A’s use marketing experts to help convince Kyler Murray to choose baseball

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As the Oakland A’s try to convince Oklahoma quarterback Kyler Murray to choose baseball over football, the A’s are trying to show Murray how much money he can make playing baseball. Beyond baseball-playing money.

Via Jane Lee of MLB.com, the A’s brought marketing executives from the league office to Sunday’s sit-down with the 2018 Heisman Trophy winner. The marketing executives presented information regarding the money Murray could earn away from the field. Which obviously would add to his bottom line.

Of course, Murray could earn plenty of off-field money in football, too. Possibly much more than he could earn in baseball, given the position he’ll play if he enters the NFL. Quarterbacks sell, and franchise quarterbacks can make plenty of money from marketing deals.

For now, the expectation remains that Murray will apply for early entry to the NFL draft today, since that will keep both the baseball and football doors wide open. And he’ll apparently wait as long as possible to pick one or the other.

27 responses to “A’s use marketing experts to help convince Kyler Murray to choose baseball

  1. It’s a gamble either way. At which is he more likely to succeed? That’s the one you choose. Or you choose the one you like best and realize that even if it doesn’t work out…$5 million is enough money for any man to live on for the rest of his life.

  2. “The marketing executives presented information regarding the money Murray could earn away from the field.”
    _____________________

    Name the last national-level commercial you saw with an MLB player. (And it can’t be a SportsCenter spot or Joe DiMaggio selling coffee makers.) Jeter had a few. Maybe ARod? I can’t name any current player. And when they do crop up even in regional commercials there’s always either subtitles or a voiceover saying “Baseball star So-and-So” because they’re afraid you won’t place the guy.

  3. Meanwhile, the NFL sent him a hand-written note on a napkin. All it said was: “Can you imagine having to watch 160 baseball games a year, for the next 20 years?”

  4. This makes no sense. Name one baseball player with a bigger marketing profile than the top 25 football names. Bryce Harper is about the only MLB star right now with significant name recognition to rival a Tom Brady, Drew Brees, Russell Wilson, Antonio Brown (yikes), Aaron Rodgers, etc. And those are just the first few to pop into my head from their pervasive commercials.

  5. I might be crazy but if was a GM I would take this guy in Rd 1 of the NFL draft. Give him a shot at QB. If size becomes an issue, he is one of the best athletes ever, he can make it as a RB/WR. It would be a shame if he chooses the MLB and never makes it to the Show.

  6. That was probably not the best strategy…. MLB cannot compete with the NFL in terms of marketing, especially when you’re talking about a potential franchise QB….

  7. The Athletics have a strong track record of paying their players good money too. It’s not like they are cheap and always trade away their best players before having to pay them market-value contracts.

    Oh wait…

  8. Ed Sales says:
    January 14, 2019 at 10:34 am
    The MLB is openly admitting the NFL is better based on everything they are allowing to get this kid.
    —–
    Or maybe they used a high draft pick plus shelled out $4 million already for his rights so they don’t want to be left empty handed. Usually when you give that kind of money to a prospect you believe he has the potential to be a star.

  9. Dak Prescott is an average talent and gets 100x the publicity that Mike Trout does.

    If Murray is good enough to earn a second contract, he’d be making $25-30 million potentially, not including marketing or endorsement deals. The only guys in baseball who make that are ace pitchers or home run hitters, and Murray is neither.

  10. I don’t understand the debate.

    Of both multi-million paying jobs, why would you even consider the one that has 250lb monsters chasing you on every play?

  11. akaodoyle says:January 14, 2019 at 10:47 am
    Meanwhile, the NFL sent him a hand-written note on a napkin. All it said was: “Can you imagine having to watch 160 baseball games a year, for the next 20 years?”
    ========================

    And all MLB needs to do is show him pictures of Aaron Donald, Khalil Mack, JJ Watt, etc. You can’t earn off field sponsorships if you’re broken in half because you’re 5’9″ and 175 pounds. Ask RG3 how that worked out for him.

