NFL employee went “rogue” to create “I am George Floyd” video

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On Friday night, we mentioned that an NFL employee helped create the powerful video that emerged on Thursday night, and that prompted the league to capitulate (mostly) to the players’ very specific demands. As it turns out, the NFL employee wasn’t simply doing the players a favor. The NFL employee spearheaded the project.

“I decided, ‘Hey, I’m just going to go rogue here. If I can get one player to buy in, we’ll take a chance at this and see what can happen,’” video producer Bryndon Minter told Jourdan Rodrigue and Lindsay Jones of TheAthletic.com, a decision Minter made after deciding that the NFL wasn’t doing enough in response to the murder of George Floyd.

Minter understood the potential consequences.

“I was at peace the whole time,” Minter told TheAthletic.com regarding the possibility of getting fired for it. “I think if I wasn’t at peace to lose my job, I wouldn’t have wanted to go out on a limb like that. . . . I was at peace, I still am at peace.”

Minter’s frustration grew throughout the week, following the issuance of an NFL statement that was widely criticized for stating nothing and an understanding in league circles that management-level employees with the league planned to continue to simply post game highlights on social media, even as protests grew and grew.

“It was incredibly inappropriate,” Minter told TheAthletic.com. “As of Monday night, people thought that was a good move. And that pissed me off so much. . . . When the league, and company we work for, doesn’t simply come out and condemn racism — as simple as that — people start to morally have issues with that.”

Minter recruited Saints receiver Michael Thomas on Wednesday night, reaching him via Instagram. Thomas accepted quickly, suggesting that they persuade “top guys in the league” to contribute. Thomas contacted star players, he got them involved, and they began sending in videos of themselves reading a script drafted by Thomas, Minter, and another NFL employee.

And so Minter took the various videos, edited them into a single 70-second clip, informed a member of management at the NFL that it was coming, and pressed the button.

So what will happen to Minter now?

“We’re proud of him, and his work,” NFL Brian McCarthy told TheAthletic.com.

We all should be proud of the courage that Minter showed, along with the ingenuity and initiative. Michael Thomas deserves credit, too, for recognizing immediately the potential twimpact of the video, for lining up so many of his peers to participate, and for basically (as TheAthletic.com used the term) serving as executive producer for the project.

49 responses to “NFL employee went “rogue” to create “I am George Floyd” video

  1. Remember Shannon Sharpe said Drew Brees should just retire because of his stance on the flag ,Shannon,,, Drew is more resolute than you ,,you beat on Skip everyday free of resistance!

  2. Knowingly Violating protocol for the right cause takes courage, except in this highly charged atmosphere, it is almost certain there will be no work consequences for “going rouge.” In fact, no one will say it wasn’t powerful and helped the NFL imagery after it had been taking a huge hit for inaction.

  3. I think the NFL grew balls on this issue because no one was gonna be in the stands anyway because of Covid19 !

  4. Skip and Shannon have become a joke the depth of their dialogue only goes as deep as wagering a case of Mountain Dew ,and they get a big check for this !

  5. What exactly does going “rogue” mean? Did the NFL explicitly tell him NOT to make any videos without their approval? Did he go against their wishes?

    This statement makes it appear as if the NFL wanted to hush him. If it is, then Minter needs to present evidence and condemn the NFL. If not, then he didn’t go “rogue”. He just chose to do an independent project.

  6. HEADLINE:

    Confederate battle flag banned — Marine Corps declares it a ‘threat to our core values’

    DRIVE EM BACK UNDERGROUND.

    Let racism be their little secret.

  7. So everybody is a felon? George Floyd was not a role model. Dude just served a 5 year prison sentence.

  8. NFL Publicly — “We’re proud of him”

    NFL Reality — “Act on his own? How dare he make us look bad!”

    And he will quietly disappear after the fanfare dies down.

