The proposed CBA, as revised by the NFL on Tuesday, stops tying a so-called “media kicker” to the 17th game. However, the proposed CBA still includes a broader media kicker tied to all TV money from what would be 272 total regular-season games.
The summary sent by the NFL Players Association to all players explains that the player’ share bumps from 48 percent of revenue to 48.5 percent if the league secures a 60-percent increase in TV revenue. If TV revenue grows by more than 120 percent, the percentage jumps to 48.8 percent.
This provides an extra reason for the players to want to maximize the TV deals. And it also provides a glimpse into the anticipated growth in TV revenue, if those deals can be redone before the broader climate changes.
A 60-percent increase seems like a lot, but that’s below the low end of what the league currently anticipates. And while 120 percent may be an impossibility, the fact that it’s even on the radar screen shows just how strong these new TV deals can be.