Early Super Bowl rating was lower than late stages of AFC Championship game

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Super Bowl LIII had the lowest TV rating in 10 years, and that’s not because the game was boring.

The rating was low from the get-go, long before it became Punt-Fest 2019.

“When we started the game . . . we were doing a 35 rating in the first quarter,” Jim Nantz, who handled the play-by-play of Super Bowl LIII for CBS, said on Thursday’s Dan Patrick Show. “Our AFC Championship game . . . we had a bigger rating in the fourth quarter and overtime of Kansas City-New England than we did in the first quarter-and-a-half of the Super Bowl. We had less of an audience in the Super Bowl than we did at the end of the AFC Championship.”

So why were the numbers so low right out of the gates? Nantz agreed that Patriots fatigue coupled with L.A.’s slow embrace of the Rams had something to do with it.

Regardless of the reason, it’s odd that the Super Bowl ratings — which at this point should be immune to the matchup — would start so sluggishly.

51 responses to “Early Super Bowl rating was lower than late stages of AFC Championship game

  1. IThe low rating is because the WRONG TEAM PLAYED! The Saints versus The Pats would have been terrific! Thanks Zebras!

  2. People watch because they want to see a team beat the Patriots. But I think most people felt the Rams didnt have much of a chance, and didnt deserve to be there any ways.

    The Saints/Pats would have been better.

  3. minnesotablizzard says:
    February 7, 2019 at 12:13 pm

    Move it to Saturday

    ________________________

    “Superbowl Saturday” just doesn’t have the same ring to it!

  4. The ratings were lower because one team didn’t deserve to be there because of an obvious blown call and the NFL league office refused to lead. Brady vs Brees would’ve been a main attraction for the ages. Belichcik vs Peyton.

  5. How do they calculate viewers when a substantial number of TVs have ,say, 10-20 viewers at a party on Super Bowl Sunday and not on the AFC Championship game?

  6. All the people who showed up late to the AFC Championship broadcast in hopes the Patriots would lose instead were treated to one of the most clutch performances in Brady’s entire career, three consecutive beautiful drives to get to the SB for the ninth — ninth — time. And deep down inside most of them knew what would happen when he got there.

  7. When you are a team that has to rely on the refs getting you through the Divisional and Championship round, do you really have a chance in the Superbowl?

  8. NFC/AFC title weekend cost the NFL credibility. Both games were horribly officiated.

    The product was brought into question.

    My team still won the SB but that doesn’t blind me from seeing the issue.

  9. Red Sox Dodgers ratio vs stunk too. Teams from LA just don’t draw ratings. Now we have 2 teams. With NOLA not tuning in due to Saints getting jobbed…..take away anither major market. Add that to Patriot always there, without a Brees Brady matchup..this year was doomed

  10. Better things to do at 3:30 in the afternoon on the west coast than watch football. Golf, got to the beach, snow ski, mow the grass. Start the game a 5:00 and you would get better results.

  11. No, it’s not odd. Bad officiating. Lack of executive office leadership. People are growing weary of the product. The paying fans know we’re not appreciated.

  12. The entire nation is sick of the Pats for a number of reasons. Couple that with a defensive game after the NFL has forced high scoring offensive football down our throats and its a recipe for doing or watching something else.

  13. And still no word from the Commish on what discipline is to be handed out to the refs that “blew” the call. If up to him we’ll never hear another word about it.

  14. For the folks who are yapping about the 2 best teams not playing:

    1) If a team, let’s call them the Pats, beats a team twice, let’s call them KC are there fans out there that really think KC is the better team? I’d be curious to know what they base that on, because it’s not on winning.

    2) Yes, the Saints got hosed on an awful call – but that didn’t actually end the game. They continued to play and the Saints weren’t able to stop the Rams from tying the game and then they weren’t able to stop them from winning in OT. So, I’d actually say that the better team won that game based on the fact that the Saints couldn’t stop them.

