Washington announces name, logo will be retired

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The Washington NFL franchise, 10 days after announcing that a “thorough review” of its name will be conducted, has made a preliminary decision.

At the end of the current review, the old name will be retired.

“On July 3rd, we announced the commencement of a thorough review of the team’s name,” the franchise announced in a statement. “That review has begun in earnest. As part of this process, we want to keep our sponsors, fans and community apprised of our thinking as we go forward.

“Today, we are announcing we will be retiring the [current] name and logo upon completion of this review.”

In other words, the name remains in place until the review has completed and a new name has been revealed.

“Dan Snyder and Ron Rivera are working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise that inspires our sponsors, fans and community for the next 100 years.”

Presumably, the name will last longer than 100 years. Every other name in the NFL presumably will, unless and until teams move (and unless and until the Chiefs decide to change their name, too).

For now, the message is this: The new name will be gone, but for now it will remain. It’s an awkward needle to thread for the team, since today’s announcement makes it clear that the name must go. It’s simply not a sustainable approach, and it points to a new name being selected ASAP, presumably once the team does what it should have already done — secures the appropriate trademark protections for the new name and logo.

There’s still no reason to keep the current name while the next name is picked. Frankly, it feels like one final act of defiance by Snyder, even as he realizes that the clock has finally struck all-caps NEVER.

81 responses to “Washington announces name, logo will be retired

  1. Good, way past time. I hope they go with the Washington Hogs. I love it when fan traditions become an official part of the team’s identity!

  2. It probably should have been a little more concilliatory about knowing people want the name changed as quickly as possible but to do it right takes more time that a week or even a couple of months.

  3. I’m hoping they come up with a timeless name that celebrates DC. Washington Corruption has a nice ring to it.

  4. Whatever name and logo used, this organization is comparable to a large dumpster fire.

  5. Based on the criteria they’ve set, an easy solution would be to change the name to the Washington Brave…as it would work as a tribute to the military and a light reference to the old name…which ticks their boxes. As an Eagles fan, I’d be happy enough for them not to take that gift of an idea, however, and botch the transition in some more hilarious way ;-).

  6. You have to love the fact that even in their press release it hints at Snyder following the money above all else, just look at the order of who Snyder is trying to appease.

    “That review has begun in earnest. As part of this process, we want to keep our sponsors, fans and community apprised of our thinking as we go forward.”

    Sponsors > Fans > Community

  7. My biggest problem with this entire deal is why is RON RIVERA “half” the power on this? What possible insight would a Head Coach have on marketing a team? And more importantly this: He’s never coached a SINGLE GAME for Washington!?? He just got there. And there’s a very fair chance within 2-3 seasons he could be fired anyway. So why on Earth would Snyder bring in a guy who just showed up, to re-name a 90 year old NFL franchise, and for 2020 the most famous sports team on Earth?

  8. Given he’s a stubborn conservative billionaire, someone put the screws on Snyder BIGTIME!

  9. ” tradition rich franchise that inspires our sponsors, fans and community for the next 100 years.”

    In that order… disgusting really.

  10. And in 100 years, Daniel Snyder IV will change the name back to the Washington Redskins

  11. This really moves the ball forward and effects important societal change. Priorities sound. But it feels great!

  12. I don’t think most mascots or nicknames are bad, but I do think the idea is incredibly corny. Why even have a nickname? They could start a new trend and be Washington Football Club, or Gridiron Club. I think this is one area where soccer has it right. Very few teams have official nicknames.

  13. DC Comics -or-
    Washington Generals

    Or keep “Redskins” but make the mascot a small potatoe

  14. Sponsors pulling out did in a week what 50 years of protests failed to accomplish.

    Social justice helps us feel good about ourselves but capitalism gets results.

  15. Appeasement is feeding the crocodile in the hopes he will eat you last….

    Winston Churchill

  16. Good. Looks like Warriors have the inside track. From A Cowboys fan, it won’t lessen the rivalry. I truly hope the community embraces the change, and focuses more on building a competitive team.

  17. The Washington team should be called the Fedexers.

    Think it is a joke?

    Just go back to 1921 a view the Green Bay Acme Packers Jersey.

  18. Washington Generals. They should change their colors to navy blue, red, and white.

  19. MortimerInMiami says:
    July 13, 2020 at 9:45 am
    A great name and logo gone as well as the great Cowboy Redskin rivalry.

    RIP HTTR

    ————-

    Can’t blame team name on lack of skins / cowboys rivalry. You can blame the fact that both teams have been largely irrelevant for the last 20+ years. They only battle for last in the NFC east.

  20. “Presumably, the name will last longer than 100 years.”

    No need to worry about that, the NFL will be long gone by that point

  21. How would you guys feel if he put a picture of his profile on the side to the helmet and renamed the team the Washington Synders? It worked for Paul Brown…minus the profile picture of course.

  22. Eventually the NFL will probably go the way of the English Premier League and the other European soccer leagues and have advertising on their jerseys (just like Little League). Snyder seems greedy enough to get the jump on that so just change the name to the Washington FedExers. Think of the money Dan, you always do.

