AAF executives thought there was a 2-3 year plan to be an NFL minor league

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The Alliance of American Football abruptly went bust this week, surprising many of the league’s top executives.

Scott Brubaker, president of the Arizona Hotshots, said on 1580 The Fanatic that when Tom Dundon said last week that he could pull the plug if the NFL Players Association didn’t agree to allow players under contract to play in the AAF, it came as a shock.

“That was the first time he ever painted a picture that we might be in trouble,” Brubaker said.

Brubaker said the AAF always intended to have a relationship with the NFL and NFLPA, but team executives were under the impression that there was going to be time to build that relationship in the years to come.

“Part of the business model of the Alliance was always to have a relationship with the NFL and the NFL Players Association,” Brubaker said. “But that was something we understood was going to have to be proven out over at least two seasons, maybe three.”

Brubaker said the league had a good relationship with the NFL and had assembled what he called a “tremendous football apparatus” that easily could have become an official minor league, where NFL teams would identify young players who need more experience and put them into the AAF.

There may still be room for the NFL to have an official minor league some day. But it’s not going to happen with the AAF, it certainly won’t happen with Vince McMahon’s XFL, and if it happens at all, it’s likely more than two or three years away.

21 responses to “AAF executives thought there was a 2-3 year plan to be an NFL minor league

  1. The NFL has an interest in watching other startup leagues fail, especially in dramatic fashion. Business just picked up for them.

    I mean, seriously, the players that fill the last 10-15 spots on a 90-man offseason roster have about a 0.01% chance of making the team. Allowing them the choice to play in an offseason league seems obvious, but at the same time, the NFL didn’t want to go down a road that they don’t have complete control over. This would have only helped the game as a whole, it would have helped individual players.

  2. “But that was something we understood was going to have to be proven out over at least two seasons, maybe three.”

    Then just maybe Ebersol & Polian should have truly secured the funding for at least two seasons before kicking off the inaugural season with a significantly less than stable financing plan.

  3. Even if the AAF aligned themselves with the NFL as a minor / developmental league why did they think it would work? The WLAF and NFL-Europe were a bust.

  4. why would anyone risk injury in an incredibly risky game when they are already under contract?

  5. The NFL would also have to offer players the right to play in the XFL or McMahon would sue them and that was something that wasn’t thought through when the league was formed.

  6. all these financial and football geniuses but yet the league failed….I mean, “seriously, the players that fill the last 10-15 spots on a 90-man offseason roster have about a 0.01% chance of making the team’ have a better shot at making the NFL practicing with the team than playing in absurdity in the AAF

  7. There already is a a minor league for the NFL. It’s called the NCAA… when will they learn that these leagues will always flop? XFL version 2 will go belly up just as quickly.

  8. Launching a league without real funding ultimately falls on Polian and Ebersol. They clearly misled the coaches, GMs, and players about the true financial situation of the league. They went forward with it even though it was solely dependent on one or two skittish investors who could pull their money out at ANY TIME. Completely irresponsible and they should be held accountable for this farce.

  9. It’s hysterical that Bill Polian is disappointed the league folded over it being “about the money.” Everything is about the money you senile dope.

  10. What’s the XFLs plan for viability? If all they can muster are guys not good enough to make a practice squad why would anyone watch?

  11. What were they thinking? They would get 8 games into season one and the NFL would come running? Doesn’t seem like a very well-thought plan in hindsight now, does it…?

  12. “playing in absurdity”??? Lmfao!!! Now THAT is absurd. Alex, I’ll take “What Is Obscurity” for $100.

    And yes, there almost certainly would have been antitrust complications that could have arisen from the NFL having an agreement to lend players to one league and not the other. That has been well-documented.

  13. “Part of the business model of the Alliance was always to have a relationship with the NFL and the NFL Players Association,” Brubaker said. “But that was something we understood was going to have to be proven out over at least two seasons, maybe three.”

    Something they didn’t tell the potential fans when they started along with not having the money.

  14. NFL totally ignored what could have been a very fruitful partnernship for everyone. And could’ve put Vince out of the football business once and for all. The NFL just might end up regretting this.

  15. The Goofy team names and awful iniforms sure did not help. Who came up with the Apollos and Hotshots, etc. Totally lame.

  16. So, a business model that relies on a partnership with another business, without actually having said partnership with the other business? Sounds like a Hail Mary to me…that fell flat.

  17. Not once did I see or hear a statement or a press conference stating that the NFL was working with the AAF. So, this all seems like one side was making up stories/lies to feed to fans, creditors, and to any suit that would eat it up that everything was great and awesome in AAF land. Someone is just covering tracks and deflecting blame to cover ones tail in the aftermath.

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