The Rooney Rule (still) isn’t working

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To say that the Rooney Rule isn’t working is to presume that it ever did. It never truly did, at least not in the way it was intended.

Ideally, the rule requiring at least one minority candidate to be interviewed for every head-coaching vacancy will prompt owners to engage in a deliberate, patient, inclusive search, one that doesn’t have the destination selected before the journey begins. That’s not how it worked in the decades before the rule was created, and that’s definitely not how it has worked in the 18 years since the rule was put in place.

The Rooney Rule was never about forcing an owner to hire a minority candidate. It was about requiring owners to give fair consideration to a diverse set of qualified candidates before picking the next coach. But even though the league can mandate at least one interview of a minority candidate, the league can never force owners to not make decisions about the coaches they want to hire.

And so the practical value of the rule comes only from the fact that requiring interviews of at least one minority candidate per vacancy places into the media pipeline names that otherwise wouldn’t be mentioned, and gives minority candidates opportunities to get experience with the interview process. There’s value in that, although less value when (for example) the Cowboys choose to interview not an up-and-coming assistant but Marvin Lewis, who needs no boost in name recognition or job-interview experience.

Regardless of its intended purpose, the Rooney Rule has become an exercise in checking a box. If that’s what it’s going to be, the requirement should be that the candidate interviewed will truly benefit from the box-checking: No NFL head-coaching experience, for example. An age or years-of-experience limit, possibly.

But it still should be something more. In a very brave move given the entity that signs his paycheck, Jim Trotter of NFL Media shared via social media this observation, via an unnamed black assistant coach: “NFL has finally shown it’s not the place for black men to advance. It’s ridiculous, it’s disgusting. We can sell tickets and make plays, but we can’t lead.”

Trotter calls the problem not a league issue but an ownership issue. But there’s no difference; the owners are the league. And the league adopted the Rooney Rule via vote of the owners.

Instead of using the threat of litigation to squeeze the league into adopting the Rooney Rule, maybe Johnnie Cochran and Cyrus Mehri should have persuaded someone to file a lawsuit alleging discrimination on the basis of race. Sometimes, that’s the only way to truly alter behavior and, more importantly, attitudes.

But that will never happen, because coaches simply want to coach. Whoever takes that stand will never coach again, at least not in the NFL.

215 responses to “The Rooney Rule (still) isn’t working

  1. Yup. When it doubt blame white people. Don’t even think of blaming a black candidate whose resume isn’t good enough, that’s not his fault for being unqualified for the job.

  2. There is no discrimination. The NFL is a meritocracy. Just because someone wants to claim racial bias doesn’t mean there is. Stop whining and coach better.

  3. “NFL has finally shown it’s not the place for black men to advance.”

    That comment is 100% false, ridiculous & disgusting.

    Black men have not advanced with the NFL? Right…..

    Casual observation shows you that clearly the NFL has helped many, many athletes, coaches & broadcasters become famous millionaires.

  4. Oh my goodness. There is not some big conspiracy against minorities coaching. Tony Dungy would likely get hired immediately if he threw is name in the hat. Being a victim is so popular these days.

  5. Yup. When it doubt blame white people. Don’t even think of blaming a black candidate whose resume isn’t good enough, that’s not his fault for being unqualified for the job.

    _______________________

    You mean like 38 year old, never been a HC or OC/DC Joe Judge’s qualifications for the job???

  6. Art Rooney or Mickey Rooney?

    Must be the Mickey Rooney rule. I find it hard to believe Jim Caldwell is still unemployed.

  7. The Rule is inherently racist because it judges people on race. It belongs in the past with other such backward thinking.

    Teams want to win. They will hire the best person for the job (as evidenced by all the Black quarterback excelling today and lookng to be the model of the future) and what they can do. Race should never be a consideration, good or bad.

  8. You know what? I can’t absolutely rule out that there is an owner or two out there that in his heart of hearts just can’t bring himself to hire one of “those” people.

    However –

    I’m pretty sure the color that matters most to an owner is green. They could care less about the color of the coach. They want the best coach available – ethnicity isn’t a consideration when the most important color is green.

  9. Before writing this may be some time should have been spent on the Successes of coaches that have been hired as HCs. Who is the owner relying on to give him names of candidates? Also some thing that is rarely talked about is the affect of the Rooney rule in other parts of the organizations, for example the Personnel departments, where many men of color are awarded opportunity and done well

  10. I knew it wouldn’t take long for Florio to mention that….OK Mike which Black Coach has won a Superbowl like McCarthy has that’s available to be hired for that job? Right NONE….I rest my case

  11. The Rooney Rule is inherently racist. It forces you to perform a certain action based off skin color, not intelligence. People should be given work based off work ethic and past performance. Not because they happen to be other than white…..

  12. At the start of the 2014 season, NFL surveys revealed that the league was approximately 68% African-American and about 28% white, with the remaining 4% comprising Asian/Pacific Islander, non-white Hispanics, and those preferring a Mixed Race category.

    I think that the NFL needs more racial diversity on their teams

  13. Stop whining. It’s up to the minority candidate to blow away the interviewer. The point of the rule shouldn’t be to get minorities hired. It’s to get them a look. If they can’t make the most of those opportunities, it’s on them.

  14. The Rooney rule is stupid anyway. Of course it is akin to checking a box. What if there was a rule mandating someone of Asian descent having to be interviewed before an NFL team could hire a new head coach? It’s a free world/market and NFL owners should be free to hire whoever they want based on merit and then nothing else.

  15. White people…not sure why they get so offended just by the mere mention of conducting an interview from a diverse pool of candidates. So there’s not a single, not one minority coach in college or NFL worthy of a 3 hour interview?

  16. @doctorofmarines says:
    January 7, 2020 at 2:11 pm
    The Rooney Rule is inherently racist. It forces you to perform a certain action based off skin color, not intelligence. People should be given work based off work ethic and past performance. Not because they happen to be other than white…..
    ===============================================================================
    Exactly right. The problem with your statement is that there apparently aren’t ANY people with the intelligence to coach except white people. Do you truly believe that?

  17. The apocalypse cant come soon enough. 2020 and race is still an issue. We’re destined to perish on this dumpster. Lets make the whole game equal and give each race a pre-determined number of players and coaches. That’ll be fun. Dudes like Hue jackson, Pat Shurmer, Todd Bowles, Freddie Kitchens, Vance Joseph, Jack Del Rio, Steve Wilks and Jason Garrett can all hold hands and suck equally.

  18. Scottie Pimpin says:
    January 7, 2020 at 2:10 pm
    Yup. When it doubt blame white people. Don’t even think of blaming a black candidate whose resume isn’t good enough, that’s not his fault for being unqualified for the job.

    _______________________

    You mean like 38 year old, never been a HC or OC/DC Joe Judge’s qualifications for the job???
    =======================

    I absolutely see your point…but the whole rule in its entirety is absurd and Judge’s hiring is actually a solid example of why. The Giants interviewed Judge, did their due diligence and I’m sure spoke with the greatest HC of all time in BB, who you’d think had good things to say about the guy. So while yes, it is a surprising hire based on the fact he has never even been an NFL OC/DC, the Giants went through the entire process and despite interviewing multiple others, decided they wanted to offer him the job. What exactly is so wrong about that? The team has to pay 7 figures to whomever they hire, don’t you think they care enough about their teams’ future (especially in the massive NY market) to hire who they genuinely think is the right fit?

  19. We can all agree..the Rooney Rule doesn’t work and never will and one can argue it ‘should not work that way”…at the same time you should also be able to understand the problem the Rooney Rule seeks to rectify is indeed a problem, not only in sports, but period. It is human nature. Assimilation…like begets like. If you aren’t a minority you cant understand because your perspective will never be that of the person who is. Opportunites are not the same, and they are not fairly offered. This will be an agree to disagree moment for eternity. You will see far far more examples of this being true than not. If you think the Mara’s hiring Joe Judge isn’t one of them…well you just do not get it. And yes..he is entitled to hire exactly who he wants.

  20. At some point, you’re removing the individuality necessary that makes each team unique that is the basis of what fandom is all about. Think about it. They have so many rules that force parity, why not just have a constant head coach rotation for all 32 teams? You’re forcing their hands on everything else. Teams need to be able to make team based decisions and use their own strategy and logic (to their success or peril). Bottom line to the NFL, stay out of it. The teams can handle their won coaching search.

