Michael Jordan, Jordan Brand pledge $100 million to support racial equality

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Michael Jordan, who owns the Charlotte Hornets, and his Jordan Brand announced a $100 million pledge over the next 10 years to organizations supporting racial equality, social justice and greater access to education.

It follows Nike’s announcement of a $40 million donation over four years to support the black community, a pledge made on behalf of the Nike, Jordan and Converse brands collectively.

“We must join forces with the community, government and civic leaders to create a lasting impact together,” Craig Williams, the president of Jordan Brand, said in a statement. “There is still more work for us to do to drive real impact for the black community. We embrace the responsibility.”

Jordan, the only African American majority owner in the NBA, said in a statement Sunday that he stands “with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough.”

23 responses to “Michael Jordan, Jordan Brand pledge $100 million to support racial equality

  1. Better up your game nike, Jordan is making you look cheap. Wait, I’ve owned your shoes, though never will I again,, you’re already cheap.

  2. Finally a donation worthy of praise! A sustained commitment towards achieving “real change” for the good of everyone, especially minority communities. There should/will be a number of NFL owners that should/will be embarrassed by their token contributions thus far. I’m thinking Michael made this commitment first and foremost from the goodness within and secondly as a challenge/shaming of others that say nice words with little weight behind them.

  3. So we protest and riot in the USA but we have no problem with corporations and athletes partnering with China that has slave labor, bans blacks from restaurants and is colonizing Africa.

  4. Just think: a majority of those Air Jordans were created in sweatshops by 10 year olds being paid 10 cents an hour.

  5. trentdilfer08 says:
    June 5, 2020 at 6:33 pm
    Imagine what this money could do for the REAL issues in this world.

    Smh still clueless.

  6. Does anyone ever ask what specifically this money will be spent on besides increasing Al Sharpton’s bank account even more?

  7. To people here taking cheap shots, where’s your 5 bucks? pretty awesome he’s in a position to do that and chose to. money or no money we all need to focus on making things better

  8. I am interested to see how exactly this money will be earmarked. What exactly are the goals set forth? One area that is never mentioned (at least that I have seen) is impoverished rural communities. Or is it all focused on urban areas?

    Kudos to Jordan for this donation of his money as he sees fit. Hope that pockets don’t get lined in the process.

  9. Michael Jordan is amazing on multiple levels. If you’re on this comment thread downvoting his philanthropy, by all means do tell us why.

  10. If you can make sure that the white kids in America receive the best education in the world, you’ll start to dig out the roots of racism. The problem is too many politicians see an uneducated voter as a friend. So I guess the first thing to do is root out those politicians.

  11. Lol at all the people trying to criticize Michael for doing something good while (rightfully)praising Brees for his help for the poor people affected by the coronavirus. Obviously corporations are looking to build on their brand and expand their customer base. And the NBA is absolutely hypocritical when it comes to China. You can criticize both issues as well as police brutality and racism. But why don’t you same people who criticize Michael now and bring up China actually do something about China? It’s always whataboutism. Oh and as for the comment about “real issues” in this country, the number of upvotes on that is really telling about where we are as a country. May God help all of us.

  12. springfield says:
    June 5, 2020 at 5:50 pm
    Better up your game nike, Jordan is making you look cheap. Wait, I’ve owned your shoes, though never will I again,, you’re already cheap.

    So, who exactly do you think owns the Jordan brand? SMH.

  13. Money isn’t the answer you can’t throw money at a problem that has its roots in the home. Racism exists because of a lack of values and respect

  14. Very nice gesture but I won’t be impressed until the sweat shop workers have also received their share.

  15. Well he finally got off the sidelines and put his hat in the ring. Of course he does it when its popular but when he was on top of the world he stayed clear of all these issues.

  16. It’s about time you stepped up, Michael. Now, if we can only get through to Tiger.

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