Patrick Mahomes fires up the marketing machine

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As a rookie, Chiefs quarterback Patrick Mahomes resisted marketing opportunities. As he concludes his first season as a starter, it’s time to get out the rake.

Brooke Pryor of the Kansas City Star explains that Mahomes has begun striking a variety of marketing deals, cashing in on one of the most successful debut seasons in league history, along with the promise that it will continue well into the future.

For starters, Mahomes has deal with Hunt’s, Adidas, CommunityAmerica Credit Union, Panini Trading Cards, Airshare, SSM Auctions, TicketsForLess, Bose headphones, Hyvee, Advocare, and Goodcents Deli Fresh Sub. Mahomes also has become involved in a virtual-reality experience in which football is played from Mahomes’s point of view.

Mahomes also will have a cereal bearing his name.

“It’s been renamed Mahomes Magic Crunch,” agent Leigh Steinberg told Pryor. “We were originally going with Patty Flakes, but they tested out names and that’s sort of where it’s at.”

Steinberg wants to avoid oversaturating the market with Mahomes’ name and likeness. But as his exploits continue and his legend grows, Mahomes soon will be seen anywhere and everywhere, singing songs about chicken parm and/or whatever other jingle to which Mahomes becomes financially attached.

And he should. It’s one of the fringe benefits of being a star player, and Mahomes has a likability that will allow him to sell a wide range of good and services.

16 responses to “Patrick Mahomes fires up the marketing machine

  1. I just hope Mahomes doesn’t turn into another Peyton Manning, whose unrelenting money grabs for commercial endorsements caused me to lose all respect for him as a person.

    To this day, I gag when a Papa John’s commercial comes on the air, even though, thank God, I no longer have to see Peyton or John. But the memories persist, like a bad penny that keeps coming back.

  2. Peyton Manning’s “money grabs” have helped build wings on a Children’s hospital among many other charitable offerings across the USA, so as long as he is helping others with large chunks of his own “money grabs”… more power to him!

  3. Here’s where he’s going wrong. Not in terms of getting paid, but in football terms. With that many obligations it will take away from his focus on football prep. There’s a reason Brady was picky and only did a very small number of promotion deals.

  4. Peyton’s “money grabs” were to line his own pockets, bottom line. He was a good quarterback, not a saint. All of the ads and cameos were a distraction to his team. The fact he made donations to any charitable cause were quite likely in attempt to circumvent or ease the burden of taxation.

  5. Mahomes has deal with Hunt’s, Adidas, CommunityAmerica Credit Union, Panini Trading Cards, Airshare, SSM Auctions, TicketsForLess, Bose headphones, Hyvee, Advocare, and Goodcents Deli Fresh Sub.

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    I see he is being picky. I have heard of two of these, total. Can’t wait to see what he gets once the AAA clients are done.

  6. I like this kid. He’s a great player, seems reasonably humble (unlike the Browns QB), and he’s had a terrific year no matter what happens on Sunday. So who among us wouldn’t be doing exactly what this kid is doing to capitalize on his well-deserved success. As for Manning, I don’t like the guy because he lost to Nebraska back in 1997 costing us a share of the National Championship, but frankly he’s a pretty amusing actor in those commercials, so can’t begrudge him making a few bucks any way he can if that’s what he wants to do….

  7. wolverineinnc says:
    January 18, 2019 at 2:21 pm

    I like this kid. He’s a great player, seems reasonably humble (unlike the Browns QB)
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    You’re talking about a guy who practices “no-look” passes and throws dumb passes that somehow work out. He is arrogant like Steph Curry. Make no mistake… Mahomes may not be as vocal as Baker Mayfield, but he is not humble.

  8. It’s kind of amazing to me that Leigh Steinberg is Mahomes’ agent. Guess he has completely returned from the agent junkyard.

  9. nfloracle says:
    January 18, 2019 at 1:21 pm
    I just hope Mahomes doesn’t turn into another Peyton Manning

    I’d be more worried about him turning into another Colin Kaepernick

  10. Michael Edits says:
    January 18, 2019 at 2:36 pm
    Since I’ve only heard of the first two, and I’m not the only commenter who’s noted this, Mahomes has his work cut out for him.

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    Suspect you don’t live near K.C. But you assume judgements on that of which you have no knowledge. Okay then….here’s a little help. Bose makes quality audio components and markets them world-wide. Hi-V is a mid-west grocery chain that is the best one I’ve used in my 69 years. And I’ve been around. Hunt’s catsup has been around, uh, a while now. I suspect he’ll select a couple of additional,sponsors as time goes on that you will be familiar with. There now, feeling better?

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