Peyton Manning somehow leads all players in NFLPA-related marketing and royalty earnings

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Peyton Manning has scored his second victory of the year over Tom Brady.

The first came on the golf course. The second came in a competition that required even less effort than swinging a metal club.

Under the specific umbrella of NFLPA-related marketing and royalty revenues, Manning made more money than any other player, active or retired, in the fiscal year ending February 29. Brady came in second.

Via Daniel Kaplan of TheAthletic.com, the NFLPA annual report shows that Manning generated more than $3.3 million, in money that largely came from video games, apparel, and trading cards. Brady finished with $2.998 million.

As explained by Kaplan, most of the money comes from Electronic Arts, Nike, Fanatics, and Panini. The money generated by Manning and Brady does not include individual endorsement deals, like Manning’s ongoing Nationwide commercials.

Third on the list was Patrick Mahomes, with $2.78 million. Dak Prescott came in fourth at $2.56 million — $560,000 more than his 2019 football salary.

The rest of the top ten consisted of Saquon Barkley ($2.34 million), JuJu Smith-Schuster ($2.19 million), Kyler Murray ($1.81 million), Aaron Rodgers ($1.45 million), Todd Gurley ($1.26 million), Baker Mayfield ($1.13 million), and Ezekiel Elliott ($1.01 million).

So how does a retired player earn more in marketing and royalty money than any other active player? Kaplan explains that the “demand for Manning’s jersey, his avatar in video games, and his likeness on rectangular pieces of cardboard outstrip most if not all current players.”

It still doesn’t make sense that a player who hasn’t played since Super Bowl 50 would generate more money than current superstars. Who’s buying that many Peyton Manning jerseys at this point? Why would Panini pay Peyton so much money to use him on football cards? While Electronic Arts cuts independent deals with retired players to get their names and likenesses in the Madden game (retired players are among the best and most popular options for the popular Ultimate Team feature), it’s not believed to be a seven-figure (or even a six-figure) payday, especially with so many former players in the game.

Regardless, nearly five years after his final NFL season, Manning remains a major marketing force, even with so many great players who are still, you know, playing.

31 responses to “Peyton Manning somehow leads all players in NFLPA-related marketing and royalty earnings

  1. 6 Super Bowl rings, 8 Super Bowl appearances says Brady finishes second to nobody. #GOAT

  2. Manning is a likable guy – it is that simple. The “GOAT’s” earnings comes primarily from Patriots fans. Manning is universally respected more.

  3. The argument is getting stronger for QB’s to take less money away from their team’s salary cap in order to win a super bowl. When Peyton won that second super bowl for Denver, that put him in another stratosphere for future earnings. He could have played football for free, and it would have been well worth it. If Mahomes wins another super bowl, he’ll never be able to count all the money he’ll make in endorsements.

  4. Pretty simple…he is funny, kind, and seems to be pretty humble considering his accomplishments.

  5. so odd

    dorkiest player ever and in some ways the most overrated

    his postseason play and play outside a dome left a lot to be desired

  6. For the longest time after he retired Michael Jordan made the most or was amongst the highest earners when it came to endorsements and royalties so it’s not that strange.

  7. I am SHOCKED! Who knew the guy who would do almost anything for an endorsement buck is still making a ton of money after retirement? In other news, water is wet.

  8. Manning was an incredibly popular player who is one of the greatest QB’s of all time and he is hilarious.

  9. Because when you put it all together, he is the best QB of all time.
    ————————————-

    Peyton is the best at throwing to WR behind defenders.

    Brady is the best at throwing to WR in front of defenders.

    That tells you the difference of football IQs between these two QBs.

  10. grant35 says:
    July 8, 2020 at 7:45 am
    Manning is a likable guy – it is that simple. The “GOAT’s” earnings comes primarily from Patriots fans. Manning is universally respected more

    Right, Brady always has the top selling jersey because it’s “Patriots fans” buying them over and over and over.

  11. nite2al says:
    July 8, 2020 at 8:41 am
    Because when you put it all together, he is the best QB of all time.

    Says absolutely no one

  12. I’m not sure, but I think one of the many reasons that cemented his public popularity was his wildly hysterical appearance on SNL when he was teaching kids football, how to break into cars, and was trying to pick up one of the kids mom. That was really good.

  13. Peyton Manning is on TV more than the weather. Im not surprised he has so many marketing deals. He’s been on virtually every commercial break in NFL games for many years now.

  14. Good for him! Now maybe he has eough money so that he can STOP making those dim witted, gawd awful TV commercials.

  15. Peyton is the best at throwing to WR behind defenders.

    Brady is the best at throwing to WR in front of defenders.

    That tells you the difference of football IQs between these two QBs.
    ________________________

    Who can’t throw a 5 yard pass in front of the receiver? Give me a break! Manning is football IQ, Brady-system guy.

  16. After so many humiliating times he took a back seat to the Patriots, he has this. Good for him. Oh, and he was funnier in SNL.

  17. ______

    Who can’t throw a 5 yard pass in front of the receiver? Give me a break! Manning is football IQ, Brady-system guy.


    Again says no one.
    Why do PLAYERS current and former call Brady the GOAT?
    Are you saying you no more than PLAYERS and COACHES
    Why did Ray Lewis the best player in you team’s history say “Brady is the toughest QB we faced ?

    You can’t answer that? Ok cool!!
    Why did s Brady widely considered the GOAT ?
    You can’t answer that either? Ok cool!

  18. GOAT does not mean best. Beady has been on more bigger stages, that is why he is regarded as the GOAT in a team sport.
    Manning has more and MVPs and in their first 10 years, Manning was easily regarded as better than Brady.

  19. GOAT does not mean best. Beady has been on more bigger stages, that is why he is regarded as the GOAT in a team sport.
    Manning has more and MVPs and in their first 10 years, Manning was easily regarded as better than Brady.

    —-
    What???

    G – greatest
    O- of
    A – all
    T – time

    Greatest of all time meaning “ the person considered the “BEST” to ever compete , perform, or participate in a particular game or field , typically a certain sport. Commonly abbreviated with the acronym “GOAT”

    Like I said , the Brady / Patriots crybabies are not that smart !!

  20. Manning was always understated and pragmatic. No one prepared for games like he did and he proved he was no system QB. Put Manning against Brady on teams for the first time and Manning will be a better QB on the field hands down than Brady. Brady was a pure system QB that was a robot. He cannot handle pressure and cannot improvise.

  21. Manning went into the playoffs EIGHT times with a top ten defense in points allowed and yards allowed and a top 10 scoring offense.

    SEVEN of the EIGHT times , 1 and done.
    I only say that because that’s another LAME excuse the crybabies use along with the “system “ QB when they try to make a sad attempt to tell us why Brady (aka the GOAT or “Best” for some) isn’t really that good.

  22. It’s because he finished as a Bronco !!! that’s why he’s still popular !

  23. nite2al,

    Do you rather see the offense of your favorite team moving 50 yards with 6 passes, or moving 50 yards with 2 passes?

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