  9. You can discuss the semantics of it until you are blue in the face, but it was a something that needed to be done. I applaud everyone involved and hopefully the NFL will finally understand the real issues.

  10. The tide has turned against this endless virtue signaling. You have no idea how many people are tired of this. There may thousands of people in the streets but there are MILLIONS in their homes shaking their heads at all this nonsense.

  11. Sorry, of course going rogue is a risk.

    It wasn’t just the president and NFL owners that threatened retribution for any players that didn’t march in lockstep with the party line. The fans did as well. How many times did I read fans say they would stop watching the NFL in response to players kneeling? How many cheesy comments that without football players would be working at McDonald’s?

    Even Akiem Hicks, an excellent player, stood in fear of retribution. Most players did and do. You don’t think black assistant coaches looking to move up the ladder are still tight-lipped? Even sympathetic white players unsure of their roster spot still think twice about being vocal in support of BLM.

    You know who wasn’t worried about speaking out about BLM? Many white males holding important positions. A small town Police Commissioner often came into one of my business offices. On one particular day he was fuming about BLM. When I didn’t just acquiesce to his point of view, saying it was a response to systemic racism, he literally said in front of me and others: “Slaves were lucky to have jobs.”

    A little over a year later a young black male died in police custody in the town. After a protracted investigation by the state the officer (who had lost his previous position over alleged abuse) was terminated. The commissioner is still in his position.

  12. Drew Brees is spineless. Go read/listen to his original statement in FULL (not what the mdia is saying now) He specifically stated that it “Was about the flag”

    “I will never agree with anybody disrespecting the flag of the United States of America or our country.”

    He also equated the flag to the military and how he almost cries when the anthem played, looking at the flag and thinking of his two grandfathers.

    Now, “We should stop talking about the flag”

    This was nothing more than Brees caving when being told to change his stance. The Saints and the NFL knew this would be a divisive situation. And Brees did not want to lose that post playing career that is waiting for him. Would hope his teammates are smart enough to see what he is doing here.

    Like him or not, Kaeprnick NEVER wavered on his stance. And he has that right to do so.

  13. “We all should be proud of the courage that Minter showed…”

    It takes no courage to run with the mob. It takes courage to voice singular dissent. That is what Brees originally did, whereupon cowards like Florio demanded the he recant and grovel. Goodell has encouraged players to “speak out”, but like the fascistic Florio he seeks only conformity. There are approximately two thousand NFL players, and having just witnessed the lynching of Brees not one will now deviate from the Black Lives Matter America-hating party line that is relentlessly spewed on this site. Florio and the other left wing activists masquerading as journalists have prevailed. Dissent in the NFL has been totally eliminated. It is undeniably a victory for you totalitarian Orwellian pigs.

  14. I have all the respect in the world for Shannon Sharpe he is a gentleman and a proud black man I could listen to him all day speak on issues but with Drew he picked the wrong hill to fight the battle on and I will forgive him but Skip he’s has pretty much rendered himself to wallpaper ,the kind of wallpaper you see left after a row home is torn down !

  15. “”Goodell’s finest moment in nearly 14 years on the job””

    And it wasn’t even his stuff.

  16. Roger can you please list the causes that are officially sanctioned by the NFL. For example if a player is pro-life can he protest Planned Parenthood during the anthem? If they support a political campaign or issues may they support that position during the anthem? If they object to gay marriage can they protest during the anthem? What is the leagues position and who decides which issues are approved?

  17. I FOR ONE HOPE THE NFL,MLB AND THE NBA FOLD NEVER TO PLAY ANOTHER GAME. LET THESE COWARDS GET REAL JOBS. NOT ONE PLAYER IS WORTH MILLIONS TO PLAY A KIDS GAME. THE PLAYERS ARE TRASH AND LIARS. THEY SAY ONE THING THEN DO TO PRESSURE THE BECOME COWARDS AND SAY WHAY THE ARE TOLD TO SAY. THIS POST WILL MORE THEN LIKELY WILL NEVER STAY UP. YOU CANT SAY HOW YOU FEEL IN AMERICA ANY MORE.

