Nike stock up since latest Kaepernick controversy

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Controversy sells. It also boosts stock price.

Last September, Nike aligned with Colin Kaepernick. The naysayers predicted a cratering of the company’s stock price. And instead it went up.

Earlier this week, Kaepernick persuaded Nike to not proceed with a shoe that would have included the Betsy Ross flag, a symbol that is regarded by some as too strong of a link to America’s history of slavery. The naysayers once again predicted a cratering of the company’s stock prices. And, once again, it went up.

As noted by TMZ.com, Nike’s stock closed Friday at $86.62, a two-percent increase since Tuesday. The bump in stock price added $3 billion in value to the company.

Last September, Nike’s stock price increased by 4.8 percent in 10 days after the arrangement with Kaepernick was announced, pushing the number to a then-record $83.47.

This doesn’t mean that these Kaepernick-fueled incidents are necessarily good for business. But they aren’t nearly as bad for business as the anti-Kaep crowd insists they will be. Which invites speculation as to whether the entire anti-Kaep crowd is ultimately a very vocal, but ultimately toothless, minority.

93 responses to “Nike stock up since latest Kaepernick controversy

  1. Nike is trolling at this point. They don’t need the hateful, white peoples money. Good riddance

  2. Nike & Colin wants us to be ashamed of being American. Sadly it appears that so many are.

  3. Let’s wait for them to boast about the quarterly sales. Boost or no boost, I won’t be buying their sweatshop shoes.

  4. Decent people tend to be ashamed when their country is running concentration camps, among other things. Being blindly nationalistic is just ignorant.

  5. I’m a Bible toting, gun owning, anti abortion, God fearing, non Nike wearing, Trump voting American. Guess what? I’m proud of everything I just stated I am. Proud to be an American!!! I’m not ashamed of who I am. 😎

  6. Which invites speculation as to whether the entire anti-Kaep crowd is ultimately a very vocal, but ultimately toothless, minority.

    ———

    They like to call themselves the silent majority, but they are actually the loudmouth minority, and have been for year. Maybe that’s what’s eating them, the realization that they are a minority. God forbid.

  7. If anyone’s mad about Nike, don’t vote for politicians who allow Nike subsidies in their state/district…

  8. If the “Betsy Ross flag” is an offensive symbol of the slavery era, then why was it conspicuously displayed behind our first African-American President during his second inauguration? I didn’t vote for Mr. Obama. But I never doubted his unquestionable patriotism. Regrettably, I can’t say the same for “Kap.”

  9. while this article is factually correct, it is so so disingenuous. The Stock Market is on a record run, if you bought pixie sticks, you might have made 30% and to say Nike is rising because of kaepernick, is like saying the patriots won the super bowl because of their punter.

    Many of that own Nike Stock don’t even know it because it’s in a diverse 401k with dozens of big name stocks.

    So please just bring honesty to the table…and not twist the facts to suite one’s opinion, respectfully eg

  10. The main age group Nike sells to doesn’t care about patriotism so there sales won’t be affected that much. Frankly I think the Nike Airs suck. After wearing them a while the air leaks out and they squeak like you’re walking on dog chew toys.

  11. Twice now, it’s been reported to expect a financial loss by Nike due to Colin Kaepernick diversity

    ( His being made the face of Nike, new generation
    &
    His now influencing a rejection of a new promo Kaep found possibly offensive to some )

    Twice now, reports have been refuted by significant opposite financial gain instead of projected loss

    Kaep’s gonna end up much better off financially
    &
    Much better off politically & socially than had they given him another shot at QB in the NFL

    Face it
    If Kaep were back in the NFL
    (Especially as a starter)
    He definitely wouldn’t have surplus of time to pursue these social causes as he currently possess
    …..Nit and still be all-in in his playbook, teammates, training etc

    Now he’s louder in voice off the field
    ANNNNND
    Now other or athletes are witnessing the power of being silenced in your chosen expertise just may lead to even higher heights from other venues & platforms

    Colin Kaepernick’s no Muhammad Ali at all
    But
    Being ostracized by mainstream organizations can also serve to fuel sa parallel career that far exceeds your original intent

    BOTTOMLINE

    I feel NFL owners, politicians, socialites, businessmen NIW clearly see they’ve actually fed into Kaep’s success vs burying it

    They’d have been better off signing him
    Because he’s louder than the US President Trump
    But with less vulgarities
    Better yet, NO vulgarities 😄

    Peace out

  12. It’s not that Kaepernick has persuaded middle of the road people to jump on board a failing product. It’s that his brand of controversy speaks to the demographic that buys Nike the same way Trumps ideaology speaks to his demographic. A short term controversy gets you a short term boost in sales. But no one new is buying into this marketplace. And that’s the reason Nike continues to lose market share to Adidas, Reebok, and New Balance. They are nowhere near the powerhouse they were 20 years ago.

