams like Green Bays strong finacial gains.

    It just is different here and the whole league benefits from that.

    #100Seasons

    #TitleTown

    #GoPackGo!

  22. Can we get a year-over-year trendline on this? If it’s usually a 15% annual increase, and now it’s 4.9%, that says something. If it’s usually a 2% annual increase, and now it’s 4.9%, that says something else.

    Also, I set the over-under at noon before POTUS tweets that the NFL is losing money.

  23. “That’s basically how CNN stays alive. If it was just based on viewership they would have been gone long ago.”

    CNN stays alive by having other networks pay to broadcast CNN programming? How does feel to be consistently incorrect?

  24. cardinealsfan20 says:
    July 17, 2018 at 9:32 am
    “That’s basically how CNN stays alive. If it was just based on viewership they would have been gone long ago.”

    CNN stays alive by having other networks pay to broadcast CNN programming? How does feel to be consistently incorrect?

    I’m sure, to him, it feels MAGAnificent!

  25. CNN stays alive by having other networks pay to broadcast CNN programming? How does feel to be consistently incorrect?
    ——-
    It makes me feel like I’m the President of the United States of America. Surround myself with weaklings so I feel powerful.

  26. It should be interesting to see how revenues do this season once Trump convinces the owners to play the State Anthem of the Russian Federation instead of the Star-Spangled Banner.

  27. This is a clear directive from Goodell and NBC execs to try to deflect from lack of advertising bids and crumbling ratings the last 2 years.

    Peoples’ jobs are on the line here.

    But, the facts are the facts. A 3rd year in a row of blatant in your face cheating by Goodell would be a disaster.

    It was cheating NE in 2016 and then Dallas last year with the framejobs. The kneeling issue is ALSO a smeokescreen enteratined by the owners, to try to deflect from Goodell’s manipulation or attempted manipulation of the league to influence revenue.

    There is no way Goodell wanted to hand NE another Lombardi last year, hence the rules being ignored in the SB to spot them 14 points.

    He will keep doing it and doing it, and before you know it, the ratings will fall right off the cliff, and they’ll keep trying to blame other things for the drop in ratings, when streaming games has been around for years and years and years, kneeling isn’t even shown to enough viewers before the game is kicked off, domestic violence happens in every sport in every walk of life, and so forth.

    The real truth is, fans feel like they’re being treated like fools due to the manipulation and bastardization of the game they once loved.

    That’s the real reason and you’d think a Marketing major like Goodell would get this. Very suspicious he does not, and it’s more suspicious that he keeps doubling down with the cheating right in front of the customer.

  28. raidernation210 says:
    July 17, 2018 at 8:25 am
    Because of our GREAT President the economy is booming again and people are able to spend more money, you’re welcome

    7 33 Rate This

    —————-

    ^LOw IQ. The only people who believe this are millionaires or morons. Which one are you?

  29. kcchefs58 says:
    July 17, 2018 at 8:14 am
    Another win for Goodell.

    ———————-

    ^^Facepalm.

    The way the CBA is structured has nothing to do with their upcoming leverage and future CBA. This is the point.

    Once the ink dried in 2011, these numbers were all known. This is a smokescreen. Revenue is not the same discussion as tv ratings. MOST fans WATCH the games, more than ever before, or at least they were.

    Slowly, but surely, less and less people are watching, 2 years in a row, mainly due to the appalling Article 46-based appeal in court where Goodell admitted he could lie, cheat and steal if he so chose to do so behind Article 46.

    Even ardent haters of the Pats or Cowboys see right through it. All the baggage is too much and people are turned off by it.

  30. freefromwhatyouare says:

    July 17, 2018 at 9:04 am

    Packers pulled in a record 454.9 million in 2017.

    199 million in just local revenue. Local does not include TV contracts. Most teams don’t bring in near that locally.

    Some teams are indeed down, but overall the league is still thriving with teams like Green Bays strong finacial gains.

    It just is different here and the whole league benefits from that.

    #100Seasons

    #TitleTown

    #GoPackGo!
    ————————-
    Only $34 million in profit though… per the Aaron Rodgers Contract, Revenue article.

  31. Yeah, what do all the doom and gloom trolls say about that? All the ones saying that the NFL is imploding, hit the road and don’t look back.

  32. Only 34 million in profit. Per Aaron Rodgers contract, revenue article.

    ===================

    Are you a actual idiot?

    Yes the Packers had 420 million in expenses and made 34 million.

