Falcons should offer refunds to fans who recently bought soon-to-be obsolete jerseys

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In most cases, a planned uniform redesign happens with months if not years of advance notice to the public. This dynamic allows fans to purchase jerseys based on the to-be-discontinued uniform with full and fair knowledge that, very soon, the purchase will be made obsolete.

The Falcons provided no advance notice to the public before announcing out of the blue on Tuesday that new uniforms will be unveiled in April. The letter from the team to season ticket members makes it clear that the new uniforms have been in the works for two years.

So what about the fans who purchased Falcons jerseys in the past two years without knowing that, in April 2020, the uniforms would be replaced? Most recently, the 2019 season (and the 2019 holiday shopping season) unfolded without anyone knowing that the jerseys carry an expiration date.

It could have been worse; if the Falcons actually had contended in 2019, more jerseys would have been purchased — and more fans would be chagrined to learn that those brand new jerseys are going to be stale, soon.

Here’s an interesting question: If the Falcons had secured a playoff berth and were playing this weekend in the NFC Championship, would the Falcons have announced today that the jerseys that fans would be buying this week and, possibly, for the next two weeks would soon be supplanted? (Wild guess: No.)

Regardless, the Falcons haven’t changed their uniforms in 17 years. The idea that notice of a change came after the primary purchasing months for Falcons jerseys ended for the year has an unseemly feel. Fans who bought those jerseys in recent weeks have every right to be upset, and the right thing for the Falcons to do would be to offer refunds, or at a minimum a straight-up exchange for the new models that come out in April.

14 responses to “Falcons should offer refunds to fans who recently bought soon-to-be obsolete jerseys

  1. In the UK most top soccer teams have 3 jerseys and they get changed EVERY season. I think if the revenue from sales in the NFL went to the owners rather than the players and union you’d be seeing a similar thing on your side of the pond.

  2. I disagree. Sometimes consumers just get the short-end of the stick. It’s not like the Falcons moved season ticket holder’s seats around the Mercedes Benz Stadium without their consent. I mean, I could see it being frustrating from a fan’s perspective… but nothing that would warrant a refund or massive exchange.

  3. Simple fix: call the old jerseys “throwback jerseys,” wear them in a game next yeaf, tell fans they got an advance purchase on the throwbacks.

  4. Doe anyone really need to be trend setting and have only the latest jersey? Look around at a game. You see jerseys from several teams and up to several iterations of the current team jersey being worn. Evidence shows that if they bought one, they’ll buy the new one and wear both. Any notice would have been nice but it won’t stop sales, even those that just bought the “old” one.

  5. I’ve seen too many fans want to have the jersey of the latest “young star rookie” player only to have that person be a bust or leave. The best thing to do for a long term fan is to get the jersey of your all time favorite player or Hall of Famer and wear it with pride.
    Let other people get their Jamarcus Russell, Ryan Leaf or Johnny Manziel Jerseys.

  6. I was thinking the same thing regarding Euro soccer jerseys – they change them every year! So what, suck it up kids, Christmas is only 11 months away and you can ask for the new one then.

  7. Bad take. I still have Reebok and some starter apparel for my team. No one ever judges me for it (unless they like the fact that I still have the starter stuff).

  8. Buyer beware! Don’t waste your money on NFL merchandise! It’s all overpriced anyway!knock offs at WalMart are just as good!

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