  13. Stock prices go up and down as the winds blow. Up one day and down the next. Long term this company is flawed.

  14. This was a marketing ploy the whole time. Nike themselves revealed they were pulling the shoe on Kap’s advice.

    Nike may have manufactured another short term bump but it seems a long term losing strategy to intentionally offend over half your potential customers

  15. I really wish the NFL wasn’t in bed with Nike. I can’t bring myself to buy a Nike jersey (not ALL because their anti-American stands) but because their clothing fits weird.

    I generally have to buy NOS Reebok jersey’s on eBay.

  16. “Which invites speculation as to whether the entire anti-Kaep crowd is ultimately a very vocal, but ultimately toothless, minority.”

    I’ll also add that the “anti-Kaep” crowd isn’t exactly a “Nike” wearing crowd to begin with. Most wear work boots, dress shoes, western boots, or New Balance.

  17. Im sorry but it will be short lived,most people buying Nike products these days will move on to the next hot button controversy once the next false idol emerges who is deemed worthy enough for the millenial attention span.

  18. latenightroach says:
    Nike & Colin wants us to be ashamed of being American. Sadly it appears that so many are.———————
    I’m not proud of our history of slavery, or of our history of legal segregation. There’s a lot of things in our history that do not make me feel good. But I love America. I’m proud to be an American. Moving to some foreign land where I’ll be paid a ton of money, but have no freedom, does not appeal to me at all.

    Somehow, for some reason, hard line right wingers think they own what it means to be proud of our country. As usual, they’re wrong.

  19. The Betsy Ross flag flew during Obama’s 2nd inauguration but I guess it was ok then. All depends on whose in the White House. Her family the Quakers opposed slavery. Another political stunt by Kap. This took millions from Nike and claims he stands for oppression while Nike was (and still is) paying poverty wages and physically, verbally, and sexually abusing workers in their sweatshops. Just saying.

  20. “”Which invites speculation as to whether the entire anti-Kaep crowd
    is ultimately a very vocal, but ultimately toothless, minority.””

    Toothless? Nah… We vote.

  21. What the Nike/Kapernick brigade never tells you is the first stock bump with the original controversy lasted all of 10 days. Within a month the stock was back lower than it was before the controversy.
    What to take out of all this? It’s a short term gain that generates positive headlines but will fall back in a few weeks barring some major happening.

  22. When are people going to realize that original US Flag represented REAL revolutionaries, and the fraud CK only represents lame uninformed attempts at awareness while SHAMELESSLY using a corporate entity (Nike) as a platform. Meanwhile, Nike’s long history of notoriously using sweatshops and exploitive labor practices continue to generate billions of dollars in revinue…you know, like ACTUAL slavery. Im so tired of these paper insurgents.

  23. So he really IS against the flag. I thought he was against police brutality? Meh, Nike sucks anyway…

  24. This kind of nonsense has gone too far. We have to live with all kinds and all kinds of heritage foreign and domestic. The South lost that war last time I checked and the rest of America stood for equality. The founding colonies and what was represented on those shoes was a heritage for some and shouldn’t be misconstrued into racism. It’s a flag that founded this country. The country that we all live in and without these moments we wouldn’t be in the best country in the world right now. Every symbol isn’t racism, but merely a symbol of the founding of our great country.

  25. But I won’t be buying Nike shoes because it can’t preach progressive equality and pick a side of the fence. Progressive equality is a good thing, but has to be for all and not just a specific agenda. I for one don’t agree with the way Kap has gone about this. Nike has pulled a shoe with an American flag, not a negative symbol. It needs to be careful who it’s alienating.

