Tom Brady’s lawyers aggressively pursue and defend trademark rights

AP

On Thursday, Tom Brady explained that he has sought trademark protection for the “Tom Terrific” nickname as a defensive maneuver, gobbling up the rights to the term to ensure that others won’t use it and profit from it, in relation to Brady. That’s not the only strategy that Brady’s lawyers have utilized to advance his interests.

Per a source with knowledge of the situation, the lawyers representing TB12, Inc., Brady’s “cutting-edge training, nutrition, apparel and lifestyle company,” sent a cease-and-desist letter earlier this year to block the use of “TB9” by Trevor Baptiste, a professional lacrosse player who wanted to place the “TB9” logo on a lacrosse stick for marketing to other lacrosse players.

Baptiste is a face-off specialist in lacrosse, and the specialized stick is more conducive to the effort to scoop the ball when put in play after a goal.

Arguing that “TB9” will cause consumer confusion, the lawyers requested on behalf of TB12 that Baptiste discontinue using the TB9 name and logo. Baptiste complied.

24 responses to “Tom Brady’s lawyers aggressively pursue and defend trademark rights

  1. What a self absorbed cheating lowlife piece of garbage. Biggest fraud in sports history. The king of asterisks. Even his hair is fake. Nothing about him is legitimate. Im going to trademark HGH12. In fact, im going to order a Patriots Jersey with HGH12 on the back.

  2. Tom Terrific……lol. More like Tom Shady. Much more likely to get shady due to the numerous cheating scandals him and his coach have been involved.

  3. I wonder if the lawyers for the creators of the “Tom Terrific” cartoon series on Captain Kangaroo will aggressively pursue and defend their trademark rights?

  4. Yeah, who wouldn’t be confused that TB9 on a Lacrosse stick is Bradys endorsement?
    This and the stealing of Seaver’s “Tom Terrific” nickname are examples of why most people hate lawyers.

  5. Tom Terrific was a cartoon character on the old Captain Kangaroo kids show in the 50s and 60s. He wore a funnel hat and had his mighty Manfred the Wonder Dog. Check it out on YouTube to see the similarities.

  6. Meanwhile, TB12, TOM TERRIFIC, just collected his 6TH SUPERBOWL RING as all the poor souls above blood boils with envy & jealousy…..& I’m sure there will be more to follow this post…..
    The main reason TB12, TOM TERRIFIC is also wanting TB9 to be blocked is that THAT may be the total number of Lombardi’s he wins before he retires!!!!!

  7. He should trademark the asterisk since he’s the only one in the NFL who deserves six of them.

  8. “…the lawyers requested on behalf of TB12 that Baptiste discontinue using the TB9 name and logo. Baptiste complied.”

    In other words…TB12’s team of lawyers bullied a 23 year old…We’ll breed you dry if you don’t comply.

    [Major League Lacrosse, where rookies make about $7,000. The average for all players falls somewhere between $10,000 and $20,000.] Source CNN Business

  9. please. There’s no chance in H.ell that Trevor Baptiste comes up with TB9 if it wasn’t for TB12. no one ever thought to use TB-anything before Brady. It’s a blatant rip off. Brady has the fame, wealth and motivation to block it, so he should.

  10. jimnaizeeum says:
    June 7, 2019 at 5:31 am
    Yeah, who wouldn’t be confused that TB9 on a Lacrosse stick is Bradys endorsement?
    This and the stealing of Seaver’s “Tom Terrific” nickname are examples of why most people hate lawyers.

    jeez. i dont know. maybe because everyone associates TB-“any number” with Tom Brady, because he’s the one that made it popular. it’s like me starting a phone company called AT&P. why wou’d AT&T care? they have sooooo much money, right? i need to eat, too.

  11. Brady will always get the benefit of doubt cuz everyone loves a winner. Meanwhile, his own comments are an insult to the original nickname of another winner Tom Seaver by saying he only wanted to own the name because he saw it as an insult of an awful trademark…

  12. If you have a trademark you have to defend it against similar encroachments or anybody can encroach on it. That’s all this is about and it isn’t him trying to squelch a 23 year old.

    And the Tom Terrific move is another no-brainer business move to stop some Chinese company from making “Tom Terrific” footballs and capitalizing on his fame by implication. This has nothing whatsoever to do with disrespecting the all-time great pitcher Tom Seaver. Brady probably wishes Seaver had trademarked it to keep money-grubbers from possibly using it.

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