  15. This Titans fan simply didn’t watch it because the Super Bowl didn’t feature a legitimate NFC Champion. Refs put the 4th best team in the NFL in the Super Bowl. And I say that as someone who’s never seen anything remotely like that–and I’ve been an avid NFL fan since 1978.

  16. Mr. Nantz failed to mention the most obvious reason. The whole world that saw the NFC Championship, witnessed the most flagrant , egregious non-call in the history of football. So couple that with Patriot fatigue, and the Saints fans instituting their own peaceful “Boycott Bowl” parade and concert, and you have a good reason why many other non-Saints fans were turned off. Personally, I watched the BBC Channel’s Planet Earth’s series. The videography is spectacular. When I found out the next day, that the score was 3-0 at halftime and wound up 13-3 (The Saints W-L record)I knew Karma (and maybe Voodoo)was indeed working. The New Orleans area rating was a measly 24.6 the lowest ever recorded during the Super Bowl era. That’s how you protest.

  17. In a 3:30 hour game there is only an average of 11-12 minutes of actual gameplay.

    Cram the rest with decreasingly clever commercials, a terrible halftime show, and crowd shots and what are you actually left with?

    A basically scoreless game with bad commercials a bad halftime and a bunch of B-roll TV images? Awesome. The NFL should look on the bright side that anyone even tuned in to that to be “entertained” in the first place despite any presence of actual “entertainment”.

  18. If it was “Patriot Fatigue” wouldn’t the AFC Championship numbers have been low also??? Come on guys use a LITTLE logic….

  19. The fact that people watched New England and KC shows that “Patriots Fatigue” is FAKE NEWS. The Patriots have consistently given us the most exciting Super Bowls EVER. This is entirely placed at the fee of LA and The Rams. LA can’t bring a fan base, and The Rams, unfortunately, were not ready to play this game on offense. Had they performed better on offense, the Patriots would have done more as well, but they had the game so in hand, they did not have to take the extra risks. The Rams Defense was very good, and their Special Teams was good until the very end. The Patriots Defense was superb, their Special Teams very good excluding the early FG miss, and their Offense was good enough to control time of possession and put enough points on the board to seal the game. If it were another team playing The Patriots, like the Saints, ratings would have been higher. It’s not The Patriots that are the problem here.

  20. tennesseeoilers says:

    February 7, 2019 at 1:13 pm

    This Titans fan simply didn’t watch it because the Super Bowl didn’t feature a legitimate NFC Champion. Refs put the 4th best team in the NFL in the Super Bowl. And I say that as someone who’s never seen anything remotely like that–and I’ve been an avid NFL fan since 1978.
    ——————————————————–
    If you: A) didn’t watch the Super Bowl for any reason other than work or a family obligation; and B) you are commenting on this site the week after the Super Bowl; then you are doing sports wrong.

  21. The Patriots hereby apologize for being so darn good.
    ___________________________________________________
    lol…good one. They were an overturned call from not going to the superbowl period.

  22. Not a Cowboys fan, but if they were going for their umpteenth Lombardi trophy, ratings would be through the roof no matter how many punts there were.

  23. ackedupboonie says “I like how it’s called ‘a slow embrace’ of the Rams in LA. How about just speak truth and say it’s called ‘LA won’t ever embrace’ the Rams.”
    ——————————–

    PFT reported a 44.6 tv rating from the LA market – 5.3m homes = 2,360,000 fans watched the game. That’s more than then entire population of New Orleans AND St. Louis put together. But please, don’t let FACTS get in the way of your rant….

  24. “Patriots Fatigue” didn’t hurt the AFCCG ratings that the Pats have played in for 8 straight years.

  25. steelcurtainn says:
    February 7, 2019 at 1:40 pm

    lol…good one. They were an overturned call from not going to the superbowl period.

    ——–

    Mr. Curtainn, why don’t you post your score predictions for the last three Patriots games against the Rams, Chiefs and Chargers?

    I seem to recall you picking against the Patriots in all three. Now it’s the opposition stinks and the refs favor them.

