Nike pledges $40 million over four years to support the black community

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Nike pledged $40 million over four years to support the black community, the company announced Friday.

The company’s commitment, made on behalf of the Nike, Jordan and Converse brands collectively, will focus on “investing in and supporting organizations that put social justice, education and addressing racial inequality in America at the center of their work.”

“Systemic racism and the events that have unfolded across America over the past few weeks serve as an urgent reminder of the continued change needed in our society,” Nike president and CEO John Donahoe said in a statement. “We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by black communities and understand the enormous suffering and senseless tragedy racial bigotry creates.”

The company previously has donated to multiple humanitarian organizations.

15 responses to “Nike pledges $40 million over four years to support the black community

  1. Nike is following in Drew Brees’ footsteps who already donated $5 million earlier this year. Plus that wasn’t a tax write-off.

  2. Good on them.

    This will pay off 10 fold, and that’s what this gesture is really about if we can be honest.

    Personally, I think they should build a manufacturing facility in the US and pay a living wage to hundreds, if not thousands, of Americans. That would be a gesture that millions could rally behind and I would buy their products again. I apparently am one of the few who realize the hypocrisy of their of their actions of supporting minority communities in the US while having their shoes made in an oppressive country which happens to be extremely racist, particularly to the black community. I will give Nike credit as they are finally moving their factories to other ‘low’ wage Asian countries.

  3. See everyone, they should be applauded for using slave labor. If not, they couldn’t give so much to charity.

  4. Brilliant. Throw more money at the influencers. Why not put your factories in the US so people have jobs. The problem is jobs and intact families.

  5. Or you could put that 40 million into wages and actually employ Americans instead of sweat shops overseas.

  6. Perhaps moving a factory from overseas to an impoverished neighborhood in America would go a lot further than a token tax deduction.

  7. Well there it is. After they stir the pot by calling on two of their highly paid athletes LeBron and Durrant to push their agenda and throw Brees under the
    bus, they make a donation. It’s so predictable it isn’t even funny. The house that Phil built. Strange how in Seattle last weekend from Pike Market past Nordstroms looters and vandals had their with every retailer and restaurant except one store. You see one store was double boarded up friday mid day. You guessed it Nike. Coincidence maybe, I think not.

  8. Wow, a whole 10 million a year??? They worth like a Trillion dollars. Drop in the bucket for them.

  9. The problem I have with this is it’s not just blacks that are treated this way. And people like kamara and nike need to realize this. If they cant see that, then THEYRE part of the problem as well. That’s why kaep repeatedly mentioned minorities in general.

  10. Straight into Al Sharpton’s bank account. And democrat politicians campaign coffers.

  11. Profits straight from the hard labor of Chinese children making shoes for 90 cents a day. Can you appreciate the irony of this?

  12. Nike has already donated to the cause. I have seen the video of their stores being looted.

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