Packers’ revenue tops $500 million

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The NFL’s 32 teams all had a lucrative year, as financial disclosures from the NFL’s one publicly held team make clear.

Unlike the other 31 teams, the Packers’ financial information is made public because of the Packers’ ownership structure, and according to Sports Business Journal, this year’s disclosure says the Packers took in $506.9 million in revenue in the fiscal year ending March 31.

That includes $296 million in national revenue and $210.9 million in local revenue. National revenues are shared among the 32 teams, so the $296 million figure represents each team’s share of the national revenues, which mostly come from TV rights. League-wide, that would put total national revenue at around $9.5 billion.

Packers President and CEO Mark Murphy says the Packers ranked ninth among the 32 NFL teams in local revenue.

The Packers’ revenues for the fiscal year were up 6.1 percent from the $477.9 million the team brought in the year before. In the upcoming season, revenue numbers are likely to decline for all 32 teams, as ticket sales will be way down as a result of the COVID-19 pandemic.

“Looking ahead, obviously things are going to be very different,” Murphy said. “This year, we anticipate revenue will drop significantly, and there’s a lot of uncertainty as every business and organization has. We do feel the organization is well positioned to weather the pandemic.”

34 responses to “Packers’ revenue tops $500 million

  1. Millionaires arguing with Billionaires.
    If there’s no football this year I’ll miss it but I won’t feel bad for anyone except the concession stand workers etc.
    League minimum is what 400,000.
    I made 50,000 last year and I feel broke . Do you see anyone feeling bad for me? Nahh

  2. Can someone please explain how they had $436mm in expenses? I get that around $200mm goes to the players. But what is the rest of that? Specific to GB as a 501c6, they don’t pay taxes.

  3. What was the net profit on that revenue? Operating costs are likely to decline much slower than revenue going forward, squeezing net profit. And local revenue may decline the fastest with no ticket sales, concessions, etc.It could all but disappear. Team Covid masks won’t pick up the slack.
    On the operating cost side, Salary Cap is the 800lb. gorilla. “If” there are games, the salaries are the salaries and a further squeeze on net income.
    That net income number is the important one. And, as Murphy says, “things will certainly look different going forward” especially in that line item.

  4. Make all that extra cash yet Have Nike make your jerseys along with Basketball player shoes in the sweat shops of China , thought there was a movement against slavery …. guess it’s all good as long your on the side marketing the cash

  5. I just read their “net income” is $34.9 million. That should put the $500 million revenue in context. Their expenses offset 93% of their revenue. Of course, $34.9 million net income doesn’t sound as appealing as saying $500 million in revenue. To put in context, Dak Prescott will likely out-earn the Packers this year. Dak’s tag is 33 million + endorsements. I’m guessing he doesn’t have 400+ million in expenses to contend with.

  6. Good for the Pack. The last I looked every business in America tries to maximize profits.

  7. maxamili says:
    July 21, 2020 at 4:21 pm

    Millionaires arguing with Billionaires.
    If there’s no football this year I’ll miss it but I won’t feel bad for anyone except the concession stand workers etc.
    League minimum is what 400,000.
    I made 50,000 last year and I feel broke . Do you see anyone feeling bad for me? Nahh

    _____________

    I love when people make this argument. The reason you made that much is because you are no kinds of valuable to your company/employer.

    Instead of complaining about millionaires vs billionaires, maybe you should get better at what you do.

  8. extemporaneousexpressions says:

    July 21, 2020 at 4:32 pm

    Can someone please explain how they had $436mm in expenses? I get that around $200mm goes to the players. But what is the rest of that? Specific to GB as a 501c6, they don’t pay taxes.
    ————————————–

    Don’t know the cost of any of it but they also gotta pay for employees, doctors, trainers, equipment, facilities, food, travel, accommodations, marketing, advertising, etc. Lots of expenses go into it.

  9. glac1 says:
    July 21, 2020 at 5:01 pm
    They did not clear 500 million. There is a huge difference between gross and net profit.

    There is also a big difference between revenue (total income) and any discussion of gross or net profit as they are completely different things. You can have 500 million in revenue and actually show a loss.

    As far as the question as to how they spent 436 million, as stated, there is all of the infrastructure, stadium expenses, insurances, administration, vendors and parking lot attendents, etc. When they sell you the jersey, they didn’t get it for free to begin with!

  10. And The Green Bay Packers are in one of the smallest markets in the NFL. I can’t imagine what those teams in New York, Los Angeles, Houston, Chicago, ect must be raking in…. they must be pulling in HUGE BANK.

