Falcons cut the price of a hot dog, again

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Owner Arthur Blank has made more money by selling food for less. So going into next season, the Falcons are going to make their hot dogs even cheaper.

The team announced a drop of concession prices for five items at Mercedes-Benz Stadium, including making their famous $2 hot dog a $1.50 hot dog.

They lowered the prices on a number of food items in 2017, and saw a 16 percent increase in revenues, as the goodwill generated by affordable concessions made fans likelier to loosen their wallets and their belts.

They also sold the $2 hot dogs at the Super Bowl, where nothing is cheap, and they were the top-selling item.

The new prices will go into effect immediately at MLS games there. In addition to being able to get a tube steak for six quarters (though they’re going cashless, so don’t bring six quarters), they’ve dropped the prices of pretzel bites (from $5 to $4.50), burgers ($8 to $7.50), ice cream in a waffle cone ($5 to $4.50), and chips and salsa ($3 to $2.50).

29 responses to “Falcons cut the price of a hot dog, again

  1. At least one nfl team uses their head to fatten their wallet’s. 31 other greedy millionaires
    could get even richer by following suit.

  2. “In addition to being able to get a tube steak for six quarters” – a tube steak ? haha

  3. Bravo to the team for doing this. Hopefully more teams will follow his lead and make items more affordable for the fans who shell out a ton of money on parking and tickets already.

    I’m not a Falcons fan, however, I will start rooting for them because this is a great gesture to help burden the costs for a family to go to a game.

  4. Bottom line is what he is all about…drops the price of Hot dog but sells more than enough to make up for it….I would like to see him step up and pay the Super Bowl workers that got stiffed in Atlanta, then kill the company that stiffed them!

  5. I refuse to ever again attend a game due to ticket prices but if I did I would buy hot-dogs or any food at a reasonable price. For years I did not buy beer or food because of the joke prices.

  6. You couldn’t pay me to eat a hot dog. How much is a brat or a italian at the Benz?

  7. What NFL teams should do is invite every food truck from far and wide and every local restaurant to set up stalls. Most people skip eating at the game because of the lines. Having this vast collection of food stalls should, esp. After the game serve as a crowd dispersal equalizer mechanism. People can hang around after the game at what is essentially a good festival, eat, drink, relax and slowly disperse.

  8. @walllamp I like your suggestion because I think it is cool, but make no mistake “most” people do indeed buy the concessions. As a close friend of the organization…. (totally kidding, I just like nostalgia). But as a guy who used to fight for those contracts…just saying even with the exorbitant rents you make a LOT of money.

    That crowd thing….priceless. That line to my car? I want to skip every time.

  9. To bad more stadiums don’t do this. We went to a Phoenix Suns game on Friday and were charged $7 for a bottle of water.

  10. @wallamp You can park cheaper and eat stadium food for free at the Patriots. You park at a special parking lot which is far away you get free shuttles to the stadium. At the end of the game, there is a big indoor place people who parked there can go. They get free food and drink (not booze) with the promise of staying an extra hour. I suspect it is the already cooked food, so it is a sunk cost, but that is how Kraft tried to create a crowd equalizer.

  11. Nice to see at least one team slightly reducing the full-on GOUGE that is going to a modern NFL game.

    If you’re going to spend (in most cases “waste) $200-$300+ bucks spending 4 hours watching 11 or so minutes of actual gameplay then you should at least be able to eat and drink for a reasonable price. When you get robbed on the Tickets, the Beer, the Food, and the Parking it really starts to irk you after awhile.

    I gave up my tickets after 15 years because I was getting nowhere near the “entertainment value” for the what I was (over)spending.

  12. The Falcons did take the overwhelming majority of tax payers money from the DOD to “honor the troops”

    Lets not pat them on the butt and tell them good job after they got caught stealing.

  13. xli2006 says:
    March 4, 2019 at 9:34 am
    Nice to see at least one team slightly reducing the full-on GOUGE that is going to a modern NFL game.

    If you’re going to spend (in most cases “waste) $200-$300+ bucks spending 4 hours watching 11 or so minutes of actual gameplay then you should at least be able to eat and drink for a reasonable price. When you get robbed on the Tickets, the Beer, the Food, and the Parking it really starts to irk you after awhile.

    I gave up my tickets after 15 years because I was getting nowhere near the “entertainment value” for the what I was (over)spending.
    ———————

    You complain about the pricing, yet humble brag about being able to afford season tickets for 15 years. Many of us are not in the financial situation to plunk down a fortune on season tickets for a season, much less for 15.

    I applaud them making prices more reasonable on food and drink. I do hear about their revenues being higher on concessions, but I have yet to hear anything about whether or not the profits stayed the same or higher. I assume profits were still fine if they are lowering prices further.

  14. azbearsfan35 says:
    March 4, 2019 at 9:31 am
    To bad more stadiums don’t do this. We went to a Phoenix Suns game on Friday and were charged $7 for a bottle of water.
    ————————————–
    Which is why I will never again set foot in a stadium/arena to watch any game.
    My big screen TV & homemade food is good enough.

  15. Cost of dogs is dropping as Blank is putting press board shavings from Home Depot’s in his Falcon Dogs.

  16. Any team that takes Public Money to build their stadium should not be allowed to charge insane margins on stadium food/drink.

    How can the NFL allow the exploitation of public assistance then turn around and allow comical level markup on concessions?

    Just because the NFL can charge that and just enough people will pay it, doesn’t necessarily mean they should especially when the Public are responsible for funding the very venue they are selling it in.

  17. The team is not cutting prices as a Goodwill gesture. I imagine that the cost to produce a hot dog is well below the $2 selling price. The team is maximizing revenue and profit by finding the equilibrium price that maximizes profits. If anything, sounds as if the team hired an economist and following advice. You might even sell a few more tickets if the average Joe could treat the family to an affordable meal at the game. Kudos to the falcons for learning something that every kid operating a lemonade stand already knows.

  18. 16% jump in revenue doesn’t smell like enough to offset the increased total food cost.

    Also, if not, Blank shouldn’t care. More than pays for it in goodwill and positive PR and hopefully sets a trend that spreads as ‘Opportunity Pricing” at these events has gotten completely insane.

  19. Great idea Mr Blank! Reality still is the average family man cannot afford to take his family to a game because of ticket prices. Wages have not kept up with the inflation of sporting events.

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