  21. Shouldn’t it be more about your success rate and coaching skills rather than the color of your skin? I don’t think it’s racial bias at all. This rule does nothing but cause problems that aren’t there.

  22. The notion that billionaire owners would avoid hiring minority owners at the sake of having a successful team/business is idiotic. Donald sterling who all in all is accepted as a bad guy and a racist had a black coach in doc rivers. The Rooney rule doesnt work because it’s not needed and is only around to further social agendas.

  23. I didn’t hear you complain that no white guys got interviewed when Belichick promoted Flores. I didn’t hear the Fritz Pollard say Belichick should’ve at least interviewed a token white guy before inviting Crennel to be his DC in 2001.

  24. If you own something, you are going to hand pick the person that runs the operations. No rule will ever change that.

    If I were a minority, I would be extremely insulted to be invited to an interview for the specific purpose of fulfilling this insanely stupid rule. (even if the rule maker had good intentions)

    It’s a slap in the face. Bring me in because you want me… Not because you’re being forced.

  25. What would be the equivalent of the Rooney world in society? It’s like requiring people to date a minority before they can get married. EOE should be enough.

  26. I see sidelines all over the NFL full of black asst coaches in some capacity.

    It’s true, they rarely advance to head coach.

  27. The epic stupidity of this argument ignores the most undeniable of truths: NFL owners care more about their wallets (and therefore, winning) than they do about any sort of supposed agenda. This reality ensures they seek the head coach whom they feel gives them the best return on their investment. It’s also a reality that exposes your article for the BS it is.

  28. The problem with this analysis is that there’s no metric. There’s no specific measurement that can be said is or isn’t being achieved. So it’s easy to just say, “it’s not working”, without anything to really back it up.

    The reality is, unless you’re going to go to a percentile quota, the changes in coaching hires will always be incremental and irregular. Some years more nonwhites will be hired, some years fewer. With only a few openings every year, it’s a tiny sample size.

    This year we’ve had 4 head coach openings. 1 of them has been filled by a minority candidate so far. Is one of these 4 jobs supposed to be filled with a black coach? Would that make it a success? Or 2? 4? A certain number over a certain number of years?

    I’ve always seen the Rooney rule as a way to get more non-white coaches considered and exposed to teams’ power brokers. “Fair consideration” is a fictitious state that rarely exists in a working world where “preferred candidates” exist for almost every job. But getting an interview is the hard part. Even if you have a preferred candidate, interviewing someone leaves 100% more of an impression on you than does never interviewing that person.

  29. Historically, black men have been screwed out of jobs, but in this case I really do think owners want the best man for the job (or in the case of Dallas or Cincinnati or Washington, the best man that will also work under the unique requirements to cater to overbearing owners). The fact that they keep hiring white guys might be some deep seeded racism, but I’m pretty sure they aren’t knowingly passing up better coaches to hire worse white ones. Hell even the king of racist sports owners Donald Sterling hired Doc Rivers because he was the best man for the job.

  30. It’s as if legislating morality doesn’t work or something, IDK.

    What I DO know is this was the Classic Liberal retort to the Right Wing Morality crusades in the 80s/90s, but hey, why let some historical facts ruin things?

  31. It never truly did, at least not in the way it was intended.
    =========

    Hmm. I think it has and does, exactly as it was intended. Don’t make the mistake of believing the intent is necessarily what the proponents said – and say – it was.

  32. the17thearlofoxford says:
    January 7, 2020 at 2:24 pm
    A lot of white people up in here explaining how racism does not exist
    ___________________________________
    …and will continue to do so. doubling down is the order of these days.

    #fearrulestheday

  33. “Because black men can’t advance”. Can you tell me why dungy is in the HOF? Is it because he’s black and has 1 ring, with one of the best qbs ever for most of his career. Lame. You know who else has the accomplishments? Mike McCarthy. Pretty sure he won’t be in the HOF. There are coaches with 2 rings and not in the HOF. And one is a minority.

  34. I’m shocked and appalled – and deeply offended – that you would suggest the Cowboys only interviewed Marvin Lewis to satisfy the Rooney Rule. That is an insult to Mr. Lewis, to imply he would lower himself to such transparent and humiliating use.

  35. Tweaks to the rule are pointless.

    The rule has a small net benefit, but the bottom line is that everyone knows everyone in the NFL, and that if an owner has a strong opinion of who they want when a search happens (which will occur and frequently), everything else will be box checking. And if the process is potentially competitive, that box checking will become ever more of a token process.

    In a league where Jon Gruden once got traded for draft compensation, if it came right down to it an owner would even happily just pay off the discipline if he thought taking the time to comply with the rule could cost him his choice.

    When there is no predetermined choice, the Rooney rule has merit and is also generally complied with in a more honest manner.

    But sometimes the choice of replacement is effectively made before the opening even exists.

  36. We need the Rooney like we need a Ron Rivera rule. His dad is Puerto Rican and his mom is Mexican. Rivera considers himself an American who paid his dues and got his job based of merit.

  37. Should there be a rule mandating white cornerbacks to be interviewed for consideration in the NFL? Jason Sehorn retired a long time ago and he was the last white CB in the NFL…which means in the cornerback market there is less diversity than the coaching market. this is why the Rooney rule is absurd because it is not about diversity/fairness it is about NFL teams being required to interview at least one African American candidate before making a hire… Cornerbacks are acquired for their ability to cover, just as coaches are hired for their ability to scheme and credentials

  38. They need to get rid of this rule, if the NFL owners thinks someone is good, they are going to hire a person regardless of color. There is only a few jobs open right now. Not a lot of opportunity period. CNBC always trying to push the race card.

  39. If I am an owner and I am interviewing Mike Tomlin and Jason Garrett,Tomlin is going to be my choice,based solely on his success as an NFL head coach. I am going to pass on Garrett due to his lack of success as an NFL coach. Skin color plays no role in the decision.

  40. I’m pretty sure the Cowboy’s had zero intention of hiring Marvin Lewis.

    Check the box.

  41. Ron Rivera is Hispanic. But that seems not to count.

    Eric Bienemy is being hurt by still being in the playoffs.

    What black coach is the egregious snub here? Marvin Lewis?

  42. Just get rid of it already. There’s no reason for this to exist in an uber-competitive environment like the NFL.

  43. Owners would hire Eskimos complete with sled teams if they thought they could coach a team to the SB. The Rooney rule may have good intentions but with only 32 jobs available it just isn’t necessary…

  44. Rooney Rule = Hey, how about you actually run your team correctly NFL owners and at least pretend you’re doing actual interviews to make people think you’re giving jobs to people who earn them.

    NFL Owners: But my son would make a much better GM and that guy he went to high school with is super qualified to be coach.

    Out of the last 13 Superbowls six of them have had a minority head coach on the sidelines. Only two superbowls in that span have featured a “hot rookie coordinator” hire (Doug Peterson and Sean McVay) but teams are definitely picking qualified people (sarcasm).

    Just start punishing owners when it’s clear they’re abusing the system. It’s mostly the long suffering teams that are doing this and I’m sure their fans are tired of their owners anyway. The fact that every year people just root against the Patriots because their teams can’t win a championship to save their lives shows how bad ownership has been for most of the league for awhile.

    Freddie Kitchens and Joe Judge getting head coaching jobs handed to them in fake coaching searches while Eric Bieniemy and Perry Fewell who are better qualified than both can’t sniff an opening is ridiculous and you know some of these teams are taking the idea’s the Rooney Rule candidate is giving them in interviews and having the guys they hire do them.

  45. deshack572 says:
    January 7, 2020 at 2:12 pm

    Jim Caldwell is unemployed.
    —————

    Well… technically, he is/was employed, but stepped down from Assistant Coach to consultant in Miami due to health issues.

  46. commishgoodellknowsbest says:
    January 7, 2020 at 2:11 pm
    we should not have to do anything based on race. nothing.

    This!

  47. “NFL has finally shown it’s not the place for black men to advance. It’s ridiculous, it’s disgusting. We can sell tickets and make plays, but we can’t lead.”

    ______________

    Dungy, Caldwell, Lovie Smith, Ron Rivera, Kevin Warran (former Vikings C.O.O and is now BIG10 commish) Anthony Lynn, Brian Flores, Tomlin, Leslie Frazier, Todd Bowles, Herm Edwards. And those are just the ones I can think of off the top of my head.