    Go look at what your teams expenses were and what they made last year. And don’t post fake numbers. The Raiders your team? Haha..do you want me to post there finances vs. Green Bays the last 10 years?

    Run along hater. I smell your jealousy from miles away.

  33. pleazenufalready says:

    But, but, but what about the protestors causing people to turn away from the failing NFL?
    =======================================================

    If you had read the article you would know what ratings did drop. The revenue is due to television deals. Protesting doesn’t change the TV contracts that were already signed.

  34. But where are the usual “Mark Cuban was right” dingbats at? Please come oit of hiding

  35. Most teams don’t bring in near that locally.
    —-
    You have no idea what other team’s revenue is broken down. Another Packer dope trying to make himself feel special.

  36. If you had read the article you would know what ratings did drop. The revenue is due to television deals. Protesting doesn’t change the TV contracts that were already signed.

    ——————

    Isn’t it amazing how arrogant some people are? I see know-it-alls on here foolinwg Goodell’s every sneaky move and they just continue to make fools of themsevevs, believing everything they read, only reading a headline that serves what they want, or not reading anything at all.

    It’s why Trump just got elected. The dumbing down of Ameerica is not only well on its way, it’s more ripe than ever.

    We have an entire generation of Millennials that grew up with video games, too much cable tv and the internet, and just look at how naive most of them are. lmao

    It’s just scary.

  37. aarons444 says:
    July 17, 2018 at 10:28 am
    Huh?

    How can this be?

    tylaw insists everyone is in cap hell and that all teams lost $$$…

    ——————–

    ^Case in point right here. Just a completely dumb Millennial who wants to make it seem like he’s intelligent, but he’s not. Right over his head.

    A Goodell wet dream. lmao

  38. They (Green Bay) also reported only $20 Million in profit. Now I’m not gonna pretend that is not a large amount of money but this liberal skew of facts forgets that small fact.

  39. Please forgive cheese for coming in here crying about the Packers.

    He wants to make everything Packers fans vs. Vikings fans. He wants to be our rival so bad. Poor little guy.

    We all should pray things get better for him and he no longer has to troll here all day.

  40. I’m glad the NFL is growing in revenues as it’s still my favorite sport and diversion from real life. I just prefer my football without politics please.

  41. Fox just signed a contract for TNF where they are paying double of what CBS and NBC paid. That is a new/current contract, not an old one like some of you are pointing out. The notion that when the current deals are up, it will cause a decline is bogus. Besides, the NFL could gain some of the few viewers that left back over the next four years, and probably will.

  42. greenwhodat26 says:
    July 17, 2018 at 12:12 pm
    Fox just signed a contract for TNF where they are paying double of what CBS and NBC paid. That is a new/current contract, not an old one like some of you are pointing out. The notion that when the current deals are up, it will cause a decline is bogus. Besides, the NFL could gain some of the few viewers that left back over the next four years, and probably will.

    0 0 Rate This

    ——————————

    It is not bogus at all. We have no idea what the contract says, and it’s highly unlikely Fox didn’t protect itself.

    Some of you are beyond clueless when it comes to economics and what contracts mean.

  43. @kappugah says:

    But yeah the kneeling is bad…
    ===================================================================================
    Not nearly as bad as telling the world that Russia is right cause Putin said he didn’t do it and America is wrong! Everybody should be taking a knee!

  44. Who sits in-front of a TV for 4 hours, for a game that should only take 60 minutes. Better yet I read a fun fact that says ” the Ball is only in play for a total of 12 1/2 minutes. PATHETIC

  45. @Michael E: Still holding on to the dream, eh?

    Great Helsinki Summit, the orange man really laid the wood to Putin.

    Quick question, did you get your tax refund converted to rubles?

    I imagine that’s a solid option for the maga crowd.

  46. dryzzt23 says:
    July 17, 2018 at 7:35 am
    And the point is…?
    Revenues would have been higher if it weren’t for the kneeling players, the he crimes committed by the players, and the lawsuits from players who broke nails from choosing to play pro football.
    The NFL has become huge because fans love tackle football. The players are making sure that tackling is taken out of the game by crying to the media and suing the NFL.
    So when NFL revenues decline, I blame the players 100%.
    ——–
    You have nothing to speak out on anymore. All your points have been invalidated and now you’re just making things up. You are actually disputing facts. Your last ditch attempt to blame the players is quite pathetic.

