XFL may add jersey patches with sponsor logos

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For the Love of Football is good. For the Love of Money is better.

Via the Tampa Bay Business Journal, the XFL may be adding shoulder patches to uniforms with corporate logos. The patches would be similar to the patches on NBA uniforms, and on NFL practice jerseys.

The league already has been placing corporate decals on helmets, and the Progressive corporate brand has appeared on XFL fields. Also, Bud Light Seltzer has become a fixture during post-game victory celebrations.

“We’re testing, we’re experimenting, we’re looking for new ways to help big brands and new brands connect with the football audience,” XFL President and COO Jeffrey Pollack said.

The XFL enters its fifth weekend with shrinking attendance and ratings numbers. While these metrics have shown signs of stabilization, major tests are coming via March Madness — and separately from the coronavirus.

7 responses to “XFL may add jersey patches with sponsor logos

  1. Smart move, they are not getting money from TV (or paying but…) so they might as well leverage it by using on jersey ads with the 1-2 million viewers they are getting. XFL rising….

  2. They are helping “brands connect with the football audience.”

    Oh good, I was afraid the XFL was being greedy.

  3. Soon to be followed by a jersey sticker that says “OUT OF BUSINESS.”

  4. When you start making your regular season games tacky with uniform sponsors does that mean good things or bad things for the league?

    I’d guess bad things. Is the next stop is having official sponsors of penalties that the refs have to announce before or after the penalty? “Holding #77, offense. Grabbing the jersey like it’s and ice cold Coors Light, 10 yard penalty, still first down, 5 cent deposit on all bottles…Coors Light!”

  5. war27 says:
    March 6, 2020 at 6:12 pm
    When you start making your regular season games tacky with uniform sponsors does that mean good things or bad things for the league?

    I’d guess bad things.
    —–
    Well the NBA and MLS have them and does Euro Soccer. Actually Soccer is like the whole jersey, these will be like NBA smaller in shoulder.

  6. Soccer leagues do it all across the world, heck even MLS gets $100 million from Adidas I believe. More sponsors on the field/uniforms/helmets etc. means less commercials and shorter game times. It’s a win-win

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