  48. In his twitter feed, Trotter bemoans the fact that there’s only 1 black GM. Wasn’t Ron Rivera just handed the keys to Washington? He has more power than most GMs in the league. And wasn’t he praised by the Fritz Pollard alliance as an excellent hire?

    I guess he’s not the right shade of color to be pleasing to Trotter.

  49. More new rules Florio? You lawyers are not happy till every rule book is longer than War and Peace. Owners have lawyers too and no matter what rules you make they will find a way around them. That’s how lawyers justify their existence and assure their futures.

  50. I seriously want to drop the Rooney Rule. Talking about it that is. We all know it doesn’t work on the hiring end and can be considered perfunctory by those getting hired. But the rule doesn’t say “you must hire…”.

  51. Who are the plethora of black asst coaches (that are available) getting passed over for Joe Judge right now?

  52. If the NFL really wanted to create better coaches, (irrespective of color) they would create a coaching academy for the off-season and have anyone interested participate. Teach the qualities of leadership and aspects of the game. Try to level the playing field and then allow an open interview process occur. Perhaps not permit hiring until after the Super Bowl.

    Quotas will not solve the problem. Crying institutional racism will not solve the problem, but trying to give all people access to training, experience and adjusting schedules for hiring may be the best option to level the playing field a bit.

  53. More than 2/3s of NFL players are black, and it’s been this way for awhile. The fact that there are only 2 black head coaches kind of tells you all you need to know.

  54. therealjr says:
    January 7, 2020 at 2:56 pm
    Bienemy will be like McDaniels. Keep building up the credibility and you can pick your job

    “Hold my beer”- Lane Kiffen

  55. I’m incensed. The Giants should have to rescind their hiring of Joe Judge.

    The Rooney Rule should be amended to stipulate that henceforth, all coaching and GM hires will require the expressed approval of Mr. Jim Trotter.

  56. Please regale us in how minorities are underrepresented in NFL coaching…………………..
    Blacks represent 13% of the population, and 9% of the head coaches are black
    Hispanics represent, oh wait, the Rooney rule is ONLY for blacks.

  57. For those that make the argument that the Rooney Rule is no longer needed, let first think of the absurdity that it had to be created to make owner even take a look at hiring a minority coaching candidate. Those that are saying let’s get rid of it, what do you suppose we do? Because the argument that we should allow meritocracy to be the thing that rules the day is being ignorant to the historical facts of racism in the head coaching ranks. Since 1979 there have only been 21 minority head coaches. For a league that is dominated by black and brown players, this fact should make owners ashamed, but we know that it does not. Too many of you are making the argument that are no qualified minority coaches, but how do we know that the white coaches being hired will be successful or if we can truly say that they are qualified. I mean Kliff Kingsbury got a job last year after being fired from Texas Tech, granted he has done well but the fact that he was hired showed the hypocrisy in the merit argument. Also the fact that Jim Caldwell got fired after taking the Lions to the playoff while Matt Patricia has gone 9-22-1 should be an indicator that something other than merit is at play. Please STOP being this lazy and recognize that favoritism and to an extent racism still exist in the NFL. It’s ok to admit, it won’t hurt you.

  58. It works …….they get interviewed ………. and that is what it was intended to do ………. You can now go back to whatever your political views are.

  59. There is on reason and one reason only why an Owner will hire somebody: They can help his team win. Judge was hired by the Giants because he’s worked for years under Nick Saban and Bill Belichick. Brian Flores got the job in Miami last year for the same reason. Owners are drawn to people they feel can help them win and that will always be the case Rooney rule or not.

  60. If a black candidate feels they were invited to interview for a HC position just to satisfy the Rooney rule then they should decline the interview. Plain and simple. But if they feel they are ready and qualified then accept and put on your best show. Worst case scenario, you use the interview as experience to do better next time. Who knows, maybe they weren’t the first or second option but impress teams enough and they might end up with a HC job.

  61. It’s always blaming white people. NEWSFLASH…
    The advantage actually now is swing the other way. A black candidate now MUST be interviewed. Whites don’t have to be now. It’s actually unfair to whites now. Just like how some companies have to hire a certain number of minorities even if a white person’s qualifications are better.

    Race shouldn’t even be a question on an application. Tired of the word and tired of this idea that blacks still have it so damn bad. There are racist morons out there. But by and large there is no unfair law and if I were to make a racist remark in public, even white people would come to the defense of blacks. Enough is enough!!!

  62. $80 million bounty on Trump’s head says:
    January 7, 2020 at 2:54 pm
    the17thearlofoxford says:

    January 7, 2020 at 2:24 pm

    A lot of white people up in here explaining how racism does not exist

    Exactly

    Why is it just white people are racist ? I don’t understand this thinking … if you are racist of a race then you to are i. Would think

  63. If you want the Rooney rule to be fair, it need to be applied to the players as well.

    But it’s not becuase it backward thinking by people obsessed with identity/tribalism over self and most importantly diverse THOUGHT!

  64. There’s a few problems that I see going on here:

    1. There are no black owners to champion black leadership within teams. There are multiple teams who will go up for sale soon: Seahawks, possibly Titans and Lions. The NFL should announce they intend to seek diversity in ownership for their next team sale.

    2. There is little incentive for teams to take a risk with lesser known, minority coaches. Give the teams something of value for hiring a minority candidate and they will change their ways. For example, hire a minority head coach and you receive a 5 % salary cap exemption or an extra second round draft for two years (these are equivalent to two starters in talent or dollars). I guarantee GMs will jump at those incentives. Provide other lesser incentives for coordinator jobs to feed the pipeline. These are for new hires only.

    2.A Keep incentive plan 2 in place until the number of minority coaches is on par with population racial percentages (not player racial percentages) and then remove the incentives.

    I know its not perfect, but its a start.

  65. TribeOfOne says:
    January 7, 2020 at 2:09 pm

    Oh my goodness. There is not some big conspiracy against minorities coaching. Tony Dungy would likely get hired immediately if he threw is name in the hat. Being a victim is so popular these days.
    =======================================

    Absolutely correct. If a truly qualified candidate came up for hire, no matter their skin color; they could find a coaching job. There are some teams where I’m sure they have a guy in mind for a job, but that too is based on who that team or owner thinks is the best candidate for the job. Speaking of the Rooney Rule, if Tomlin were fired today, I guarantee you he’d have a HC job for 2020. In case you didn’t notice – he’s black.

  66. People whining cause Eric Bieniemy can’t get a HC job. He’s the RB coach and a so called OC. But it’s Andy Reid’s playbook, Andy calls the plays and runs the offense. And KC isn’t exactly known for how great the running backs are.

  67. I’m still trying to figure out how 13% or 7% (black men) of the population can demand and bully corporations and private companies into capitulation. Meanwhile Hispanics are the largest minority group in the US, and we are under represented in many of these same fields.

    Racism? Yes, but not by who you think it is.

  68. Judging diversity by the color of a person’s skin is stupid. Are Eminem and Biden the same? What about Powell and Snoop? Oprah and Conde Rice? Again, the color of skin says nothing about the content of character or shared belief systems.

    The Rooney Rule is just as stupid. It assumes that the color of skin will somehow impart “diversity”. It won’t and it doesn’t. Look no further than the Panthers: are they somehow more terrible because they swapped Rivera for Rhule? What about the Bengals last year? Is Washington now diverse and ok? See, judging hires based on skin color makes for some seriously bad arguments because it assumes that melanin is more important than mind.

  69. Why is it just white people are racist ?

    ============

    Because that’s the definition of the word.

  70. Yup. When it doubt blame white people. Don’t even think of blaming a black candidate whose resume isn’t good enough, that’s not his fault for being unqualified for the job.
    _______________________

    You mean like 38 year old, never been a HC or OC/DC Joe Judge’s qualifications for the job???
    ________________________

    yea, kinda like 37yo when hired Brian Flores qualifications for the job. Oh wait, Stephen Ross is racist too because he hosted a fundraiser for Trump

  71. I find it odd that the Rooney Rule is an acceptable thing. Most guys know whether they have a legit shot at a job or not so how comfortable does it make any of these “minority” coaches to accept an interview with some of these teams knowing they’re not getting the job? Teams are so desperate to find a winning coach I dont think they care what color, gender, or species they are. You’re either good enough to get the job or youre not. Not shocking people want to make it about race but man, a team let Marvin Lewis coach there without winning a single playoff game in about 15 years.