  26. I think the betsy ross-era flag is more endemic of the slaughter of native people than a symbol of colonial racism. But that’s just my opinion. Im sorry people, but were talking about embroidered shoes made in the far east by child labor. And youre mad about shoes.

  27. I, for one, find Kaep’s thoughts irrelevant. After all he seems to think a dictator, who executed 10’s of thousands of dissidents in Cuba, was a great man.

  28. Nike has cornered the market. I’ll still wear my Nike gear that I’ve already purchased, but I’ll no longer be buying anything new. I think ol Kaep needs to actually learn some history. Nobody with any sense is proud of our nation’s history with slavery…..anyone that is is contemptible.

  29. The effect of the loss of sales with the shoes is yet to be seen so the stock price going up or down in a few days has nothing to do with it. If their profits drop from expectation due to a large pile of unsold shoes then you’ll know the actual results.

  30. Don’t be ashamed. Just Do Better! By the way…AZ Gov is snatching incentives. Stock is rising. Fact…AZ has given millions to companies with far worse records than Nike!

  31. Nike is interested in growth and profit – nothing more, nothing less. Aligning with CK and their decision around the Betsy Ross-flagged shoes were strategic moves to promote their brand and drive value. You can love or hate them for it but it sure seems like the corporate American way to me.

  32. Maybe he’s being more honest than ever before and that it wasn’t really about police brutality but about him thoroughly hating America.

  33. Trump supporters talking about false idols and fake patriotism… The complete lack of self-awareness is staggering. Not that I’d expect anything else from that crowd.

  34. We didn’t capture and hold those airports during the revolutionary war just so CK could spit all over everything we hold dear.

  35. For the uninformed talking about this flag iteration being used at Obama’s inauguration: In 2008 the Ross flag had not been appropriated as a symbol for white supremacists. In 2019 it has. That is nuance that you people refuse to acknowledge.

  36. As noted by TMZ.com, Nike’s stock closed Friday at $86.62, a two-percent increase since Tuesday. The bump in stock price added $3 billion in value to the company.
    ———————————

    At the moment the way the market is if you’re invested in Yo-Yo’s you are making cash. Take a look at what Adidas stocks are doing. It’s at 277 and leaving Nike in the dust. You could say this Kaepernick situation is hindering Nike from taking full advantage of the market.

  37. NIKE stock is simply along for the Trump ride – even disgusting anti-American companies can profit right now.

    As far as the “toothless” comment – you don’t really want to test that assumption, do you?

  38. Trump supporters talking about false idols and fake patriotism… The complete lack of self-awareness is staggering
    ——
    #fakenews. They’re totally aware, they just don’t care because they’ve been brainwashed for years to believe the republican party is the party of god himself. Of course they ignore the fact that god is supposed to love all people, not just citizens of the US….and he probably doesn’t like our president giving women shockers and lying like it’s a sport, but as long as the left continues to support minorities and women’s choice, it’ll stay that way.

  39. Nike has been laughing all the way to the bank since this whole Kaepernick thing started about a year ago. They knew exactly what they were doing.

  40. cardinealsfan20 says:
    July 6, 2019 at 9:56 am
    You people do realize that the Betsy Ross thing is a total myth. She never sewed this or any flag. Some people are so gullible.
    ————————————————————————–
    Ross was one of those hired to make flags for the Pennsylvania fleet. An entry dated May 29, 1777, in the records of the Pennsylvania Navy Board includes an order to pay her for her work

    Ross was merely one of several flag makers in Philadelphia (such as Rebecca Young, who is historically documented to have made the earlier Grand Union Flag of 1775–76, with the British Union Jack of the crosses of St. George and St. Andrew, in the upper corner canton and 13 alternating red and white stripes for the “United Colonies”) for the Continental Army, along with many other ships’ colors, banners, and flags which were advertised in local newspapers

    Occasionally over the decades, there has been some controversy and disagreement between the relative merits and historical accuracies of the two flag-making traditions and historical sites in Philadelphia and Baltimore. It is thought that Ross’ only contribution to the flag design was to change the 6-pointed stars to the easier 5-pointed stars.[23] Scholars, however, accept the claim by Francis Hopkinson—a member of the Continental Congress who designed most of the elements of the Great Seal of the United States—that he created designs for the early American flag.[24] Hopkinson submitted letters to Congress in 1780 requesting payment for his designs. Hopkinson was the only person to make such a claim in the Revolutionary War era.