  11. thetooloftools says:
    July 21, 2020 at 5:21 pm

    And The Green Bay Packers are in one of the smallest markets in the NFL. I can’t imagine what those teams in New York, Los Angeles, Houston, Chicago, ect must be raking in…. they must be pulling in HUGE BANK.

    ————————————————————————-

    This is oft repeated, but just not true. Yes, the city of Green Bay is the smallest city to have an NFL team. But the market of the Green Bay Packers is the state of Wisconsin. They have a bigger fan base at road games than almost every other team in the NFL. If the Packers were a privately owned team, they’d be in the top 10 of highest valued NFL teams.

  12. staffordwives9999 says:
    July 21, 2020 at 5:02 pm
    Gotta sell the team… I wouldn’t buy it if i’m stuck with rogers
    ______________________________________

    Based on your spelling, I’m glad you aren’t writing a PhD dissertation.

  13. What is not mentioned is they have a built up a $400M preservation fund to draw upon, which will likely be tapped for this season, local revenue streams not being what they normally are. They were smart to stash away for a rainy day, with no billionaire owner to bail them out.

  14. Packers recent/current expenses also include investing heavily in real estate surrounding Lambeau field. I imagine expense would decline significantly after all that is done since they paid a premium to acquire that land.

  15. Headlines are so deceiving. This is before any expenses have been paid out. Media is so good at steering people in the direction they want us to go.

  16. thetooloftools says:
    July 21, 2020 at 5:21 pm
    And The Green Bay Packers are in one of the smallest markets in the NFL. I can’t imagine what those teams in New York, Los Angeles, Houston, Chicago, ect must be raking in…. they must be pulling in HUGE BANK.

    ————————————————————-

    No, they are the smallest market in all of professional sports. Lambeau Field can hold 80,000 fans with SRO. The city of Green Bay is 104,000 and they have 35,000 fans on the waiting list for season tickets. It’s not unheard of to hear grandparents put the grandkids on the waiting list hoping they’ll get season tickets by the age of 35. The Packers are a special franchise with a special and loyal fan base. Very well run organization!!

  17. I may as well put in this comment. They can only sell stock with the permission of the NFL, and only for capital improvements (stadium). So no, they can’t sell stock to cover any financial shortfall to keep them afloat.

  18. jimmyjohson2020 says:
    July 21, 2020 at 6:55 pm
    Packers recent/current expenses also include investing heavily in real estate surrounding Lambeau field. I imagine expense would decline significantly after all that is done since they paid a premium to acquire that land.
    Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

    TitleTown is built where the old KMart used to be. The old KMart strip mall property was leased by the Packers to a property management company, which in turn collected rent from KMart and all the other tenants. It was huge. The Packers have owned that land since…….forever. No premiums involved.

  19. Can someone please explain how they had $436mm in expenses? I get that around $200mm goes to the players. But what is the rest of that? Specific to GB as a 501c6, they don’t pay taxes.

    ————

    Stadiums can be kinda expensive to run. And then there’s the other player benefits- healthcare, pensions, etc, etc, that teams pay for, the hundreds of other staff salaries to pay, travel, advertising, cost of training facilities, etc., etc.

  20. I hope the rest of the NFL appreciates the fact that being a publicly owned team The Packers are required to publicize their financials. Without it, we’d have no clue.

  21. So the Packers pay for (revenue share) other owners crummy under performing teams. The envy of the league.

  22. allsyntax says:
    July 21, 2020 at 4:41 pm
    I just read their “net income” is $34.9 million. That should put the $500 million revenue in context. Their expenses offset 93% of their revenue. Of course, $34.9 million net income doesn’t sound as appealing as saying $500 million in revenue. To put in context, Dak Prescott will likely out-earn the Packers this year. Dak’s tag is 33 million + endorsements. I’m guessing he doesn’t have 400+ million in expenses to contend with.
    ____________

    If Dak pays taxes, his net revenue is far less than his $33 million salary, even with his yogurt money.

  23. “Can someone please explain how they had $436mm in expenses? I get that around $200mm goes to the players. But what is the rest of that? Specific to GB as a 501c6, they don’t pay taxes.”

    Paying for the buildings and practice fields or for upkeep if already paid off; salaries for Murphy, Gutekunst, all the scouts and coaches, the equipment staff, marketing, cost of good sold in PRO shop and elsewhere, travel to games, travel for scouting, travel for GM and owner meetings, paying the website and IT people. Lotta overhead in running an NFL team.

  24. The most successful franchise in NFL history on the field with a record 13 World Championships is also a well oiled machine in the financial department.

    We’ve once again proved that everyday is a good day to be a Packer fan.

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