  72. the17thearlofoxford says:
    January 7, 2020 at 2:24 pm
    A lot of white people up in here explaining how racism does not exist

    How do you know anyone in here is white?

  73. It wasn’t designed to work. It is a bureaucratic metric designed to perpetuate the appearance of adherence to diversity, equity and inclusion standards in the ranks of NFL leadership. As such, it doesn’t need to work.

  74. Find me any other entity in the entire world that has created more wealthy black men than the NFL. Tens of Thousands of black men have multi-generational wealth because of the opportunities the NFL has provided them. The Children, Grand-Children, and Great Children of these men will be born with economic privilege.

    As far as the Rooney Rule goes… it was flawed from the get go. You don’t fix this “problem” by requiring teams to interview minorities for the Head Coaching position. You address this “problem” by creating entry-level Assistant positions that can filled by recent graduates or those not quite good enough to play in the NFL.

    Get minority candidates in at the ground level so they can prove their worth and start making connections with the shot-callers on these teams. 90% of Coaching jobs outside of HC, OC and DC are filled based on relationships. (It’s all about who you know).

  75. howboutthosechiefs says:
    January 7, 2020 at 3:15 pm
    People whining cause Eric Bieniemy can’t get a HC job. He’s the RB coach and a so called OC. But it’s Andy Reid’s playbook, Andy calls the plays and runs the offense. And KC isn’t exactly known for how great the running backs are.

    Jamall Charles, Kareem Hunt, Larry Johnson, Priest Holmes, Christian Okoye.

  76. “NFL has finally shown it’s not the place for black men to advance. It’s ridiculous, it’s disgusting. We can sell tickets and make plays, but we can’t lead.”

    ______________

    Can’t lead? Tell that to Mahomes, Watson, Lamar, Jacobi, Dak, Murray, Winston and Russ. They obviously aren’t coaches or executives but they are the leaders of their team. Factor in guys like Sherman, Wagner Ev Griffin ect… and I would say there are a ton of black leaders in the NFL.

  77. The Dolphins should get an extra draft pick for being the only team that follows the Rooney rule correctly.

  78. The NFL GM’s/Owners aren’t stupid…if a college or NFL Assistant is REALLY good they’ll get their shot. 6% of NFL head coaches are black. 9% of NCAA FBS 1 coaches are black. Only 12% of the US population is black. The numbers aren’t as skewed as you make them with articles like this.

  79. kcflake says:
    January 7, 2020 at 3:29 pm

    howboutthosechiefs says:
    January 7, 2020 at 3:15 pm
    People whining cause Eric Bieniemy can’t get a HC job. He’s the RB coach and a so called OC. But it’s Andy Reid’s playbook, Andy calls the plays and runs the offense. And KC isn’t exactly known for how great the running backs are.

    Jamall Charles, Kareem Hunt, Larry Johnson, Priest Holmes, Christian Okoye.

    ===============

    I think he’s talking about the Chiefs of today, not the entire history of the franchise. That you don’t list any RBs on the current roster somewhat supports his point.

  80. I hate to take this out of the context of sports but I have to. This rule is comparable to the law that says that you have to hire a certain amount of minorities to work for your business. It is completely ludicrous because a.) smaller businesses usually operate on a shoestring budget and b.) you obviously want the most qualified candidate to fill a position. Both to hire someone based on their race and to claim that people aren’t getting jobs because of their skin color is beyond all rational thought. And it’s racist

  81. Ridiculous. African Americans make up 11-12% of of the population, yet about 20% of NFL head-coaches and 75% of the players are black….and here we are still playing the race card and talking about inequality. How disproportionate to society does it have to get before people are satisfied? Should we just tell white people to take a hike at this point?

  82. There are no Japanese head coaches or GM’s in the NFL. There are no Middle Eastern head coaches or GM’s in the NFL. There are no British head coaches or GM’s in the NFL. There are no women head coaches or GM’s in the NFL. I could name many other groups which are not represented in the NFL as head coaches or GM’s.
    So — what’s the matter — don’t they count?
    Look — here’s the deal, whether anyone wants to admit it not. Owners of sports franchises spend millions of dollars (actually now it’s billions) to obtain and run their organizations. They are going to hire people they are comfortable in dealing with to run their organizations.
    No matter what anyone says, there is no question that the cultural differences between blacks and whites in the NFL is often very different. Does anyone deny that the influence the black athletes have had on the game have changed it in many ways? I go back to Billy “White Shows” Jackson and remember how shocking it was to see him do his dancing in the end zone when he scored, wearing those trade mark white shoes of his. It was the first time we sa

  83. Does anyone believe that any coach is being held back or not getting a proper chance because of skin color? We’ve seen owners pay spouse abusers, drug addicts, child abusers, drug dealers and rapists because they thought it’d help the team win, but you think they wouldn’t hire someone because of skin tone? Assanine.

  84. Scottie Pimpin says:
    January 7, 2020 at 2:10 pm

    You mean like 38 year old, never been a HC or OC/DC Joe Judge’s qualifications for the job???

    First of all, that WAS a boneheaded hire by the Giants. But he was both the special teams coordinator and the wr’s coach of the Patriots (both of which categories were lackluster this year). Second of all, you’re stupid for thinking that he was hired because he was white. You’re just like every other millennial and boomer. You don’t possess rational thought. You just repeat what you heard in school or in the news. Don’t even bother posting me Mike. You have to get ahead of the curve, after all.

  85. If all African American coaches refuse to interview there can be no new hire. Stop allowing themselves to be used by teams as a “token” interview to meet the requirements of the Rooney Rule.

  86. CONTINUING COMMENT ABOVE…..
    … we saw that type of celebrating in the NFL, and it was shades of the young Cassius Clay, to me.
    So — it is natural for owners to feel more comfortable with guys who are not from that type mentality to run their organizations.
    In short — you can’t legislate making someone go against their instincts and comfort zone.

  87. Good coaches keep their jobs, bad ones don’t. Dungy, Lewis, Rivera, Tomlin, Dennis Green. Spotty coaches get some time Caldwell (had 2 chances)maybe Lynn, Herm Edwards (had 2 chances) bad ones get fired Todd Bowles, Hue Jackson (had 2 chances). Joe Judge got his job because he coached under Saban and Belicheck. That one doesn’t have a lot of merit behind it

  88. TheGuru says:
    January 7, 2020 at 2:18 pm

    @doctorofmarines says:
    January 7, 2020 at 2:11 pm
    The Rooney Rule is inherently racist. It forces you to perform a certain action based off skin color, not intelligence. People should be given work based off work ethic and past performance. Not because they happen to be other than white…..
    ===============================================================================
    Exactly right. The problem with your statement is that there apparently aren’t ANY people with the intelligence to coach except white people. Do you truly believe that?

    29

    127

    Did… Did you even read what he said?

  89. Problem is college football. Most coaches start there and there is a lack of minority coaches in college football, which eventually go the pros.

  90. The cited Marvin Lewis example is bad, and one maliciously misleading comment above claims he was used. Absolutely not; the Cowboys made it clear that they wanted NFL candidates, especially experienced ones, and Marvin Lewis fit the billing the same as Mike McCarthy did. Dallas had planned a longer search, but just as Mike Tomlin surprised when he blew the Steelers away in the interview room (an example of the Rooney Rule working great, as the team had expected to hire one of two qualified internal candidates) McCarthy blew Dallas away. Lewis, unfortunately, did not. He had his fair shot, and hopefully he’ll get more.

  91. TheGuru says:

    White people…not sure why they get so offended just by the mere mention of conducting an interview from a diverse pool of candidates. So there’s not a single, not one minority coach in college or NFL worthy of a 3 hour interview?
    ———————–

    Black/Brown/Purple/Red/Yellow/Green/Blue people, not sure why you feel you need forced interviews, forced quotas or special rules.

    We have been told by the same race hustlers that corporations are greedy. That they exploit people to make money. So if they are greedy they will make decisions that net them the most money. If any of the Black/Brown/Purple/Red/Yellow/Green/Blue people will make the greedy billionaires more money than a person with White skin then logic leads us to the simple conclusion that the Black/Brown/Purple/Red/Yellow/Green/Blue person will get the job.