    Class dismissed, snowflake.

  41. Wow fishfan, did you get that “history” from Trump or Liberty University? Perhaps Hillsdale College? I’m sure that the records of the Pennsylvania Navy Board are 100% accurate.

    The truth is that Betsy Ross sewing a flag is as fake as George Washington chopping down a cherry tree. It is OK to be proud of our heritage. Just don’t be a gullible buffoon in the process.

  42. Is it possible the increase had anything to do with the release of Nike’s fourth quarter and full year earnings report that came out at the end of June?

  43. So, we are to believe Nike produced all these sneakers, had them ready to go, and the controversial ‘face of the brand’ wasn’t aware of the new product involving his number 1 issue, the flag?

    Or the plan was to ‘pull them’ all the time knowing the storyline would sing to their target market?

    Which is more likely the reality for a company with a history of revolutionary marketing?

  44. Here is a little Business 101 for all the offended. You buy new sneakers maybe once per year, at most. The demographic Nike markets their products to buy a new pair every time they buy a new outfit. See the difference?

    You may now proceed with your regularly scheduled program of taking my ball (money) and going home.

  45. I don’t see how it is good for any company’s stock to have an entire holiday-related product launch, from R&D to design, to manufacture to warehousing and shipping to retail outlets plus a recall, when Nike releases second quarter earnings.

  46. I dont believe this at all, i work at the nike store here in ATL, and our sales are down 56% over the last 3 days. Online is down 31%.

  47. Real runners don’t wear Nike shoes. Real golfers certainly don’t use Nike clubs or balls. Their product frankly is poorly designed. Their whole premise is to pay celebrity athletes big money for their name, and depend on the “cool” factor to sell their product. Fortunately for Nike, there are plenty of people in this country (and globally) who fall for this, and will continue to do so. PT Barnum would be proud.

  48. They started the campaign on Labor Day weekend, AFTER most parents had already bought their kid’s athletic gear for the year. Also, you don’t just look at stock price, look at what it’s done vs. peers or vs the S&P, for instance, to see if it lags or trails.

  49. New Balance for me, thank you. Nike Airs start squeaking after awhile when the air leaks out or something. It’s like walking on squeaky dog chew-toys.

  50. People that make their choices on what they buy based on political beliefs live a sad life. If I need something I’ll get it if I like something I’ll watch it. I think Trump is the biggest idiot ever. He illustrates that on a daily basis. I still buy Nike because I like the brand but I watch NFL still that has mostly Republican favoring owners. I work with people that are Republicans and also Democrats. I don’t let the politics interfere with how I behave with people at work. We have made everything political in this country and it has become exhausting.

  51. This is not an issue that would affect stock prices, one way or another…CK might be a spokesperson famous to us football fans, but in the grand scheme of things, domestically and internationally, he’s small potatoes and certainly not impactful enough with whining about a small batch of special edition shoes, to affect the stock price of Nike. Now a favorable quarterly report would support the rise in price, like the one released a week ago, would do just that…

  52. pkrlvr: god is supposed to love all people, not just citizens of the US…
    ——————————————————————
    Do you love all people? If you say you do, then by your criteria, you must open the doors to your home and allow every homeless person inside to live the rest of their lives off of you. You are not allowed to ever say to anyone, you cannot come into my house. If you are not doing this, your comment is completely meaningless.

  53. Good scam Nike and Kaepernick have going. Only in America can you profit off hating it. This country is so great countless people make a living by bashing and hating a country they would never think for a second about actually leaving.

  54. Nike’s stock price is a reflection of sales, not its political views. Nike is an international brand in broad world markets. Controversies in the American marketplace don’t necessarily conflate to sales in foreign markets. Even here in the US, the demographic buying Nike products may not be/are probably not concerned with patriotic issues.

