Rams honoring their past with throwback uniforms

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The Rams are wearing their classic uniforms Sunday in the Super Bowl, bringing back the blue-and-yellows of their first run in Los Angeles.

And though they’ll be getting a new look in 2020, they’ve made it clear one graphic element is off limits to the designers of their re-brand.

“We’ve told Nike the one thing that is sacrosanct is the horns,” chief operating officer Kevin Demoff told Lindsay Jones of The Athletic. “The goal is a modern take on our historical jerseys.”

The horn logo may remain, but otherwise their look will change after next season. But Demoff, who grew up in Los Angeles with a Jim Everett poster on the wall, said it was important to keep the nod to the team’s history.

The gold updates that came between their Super Bowl win over the Titans and their loss to the Patriots two years later were fine in their own right. But the classics have struck a chord with fans and players alike.

“When you see it, it reminds you of the Greatest Show on Turf guys, Eric Dickerson’s teams in L.A. It makes you forget about the couple of years between there. The years that were forgettable,” elder long snapper Jake McQuaide said.

The story details the history of the Rams logo, which was actually the first to adorn a helmet in 1948. And while they might not go that far back, the Rams clearly know the value of nostalgia.

33 responses to “Rams honoring their past with throwback uniforms

  1. Honor the past? You mean the way they honored the Southland by leaving for St. Louis?

  2. aka they dont want the disgusting mismatched ‘home unis’ they have now to be immortalized on the stage of the Super Bowl.

    They should just stick to the throwbacks from here on out…

  3. As someone who grew up as a Rams fans in the 60s, I would have preferred they’d go with the white/Navy blues.

  4. As someone who grew up as a Rams fans in the 60s, I would have preferred they’d go with the white/Navy blues as a true nod to their history and tradition. We’ve already seen those 80s blue and gold, plenty of times. Maybe too much.

  5. Honoring their past should include the Rams original unis as the Cleveland Rams, the old red and black uniforms. Cleveland Rams won the 1945 NFL Championship game against the NY Giants 15 to 14. Bob Waterfield and the Rams QB.

  6. Not a fan of Nike redesigns by any stretch of the imagination. I hope they come up with something better than what they did for the poor Seahawks.

  7. The different color of blue is something I don’t get.

    The original white and navy were the best. Hate their current indecisive navy/white’gold ones.

    Feels forced.

  8. Now only if the Patriots went back to the original logo, which too me is the best in the NFL and the Eagles go back to the logo with the football in the flying Eagles talons.

  9. When you have an established, classic look I don’t know why you roll the dice with letting Nike’s zany designers mess with things. They must have a full hard drive of ideas that were too extreme to even talk Oregon into trying.

  10. I want to agree with folks who think Nike designs suck. They do. They’re absolutely terrible and I truly wish the NFL would disengage from using those yahoos to design their uniforms. Incredibly ugly stuff coming out of that place. Stop it.

  11. NFL uniform wishlist:

    Dolphins – switch full-time to the throwbacks they wear once or twice per year
    Jags – try again please. current ones are too plain, previous ones had too much going on
    Falcons – switch from red to black at home like it should be, and wear the black pants as well
    Broncos – in need of a modern update
    Panthers – see Broncos comment
    Texans – I wouldn’t mind seeing that red alternate make a more frequent appearance, especially when worn with the navy pants
    Ravens – see Broncos comment
    Cowboys – stop wearing white at home. this is football for crying out loud, not baseball or basketball
    Giants – just boring and not much going on. at least throw in some shoulder stripes that match the pants or something
    Eagles – see Broncos comment & go back to using Kelly Green
    Steelers – switch back to the block number font from the 70s & 80s
    Chargers – make the powder blues the permanent home unis. best looking jersey in sports
    Saints – a gold stripe down the black pants would go a long way
    Raiders – too plain. let’s modernize things a little

  12. I like the yellow/blue throwbacks but the old white/blue combo they used from the mid 60s to the early 70s are even better. It would have been a great time to honor the fearsome foursome who wore those uniforms, especially with the great D line they have now. But this isnt really about honoring the past it’s about selling jerseys and they figuire people are more familiar with the yellow/blue worn in the 80s/90s than the blue/white from the late 60s. For those who dont’ now the fearsome foursome were: Rosey Grier, Merlon Olson, Deacon Jones and Lamar Lundy. The greatest defensive line in history, IMO.

  13. I hope they keep the White and blue uniforms. The St louis Gaudy ones were not of my liking at all. Rosie Grier would be rolling in his grave if they muck it up..Keep it simple to honor the men playing the game before free agency, and overnight Millionaires, the men who played for the love of the game.

  14. kingthielanscourt says:
    February 1, 2019 at 7:11 pm
    I hope they keep the White and blue uniforms. The St louis Gaudy ones were not of my liking at all. Rosie Grier would be rolling in his grave if they muck it up..Keep it simple to honor the men playing the game before free agency, and overnight Millionaires, the men who played for the love of the game.

    —————————————————————————————–

    I agree 100%. The blue and white uniforms were/are the best. Great comment. One minor note, Rosey Grier is not in his grave, yet. Sadly, Lundy, Olsen, and Jones have all passed away. But Grier is still alive and kicking!

  15. The uni’s they will wear in Atlanta have a major flaw.
    Those yellow horns on the shoulder and under the arm pit are ‘waaaayy’ to small.
    Back in the day, those yellow horns were a hell of a lot larger, more pronounced and ‘visible’.

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