    But that isn’t what this is about. It’s about force. Totalitarians love any power they can acquire because it leads to more power. And the power to force a certain person into a job is the power to force every person into a job and gives the Totalitarians power over business.

  92. Justin Morris says:

    “…if I were to make a racist remark in public, even white people would come to the defense of blacks. Enough is enough!!!”

    Yes, I’m white and I absolutely would come to the defense of someone who is being publicly taunted by your racist remark. Why would you want to do that anyway?

  93. Imagine knowing the guy you want to hire, but you have to interview someone else based on their skin color. Talk about racist…

  94. dynastypats says:
    January 7, 2020 at 2:42 pm
    We need the Rooney like we need a Ron Rivera rule. His dad is Puerto Rican and his mom is Mexican. Rivera considers himself an American who paid his dues and got his job based of merit.

    +++

    Exactly how he should be, and is. My team has a coach, a good coach, a coach-of-the-year candidate. I live in Texas, get sick of Dallas fans, and didn’t really want them to hire a coach that would make a difference. I was happy when they interviewed Marvin Lewis. AND IT DIDN’T HAVE A SINGLE THING TO DO WITH HIS SKIN COLOR. It had to do with his performances in playoff games — the same way, for the most part, that I think about Bill O’Brien!

    No one should be hired for anything because of their skin tone. That is racism in itself! My God, this is 2020!

  95. Why is it just white people are racist ?

    ============

    Because that’s the definition of the word
    ——
    No it’s not. This is:

    prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one’s own race is superior.

    Anyone of any color can be racist. And when blacks are racist towards other ethnicities, it’s still called racism, not reverse racism….which I see people incorrectly use far too often.

  96. The comments in this section only demonstrates the core values and principles the citizens of America continue to cling to. The majority of white coaches…make that head coaches are horrible, yet there is no concern about their resume or qualifications when hired and rehired. Most of these head coaches couldn’t coach a pee wee league to a championship, but, their skin makes them qualified above all else. However, the citizens will continue on with the old adage of there’s nothing to see here. America will never ever be a color blind society. Race is sewed within it’s very fabric…a tapestry of bigotry, racism and xenophobia. This is home.

  97. It’s a noble idea and there is a real problem: the NFL head coaching market is extremely insular and largely old white dudes. But that wasn’t the way to go about addressing it. If they did more to encourage teams to consider young minority coaches and retiring players for position coach and coordinator positions, there would be a much larger pool of minority candidates in the NCAA and NFL O/D coordinator spots that owners look to for coaching vacancies. That would be a much better situation than simply adding a couple minority coaches to the current good old boy carousel, especially with more teams looking for innovative first-time head coaches.

  98. The rule will be narrowed. Teams will need to interview a minority candidate that has not been a head coach. And the owners will find another way to skirt this.

  99. Well toss this rule into all the the others that are not working according to you. Sudden death ot, pass interference, onside kick etc.

  100. Jim Caldwell is unemployed.

    ——–

    Jim Caldwell is a consultant for Miami who took a leave of absence due to his health. Get the facts first. Also Miami hired Flores last year. So the Rooney Rule does work dunno why this article even exists but to stir racial tensions.

  101. “Ron Rivera is Hispanic. But that does not seem to count”

    And if the great majority of commenters had their way we would have a wall to keep Rivera out of the country. Pretending that you support a Hispanic being a head coach is the height of hypocrisy.

  102. The rule has become a joke but the Marvin Lewis’s are virtually forced to take a sham interview because if they don’t they’ll be blackballed. A mention was made of a Coaching Academy but does anyone really think the NFL or owners are going to spens one cent more than they have to.
    In short this farce will continue.

  103. edbundysson says:
    January 7, 2020 at 2:52 pm
    More new rules Florio? You lawyers are not happy till every rule book is longer than War and Peace. Owners have lawyers too and no matter what rules you make they will find a way around them. That’s how lawyers justify their existence and assure their futures.
    ——-
    You weren’t complaining when that seatbelt saved your kid, or that piece of beef jerky you call breakfast didn’t come from a dog, or that elevator cable wasn’t made of cheap aluminum. On and on.

    The Rooney rule is well intentioned, just impractical. Some rules are.

  104. Any other time Tony Dungy’s name is mentioned here people crush him. But when they need a token black to support their bigotry he suddenly becomes the paragon of NFL diversity.

  105. It’s amazing that the consistent assumption with these comments is that the black coaches aren’t as qualified as their white counterparts. This prevailing mindset explains a lot as to why black coaches don’t get more opportunities in the NFL. Thanks for the confirmation.

  106. There is no way to force owners into hiring minorities, so no version of the Rooney Rule can accomplish that.
    They could dictate you have to interview 10 instead of 1, owners would do that, and still hire who they want…whether minority or not.

    If the NFL league set up an organization that helped highlight minority coaches, helped them train for and get interviews, presented them to owners…owners would still hire who they want…whether minority or not.

    People view the Rooney Rule the wrong way. They look at it as a rule to get minorities hired, so its viewed as a numbers game, ie there are X number of minority coaches X year so the rule sucks/is failing/worthless/whatever. The Rooney Rule is just meant to get minorities face to face with teams. The rest is out of anyone’s control. The specific candidate may get hired. They may just be a token interview. They may impress the team/owner, but not get hired, so he gains a rep for being a potential hire he wouldn’t have gotten without the Rooney Rule interview. There is no numbers game to evaluate the rule’s success/failure because all the rule is there for is to get an interview…which always happens with every opening.

  107. So the Redskins didn’t officially interview anyone but Ron Rivera… Where’s the outcry there? I’m not seeing any comments on how that was unfair… I mean if ya want fairness and all I guess you would need to get rid of your hypocrisy as well folks…

  108. cardinealsfan20 says:
    January 7, 2020 at 4:11 pm
    “Ron Rivera is Hispanic. But that does not seem to count”

    And if the great majority of commenters had their way we would have a wall to keep Rivera out of the country. Pretending that you support a Hispanic being a head coach is the height of hypocrisy.
    ——-
    Let me guess.
    You live in a gated community.

  109. This is a typical liberal rule to try to “force” blacks into what the NFL calls “equality”. You can’t force people into jobs for which they aren’t the best candidate. If a black is qualified to be a head coach, he’ll be noticed and get a job. Liberals feel there should be a quota system for head coaches and we all know how well quota systems work!

  110. Mike Florio, let me step up and be one of the few that actually understands you. And I expect a 1000 thumbs down.

    What my white brethren don’t seem to get, and they do understand a lot. The most qualified folks should get jobs…yes. People of color want to earn what they get. But this is just an age-old example of systemic bias. Black coaches need to be sought, rewarded for achievement and be equally elevated. But for far too many years, Black coaches haven’t been sought or elevated to get a chance to earn the experience to get themselves to the next tier. It is so easy to say earn your way there. Hell man, they have to be hired first to get a chance to earn their way there.

    And please, the comment about see how many black QB’s we have now! Please. I didn’t realize Jimmy the greek was still alive.

    Nothing makes me loathe the comments on PFT more than issues where white folks show their ignorance. Wow!

  111. t2124 says:
    January 7, 2020 at 3:04 pm
    For those that make the argument that the Rooney Rule is no longer needed, let first think of the absurdity that it had to be created to make owner even take a look at hiring a minority coaching candidate. Those that are saying let’s get rid of it, what do you suppose we do? Because the argument that we should allow meritocracy to be the thing that rules the day is being ignorant to the historical facts of racism in the head coaching ranks. Since 1979 there have only been 21 minority head coaches. For a league that is dominated by black and brown players, this fact should make owners ashamed, but we know that it does not. Too many of you are making the argument that are no qualified minority coaches, but how do we know that the white coaches being hired will be successful or if we can truly say that they are qualified. I mean Kliff Kingsbury got a job last year after being fired from Texas Tech, granted he has done well but the fact that he was hired showed the hypocrisy in the merit argument. Also the fact that Jim Caldwell got fired after taking the Lions to the playoff while Matt Patricia has gone 9-22-1 should be an indicator that something other than merit is at play. Please STOP being this lazy and recognize that favoritism and to an extent racism still exist in the NFL. It’s ok to admit, it won’t hurt you.

