Ratings surge for Thursday Night Football

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In Week Four of the 2018 season, the Vikings and Rams had an exciting, high-scoring Thursday night game that went down to the final moments. In Week Four of the 2019 season, the Eagles and Packers had a similar experience.

The difference? This year’s game generated an 18-percent increase in viewership.

As apple-to-apple comparisons go, that’s very good news for the NFL: Exciting games, national platforms, exactly 52 weeks apart, and an 18-percent jump in ratings.

Via FOX Sports P.R., the Eagles-Packers game generated an overnight rating of 12, with a share of 23.6. Last year’s game in the same window attracted a 10.7 and 19, respectively. The numbers from Thursday night mean that 12 percent of homes with TVs watched last night’s game, and that 23.6 percent of homes with TVs that actually had the TVs turned on were watching the game.

It was the first Thursday Night Football game of the year televised on broadcast TV, and it represents the best TNF broadcast-package debut since 2015. Which is the year the league’s ratings peaked before politics and other issues caused the numbers to dip.

The momentum gives the NFL a boost as the league prepares to embark on negotiations for its various TV deals. That’s something the league plans to do once the labor deal is finalized.

Which explains why the NFL wants to get the labor deal finalized. By next year, when another presidential election is looming, the TV ratings could take another step backward.

32 responses to “Ratings surge for Thursday Night Football

  1. That game was a surge in negative ratings for my Packers. And embarrassment.

    Expensive Aaron is on the decline. And lil Matty is stuck with him.

  2. So what you’re telling me is fans would actually WANT to watch two top 10 teams vs 2 scrubs like the Dolphins/Redskins? Are you sure about that? Because the TNF matchups the last couple years say otherwise.

  3. In Week Four of the 2018 season, the Vikings and Rams had an exciting, high-scoring Thursday night game that went down to the final moments. In Week Four of the 2019 season, the Eagles and Packers had a similar experience.
    ________

    Another similarity between those games is that they both ended on a turnover from an overrated quarterback.

  4. joker65 says:
    September 27, 2019 at 12:06 pm
    Its not rocket science. Match up of 2 good teams with strong followings, and it was a close game to boot.
    —————-
    Spot on. It’s the old show business saying – give the people what they want and they will come – a good match up will always get good ratings.

  5. “cobrala2 says:
    September 27, 2019 at 12:05 pm
    Everybody wanted to see A-A-Ron lose.”

    It’s simple really. Everyone always is saying how Brady’s numbers are quite as high as the Manning, Brees and Rodgers but those guys LOVE throwing the ball inside the 5….Brady just hands it off from the 3, 4 or 5 yrd line and he very successfully QB sneaks it in from inside the 2. It’s not rocket science.

    Need confirmation, look at Rodgers last night. 1st and goal from the 1 and he throws it all 4 downs and turns the ball over. LaFleur previously is on record saying Rodgers has multiple options on every play call he sends in and can freely audible to anything he wants at any time… Well, why not just hand the ball off even once?

  6. Its not rocket science. Match up of 2 good teams with strong followings, and it was a close game to boot.
    *******************

    this exactly. does the league really need to wonder why a jets/browns game didn’t do well in primetime?

  7. As stated above, it’s simple. Chose good games. Whoever has picked the T-Nigh games in the past should be given a new role. This is the first competitive game I can recall for a long time!

  8. It was a good matchup between the two teams, plus you have a QB that from the upper Midwest that everybody likes who has a positive attitude, against a QB from California that nobody likes who is negative, pouts and sulks.

  9. That rise is despite the fact that Dish TV subscribers (12+ million households) and Sling Internet based TV were unable to watch the game due to a dispute with FOX. So last nights game captured an increase of 18% increase while a 15% sub-set of potential viewing households weren’t even available to their ratings number. If you make calculation adjusts for the 100% marketplace versus the 85% available market the viewership growth is approximately 21%, assuming that Dish TV subscribers would following the same behavior of the rest of the marketplace.

  10. never will understand the AR hate. I love watching the guy.
    ——
    It’s just fans of teams that wish they had him. Dude is 35 years old, threw for over four hundred yards, scrambled for 50 more and all you get are haters. Says more about the people posting than it does AR, who played commendably last night. He can’t make JG or MVS catch those balls, all he can do is give them a chance, which he did.

  11. Of course ratings are up. Last year pitted a boring team with no fanbase against a slightly less boring team with no fanbase.

  12. So where are the hypocrites on here that trash Thursday night football on a regular basis and state that they will never watch it again? Where are the Mark Cuban was right buffoons at today? We need more of their brilliant insight

  13. Next weeks Thursday nighter is just as good or better with a divisional matchup of Rams @ Seahawks. How we ended up with 2 premiere games in a row on Thursday is beyond me but I’m not complaining.

  14. East coast team playing, big population in the east. BSPN was saying recently that Fox didn’t want to see Midwest teams matching up in the Word Series because of ratings. Add to it the Eagles’s recent SB win and people want to see them play.

  15. Wisconsin’s Favorite Son Jeffrey Be Dahmed says:
    September 27, 2019 at 12:06 pm
    That game was a surge in negative ratings for my Packers. And embarrassment.

    Expensive Aaron is on the decline. And lil Matty is stuck with him.

    ======

    i don’t get this at all. i’m an eagles fan and aaron was maybe not peak aaron last night, but that still makes him at worst the 3rd best qb in football. he was great last night and until bulaga went out and he had to start getting pressure every play, he looked pretty typical rodgers-like to me.

    i think your lens should be on a) lafleur’s playcalling in the red zone and b) why jimmy graham tried to one-hand a ball he could have reached up and snatched with two hands.

  16. Rob Brzezinski is a Magician says:
    September 27, 2019 at 12:14 pm
    Another similarity between those games is that they both ended on a turnover from an overrated quarterback.
    Zzzzzzzzzzzzz

    ……a QB Viking fans would trade Cousins for right now, today, as-is. In a heartbeat.

  17. scrappler says:

    i think your lens should be on a) lafleur’s playcalling in the red zone…
    ###

    You do realize that Aaron calls most of the plays, don’t you?

  18. The Almighty Cabbage says:
    September 27, 2019 at 7:21 pm
    Nothing to see here. More people care to watch the Packers than the Vikings… and all 42 of him are losing his minds over it. It’s been a great season so far in that regard.
    ——————————————

    Don’t forget the entire state of North Dakota and the upper western part of MN wanting to watch Wentz slice and dice the Packers. Mission accomplished. #BisonNation 🤘🤘

  19. Liberalsruineverything says:
    September 27, 2019 at 7:42 pm
    The Almighty Cabbage says:
    September 27, 2019 at 7:21 pm
    Nothing to see here. More people care to watch the Packers than the Vikings… and all 42 of him are losing his minds over it. It’s been a great season so far in that regard.
    ——————————————

    Don’t forget the entire state of North Dakota and the upper western part of MN wanting to watch Wentz slice and dice the Packers. Mission accomplished. #BisonNation 🤘🤘

    ////

    Is that because your team couldn’t?

    I know plenty of bear, packer and bronco fans in the Dakotas as well. Have family out there. I mean between north and South Dakota you only have around 25% of the people to affect ratings compared to Wisconsin. Plus Wisconsin has more people than Minnesota. That’s not even putting the philly compliment into it. Which by the way, is also more than north and South Dakota combined.

    I’ll give you the 6 people from upper Minnesota.

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