    The window of opportunity is closing on the Steelers, not the Patriots.

  26. What is most amazing , is that people actually think that people watch the Rams in L.A. .

    Most people still joke about the Rams leaving again soon .

    From 11/5/18 or so

    ” Post-Dispatch also said that two other NFL games (Oakland-Carolina, Denver-Kansas City) drew better ratings in Los Angeles on Sunday than the Rams’ 8.4 for its 49-21 loss to the New Orleans Saints. The USC-Notre Dame game last weekend drew a better rating there too. ”

    https://sports.yahoo.com/news/tv-ratings-and-attendance-for-l-a-rams-games-arent-blowing-anyone-away-231611925.html

    Los Angeles was burned by the Rams , and if the NFL wants fans to watch and support , flush the Rams and Chargers and give the city a fresh team , not a retread …..

  27. The numbers would be the same, if not worse, if saints made it.
    Besides, I wouldn’t have wanted two historically proven cheating teams play one another (just to find out which one cheated more in the end). No thanks.

  28. I am not a Saints fan nor a Rams fan, but I am long time fan of the NFL. I’m guessing there could be plenty of people who saw this the way I did–the Super Bowl, and by extension the entire NFL season, was irretrievably tainted by the non-call in the NFC Championship Game. I didn’t watch the Super Bowl for the first time since I was a toddler. That’s because I didn’t see the game as legitimate. This isn’t a scientific poll, but I work in a corporate office filled with football fans, and all of us were pretty negative on the Super Bowl because of the blown call.

  29. “Superbowl Saturday” just doesn’t have the same ring to it!

    ______________

    What do Vikings know about rings?

  30. “Regardless of the reason, it’s odd that the Super Bowl ratings — which at this point should be immune to the matchup — would start so sluggishly.”

    ===
    ^
    I don’t agree with this at all. Everything has a shelf life. Even the NFL. The NFL has been over-hyped for years. Eventually it was going to start to drop in popularity, everything does.

  31. psljax said:

    “Red Sox Dodgers ratio vs stunk too. Teams from LA just don’t draw ratings. Now we have 2 teams. With NOLA not tuning in due to Saints getting jobbed…..take away anither major market. Add that to Patriot always there, without a Brees Brady matchup..this year was doomed”

    —-

    LA is part of the problem. The other part of the problem is the non-stop butt kissing of the Patriots by the national media. No doubt the Patriots are good, but no one outside of Patriots’ fans needs to hear how good the Patriots are every hour of every day of every sports talk show or every NFL pre game and post game show. If the talking heads have something new to add, great. If they are just going over old ground then it becomes to repetitive.

    I think all of this Patriot talk had accelerated the decline in popularity of football. The decline was going to happen anyway. It happened to baseball long ago. Why would the NFL be immune?

  32. grumpysal says:
    For the folks who are yapping about the 2 best teams not playing:

    1) Blah blah, Pats win.

    2) Blah blah, Saints lost.

    ————–

    1) If the refs help determine the outcome of the game, can you really claim victory proves they are a better team?

    2) Ditto above. And, while it’s true the Saints didn’t lose on that play, they also didn’t WIN on that play, as likely would have been the case. A) The Rams have about a 1% chance to win if the play is called correctly, so it hardly matters what happened after that play. B) The horrible non-call changes the momentum and gives the Rams hope they should not have had. The play not only changed the score, but it changed the mental aspects of the game from that point forward.

  33. brwmstr says:
    If it was “Patriot Fatigue” wouldn’t the AFC Championship numbers have been low also??? Come on guys use a LITTLE logic….

    ————-

    In a vacuum, maybe. The AFCCG featured the league MVP, so the ratings might have been to watch the Chiefs defeat the Patriots.

  34. The rati yngs for the afc title game were high in hopes of the pats losing and passing the torch or whatever the media was clamoring for.The ratings for the sb were low becuse ppl dont like the pats or rams plain and simple.

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