    ——————-

    Hysterical that this post is getting thumb down.

    It’s a well written and thought out post that is pretty much accurate. Yet morons on here see it as “anti-white” give it a thumbs down.

  112. cardinealsfan20 says:
    January 7, 2020 at 4:11 pm
    “Ron Rivera is Hispanic. But that does not seem to count”

    And if the great majority of commenters had their way we would have a wall to keep Rivera out of the country. Pretending that you support a Hispanic being a head coach is the height of hypocrisy.
    ———————————————

    Ron Rivera was born in California and his Dad was an officer in the US Army. Which would make him an American. Just because his last name is Rivera doesn’t make him Mexican. Bigoted much?

  113. Just because you’re a good football player in the NFL or College, doesn’t mean you’re going to be a good football coach, no matter what race you are.
    Winning (and money) is the popular choice when it comes to the NFL owners.

  114. When you “force” something like this it almost guarantee it becomes a check mark. There are many other ways to improve the odds that wouldn’t be an exercise in futility. For one thing, the Rooney Rule would be better if it was directed at OC/DC hires, as that is where the most HC come from.

    I think if somebody doesn’t hire a black man because of his skin color, they will be missing the boat. Much as I hate the Steelers, there is no doubt Tomlin is an excellent coach and a COY candidate. I’d be upset if he was passed over by my team!

  115. Off the top of my head here are the teams that either have or have had an African American coach in the past 3 years:

    Steelers
    Chargers
    Jets
    Broncos
    Dolphins
    Lions
    Cardinals
    Bengals

    That’s 25% of the NFL’s 32 teams. African Americans comprise approximately 12% of the U.S. population. Seems like the NFL isn’t doing so bad.

  116. The Rooney Rule is an opportunity-based rule. It only guarantees the opportunity to interview, and nothing more. No result is implied or expected.

    Hence, you could have zero minority head coaches in the league, and, as long as minorities had the opportunity to interview, the rule would be working just fine.

    Nothing to see here.

  117. There is no way to force owners into hiring minorities, so no version of the Rooney Rule can accomplish that.
    They could dictate you have to interview 10 instead of 1, owners would do that, and still hire who they want…whether minority or not.

    If the NFL league set up an organization that helped highlight minority coaches, helped them train for and get interviews, presented them to owners…owners would still hire who they want…whether minority or not.
    _______________________________________________________________________________________

    I liked the first half, the 2nd half I have a few disagreements with. However – there should be no token interviews, its insulting for candidates and embarrassing for the league. (Not that they shouldn’t be ashamed for other reasons)

    Interview the people who are best, hire the candidate with the vision you have. Most successful coaches have a new, innovative approach, one of the reasons why there are always new playoff teams every year.

    I always think work places should kind of reflect society, so coaches should be around 12% black, however – the league is much, much higher for black players at 68%, there has to be a happy medium – which I think the league falls short on. There are two black coaches and one hispanic coach. In a league dominated by black players, there has to be a little less disparity. Ex-players can coach – I think it is a bit of an owner decision to go with the proven white guy, most of the time, as they have most opportunity. I would like to see an opportunity for minorities to get more coordinator jobs, or more importantly maybe an internship style approach, so that the Rooney Rule isn’t such a sham. (Even thought it came from a great place, and a really, great owner) Create a proper pipeline for people who may have not been given the chance. Innovated minds, new ideas etc.

  118. screamingyellowzonkers says:
    January 7, 2020 at 4:26 pm
    cardinealsfan20 says:
    January 7, 2020 at 4:11 pm
    “Ron Rivera is Hispanic. But that does not seem to count”

    And if the great majority of commenters had their way we would have a wall to keep Rivera out of the country. Pretending that you support a Hispanic being a head coach is the height of hypocrisy.
    ——-
    Let me guess.
    You live in a gated community.

    —————-

    What does living in a gated community mean about that post?

  119. The concept of racism is ridiculous and infantile. Fewer and fewer people engage in this behavior every year. Those that still do expose their ignorance to the rest of us. That said, policies like the Rooney rule and Affirmative Action actually perpetuate it by acting like there actually is some real difference, grouping people arbitrarily, and then attempting to give some groups a boost. It is a short sighted policy.

  120. Let me guess.
    You live in a gated community.
    ======

    Why yes, it turns out I do. My community is woke and they gave me a house. And car.

  121. bunkmcnulty says:
    January 7, 2020 at 4:29 pm
    Mike Florio, let me step up and be one of the few that actually understands you. And I expect a 1000 thumbs down.

    What my white brethren don’t seem to get, and they do understand a lot. The most qualified folks should get jobs…yes. People of color want to earn what they get. But this is just an age-old example of systemic bias. Black coaches need to be sought, rewarded for achievement and be equally elevated. But for far too many years, Black coaches haven’t been sought or elevated to get a chance to earn the experience to get themselves to the next tier. It is so easy to say earn your way there. Hell man, they have to be hired first to get a chance to earn their way there.

    And please, the comment about see how many black QB’s we have now! Please. I didn’t realize Jimmy the greek was still alive.

    Nothing makes me loathe the comments on PFT more than issues where white folks show their ignorance. Wow!
    ———————

    Thanks for this post. Far to many morons on here.

  122. Once more I ask why is there not a Rooney rule for the percentage of races on a teams as players. What is that percentage now?

  123. The Rooney Rule is dumb. But nobody can move up if teams hire guys who are in their 80’s to fill coaching positions. ALL the younger coaches are literally waiting for dudes in front of them to die or retire.

  124. drunkpunter says:
    January 7, 2020 at 4:23 pm
    serious question: why are white ppl in the comments so threatened by the Rooney Rule?

    Not threatened at all. I personally believe affirmative action (like the Rooney Rule) is a joke. The most qualified people should be hired regardless of race.

  125. @howboutthosechiefs says:
    January 7, 2020 at 3:15 pm
    People whining cause Eric Bieniemy can’t get a HC job. He’s the RB coach and a so called OC. But it’s Andy Reid’s playbook, Andy calls the plays and runs the offense. And KC isn’t exactly known for how great the running backs are.
    ===================================================
    And Joe Judge has won how many games? How many plays has Joe Judge called in his coaching career. White people please stop putting your ignorance on display.

  126. This is a false narrative. Rivera was first guy hired, and is a minority candidate. Marvin Lewis is a solid coach, ook at the Bengals this year vs.last. I don’t think Jerry Jones knew he wanted Mccarthy, and maybe, just maybe, it’s possible he had a better interview?

    “No NFL head-coaching experience” should not be there, that will again remove qualified head coaches from having an opportunity. Leslie Frazier calls the plays in Buffalo, and I believe is deserving of another opportunity.he has made the unit into contenders with a lot of young pieces. I’m surprised he didn’t get a look, but he will. if they keep it up.

    btw, 2010 Census has told us there are 12% african americans in the US population. care to guess how many head coaches there as a %?

    12.5%…seems like there’s really no issue actually but rather a media narrative.

  127. Very woke post, although it’s pretty much what I expected around this time of year (there’s always a Rooney Rule post when the coaching search starts)

    You could have just reposted what you said last year!

  128. “Ron Rivera was born in California and his Dad was an officer in the US Army. Which would make him an American. Just because his last name is Rivera doesn’t make him Mexican. Bigoted much?”

    Rivera’s father was born in Mexico. If you had your way his father would never have been able to get into the US and would never have been able to be in the Army. Stop hiding behind his father to cover up your hatred of Hispanics.

    Besides, your buddies are arguing that Rivera shows that there is no need for the Rooney Rule because Rivera is Hispanic. Yet you are trying to claim that he is not Hispanic. You guys need to get your rhetoric straight.

  129. TheGuru says:
    January 7, 2020 at 4:59 pm
    @howboutthosechiefs says:
    January 7, 2020 at 3:15 pm
    People whining cause Eric Bieniemy can’t get a HC job. He’s the RB coach and a so called OC. But it’s Andy Reid’s playbook, Andy calls the plays and runs the offense. And KC isn’t exactly known for how great the running backs are.
    ===================================================
    And Joe Judge has won how many games? How many plays has Joe Judge called in his coaching career. White people please stop putting your ignorance on display.

