After more than a decade on the market, Chiefs may have a naming-rights partner

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The Chiefs finally may have a naming-rights partner for their home playing field.

Terry Lefton of Sports Business Journal reports that the defending Super Bowl champions are closing in on a deal to sell field naming rights to Government Employees Health Association.

GEHA insures more than two million government employees. It has existing sponsorship deals with the team and with quarterback Patrick Mahomes. Its corporate headquarters is in the vicinity of Arrowhead Stadium.

Presumably, the official title will be (if the deal is finalized) something like “GEHA Field at Arrowhead Stadium.”

Via Fischer, the team has been trying to sell the naming rights for more than a decade. The deal could be put in place before the start of the 2020 season.

12 responses to “After more than a decade on the market, Chiefs may have a naming-rights partner

  1. Why not “Ronald McDonald Field at Arrowhead Stadium”, or “Ketchup and Mustard at Arrowhead Stadium”?

  2. After giving millions to the Kansas City Chiefs, the stadium will be known as …. Arrowhead Stadium.

    I’m not sure why companies think adding to an existing name is a good look. “Invesco Field at Mile High” or “Mall of America Field at the Hubert H Humphrey Metrodome” or “GEHA Field at Arrowhead Stadium”.

    They will always be known as Mile High, the Metrodome, and Arrowhead.

  3. Good move by GEHA. I suspect no one really knew of them before this. They likely could have gotten a 33% discount 2 years ago but their millions just bought awareness amongst all NFL fans. What that means to their bottom line is another story.

  4. How does a not for profit corporation justify spending money is this manner? Besides, they cater to a specific segment of the population.

  5. Really? How is that possible with a name that references native Americans and the tomahawk chop, which would presumably be as offensive, if not more so than the Redskins name? I can only assume the author is contacting the presumptive sponsor now, as well as the 9% of people who were offended, and taking the offense to search for others who can be randomly offended by offensive offenses… Or just by offense, which KC is pretty good at… That’s offensive, right?

  6. I just don’t understand how it is cost-effective for an insurer serving only government employees to justify spending millions to advertise to a public of which 95% aren’t employed by the government.

  7. jackedupboonie says:
    July 2, 2020 at 2:20 pm
    Kansas City’s football team name is next if the Redskins are changed.

    Why? The KC Chiefs are named after H Roe “The Chief” Bartle, the KC mayor who helped convince Lamar to put the Texans franchise in KC.

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