  18. Protest is fine. But why during the National Anthem. After the anthem stand on you head raise a fist whatever. The respect to our flag should be important to all. Respecting the flag in this matter was being done for years why hijack it for another agenda.Yes your adgenda is important but so is respecting the flag and what it stands for. Today being Dday we lost 6600 americans soldiers to protect our freedom they should not be forgotten.

  19. “chawk12thman says:
    June 6, 2020 at 1:19 pm
    Knowingly Violating protocol for the right cause takes courage, except in this highly charged atmosphere, it is almost certain there will be no work consequences for “going rouge.” In fact, no one will say it wasn’t powerful and helped the NFL imagery after it had been taking a huge hit for inaction.”

    What INACTION do you think the NFL is responsible for? Im asking legitimately not trolling. What do you define as their Inaction that led to race issues? You cant say Kaepernick as in everyones mind that was 4 years ago. What exactly have they not done that they SHOULD have? Again open ended question not antagonizing. But you cant say Kap situation is the reason for someone going Rogue.

  20. “I think the NFL grew balls on this issue because no one was gonna be in the stands anyway because of Covid19 !” – Yes, it really takes “balls” to follow the entire media and virtually every celebrity. So courageous.

  21. Well done.

    I bet Trump tweets some lame comment at this employee. Nothing better to do than talk football instead of , you know, run the country.

  22. “jdphx says:
    June 6, 2020 at 2:10 pm
    NFL Publicly — “We’re proud of him”
    NFL Reality — “Act on his own? How dare he make us look bad!”
    And he will quietly disappear after the fanfare dies down.”

    Just like they did with Dave Portnoy winning the NFL auction. Waited 2 weeks and disorganized the event.

  23. mzew233 say:

    What INACTION do you think the NFL is responsible for? Im asking legitimately not trolling. What do you define as their Inaction that led to race issues? You cant say Kaepernick as in everyones mind that was 4 years ago. What exactly have they not done that they SHOULD have? Again open ended question not antagonizing. But you cant say Kap situation is the reason for someone going Rogue.
    ————————————————————————
    The ”inaction” would be not taking a position on this issue of protesting police violence against black suspects until a man was choked to death on video. Now, this was an almost impossible public position for the NFL to take because so many fans aggressively opposed it.

    You must give Kaepernick credit for starting this issue which likely ended his career. But it might not have had the recent growth in public support if Floyd was not murdered on video. Kap initiative + Floyd murder = Eventual NFL position change.

  24. One thing for sure a war is coming between Trump, his base, the owners and the players. The players lost last time because the owners kowtowed to the Trumpers. Now the owners look to be firmly with the players. First time the anthem is played should be interesting to say the least…

  25. jimmyjohson2020 says:

    June 6, 2020 at 1:34 pm

    What exactly does going “rogue” mean? Did the NFL explicitly tell him NOT to make any videos without their approval? Did he go against their wishes?

    This statement makes it appear as if the NFL wanted to hush him. If it is, then Minter needs to present evidence and condemn the NFL. If not, then he didn’t go “rogue”. He just chose to do an independent project.
    ———
    To answer your question of what going rogue means this is from merriam-Webster
    go rogue
    : to begin to behave in an independent or uncontrolled way that is not authorized, normal, or expected

    Which is exactly what he did. He worked in an independent way that was not authorized or expected. Could he have used another word to describe himself that’s maybe not so closely associated with a hero’s actions in movies? Sure, but it doesnt make it any less accurate that he indeed did go rogue.