    Regardless of skin color, I think Joe Judge looks like a very terrible hire for the Giants. Just like Zac Taylor to Cincinnati last year.

  130. Jesus, just get rid of the rule, if not let’s enact the Lombardi rule so you have to interview at least one white guy…

  131. I guess to be fair there should be an equal number of blacks, whites, hispanics and natives on each roster.

  132. anotherfootballfan86 says:
    January 7, 2020 at 2:15 pm
    The Rooney rule is stupid anyway. Of course it is akin to checking a box. What if there was a rule mandating someone of Asian descent having to be interviewed before an NFL team could hire a new head coach?
    ———————————————————————————————————
    There must be a mandate for hiring a person of Asian descent. Just about every team has one on their sideline.

  133. People who say that there should be a Rooney Rule for the players are ignorant. There is the scouting combine, the draft, UDFA, and OTAs where players of all colors get to showcase their skills against their peers and the best players get selected. With coaches there are people with mediocre to no experience getting HC jobs like Zac Rogers, Matt Lafleur (offense in Tennessee was average at best), Kliff Kingsbury (losing record in college and no NFL coordinator experience). As a black man I don’t want to be given a job, just a fair shot. Don’t call me in and give me a half ass interview to hire someone with less experience. I want to see a tweak to the rule that any candidate would have to have at least 3 years of NFL coordinator experience or 5 years College HC experience. We can drop the diversity piece because now it isna joke. I just hate seeing people who are mediocre or proven failures continue to get HC jobs (includes Hue, excludes Marvin Lewis as he took a terrible franchise and made it respectable despite his playoff record). Let’s get some new blood in here but some competent blood.

  134. Kcflake, I don’t mean to pick on you, but posts like this epitomize white ignorance. Yes qualified people should get jobs. Why is it so hard to see that blacks are underrepresented as assistants and positions coaches, so gathering experience, excelling, moving up, and reaching the HC position isn’t nearly as probable. It is about being qualified. There is not one person saying you need to hire a less qualified coach.

    You all say, coach better and you will get jobs. For the love of God, there are not enough Black assistants and position coaches to get a chance to “coach better,” to elevate to be a qualified HC. That is where this is positively broken. That is the issue.

    kcflake says:

    January 7, 2020 at 4:56 pm

    drunkpunter says:
    January 7, 2020 at 4:23 pm
    serious question: why are white ppl in the comments so threatened by the Rooney Rule?

    Not threatened at all. I personally believe affirmative action (like the Rooney Rule) is a joke. The most qualified people should be hired regardless of race

  135. cardinealsfan2o says:
    January 7, 2020 at 4:48 pm
    Let me guess.
    You live in a gated community.
    ======

    Why yes, it turns out I do. My community is woke and they gave me a house. And car.
    ———————————————

    Exhibit A on the reason Trump was elected.

  136. t2124 says:
    January 7, 2020 at 3:04 pm

    Also the fact that Jim Caldwell got fired after taking the Lions to the playoff while Matt Patricia has gone 9-22-1 should be an indicator that something other than merit is at play.

    =====================

    Marty Schottenheimer got fired after after a 14-2 season and never got an NFL coaching job again.

    Tony Romo went unsigned the same offseason that Kaepernick did.

    Systemic issues exist, and it’s also true that what we focus on is what we see.

  137. dcpatfan says:
    January 7, 2020 at 2:37 pm
    the17thearlofoxford says:
    January 7, 2020 at 2:24 pm
    A lot of white people up in here explaining how racism does not exist
    ___________________________________
    …and will continue to do so. doubling down is the order of these days.

    #fearrulestheday

    ================================

    A lot of non-whites in here refuse to admit that ANYTHING that separates people based on the color of their skin is racist…things like the NAACP, UNCF, Black Panthers, certain BLM groups, latino-only groups, asian-onlyt groups, etc, are all racist like the KKK. They may not go to the extremes that the KKK does, but they are all, by definition, racist.

  138. Stephen A will never comment on any white coaches being fired but god forbid if any black coaches get fired and his racist rants will come a flowing out. Yep, all the owners all get together and say to each other “We can’t have any of those minorities coaching our teams regardless if they win since we don’t like the way they look” said no one ever!

  139. You’ll never be able to legislate complete fairness. They would have done it long ago were it possible.

  140. And Joe Judge has won how many games? How many plays has Joe Judge called in his coaching career. White people please stop putting your ignorance on display.
    ——-
    I think it’s ignorant to believe that the only reason Judge got the job over Eric Beinemy is because of their skin colors. Sorry, but the Giants also interviewed Mike McCarthy and didn’t hire him. Do they have issues with overweight people too? He was surely more qualified than JJ right? I’m sure there were folks of all colors who may have been better options but didn’t get hired. Why does everything boil down to race? Sometimes people just don’t get jobs, happens everyday everywhere, and most of the time the people who lose out don’t blame it on their race. That’s a crutch and insulting.

  141. There should be no Rooney rule if you are truly concerned about racial bias in the NFL – it seems to be okay when one race is not represented well (which means another is over represented) in coaching and management, but dare we address the over representative issue in the player ranks and that doesn’t matter. That situation does not fit the narrative of perpetual victimhood. Anyone who thinks teams hire by race over winning is a fool and transferring their own racism onto other people. Fools hire by the color bar. Let that fool rot.

  142. phins4life76 says:
    January 7, 2020 at 5:30 pm
    Stephen A will never comment on any white coaches being fired but god forbid if any black coaches get fired and his racist rants will come a flowing out. Yep, all the owners all get together and say to each other “We can’t have any of those minorities coaching our teams regardless if they win since we don’t like the way they look” said no one ever!
    ————————-
    Don’t bring Stephen A. into this he is just about ratings. The issue is that black coaches typically get a shorter leash. Outside of Hue Jackson their tenures are typically shorter, don’t get credit, and they don’t get second chances very often. Someone made a point about Jim Caldwell, he is a consultant and will probably never get another head coaching gig despite having a winning record as a head coach yet the Cowboys had a cup of coffee with Jeff Fisher!!! His phone number shouldn’t be in any owners contact list. Zac Roger’s will be the next Freddie Kitchens but they both got HC jobs after having QB coach experience. How does Eric Bienemy not get a gig. If that’s the case Byron Leftwich should get a gig as he is calling plays and is at least a coordinator and has played the game at the NFL level. How did Zac Rogers get an interview? What experience did he reference in the interview outside of laminating McVay’s playsheets? The Rooney Rule isn’t racist, and the NFL isn’t racist. The rule has too many loopholes and the NFL is full of nepotism and friends getting friends multi-million dollar jobs. It isn’t always about the most qualified candidate. The Rooney Rule was not instituted to give people of color jobs but to give people who don’t traditionally get looks, an opportunity to showcase their talent and resume in an interview. I believe we need to get rid of the diversity slant and put some minimal qualifications in for all candidates regardless of color.

  143. If you don’t understand the advantages of having multiple points of view and backgrounds, and think this is about some abstract notion of “fairness”, you’re way too far behind to be discussing this topic. Rooney pushed for that rule because he knew a larger, more diverse coaching pool would be in the best interests of the NFL.

  144. There are a lot of simple, creative ways to solve this problem. Here is one:

    If at any time there are fewer than eight (pick a number) minority NFL head coaches, any franchise being sold may only be sold to an ownership group led by a minority owner.

    If owners are the problem hit them where they feel it. Problem solved.

  145. So sick of the Rooney Rule story recycled year in and year out. It’s time to have an honest conversation about the lack of white players in the NFL – the best Running Back is white, some of the best WRs of the past 15 years have been white but white players are hounded by negative and false stereotypes from the time recruiting services in high school ignore them to being ignored or told they are the wrong color to play certain positions in college to being treated as afterthoughts during the NFL draft. Why does the number of white players drafted in any given year hover between 20-25% with no real deviation or progress? Again one of these so called “journalists” could take this story, do some research to verify and interview players. Start with C-Mac because he has plenty of stories about being discriminated against.

  146. Has anyone done a study of how many assistant coaches (OCs, DCs, position coaches, etc) are anything other than white? Until there are more qualified minority non-HCs out there, this will continually be a problem.

  147. JDR says:
    January 7, 2020 at 6:04 pm
    If you don’t understand the advantages of having multiple points of view and backgrounds, and think this is about some abstract notion of “fairness”, you’re way too far behind to be discussing this topic. Rooney pushed for that rule because he knew a larger, more diverse coaching pool would be in the best interests of the NFL.

