Heinz may not renew naming rights for Steelers’ home field

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When the Steelers’ new stadium opened in 2001, Heinz signed a 20-year contract to have its name on the field. That means the stadium may have a new name in 2021, as Heinz appears unlikely to renew those naming rights.

Sports Business Journal reports that Heinz, the ketchup maker founded in nearby Sharpsburg, Pennsylvania, is not expected to keep its name on the building going forward.

Heinz is no longer a local company because Chicago-based Kraft acquired it in 2015, and the company appears ready to move on from sponsoring the stadium where Pittsburgh’s most popular team plays.

By the standards of NFL stadium deals, Heinz got a bargain in 2001 when it agreed to pay $2.85 million a year. The Steelers will likely get $10 million a year or more when the new deal begins in 2021.

20 responses to “Heinz may not renew naming rights for Steelers’ home field

  1. Maybe we’ll be calling it the “Paint Trey” to go along with PPG arena? AKA the “Paint Can”! Lol

  2. Alcoa is one of the few big corporations left in Pittsburgh and they’re currently larger than US Steel, but that would be amusingly ironic for the Steelers (with the US Steel logo on their helmets) to play in the Aluminum Company of America stadium…

  3. Maybe it should be called Skywalker Stadium because there sure is a lot of whining going on over there.

  4. Adam Kachur says:
    July 31, 2019 at 8:46 am
    how bout steelers got owned by the cleveland browns stadium?
    —————————————–
    I can’t even begin to explain how this makes zero sense. Big ben has more wins at the browns stadium than any browns qb for starters.

  5. This is the worst. I hate when the initial naming sponsor gives up its rights and some random insurance or finance company takes over (Progressive Field in Cleveland? no thanks; Guaranteed Rate Field in Chicago? ugh).

    Fingers crossed this doesn’t turn into State Farm Field or some other nonsense. PNC or UPMC could be options, but a major step back from Heinz.

    Will they have to build a completely new scoreboard without the ketchup bottles? Hope not.

  6. TruthfulDolphinsFanNotWearingBlinders says:
    July 31, 2019 at 7:55 am

    Welcome to PNC Stadium.
    ===================================

    yup

  7. id say Primanti Bros. Stadium but theres no way they can afford it selling those awful sandwiches. so overrated

  8. Adam Kachur says:
    July 31, 2019 at 8:46 am
    how bout steelers got owned by the cleveland browns stadium?

    —————————
    That probably has to wait until such a day actually comes.

  9. $10M way too high. Arizona has that but they have two bowl games each year and are in the Super Bowl rotation. &7.5M tops!

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