  26. mauldawg says:
    June 6, 2020 at 3:01 pm
    I FOR ONE HOPE THE NFL,MLB AND THE NBA FOLD NEVER TO PLAY ANOTHER GAME. LET THESE COWARDS GET REAL JOBS. NOT ONE PLAYER IS WORTH MILLIONS TO PLAY A KIDS GAME. THE PLAYERS ARE TRASH AND LIARS. THEY SAY ONE THING THEN DO TO PRESSURE THE BECOME COWARDS AND SAY WHAY THE ARE TOLD TO SAY. THIS POST WILL MORE THEN LIKELY WILL NEVER STAY UP. YOU CANT SAY HOW YOU FEEL IN AMERICA ANY MORE.
    —————————

    Well you said how you feel and you did it in all caps as annoying as that was.

  27. tigerlilac says:
    June 6, 2020 at 2:20 pm
    Sorry, of course going rogue is a risk.

    It wasn’t just the president and NFL owners that threatened retribution for any players that didn’t march in lockstep with the party line. The fans did as well. How many times did I read fans say they would stop watching the NFL in response to players kneeling? How many cheesy comments that without football players would be working at McDonald’s?

    Even Akiem Hicks, an excellent player, stood in fear of retribution. Most players did and do. You don’t think black assistant coaches looking to move up the ladder are still tight-lipped? Even sympathetic white players unsure of their roster spot still think twice about being vocal in support of BLM.

    You know who wasn’t worried about speaking out about BLM? Many white males holding important positions. A small town Police Commissioner often came into one of my business offices. On one particular day he was fuming about BLM. When I didn’t just acquiesce to his point of view, saying it was a response to systemic racism, he literally said in front of me and others: “Slaves were lucky to have jobs.”

    A little over a year later a young black male died in police custody in the town. After a protracted investigation by the state the officer (who had lost his previous position over alleged abuse) was terminated. The commissioner is still in his position
    —————–
    …I always read your posts with great interest. I personally could never live up to your calm and steady comments about the strange days we are living in. I’m admittedly a little angry. I just want to say thank you.

  28. Good question mzew233 It isn’t my stance I was talking about.
    The “inaction” was many in the press & players calling On the NFL, Teams & Front Office’s to do much more. It was my point that they are now perceived as being on the right side by the press, players and general vocal public.

  29. Players should protest during penalties and TV timeouts. They’d get more knee time and I would respect the protest a lot more.

  30. tigerlilac says:
    June 6, 2020 at 2:20 pm
    Sorry, of course going rogue is a risk.

    It wasn’t just the president and NFL owners that threatened retribution for any players that didn’t march in lockstep with the party line. The fans did as well. How many times did I read fans say they would stop watching the NFL in response to players kneeling? How many cheesy comments that without football players would be working at McDonald’s?

    Even Akiem Hicks, an excellent player, stood in fear of retribution. Most players did and do. You don’t think black assistant coaches looking to move up the ladder are still tight-lipped? Even sympathetic white players unsure of their roster spot still think twice about being vocal in support of BLM.

    You know who wasn’t worried about speaking out about BLM? Many white males holding important positions. A small town Police Commissioner often came into one of my business offices. On one particular day he was fuming about BLM. When I didn’t just acquiesce to his point of view, saying it was a response to systemic racism, he literally said in front of me and others: “Slaves were lucky to have jobs.”

    A little over a year later a young black male died in police custody in the town. After a protracted investigation by the state the officer (who had lost his previous position over alleged abuse) was terminated. The commissioner is still in his position.
    ———————————————————————

    Thank you for sharing your experiences and your perspective. I grew up in the south and have a few similar stories of my own that shaped my opinions/beliefs. Those who think this is about a flag or an anthem don’t get the magnitude of what’s happening here. It’s about systemic, generational racism. Too many were unwittingly taught to hate and know no other way. Hoping we all gain more understanding and perspective as a result of what’s going on.

  31. A post above proclaims NFL players:

    1. don’t have “real jobs”;

    2. are cowards;

    3. are trash;

    4. are liars;

    5. don’t deserve what they are paid; and,

    6. say what they are told to say.

