Kirk Cousins seeks trademark rights to “You Vike That!”

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The quarterback who most recently played in the nation’s capital is definitely a capitalist.

Despite earning nearly $44 million in 2016 and 2017 combined and having $84 million guaranteed over the next three years, Kirk Cousins wants to cash in, potentially, with a twist to his catch phrase.

Yes, Cousins wants to own the trademark rights to “You Vike That!”

Ben Goessling of the Minneapolis Star Tribune spotted a Thursday filing that grants an extension of time to file an opposition to the application. The original application came on March 20, only days after Cousins had signed with the Vikings.

The potential opponents to the filing are the NFL and the Vikings, given that “Vike” is a shorthand reference to the legally-protected nickname of the team. Which could put Cousins and the Vikings in an awkward spot, to say the least.

While the Vikings may be tempted to give Cousins a pass (especially since the phrase feels more than a little forced), the Vikings and the NFL have a duty to guard their trademarks or risk losing them. So it appears that the Vikings and their new quarterback could be on track for a legal conflict, just as the Vikings and their new quarterback try to get a new season on track.

84 responses to “Kirk Cousins seeks trademark rights to “You Vike That!”

  1. Viking nation probably gonna eat this up…

    They should use this term as many times as they’ve won Superbowls.

  2. Of course he did. The cornball is strong in this one. But it’s not about money, nope.

  3. Going from Teddy/Case to Kirk is like the “ugly” girl from the high school movie putting the glasses and ponytail back on.

    Vikes QBs used to be cool.

  4. Not a problem. The Vikings could ask for something like 1% of profits with all the money going to charity. I think Cousins would be more than happy to pay that.

  5. cheeseisfattening says:
    September 8, 2018 at 9:55 pm
    This sounds like something Rodgers would do so just stop. right now.
    ///////////////

    No. It’s not. Not at all. Nice try.

    This is exactly what you can expect from someone for which it’s all about the money. Ladies and gentlemen, Kirk “Guaranteed” Cousins, the guy that puts a check mark on Viking wishing, hoping, and praying.

  6. It’s not pretentious. Nope. Not at all. Without a single snap taking place yet? Nope, not at all.

  7. stellarperformance
    Sep 8, 2018, 10:22 PM EDT
    cheeseisfattening says:
    September 8, 2018 at 9:55 pm
    This sounds like something Rodgers would do so just stop. right now.
    ///////////////

    No. It’s not. Not at all. Nice try.

    This is exactly what you can expect from someone for which it’s all about the money. Ladies and gentlemen, Kirk “Guaranteed” Cousins, the guy that puts a check mark on Viking wishing, hoping, and praying.

    I was with you right up until the part where you said it sounded like it came from a guy who was “all about the money” so it couldn’t possibly come from Rodgers. Your QB wouldn’t shut up about his contract situation until he became the highest paid player in the league. So yes, Rodgers is definitely “all about the money”. Were you serious about that comment

  8. This Viking fan fully admits this is corny and stupid as hell. Corny yes, but this guy is too big of a dork to be pretentious. Does it have a single thing to do with how the guy will play this year — no.

  9. Rodgers never said a substantive word about his contract, ever, from Day 1. He knew the Packers wanted to compensate him fairly……because they told him they did! He trusted the process and it happened. Just like that.

    If you think otherwise, you’re ill-informed, a hater, or both.

  10. Cheeseisfattening says:

    This sounds like something Rodgers would do so just stop. right now.

    ///////////////

    stellarperformance says:

    No. It’s not. Not at all. Nice try.

    ///////////////

    Maybe you’re right this time Stellar, considering the amount of time and funds Cousins devotes to charity. Besides, even if it were purely a capitalistic move Kirk Cousins is a fine, intelligent human being that has not nor will he ever commit an error. On or off the field.

    Nice to see Cousins outearn the diva. Watching him outplay Erin will be even better.

  11. Homer-nerds that love listening to Paul Allen are the only people that would buy merchandise with this slogan. Most of us Viking fans are rolling our eyes at this

  12. In a world of dumb ideas, this one ranks near the top. You would think that he would rather just come to Minnesota to put his best foot forward and prepare to win as many football games as possible. I guess $84M isn’t enough, he is now seeking side hustle money.

    Mark my words, he will live to regret this. Thru Internet memes, twitter, and the cruelty of other football fans, he will definitely regret this.

  13. Rodgers was listed among the top 15 NFL players for charitable donations. I didn’t see Cousins on the list, and he’s made a ton the last few years.

  14. You know what would be funny?
    If Cousins turns out to be so-so with the Vikings, a solid Tier 2 QB. Ok, but not the kind of QB to carry a team.
    Then he could be mocked “You Vike That” after crucial losses.

  15. I think it is going to take four games for buyers remorse. Cousins is a fraud. Great stats but all in garbage time and never led anyone anywhere. He is a second rate QB who is trademarking phrases? Give me a break. Vikings did something dumb again.

  16. Amazing!!! No need to worry Packers fans! This is proof this is not gonna work out for the Vikes!

  17. You people don’t have a clue. Cousins is just trying to protect his image so other people aren’t profiting on it. Any famous person would do the same thing. He didn’t invent the stupid phrase and he isn’t going to make T-shirts.