  12. Money shouldn’t be the issue for Murray.
    He is in the financial territory in both sports where the money will just be a number on paper. He should pick the sport he enjoys playing most, the money will be there.

  13. RGIII, Mark Sanchez, Teddy Bridgewater, Blaine Gabbert, Brandon Weeden…These are just a few recent 1st round QB’s who are considered “busts”. Even if Kyler Murray ends up in this group, he’ll pocket more money than he can make in baseball. At this point no one thinks he’s Mike Trout talent. At worst for Murray, he’ll spend 15 years as a backup, with occasional opportunities to start and still make life changing money.

  14. Weak move. Given how MLB salaries are actually also being curtailed by wiser GMs and management, it is a tough sell to make the MLB career out to be worth more then a prime time NFL QB gig.

    If this was still the 2000s he would probably choose the MLB lifestyle, but the way the MLB and MLBPA have blown the salary structure to shambles by the end of this decade it just doesn’t seem wise. Just a hard sell.

  15. mogogo1 says:
    January 14, 2019 at 10:46 am

    “The marketing executives presented information regarding the money Murray could earn away from the field.”
    _____________________

    Name the last national-level commercial you saw with an MLB player.

    ———————–

    Mike Trout, Subway. And that was just top of mind. The opportunities are out there.

    Baseball has a LOT of Latin stars that don’t do well. I assume you’ll see a lot of Stanton and Judge commercials since they are in NY and more recognizable to the non-MLB crowd. But think about this, none of the current MLB players are this widely recognizable at this stage of their careers as Murray is. He is a commercial that writes itself, especially if he goes to the MLB.

    I’d want this guy if I’m doing a Nike “inspirational” commercial. I’d want this guy if I’m any of the big three talking about how his versatility corresponds with some new SUV. If this guy MAKES it in the MLB, on name recognition cache alone will net him multi-million dollar contracts.

    The thing that makes this guy less marketable is all of this publicity about money. But it didn’t seem to hurt LeBron, it doesn’t seem to hurt Odell Beckham, it doesn’t seem to hurt Tiger Woods, and we have heard a ton about their income situations. So it might not be the detriment it once was.

  16. chickensalad43 says:
    January 14, 2019 at 11:07 am

    Dak Prescott is an average talent and gets 100x the publicity that Mike Trout does.

    If Murray is good enough to earn a second contract, he’d be making $25-30 million potentially, not including marketing or endorsement deals. The only guys in baseball who make that are ace pitchers or home run hitters, and Murray is neither.
    ___________________________________________________________________________________

    Trout makes more than ANY NFL player per year. If you want to throw in endorsements thats fine, but NFL players NEED endorsements aka a part time job to come close to an MLB players salary without endorsements. All trout has to do is worry about baseball, not having to worry about filming a soup commercial or an insurance commercial to get extra cash. Name an NFL player that has a G. Stanton contract? A contract that Bryce Harper will get this off season will be miles more than ANY NFL player (without having that part time job). Experts say that when Trout finishes playing baseball he’d have made over 500 MIL alone on contracts (without that part time job) Tell me an NFL player that even comes close???

  17. I don’t see how anyone would choose football over baseball. The contracts are not guaranteed. The league is going to have a work stoppage during the next CBA, and who knows what that will result in. The wear-n-tear on the body, and serious injury risk, alone should be enough to sway the decision heavily in favor of baseball. If this dude’s smart, he’s just playing the A’s right now to get some fast money. Baseball is the obvious correct decision.

  18. RobfromAmarillo says:
    January 14, 2019 at 12:00 pm
    Bo Jackson picked baseball.
    —-
    Wrong. An unscrupulous NFL owner that tricked Bo into giving up his college baseball eligibility and later a dislocated hip choose baseball over football for Bo.

  19. RobfromAmarillo says:
    January 14, 2019 at 12:00 pm
    Bo Jackson picked baseball.
    —-
    Wrong. An unscrupulous NFL owner that tricked Bo into giving up his college baseball eligibility and later a dislocated hip choose baseball over football for Bo.

    Whatever the circumstance, Jackson turned down the Bucs’ offer and signed with the Royals.

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