  23. Washington Red Tails…. Mascot will be a Red Tailed Hawk and party of the traditions will be honoring the Tuskegee Airman.

  24. I hope they use this opportunity to turn this into something special and honor our military personnel. No one would debate the merits of The Washington Soldiers or The Washington Veterans. And it could be pretty inspirational to see a section of the stadium reserved for men and women in uniform where players salute, leap into the stands, or throw game balls after touchdowns.

  25. “Dan Snyder and Ron Rivera are working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise that inspires our sponsors, fans and community for the next 100 years.”

    … all I can picture is Rivera and Snyder deep in the bowels of the stadium in a dimly lit room, the whir of an old sewing machine, tabletops covered in fabric scraps and pin cushions, and Snyder standing on a box draped in a shirt way too big for him, Rivera with a measuring tape marking the hem.

  26. edouble says:
    July 13, 2020 at 10:11 am
    Sponsors pulling out did in a week what 50 years of protests failed to accomplish.

    Social justice helps us feel good about ourselves but capitalism gets results.
    —————————————————-

    What do you think pushed the sponsors? Protests and way more consumers on board with those protests. It’s a trickle down.

  27. I wish Dan Snyder would keep the “Review” going for the next decade and never announce a new name.

  28. Kansas City Chiefs are next.
    —————
    The tomahawk chop should be gone that’s pretty inappropriate.

  29. Kansas City Chiefs are next.
    _________________________

    They were named after the then Kansas City mayor who was nicknamed “The Chief”. If they get pressure they could keep the name and change image to a firefighter theme. Use a fire axe instead of an arrow.

  30. Perhaps a socially aware committee could be set up to go through all the team names for pro, college, high school and Pee Wee and select offensive ones and make them change their names. New teams would be required to get approval for name abd logo before opening. I think the Oakland Raiders, the Kansas City Chiefs and the New England Patriots portray persons in a hostile state. It’s offensive. They should be forced to change the names and logos.

  31. Washington Warthogs.

    You include the military and their most valuable weapon system the A-10, and your keep the “Hogs” in their branding and tradition.

    The A-10 is an air plane that provides ground support for the troops on the battlefield..perfect nickname for a football team. It represents the ground game and the passing game.

    You can create a fight song around the name, fly A-10’s over the stadium pre-game. The potential is limitless.

  32. All-American Voltron says:
    July 13, 2020 at 9:45 am

    So why on Earth would Snyder bring in a guy who just showed up, to re-name a 90 year old NFL franchise, and for 2020 the most famous sports team on Earth?

    ****************************************************************************

    Rivera’s been involved with the league for over 35 years, 15 years more than Snyder’s owned the team. He also seems to be well-respected off the field. Him not having coached in Washington is kind of weird, but even if he were canned after 2-3 years, that doesn’t mean he wouldn’t otherwise be a good choice to help with a decision like this. It’s not like he’s some rookie HC with no other meaningful experience.

    FWIW, I have no horse in this race. Just saying that I can see why Snyder might’ve tagged Rivera to be so involved. End of the day, it’s Snyder’s team. He can bring in Ronald McDonald and Gary Busey to help rebrand it if he wants.

  33. Now change every team name that offend or single-out a culture or race…..Cowboys, Chiefs, Indians, Braves, Warriors, Seminoles, Black Hawks, etc…If we’re going down this insane path, let’s not make exceptions for any team.

  34. It seems like Ron Rivera has more power there than any coach since Gibbs. And seeing what Rivera was able to accomplish in Carolina before his team got old and hurt, that’s a really good sign for DC fans.

  35. Chiefs won’t change their name. Firstly they’re named after the mayor of KC when they moved. Secondly any other part of the organization that may be construed as being tied to indigenous people has been ok’d and supported by local tribes and has been for years. Also even if it was in reference to indigenous culture, “chiefs” is hardly derogatory. I could see them ramping up their promotion of the indigenous community but no way they change the name of the team or stadium and there is no need to.

  36. Changing names and removing statues doesn’t change most people’s mindset.

    The problem still exists and will for some time.

  37. I hope its the Red Wolves. Makes sense for a football team, stay together and fight like a pack of Wolves.

  38. My biggest problem with this entire deal is why is RON RIVERA “half” the power on this? What possible insight would a Head Coach have on marketing a team? And more importantly this: He’s never coached a SINGLE GAME for Washington!?? He just got there. And there’s a very fair chance within 2-3 seasons he could be fired anyway. So why on Earth would Snyder bring in a guy who just showed up, to re-name a 90 year old NFL franchise, and for 2020 the most famous sports team on Earth?

    What are you talking about? The Redskins aren’t even in the top 10 most well known franchises in the world. Manchester United, The Yankees, the Cowboys, etc etc.

  39. Nike takes 2 years for a rebrand, even with something as straightforward the changes recently made to the Browns. It’s the process of getting a new logo in time for the 2020 season (doubt it will be played) that I don’t understand. Unless they had a pre-approved new logo lying around–maybe this started earlier.

