NFL announces first ever “presenting sponsor” for AFC/NFC title games

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There may be no more places to stuff cheese into a pizza, but there are still plenty of ways for the NFL to make more dough.

The latest cash grab comes from the announcement that the league has retained its first ever “presenting sponsor” for the AFC and NFC championship games.

Intuit Turbo Tax Live has ponied up for the title, and Turbo Tax Live “branding will be featured during the [AFC and NFC championship games] as well as within ancillary programming and content across league broadcast and digital media platforms.”

It remains to be seen how conspicuous the arrangement will be, but it’s a big step toward something college football has been doing for years.

Someone recently posed for the #PFTPM podcast the question of whether the NFL would ever sell naming rights to the Super Bowl. And the answer is simple: Yes, if the price is right.

If someone wants to do it, and if someone offers enough money to get the NFL to tolerate the short-term criticism that would emerge from “The Vandalay Industries Super Bowl” or “The Super Bowl, presented by Duff Beer” or however they would finesse it, money still talks — and there’s no better money than money for essentially nothing.

31 responses to “NFL announces first ever “presenting sponsor” for AFC/NFC title games

  1. Can’t wait for a coach like Belichick to be asked how he feels about playing in the Turbo Tax Live AFC Championship Game.

    “I’m on to next year’s taxes …”

  2. This is a very encouraging post, and I for one cannot wait until everything I know of NFL games is as manipulative and exploitative as the giant corporations that showcase seventeen commercials every three seconds in my daily life at every turn. Sounds fun.

  3. The NFL is the greediest league of all the pro teams. They will stoop to nothing to make a buck, no matter how bad it makes the league look. Good job Goodall.

  4. dirtdawg53 says:
    January 4, 2019 at 10:36 am
    Can’t wait for a coach like Belichick to be asked how he feels about playing in the Turbo Tax Live AFC Championship Game.

    “I’m on to next year’s taxes …”
    +++++++++++++++++++++++++++++++++++++++
    I’d be more psyched if it was a type of spyware like the Norton AFC Championship Game.

  5. The NFL finds new ways every year to make more money and increase revenue, yet they can’t find a way to pay disabled and dying former players with CTE or any sort of prolonged health care problems! Shame on you NFL!!

  6. The NFL Presents the 2025 Coca Cola, Apple, Target, Amazon, Walmart Goldman Sachs Super Bowl! Featuring the Los Angeles Dell, Ricoh, Canon, Microsoft Rams VS. The New York Merrill Lynch, Groupon, Toyota, Boarder Security Wall Giants.

    Tune in for all the fun and excitement for all 237 commercials as well as the Nokia, McDonald’s, HP, Hyundai, Sony, Jimmy John half time show!!!!! Featuring the Disney, Dream-works,MGM,Live Nation sponsored acts!!!!@

    Enjoy America. Oh yeah don;t forget to go and $1,000,000 on 7000 inch big screen TV!

  7. companies always cry poor when it comes to treating their employees with respect eg health care living wage retirement savings workplace safety but whoo boy we got cash to burn so that we can occupy 6 seconds of a consumer’s soon to be forgotten gray matter.
    what a time to be alive.

  8. jwag777 said:

    The NFL is the greediest league of all the pro teams. They will stoop to nothing to make a buck, no matter how bad it makes the league look. Good job Goodall.

    ———————————————————————–

    NASCAR is nothing but advertising, from the cars themselves to all the company logos on each racer’s uniform.

    The NBA has corporate sponsorship on 14 teams’ jerseys.

    MLB teamed up with Google to sponsor the LCS in both leagues this past season and will do so again in 2019.

    And don’t even get me started on college football.

    But no – the NFL is the worst at getting corporate sponsorship. Right.

  9. diminishingskills said:

    Campbell’s Hungry Man Super Bowl seems like a solid fit.

    ———————————————————

    Don’t you mean the Souper Bowl?

  10. bahzeal says:

    January 4, 2019 at 11:52 am

    companies always cry poor when it comes to treating their employees with respect eg health care living wage retirement savings workplace safety but whoo boy we got cash to burn so that we can occupy 6 seconds of a consumer’s soon to be forgotten gray matter.
    what a time to be alive.

    ============

    Generally, I agree. But this particular post refers to Intuit, and having worked there, I can personally attest they are top notch when it comes to employee satisfaction. Dang I miss working for them.

  11. For all you comment readers, keep in mind that Intuit spends tons of cash to keep the tax code complicated.

  12. Don’t all the other leagues already do this? The 2018 World Series presented by YouTube TV. The 2018 NBA Finals presented by YouTube TV. The 2018 Stanley Cup Playoffs sponsored by Hulu. So nothing new here.

  13. It’s the only thing Roger is good at, squeezing every last dollar from every source possible. Just wait until the games are on pay TV.

  14. Does the NFL have to cut the networks a check for all the advertising they are now giving the companies that are suddenly sponsoring a game? Does ESPN, Fox and NBC have to say the name of the sponsor?

    I would think think they aren’t so thrilled to have to suddenly be a commercial platform unless of course, they are getting a slice of the pizza.

  15. Why not have the entire sport sponsored like NASCAR has sold out its Winston Cup to any third rate company that wants it for several years?

  16. bahzeal says:
    January 4, 2019 at 11:52 am

    companies always cry poor when it comes to treating their employees with respect eg health care living wage retirement savings workplace safety but whoo boy we got cash to burn so that we can occupy 6 seconds of a consumer’s soon to be forgotten gray matter.
    what a time to be alive.

    Yo, companies do not exist to give employees anything. Companies exist to bring a product to market (or service) that will reward the owners and risk takers with profits. You have every choice where you want to work (if they’ll hire you); you get to choose the rate you are paid and if you get any benefits. I’m so sick of hearing from fools that think employers owe them healthcare benefits at all. Your healthcare is YOUR responsibility – not the employers’ or the taxpayers’!

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