Pink gear virtually disappears from NFL’s cancer awareness games

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Not long ago, October in the NFL meant a proliferation of pink. Now, you can hardly see it anywhere.

The NFL quietly but dramatically has shifted the traditional breast cancer awareness focus to a broader cancer-awareness effort. This has resulted in the replacement of pink with a broader array of colors, as reflected in the league’s “Crucial Catch” logo.

According to the NFL, players are permitted to wear cleats, shoelaces, and wristbands that represent any type of cancer awareness that they support or that has impacted them. Based on the initial wave of “Crucial Catch” games, however, the vast majority of players are not deviating in any way from their standard uniforms. And it’s definitely a far cry from the years when pink was pervasive.

The campaign extends through Week Seven. Sunday’s early games promoting the effort include Falcons-Steelers, Packers-Lions, Ravens-Browns, Broncos-Jets, and Giants-Panthers.

7 responses to “Pink gear virtually disappears from NFL’s cancer awareness games

  1. The pink was NEVER about CANCER. It was all about WOMEN. It’s time to bury this and to move on. Glad we aren’t pandering to women’s causes at the expense of other genders.

  2. Kind of sad. Most of these players haven’t had any experiences with breast cancer so it’s not too big of a cause for them. It is a huge issue that lots of people have to deal with though. If there’s going to be a cause to support during the game it’s a pretty good one.

  3. They would rather but all attention to ones who still kneel, they are more important

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