Report: Total Super Bowl audience closer to 135-140 million

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The official audience for Super Bowl LIV landed at 102 million. The total audience, given that people watch the game at parties, was a lot higher.

John Ourand of Sports Business Journal reports that the NFL commissioner a Nielsen survey that pegged the total audience at 135 to 140 million.

The survey concluded that the Super Bowl generated 35-40 percent more viewers per house hold than the regular season and playoffs.

Still, that remains less than half of the entire American population of nearly 330 million. Which remains stunning given that the Super Bowl feels like the dominant social experience of our time, with everyone watching it primarily to avoid missing out on that thing that everyone will be discussing the next day.

13 responses to “Report: Total Super Bowl audience closer to 135-140 million

  1. You keep asking this but it’s unrealistic to think that all 330 million would all be watching the same 4 hour event all at the same time. An entire country can’t just shut down for 4 hours.

  2. Are we counting homeless, bums, kinder, old old, and people who are working service jobs to keep the world running i.e. taco bell and 5-0?

    They did pretty good.

  3. “Still, that remains less than half of the entire American population of nearly 330 million. Which remains stunning given that the Super Bowl feels like the dominant social experience of our time, with everyone watching it primarily to avoid missing out on that thing that everyone will be discussing the next day.”

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    I don’t know what is so stunning about not watching the SB. The most recent SB was the first one I have watched in over a decade. After watching this one, I know exactly why I stopped watching. Too many commercials, the halftime show is too long, and the announcers talk too much. I get exhausted watching the game and I am not even playing in it.

    The best commercial of the bunch was the dog in the commercial who was treat for his illness and survived.

  4. Makes sense. Out of 5 people in my household, three would rather play princess dress up then watch football. You try to raise em right….where have I gone wrong? I have almost 12 years to get the oldest on track. But how?!

  5. Seeing with the amount of people that watched it at sports bars, or parties/watch events that number is pretty good. Hell probably half of Kansas City was at their watch event would took up a good portion of viewers per house. Not to mention America cannot just stop because of the Superbowl, people still have to work for a living.

  6. Still, that remains less than half of the entire American population of nearly 330 million. Which remains stunning given that the Super Bowl feels like the dominant social experience of our time, with everyone watching it primarily to avoid missing out on that thing that everyone will be discussing the next day.

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    Children under 5, complete non-sports fans, people with a conflict due to work or other obligations, people traveling. That’s a lot of people. Makes sense to me.

  7. “Which remains stunning given that the Super Bowl feels like the dominant social experience of our time”
    _________________

    This sounds like that famous quote from the socialite who couldn’t believe who had won the election because nobody she knew had voted for the guy. A reporter covering the NFL for his living is not the average viewer in any way.

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