    Michael E says:
    July 17, 2018 at 7:47 am
    That’s basically how CNN stays alive. If it was just based on viewership they would have been gone long ago.
    ————-
    Swirling the drain.

  47. Not nearly as bad as telling the world that Russia is right cause Putin said he didn’t do it and America is wrong! Everybody should be taking a knee!

    —–

    I suspect that during that 2 hour meeting alone, Putin said “Hey Don, check out these videos I have”

    That look that Putin gave him when they shook hands….must have penetrated Trump’s soul.

  48. Meanwhile the MAGA crowd’s favorite sport of NASCAR continues its free-fall. Attendance continues to drop, as it has for the last decade. TV ratings continue to drop as they have for the last decade. Car advertisement revenue continues to drop as it has for the last decade.

    But hey, at least the NASCAR drivers stand for the anthem and show full respect for the flag……..

  49. mm556 says:
    July 17, 2018 at 6:44 am
    That’s odd, I was told that the protests would mean the end of the league

    ———–

    Au contraire. They merely meant the end of Kaep.

  50. rxv5854 says:
    July 17, 2018 at 6:40 am
    How are those boycotts going maga crowd?

    ——

    They’re actually going great. I hope you’re not saying that a television deal signed years ago is an indication of what happened last year, are you?

    Besides, anyone can watch games on TV, the MAGA crowds are the people that actually can afford season tickets and actually spend money on their teams blowing thousands on tickets and real merchandise.

    Unlike John Q SJW that sits at home and watches games on the couch for free in his horrible ebay knock off Mitchell & Ness jersey.

    Take a look at actual attendance last year, stadiums were empty!

  51. alonestartexan says:
    July 17, 2018 at 1:28 pm
    rxv5854 says:
    July 17, 2018 at 6:40 am
    How are those boycotts going maga crowd?

    ——

    They’re actually going great. I hope you’re not saying that a television deal signed years ago is an indication of what happened last year, are you?

    Besides, anyone can watch games on TV, the MAGA crowds are the people that actually can afford season tickets and actually spend money on their teams blowing thousands on tickets and real merchandise.

    Unlike John Q SJW that sits at home and watches games on the couch for free in his horrible ebay knock off Mitchell & Ness jersey.

    Take a look at actual attendance last year, stadiums were empty!
    ————–

    Offer nothing specific, just more own the libs.

    You’re really giving it to them there buddy.

  52. Funny how some of the first comments don’t realize that much of the revenue is locked in. Goodell could come out as a Satan worshipping cultist and the NFL would still be entitled to most of its revenue.

    Even Florio spells it out that this money is locked in…”A sustained decline in the league’s TV ratings could eventually cause the league’s revenues to decline, but that’s highly unlikely to happen before 2022, when the current TV deals expire.”

    Oh and 4.9 percent is actually under REAL INFLATION. So in reality, the NFL didn’t grow, it shrank, in terms of purchasing power (which is what matters).

    But what various things can effect the NEXT television deals is as follows (and not necessarily a complete list)
    -Declining viewership (RG hate, politics of any side, players antics off the field)
    -Prices raising past consumers ability to pay (tickets, concessions, merchandise, NFL Sunday Ticket, etc)
    -Cord Cutting and lack of profit (few people realize that Networks are losing billions of dollars on the current deals. BILLIONS. There is no law stating networks must lose billions so the NFL can profit in billions. Some networks might simply be unable to bid unless the prices come down. We’ve already seen that Fox’s bid was about double anyone else’s for TNF, maybe next time, all the networks will underbid.)
    -Game changes
    -Changing tastes/demographic shift

    Any of these reasons have more time to pile up. Around 2022 there could be far more momentum for these factors. Of course some of this could abate, but I find that highly unlikely.

  53. @alonestartexan: Only the MAGA crowd can afford tickets?

    I thought the left was elitist and the right was the working man?

    Not quite true, but based on the backwater, Deliverance types that attend the orange man’s campaign rallies, I’m not sure you’re correct.

    And another thing…only steers and q&$ers come from texas….

    I think you know the rest.

  54. @tylawspick6: I can answer the question you posed…

    They are morons, complete and total, morons.

    I like disagreeing with you on everything football, but we are united against the orange man, and for that I am grateful.

    Have a good one, brother!

  55. Whoopsie daisy. It would seem that some of the people claiming to “not watch anymore” (yet still post on nearly every topic) were perhaps fibbing, eh? Nobody is surprised by that.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!