    The poster hopes the NFL, NBA and MLB (wonder why he left out NHL – just kidding) never play another game which would have huge economic ramifications on untold numbers of individuals, businesses and communities.

    I am not surprised someone would write those comments but I am surprised over 40% of responders (as I write) would give it a thumbs up.

    That’s sad.

  32. A number of the people mentioned in the videos by the players were physically assaulting police officers/others and were shot. What are those people supposed to do, turn the other cheek and be beaten up? Everyone is against police brutality, even other police officers, as it makes their lives much more difficult (and is just wrong). But at some point the police officer or the person in public is in danger and has a right to defend themselves. Every person shot by police is not unarmed (very few are).

  33. Roger Goodell makes 40 million a year ,40 million a year,,,,,, just think about that for a second,, for running a league where it’s proven you can’t lose money even if you try ! If your mind can process that,, because mine can’t ! This will never ever be about black or white it’s about green , we have no connection to this other than all this is made possible off the backs of the fan , Rodger Goodell has 44 million reason to lie to us !

  34. tigerlilic, Nice name. I will just leave it at that. Show me one statement that I made that is not true. These players are over paid little trolls. They are told what to say and when to say it.They don’t have the guts to speak their own mind. Like the rest of the left wing so called Americans the money talks for them.Anyone that lets others talk for them are cowards. So its ok in your world to set a Police man on fire, throw rocks and bottles and who knows what else at them. The officers that Killed George deserve the death penalty or at the least life in Prison. How ever that should be able to do what ever it takes to stop the burning and stealing. Do what it take to end this. Marching peacefully is one thing burning down towns is another.

  35. bengal4573 says:
    June 6, 2020 at 5:07 pm
    Funny how many racists are on here.
    ——————————-
    And you have facts to back up your claim, or are you lumping everyone into the same group as is happening with the protesters and rioters? Or the police? too often if someone disagrees with an opinion or has a different one, they are labeled/called a “racist”. And that is part of the problem….

    The takeaways I get from media over the past 2 weeks is thus:

    All white people are racist
    All cops are bad
    All the protesters are criminals and burning the cities down
    And the false COVD fear mongering that was being shoved down our throats every day seems to have gone bye bye..

  36. This is all a exercise in social reengineering. More Ice Bucket challenge than 60s era Civil Rights movement.

    Since NFL went all in, they along with their billion dollar owners and fellow sports leagues should fund completely all rebuilding costs in these cities. $150 million in Minneapolis to rebuild? The Twins, Vikings and Timberwolves owners and players can now put their money where their mouth is.

  37. bengal4573 says:
    Funny how many racists are on here.

    Overusing a word when it does not apply just because you disagree with someone’s opinion renders the word’s true meaning impotent. The world has forgotten how to listen to the perspective of others, give it genuine consideration, and possibly let it shape their own opinion. Compromise is quickly becoming extinct.

  38. harrytootsie says:
    June 6, 2020 at 7:02 pm
    Roger Goodell makes 40 million a year ,40 million a year,,,,,, just think about that for a second,, for running a league where it’s proven you can’t lose money even if you try ! If your mind can process that,, because mine can’t ! This will never ever be about black or white it’s about green , we have no connection to this other than all this is made possible off the backs of the fan , Rodger Goodell has 44 million reason to lie to us !
    ————————————————————–
    Nope. He’s not protecting his salary, he’s towing the party line. Roger acts at the behest of what the owners decide is reality in the NFL. The current state of the NFL is a group effort.

  39. pbdisciple says:
    June 6, 2020 at 6:47 pm
    Every person shot by police is not unarmed (very few are).
    ————————————————————
    Completely clueless take. You’re part of the problem.

  40. So they’re saying this wasn’t a spur of the moment video created by socially conscious players but rather an employee of the NFL? now it seems insincere by the players involved and the video tech coming out and taking credit for the whole thing doesn’t help any, if the players had to be recruited to do this then it feels l more like self promotion all around

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