Vikings, Wilf family pledge $5 million to social justice causes

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The Vikings and the Wilf family announced a $5 million donation to social justice causes.

Vikings owners Zygi Wilf and Mark Wilf told the team’s social justice committee this week that they will collaborate with players to determine where contributions go. Funds will be directed toward organizations that fight hate, racism and inequality.

“We continue to be inspired by these players as they advocate for transformational change in this very challenging moment,” Mark Wilf said in a press release. “We are proud of their efforts to use their platform in an effort to end deep-seated social injustices. Their thoughtful approach and our conversations with them have deeply moved us, certainly in large part because of our family’s history and long-standing commitment to human rights, but also because of their steadfast dedication to not sit idly by when they have the ability to make a difference.”

The $5 million donation builds on a previous commitment of $500,000 by the Wilf family to the social justice committee over the past two years. Those funds have gone toward scholarships for low-income students, school supplies, legal aid for disadvantaged and underrepresented populations and law enforcement relations.

“Our organization and the players have shown a commitment to these causes over the last several years, but we know we need to and can do more,” Zygi Wilf said. “We want this investment to support the many diverse and meaningful social justice efforts throughout our country, but it can only be one piece of our overall work toward having a sustainable impact. Our actions within our communities will be the driving force for creating profound change.”

The team also announced an endowment for the George Floyd Legacy Scholarship with an establishing gift of $125,000 by the Vikings’ social justice committee.

The Vikings increased their focus on social justice initiatives in 2018 with an initial commitment of $250,000 that was repeated in 2019. Players and staff have often visited agencies that support social justice causes.

10 responses to “Vikings, Wilf family pledge $5 million to social justice causes

  1. The Wilfs are billionaires. Let’s not pretend that $5 million is a major gift for them, because it isn’t. They could give 50 times that much and still have plenty left over. I get tired of seeing people lionize these billionaires who give away a tiny percentage of their vast wealth. It’s a drop in the bucket for these rich guys.

  2. v2787 says:
    June 10, 2020 at 5:52 pm
    The Wilfs are billionaires. Let’s not pretend that $5 million is a major gift for them, because it isn’t. They could give 50 times that much and still have plenty left over. I get tired of seeing people lionize these billionaires who give away a tiny percentage of their vast wealth. It’s a drop in the bucket for these rich guys.
    ——-
    Well how much did you donate?

  3. RMoss84HOF says:
    June 10, 2020 at 7:51 pm
    Well how much did you donate?
    Zzzzzzzzzzzzzzzzz

    Good one.

  4. Good for the Wilfs. If the NFL really wants to make a statement instead of just a lot of talk from the owners, coaches, and players then set a large dollar amount for each owner to pay towards awareness and fairness. A million here and there and a box of Cracker Jacks and
    and warn soda from the Bidwil’s won’t cut it. How about Enos Stan Kroenke? 6.5 billion for
    an eyesore stadium. Come on Walmart Stan pry open your wallet. Big money maker NFL needs to contribute big money. If not the fans won’t come out.

  5. Let’s all hope that their investment in social justice goes a lot better than their investment in sports.

  6. stellarperformance says:
    June 10, 2020 at 10:30 pm
    RMoss84HOF says:
    June 10, 2020 at 7:51 pm
    Well how much did you donate?
    Zzzzzzzzzzzzzzzzz

    Good one.
    ———
    I get that you are being a sarcastic agitator as usual. However I just find it irritating when people criticize how “little” a rich person donates. When in all likelihood it’s a higher percentage of their wealth being donated than the person whining about the amount.

  7. h0metownzero says:
    June 11, 2020 at 1:54 pm
    Let’s all hope that their investment in social justice goes a lot better than their investment in sports.
    ———
    Or your parents investment in educating you and getting you out of the basement. What a failure that was.

  8. purpleguy says:
    June 11, 2020 at 12:24 pm

    Good for the Wilffs, but I think the Twins owners just pledged $25M.
    ———–
    It’s not a contest. Every dollar counts.

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