Thursday Night Football ratings down 11 percent vs. 2017

AP

Clarence Beeks has delivered the fifth 2018 Friday morning crop report. This week, it’s time to sell! sell! sell!

According to SportsBusiness Daily, Thursday night’s game on FOX between the Colts and Patriots generated a 9.9 overnight rating. That’s down 11 percent from last year’s Week Five Thursday night rating for a Patriots-Buccaneers game.

The Colts-Pats game looked to be a blowout in the first half, and many may have changed the channel or gone to bed at intermission. Also, the game was played against extra innings for Rockies-Brewers on FS1 and the start of the Braves-Dodgers game on MLB Network.

Meanwhile, and as noted by SportsBusiness Daily, the combined cable-news audience for MSNBC, CNN, and FOX showed a 41-percent increase over the same night in 2017, given the ongoing Brett Kavanaugh kerfuffle.

Of course, a great matchup may have changed the outcome for the NFL game. Colts-Patriots doesn’t have the cachet it once did. That same problem could arise next Thursday night, when FOX tries to jam the “Now it’s a Game!” slogan onto a contest between the Eagles and Giants, with the home team staring down a likely 1-4 record and the Eagles in danger of making the trek up I-95 at 2-3.

40 responses to “Thursday Night Football ratings down 11 percent vs. 2017

  1. “Ratings are up because of the lack of protesting coverage. MAGA”

    Also

    “Ratings are down because of the protesting. MAGA”

  2. That same problem could arise next Thursday night, when FOX tries to jam the “Now it’s a Game!” slogan onto a contest between the Eagles and Giants, with the home team staring down a likely 1-4 record and the Eagles in danger of making the trek down I-95 at 2-3.
    ——————————————————————————
    Not to be “that guy”, but wouldn’t the Eagles going from PHiladelphia to North Jersey be making the trek UP I-95?

  3. I don’t think the NFL is doing itself any favors by changing the availability of the Thursday games each week. Someone without the NFL network who isn’t personally interested in that game may not even check to see if they can watch the game. Especially if they tried previously and found that they couldn’t without having NFL network.

  4. Since the last article about NFL ratings being slightly up over 2017 meant Nike using Kaepernick in their ad campaign is working…..

    …..this article must mean Kaepernick’s presence in the ads are hurting the league.

    Right?!

  5. The NFL is in the entertainment business, and one of the truisms of the entertainment business is “leave them wanting more.”

    Honestly, the NFL doesn’t do that anymore. It’s oversaturated, both in quantity (3 out of the seven days of the week for games; seven days a week for news and analysis), and means of delivery – NBC, CBS, ESPN, NFL Network; TV, Phone, computer, tablet… The NFL is a 24 hour, seven day a week enterprise now.

    Those factors will inevitably hurt TV ratings. But due to the various means of delivery that aren’t accounted for, TV rating aren’t a good measure of popularity anymore – that’s an antiquated method.

  6. Call me old fashioned, but Thursday nights are for hanging out with friends and family, not sitting in front of the TV watching a game.

  7. I was watching baseball playoffs. If football was still being played like the game I grew up with I would have been watching that.

  8. The weeks decrease was due to the teams playing. No one wants to watch the Pats anymore, and the Colts? Blehhh. More people would have watched a Giants-Cardinals game than the one last night.

  9. wiscoregon2: trying surfing with your remote. It was on Fox as well. Please don’t comment until you get more knowledge.

  10. Ratings were down because it was a bad match up for a “prime time game”. That was Sunday at 1PM local broadcast only game at best. I was at the game last night… it was not the regular Patriots crowd. This was the game that many season ticket holders gave theri tickets away because we knew it was going to be Patriots win. The Colts suck, plain and simple. Worst owner/franchise in American sports. Why would anyone put the Colts on any prime time game, who would watch. Oh every team gets a Thursday night game… I guess this was the Colts best match up of the year.

  11. “lukedunphysscienceproject says:
    October 5, 2018 at 11:06 am
    A huge political scandal, playoff baseball, opening night NHL, uninspiring matchup that looked like a blowout early.

    Nothing to see here.”

    dude, opening night for NHL was Wednesday night… too bad nobody told the Bruins 😦

  12. Who wants to watch the Pats cheat on their home field anymore. Those headsets are rigged. It’ll come out one day.

  13. tommynatorii says:

    October 5, 2018 at 11:23 am
    Who wants to watch the Pats cheat on their home field anymore. Those headsets are rigged. It’ll come out one day.

    “One Day.” The daily prayer of every Pats hater for the past 18 years.

  14. The explanation for low viewership last night is easy: Most Americans are good and wholesome people who don’t care to watch cheaters play football on a Thursday night.

  15. Lol MAGA baby!!! Keep protesting the Great American Flag that represents all that makes this game possible and watch em keep dropping

  16. illgivemyopinion

    Seriously? I know you can surf with your remote. I was only commenting that if you aren’t all that interested in the game in the first place, you are less likely to go seek it out when it jumps around all the time. But thanks for the knowledge PSA dude.

  17. bannedfromchoirpractice says:
    October 5, 2018 at 11:28 am
    The explanation for low viewership last night is easy: Most Americans are good and wholesome people who don’t care to watch cheaters play football on a Thursday night.
    =====================
    Oh don’t kid yourself. If nothing else people watch the Pats in the hope to see them lose.

  18. This is an easy one – most people would rather watch last years’ Bucs team than this year’s Colts team.

  19. The college game between Tulsa and Houston was a better game. After Brady broke the500 mark there was no reason to watch!

  20. Wont have any trouble selling mahomes against the greatest sports dynasty in history – dutifully acknowledged by buck and aikman, thank you very much.

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