  40. Yep. Sponsors money first. Fan money second. Community tax money third. Snyder is Mr Conscientious.

  41. somuchdramainthepft says:
    What do you think pushed the sponsors? Protests and way more consumers on board with those protests. It’s a trickle down.
    —————–

    IMO, it was a power play by the minority owner, when Snyder was vulnerable. If he did or said something wrong, he could be pushed out by the League. Snyder did all he could.

  42. Breaking news: This morning Dan Snyder trademarked “The Scarlet Epidermises of Capitol City” and the “District of Columbia Sunburns.”

  43. How about we not dictate the timeline by which a major sports franchise makes a historic change.

    They said the old name and imagery will be retired, that should be sufficient until the team has had proper time to vet what the future name should be.

  44. New name, same outcome – A 4-12 record come January, and a perpetually inept owner whose partners can’t seem to sell their ownership percentage quickly enough.

  45. In the brilliant Dan Snyder mind, I’m sure he will come up with some great euphemistic process of naming the team. It’ll be The Washington Engines.

  46. The Almighty Cabbage says:

    Washington Stable Geniuses
    —————————-

    Drop the mic

  47. Does anybody know why the new name will be gone too when we have no idea what it is? Seems silly to come up with something and get rid of it before it’s even used.

  48. “There’s still no reason to keep the current name while the next name is picked.”

    Mike – the new name will most likely be announced before the season starts. What is the point of coming up with a temporary name until the new name is announced? Nobody would use it anyways. And it would just be confusing because you know as soon as the “temporary” name is announced, people will think it’s the new permanent name. And then shortly afterward, the permanent name would be released, prompting people to wonder why it’s being changed again.

  49. So not only is the name racist, but the logo is too? How is the logo remotely offensive?

  50. crankshaftsnapinhalf says:
    July 13, 2020 at 12:30 pm
    So not only is the name racist, but the logo is too? How is the logo remotely offensive?

    For generations the symbol the Nazis used as their swastika wasn’t a racist symbol…until the Nazis co-opted it. When a logo or symbol has been co-opt and ties to something offensive then it usually remains tied to it. Hope that explain it.

  51. mike123 says:
    July 13, 2020 at 9:57 am
    I don’t think most mascots or nicknames are bad, but I do think the idea is incredibly corny. Why even have a nickname? They could start a new trend and be Washington Football Club, or Gridiron Club. I think this is one area where soccer has it right. Very few teams have official nicknames.
    ———————————————–

    You know, I was thinking a vaguely similar thing the other day. Washington FC. It won’t work because the NFL mindset wouldn’t want any kind of association with soccer, I’m sure.

    And European clubs do have mascots, it’s just that they’re used much less often. Liverpool FC, for instance, is the Reds, but are usually just referred to as Liverpool. I think Man. U. are the Red Devils. Arsenal are the Gunners. Those nicknames are just not what they are primarily known by.

    I personally don’t think Washington Football Club is bad at all.

  52. Good but I just hope Ron Rivera didnt take that job so he can focus on coaching football. Apparently Snyder is disangaged and he doesnt really have a GM. Must be exhausting beeing him right now.

  53. Apparently NEVER in Washington means 7 years. This is why you never say never, but what do you expect from this franchise.

  54. Washington Wolfpack seems perfectly neutral yet aggressive team imagery. Some other high
    school and college teams use ‘wolfpack’ as well, so trademark issues remain to be researched.

  55. Yo don’t just change a team name in the snap of a fingers. There is a long trademark and legal process. Just ask the Seattle NHL expansion team.

  56. zonedout100 says:
    July 13, 2020 at 12:25 pm
    “There’s still no reason to keep the current name while the next name is picked.”

    Mike – the new name will most likely be announced before the season starts. What is the point of coming up with a temporary name until the new name is announced? Nobody would use it anyways. And it would just be confusing because you know as soon as the “temporary” name is announced, people will think it’s the new permanent name. And then shortly afterward, the permanent name would be released, prompting people to wonder why it’s being changed again.
    —————————

    But think of the jersey sales.

  57. somuchdramainthepft says:
    July 13, 2020 at 10:51 am
    edouble says:
    July 13, 2020 at 10:11 am
    Sponsors pulling out did in a week what 50 years of protests failed to accomplish.

    Social justice helps us feel good about ourselves but capitalism gets results.
    —————————————————-

    What do you think pushed the sponsors? Protests and way more consumers on board with those protests. It’s a trickle down.
    ——————————-

    It was pretty much the cancel culture threat. Thats whats driving all kinds of things right now. Goya is the major corporation that has decided to take the full test against full cancel culture/boycott threat so its going to be interesting to see how they do. If they survive then these other companies will get less nervous. And if they get destroyed, well that tells us something too.

  58. People like to use phrases like cancel culture, but it’s really just people not wanting to support something they find distasteful. That’s been an ongoing thing in society. They just have better focus on it now.

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