  55. Rapinoe is one of the latest who’ve knelt in protest during the Anthem as a famous athlete
    She’s still. representing the Olympic US Soccer Team

    She even said “expletive” in her very public post comment interviews bashing the US President Trump etc

    The “sob”, according to our prestigious diplomatic spokesman of a President Trump, is still employeed contrary to our Commdr in Chief’s advisory

    Trump & others made Kaep’s protest against the flag instead if his obvious disdain for “murderous cops” killing unarmed persons
    NOT
    Cops in general
    ANNNNND
    Definitely wasn’t unpatriotic

    Yet a Caucasian veteran of war, “Special Forces Green Beret” suggested to Kaep personally to kneel instead of sitting as a show of respect
    Noones bashing that white Green Beret

    However
    Mainstream media dictates what’s interpreted & printed

    I’m an Honorably Disabled Discharged US Air Force Vet who served &.was willing to lay down my life for even those who defy my ideals to exercise their freedom of speech & all other rights as well

    Megan Rapinoe, Colin Kaepernick, Pres Donald J. Trump, & everyone else

    That’s what makes this country great & separates us from other nations

    Make America G-R-E-A-T again in those respects

    Praise GOD
    And
    God bless those who bless & obey him

    In doing so
    God will bless & correct America

    Amen
    &
    Peace

  56. That why, me and my family only wear Converse.

    ——————————————–
    I assume that was a joke.. If not google who owns converse..

  57. nunya says:
    July 6, 2019 at 3:59 pm
    NKE trails the S&P500 by 3% in YTD return.
    =======

    And up four times the S&P500 since the beginning of 2018

  58. Maybe Nike should sell the company and give it to charity. The ultimate sacrifice. Cmon Kap. I’m sure you can get it done

  59. Kaepernick persuaded Nike to not proceed with a shoe that would have included the Betsy Ross flag
    ~~~~~~~~~~~~~~~~
    This whole thing was a most likely a planned event. How many shoes were actually produced and then pulled? I bet you won’t ever get that number. They are using Kaepernick to stir up a specific group of people that happen to be willing to drop some money on Nike products to “support the cause.” Nike gets credit for being “woke”, don’t lose any money pulling shoes that were probably never produced, Kaepernick adds to his SJW credibility (which helps Nike long-term) and they get to poke patriots around independence day which adds to the marketing of Nike and Kaepernick. The entire drama-filled scenario was made up to profit off people easily riled up.

  60. To bad the ones supporting Nike and Colon don’t look at the track record of sweat shops, poor pay to workers that is Nike History.

  61. kd75 says:
    July 6, 2019 at 11:07 am
    I don’t see how it is good for any company’s stock to have an entire holiday-related product launch, from R&D to design, to manufacture to warehousing and shipping to retail outlets plus a recall, when Nike releases second quarter earnings.
    ~~~~~~~~~~~~~~~~
    Pssst…you know that one set of pics of the shoes that accompany most of the stories? That is most likely the only pair produced. It is a prop, not a full-fledged holiday retail item.

  62. The headline is objective and factual. The content of the article has an angle if not an agenda. ie, “Surprise, he is not bad for business..per Nike or others.” 32 accomplished billionaire business owners seem to see it differently. But all 32 must be wrong.

  63. Funny, people trying to find reasons not to give Kaep any credit for Nike success, but if Nike failed, these same people would give Kaep 100% of the blame!

  64. nunya says:
    July 6, 2019 at 3:59 pm
    NKE trails the S&P500 by 3% in YTD return.

    ————————————————–
    Yup and well behind Adidas YTD even with this latest run-up in Nike…

  65. So Nike hires a spokesman who has shown his disapproval of what the flag stands for last year. They then produce a shoe that has an american flag and don’t listen to the spokesman for the last minute and then the stock price surges. Why not just replace the Betsy Ross flag with the current American flag? This is intentional not a coincidence. The flag or lack of use and the spokesman are just being used to get cash from a divided republic.

  66. Nike & Colin wants us to be ashamed of being American. Sadly it appears that so many are.

    I disagree, Nike and Colin Kaepernick wants everyone to feel the euphoric pride that you feel knowing that you are in a free country that will defend your rights unfortunately many Americans dont feel protected nor free…

  67. chronsy says:
    July 6, 2019 at 6:31 pm
    That why, me and my family only wear Converse.

    ——————————————–
    I assume that was a joke.. If not google who owns converse..

    I am willing to bet that this comment was not a joke and is just more uninformed rambling from people who want to vilify Nike and its business partners

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