    ————
    So you are claiming people have different points of view based upon their skin color? That is a racist belief in and of itself

  148. drunkpunter says:
    January 7, 2020 at 4:23 pm
    serious question: why are white ppl in the comments so threatened by the Rooney Rule?
    ***********************************************************
    Threatened????
    Never in a million years … knowledge is power.
    Africa is the richest continent … yet it has the most third world countries because of corruption and stupidity and you want to bring it to the USA..

  149. glac1 says:
    January 7, 2020 at 5:14 pm
    I guess to be fair there should be an equal number of blacks, whites, hispanics and natives on each roster.

    ——-
    Actually it should be proportional to the percentage of each race by population. So only 13% of players should be black

  150. Whites are 8% of the world population. That is the definition of “minority” , so why can’t we claim minority status?

  151. The Rooney Rule is not the issue and I’d go as far as to say the owners aren’t even the issue. I believe the pool of head coaching candidates with potential is largely white so to expect 25% or even 15% of coaches to be minorities is naive. The real issue is that there isn’t enough minority coaches in the lower levels of coaching. All these white guys getting the head coaching jobs have more coaching experience at their ages than minority candidates. Even Sean McVay had more experience than the average minority candidate and that guy is like 35 years old. The Rooney rule needs to be expanded and REQUIRE minorities to be hired in lower level coaching positions, creating opportunities to move up. That said, that could be difficult as lower level coaching positions go to guys in their 20s and minorities involved with football are typically playing the game and not coaching in their 20s… another point to be considered. White guys get a leg up in coaching simply because they typically don’t play the game professionally so turn to coaching earlier in their career.

  152. Rooney Rule has run out of its shelf life. We have many black HCs now in NFL and also one in HOF (even though he got in only because he was the first black coach to win the Superbowl).

    All these minority special treatment of any kind works in short term. At some point it becomes useless and also unfair to the other side (no as much in this case may be)

  153. You cannot eradicate perceived racism by conducting actual racism in established policy or action. Believing white people should be held back so a minority can go forward is racist. Believing that minorities cannot compete on their own merit and therefor must be propped up by a policy is racist. There is no way around this. If you think the Rooney rule is a good idea you are most likely the racist. Let people hire who they think is the best candidate for the job. Let every person stand on their own accomplishment and initiative. Things will never be equal if you keep insisting things be separated by demographics.

  154. once again its that time of year for a article about the rooney rule. and once again let me explain it so anybody can understand.

    There is WAY TO MUCH MONEY involved in winning football games to be racist about who your head coach is.

    If my cat was guaranteed to win a super bowl for the cowboys being the headcoach and calling plays by spitting a hair ball on a picture of a play to run you better believe JJ would make him the highest paid coach ever.

  155. Nobody should be required to hire anybody. If somebody who is an owner wants to be an under qualified white guy then let them do it. I mean should record labels be forced to have white rappers even if they suck? No because they can sign whoever they want. That’s what makes this country great.

  156. Racist actions (any action based on skin color or ethnic group) is wrong, even if its used to rectify perceived historical racism. The “Rooney Rule” is simply reverse-racism and is no better than any other blatant racial discrimination. What ever happened to an employer hiring who they believe is the most capable candidate that is best for their organisation? … guess the “woke” culture finds that racist.

  157. SWFLPC.INC says:
    January 7, 2020 at 6:11 pm

    So you are claiming people have different points of view based upon their skin color? That is a racist belief in and of itself
    ————

    That’s nowhere near what I was claiming, but you don’t strike me as the type looking for an honest discussion, so what’s the point in explaining?

  158. The Rooney Rule doesn’t work and the NFL is racist, except…..

    Ron Rivera, a Hispanic-American was the FIRST candidate interviewed AND first candidate hired…..

    Robert Saleh, a Palestinian-American BLEW AWAY the Browns F.O. by all reports and is in the lead for that job….

    Marvin Lewis, an African-American was the FIRST guy Dallas decided to interview and likely would have been hired over McCarthy had he not hitched his wagon to toxic personality Hue “0-16” Jackson.

    But because a couple White assistants wrre also hired the NFL is now racist and the Rooney Rule needs more rules. Yeah, no. It seems diversity is working fine within the meritocracy that is NFL coaching.

  159. cardinealsfan20 says:
    January 7, 2020 at 5:07 pm
    “Ron Rivera was born in California and his Dad was an officer in the US Army. Which would make him an American. Just because his last name is Rivera doesn’t make him Mexican. Bigoted much?”

    Rivera’s father was born in Mexico. If you had your way his father would never have been able to get into the US and would never have been able to be in the Army. Stop hiding behind his father to cover up your hatred of Hispanics.

    Besides, your buddies are arguing that Rivera shows that there is no need for the Rooney Rule because Rivera is Hispanic. Yet you are trying to claim that he is not Hispanic. You guys need to get your rhetoric straight.
    —————————————

    I never said Rivera wasn’t Hispanic. I just said he was American. Also his Dad is from Puerto Rico and is Mom is of Mexican descent. They both I’m assuming came here legally. They raised a great son with a great work ethic and their whole family loves this country. I couldn’t possibly hate anyone that does that. The hate and bigotry is all on one side and you can find them both in your mirror snowfl@ke.

  160. nflfollower says:
    January 7, 2020 at 8:23 pm
    It’s not like there are no minority coaches. Our country is 10% black. I’m not sure on the math but are we that far off from 10% of coaches?

    0 0 Rate This

    ————-

    I believe it was 12% in 2005, but I am not sure how it could have gone down?

  161. Not offended by the Rooney Rule at all. However, getting an interview based on race is completely absurd. With the U.S. being 12.3% black, what percentage of NFL coaches being non white would satisfy the public? Right now the number is at 9.3%. Getting hired should be on merit alone, just as getting hired as a player is. Should white players (being a minority in the league) get an extra shot at a workout? Absolutely not. Let’s be real here. Racism is real but let’s not act like it keeps minorities from getting NFL jobs.

  162. The problem with the Rooney Rule is a fundamental problem with the Coaching Carousel process.

    It all kicks off on Black Monday, like some frenetic game of Musical Chairs. Teams have to move quickly and have little time to interview a solid, broad group of candidates. You almost have to pick the guy you think you’ll want in advance, and then bring in some over the hill minority candidate like Marvin Lewis to check the Rooney Rule box. It’s the young up and coming guys that need their first opportunities that are getting such short shrift.

    What is really needed is the change they did to Free Agency (which had a similar problem of Musical Chairs in a whirlwind), by adding a “legal tampering” period before signings can happen. Applied to Hiring Head Coaches, this will allow teams the time to breathe and really look seriously at all interviewee. Add a week for that, and add a requirement for (2) minority candidates that haven’t been an NFL HC before. That’s the group that needs greater exposure, not Marvin Lewis or Jim Caldwell.

    Mike Tomlin nailed his interview with the Steelers over a decade ago and was hired. But that’s why it’s the Rooney Rule, because that family was willing to entertain minority candidates seriously when many would not. But how many similar situated candidates even get that true opportunity or have the team have enough time to really think about their qualifications post-interview? Nobody is guaranteed an outcome, but they should at least be afforded real opportunities. That’s why the Rule needs fixing.

  163. “I have a dream that one day NFL coaching candidates will live in a nation where they will not be interviewed based on the color of their skin but on the content of their character and coaching skills”

  164. I see everyone is talking about coaching skills. Kliff Kingsbury coaching skills got him a NFL job after being a career loser at Texas Tech. Would a NFL team hire Willie Taggert after his losing season at FSU. Lets take a look at Jim Caldwell coaching skills. His first two years at Detroit vs. Matt Patricia first two years and yet he was not fired. Who has the better coaching skills? I could go on but I will not insult your intelligence. I agree that RR is ineffective.

  165. dignityrules says:
    January 7, 2020 at 2:30 pm
    I see sidelines all over the NFL full of black asst coaches in some capacity.

    It’s true, they rarely advance to head coach.
    ——————

    There are a lot of coaches on the sidelines that advance to head coach. When you have a job that there are only 32 of, the opportunities will be slim. That said, there have been and are currently minority head coaches, so the question is, how many should there be?

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