LIV was 10th most watched Super Bowl

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The early numbers are in, and to no surprise the Super Bowl became the most-watched TV event of the year.

To some surprise, the 49ers-Chiefs game drew only the 10th largest Super Bowl audience of all time.

According to FOX, the game generated a total audience (TV and digital) of 102 million.

The number is always impressive, especially as TV audiences continue to splinter. But with 329.5 million people living in America (as of last count), my annual question continues to be this: What the hell were the other 227.5 million people doing when 102 million of us were engrossed by the Super Bowl?

As the league tries to globalize, the NFL still has a long way to go to fully saturate the United States, given that less than one third of the population is tuning in for the premier American sporting event.

37 responses to “LIV was 10th most watched Super Bowl

  1. “What the hell were the other 227.5 million people doing”

    Does the 102 million account for groups watching (SB parties)? Take that into consideration as well as children, elderly, sick, traveling, etc. and I think there is a higher percentage of those watching who were able to watch.

  2. The 102 million viewers is just in the U.S.

    Internationally you need to add at least another 70 million viewers.

    I will never understand why some always want to try and find a way to look at things negatively. Is your life that bad that you feel the need to try and diminish the fact that huge numbers of people watched the Super Bowl? So pathetic.

    We will pray for you.

  3. We know that the number of viewers is substantially undercounted. Even so, one third of the population is an amazing number. There is no other time that so many people are concentrating on a single event for an extended time.

    The advertisers money is well spent. And the people who continue to predict the NFL’s decline are once again proven wrong.

  4. tormundsbeard says:
    February 3, 2020 at 1:59 pm
    102 million people watching with about 90 million of those wanting the 49’ers to lose.

    ——

    I was pulling for the 49ers, until I realized that when the Chiefs scored to make it 30-20, I needed them to get the extra point so it matched my numbers on the SB pool grid. So I immediately rooted for the Chiefs to get the extra point, then rooted for the clock to expire.

  5. What the hell were the other 227.5 million people doing when 102 million of us were engrossed by the Super Bowl?
    ****************************************************************
    Drinking at the 16th hole of the Waste Management Phoenix Open?

  6. Others have already mentioned it but how is this measured? Do they automatically count 1 tuned TV for 1 person or consider it say, on average, 3 people? If it’s 1:1 that’s a pretty stoopid way to do it. Also, I had 2 TV’s (1 streaming, 1 with STB) and a computer streaming it, all from my cable provider. Do they count my house as 3 separate instances? Lots of questions need answered before we answer, or wonder “What the hell were the other 227.5 million people doing when 102 million of us were engrossed by the Super Bowl?”

  7. One of my favorite super bowls that i can remember. Great battle all the way through, one of the best halftime shows of the past 10 years, and no terrible ref jobs.

  8. Not surprising. That’s really bad considering the overall ratings drops and this meant to be some “new era” of hotshot qbs debuting, with the winning qb playing like hot garbage throughout.

  9. Im convinced SB viewership is always seriously under-counted. There is no way the ratings truly reflect all those ppl watching at SB parties, Sports Bars, restaurants, etc. Just at my little party there were 7 ppl watching, multiply that by million of houses. NO WAY Nielson or whoever can get an accurate count. I’d bet the true number is around 175 mil or more watch at least part of it. That makes more sense to me.

  10. What the hell were the other 227.5 million people doing when 102 million of us were engrossed by the Super Bowl?

    —————————————–

    Think of all the places in America that are normally crowded. It was probably a great time to go to Disneyland.

  11. Need to see the ratings for the halftime shows. I haven’t watched one in years, and after hearing the idiocy that went on last night I’ll make sure to continue not watching.

  12. There are plenty of people who simply don’t enjoy sports. In fact a lot of younger people who are video game addicts prefer “esports” with shoot em up games as opposed to actual athletic sports.

  13. “It was helpful that the Patriots were not playing. Sad for Patriots fans, joy for all others.”

    As a Pats fan it wasn’t even all that “sad” to me the Pats weren’t playing. And I can certainly understand the fans of 31 other teams having Pats fatigue.

    I’ve gotten to watch the Pats in 11 Super Bowls going back to 1985 when the Bears crushed us. The losing again to the Packers in what was at least a much more competitive game.

    There are a few teams that have never even made the SB once, and a few others who have made 1 or more but never won. Its fine that someone else gets a turn.

  14. The rest of the people weren’t watching because the media told them that the 49ers were going to win in a blowout.

  15. You need 2 better franchises if you want better numbers thats just the way it is sorry Kansas City. Your market is small, and the 49ers and their fan base easily carried the final number it’s always market driven, and add to that the fact that Kansas City wasn’t very likable with guys like Tyreek Hill and people just weren’t interested. Numbers don’t lie folks, and the final number says I’m right..10th most watched of all time thats pretty bad

  16. I was streaming It on YouTube tv since Dish decided to drop CBS, so do me and the 15 people at my house count?

    I don’t think people are accounting for this.

    I’d say it was a top 5 viewed SB just by population growth. Who doesn’t watch it?

  17. So my last square available was 0-1 San Fran/Chiefs. But since the Chiefs were trying to run the clock out the only way I was going to hit was with a breakaway run…which Williams promptly provided. Hello $1,000. Anyways I am now a Chiefs fan

  18. camstinks says:
    February 3, 2020 at 7:01 pm

    Numbers don’t lie folks, and the final number says I’m right..10th most watched of all time thats pretty bad
    ——————-

    Mahomes made up for any paltry numbers the Santa Clara team brought to the table. That, and people tuning in to watch Shanahan blow another one.

  19. smutch says:
    February 3, 2020 at 4:03 pm
    It was helpful that the Patriots were not playing. Sad for Patriots fans, joy for all others.

    ———
    Interesting comment. I’m a long time Pats fan, and I can say I was not sad. In fact, I enjoyed watching the game without being stressed. At one point I said to my wife that it had been a long time since we watched a SB without a care about which team would win. Not necessarily a bad place to be.

  20. The 2019 Super Bowl drew a total audience of 100.7 million when adding up totals from the CBS network, CBS Interactive, NFL digital properties, Verizon Media mobile properties, ESPN Deportes and other properties. That would be up a notch from the 98.2 million total viewers for the New England Patriots’ 13-3 victory over the Los Angeles Rams last year, which was the lowest broadcast network viewership total since 2008.

    The 41.6 household rating for last night’s game on Fox grew five tenths from last year, but still was the second-lowest total since 2006 (Super Bowl XL, ABC, 41.6) according to Nielsen historical data.

    In addition to Fox, Sunday’s game streamed live on FoxSports.com and the Fox Sports app, on mobile via NFL digital properties (NFL app, NFL Fantasy and NFL.com mobile web), as well as on Yahoo Sports and other Verizon Media properties. Fox Deportes had exclusive Spanish-language rights and drew 757,000 total viewers, Nielsen said Monday.

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