  18. This one is painful.

    No dog in the midwest but geez. When you are the new kid in town with a ton of expectations and basically setting up trust funds for your grandkids, you wake up in the middle of the night and somehow you think this is a good idea?

    I live by the worst case scenario situation when facing life altering decisions. How can he not see the backlash to this? Does he have all yes men around him or is he living in his own bubble?

    Life really can be as simple as you want to make it. Some people never get that…

  19. stellarperformance says:
    September 8, 2018 at 10:55 pm

    Rodgers was listed among the top 15 NFL players for charitable donations. I didn’t see Cousins on the list, and he’s made a ton the last few years.

    ÷÷÷÷÷÷÷÷

    I can google too. The article you are referring to is from something called ATsports.com. The following is everything that is written about Rodgers:

    “Aaron Rodgers gives his money and time?he raised $50,000 to fight children’s cancer by playing Celebrity Jeopardy! He’s also an activist with the Midwest Athletes Against Childhood Cancer Fund.

    “I’ve always wanted my involvement to not overshadow the cause.” he told the Green Bay Press-Gazette.”

    Oh boy, he went on a tv game show. I can see why this obscure website says he is so generous! My god, the money he got for the charity didn’t even come out of his own pocket! What a joke.

  20. Oh, I never knew Vike or Vikings were properties of the NFL. Pretty sure Vikings existed long before any of this. Why wouldn’t he trademark it? When the NFL and the team start printing shirts and claim it or trademark it themselves, then he wouldn’t get a cut. Cheesy line but football fans are a cheesy lot and those shirts will sell.

  21. He mighr want to go after other teams too. Beat them to the punch,

    For Gronk he could steal You Spike That.

    And for Belichick he could steal You Mic That.

  22. Grandma: What does “You Vike that” mean?

    Me: (explains it)

    Grandma: Well that’s just too cute. I like this Chris Cousins fella. He seems like a nice young man

  23. Seems eerily familiar to the beat the packers t shirts of a few years ago. A little cart before the horse?

    If I was the Vikings I would block that on the potential of bad karma.

  24. ayokel21 says:
    September 8, 2018 at 10:44 pm

    Nobody is going to wear a t-shirt with that stupid phrase on it

    ——-

    You clearly haven’t spent any time in Minnesota; call someone there – the area code is 044…

  25. diveleft says:
    September 9, 2018 at 2:10 am
    I can google too. The article you are referring to is from something called ATsports.com. The following is everything that is written about Rodgers:
    //////////////////////////////////////////////////

    That’s EVERYTHING written about Rodgers’ charitable contributions? Hardly. It doesn’t even scratch the surface. No, you do NOT know how to Google.

    There are too many to list here, which is OK because your tiny brain couldn’t handle it so why bother. My mother taught me to not reason with unreasonable people.

  26. Liberalsruineverything says:
    September 9, 2018 at 9:31 am
    All this smack coming from fans that wear a foam piece of cheese on top of their greasy mullets. Hilarious
    //////////////////////////

    That’s the difference between having a sense of humor and not taking yourself too seriously, and being so uptight and frustrated you must lash out and pick fights.

    I’ll let you figure it out on your own.

  27. How about, He Viked It Left? They could have used that one a couple of times over the years in the postseason.

  28. You’ve got to hand it to Kirk, he sure had his bases covered.
    Rumor has it he had already trademarked the phrase, “Did You Jet That!”, in case he would have signed with New York.

  29. Rob Brzezinski is a Magician says:
    September 8, 2018 at 11:56 pm

    You people don’t have a clue. Cousins is just trying to protect his image so other people aren’t profiting on it. Any famous person would do the same thing. He didn’t invent the stupid phrase and he isn’t going to make T-shirts.

    +++++++

    How is this protecting Cousins “image”? It’s three words on a shirt. A stupid shirt.

  30. stellarperformance says:
    September 9, 2018 at 10:01 am
    Liberalsruineverything says:
    September 9, 2018 at 9:31 am
    All this smack coming from fans that wear a foam piece of cheese on top of their greasy mullets. Hilarious
    //////////////////////////

    That’s the difference between having a sense of humor and not taking yourself too seriously, and being so uptight and frustrated you must lash out and pick fights.

    I’ll let you figure it out on your own.
    —————————————

    I’m being preached to by a Packer fan about taking myself to seriously? That is really funny. The most sensitive and delusional fan base in the world will find out soon enough how physically out matched their team is. Just like last year. After your 7th post it is also clear who the fight picker is.

  31. stellarperformance says:
    September 9, 2018 at 9:56 am

    diveleft says:
    September 9, 2018 at 2:10 am

    I can google too. The article you are referring to is from something called ATsports.com. The following is everything that is written about Rodgers:
    //////////////////////////////////////////////////

    That’s EVERYTHING written about Rodgers’ charitable contributions? Hardly. It doesn’t even scratch the surface. No, you do NOT know how to Google.

    There are too many to list here, which is OK because your tiny brain couldn’t handle it so why bother. My mother taught me to not reason with unreasonable people

    ÷÷÷÷÷÷÷÷÷÷

    In the article you referenced about the top 15 charitable or generous NFL players, that was all written IN THE ARTICLE YOU REFERENCED!
    Even simple-minded people like yourself should be able to figure this out. Obviously not.

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