Washington will seek input from players, alumni, fans, sponsors

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Social media was torn on Washington’s Thursday announcement, delaying its decision to rename the team. The team will play 2020 as the Washington Football Team.

The team will seek input from players, alumni, fans, sponsors and the community before deciding, John Keim of ESPN reports.

The franchise’s new executive vice president and chief marketing officer explained a decision that big takes time.

“You’re doing a rebranding process that correctly takes 12 to 18 months. If you want to do it right, you have to take a deep breath, take a step back and go through the process,” said Terry Bateman, whom Washington recently hired. “We want to do it right. We want something thoughtful and inclusive and smart and bring a lot of points of views into this and come out the other side with something everyone is proud of and can rally behind.

“It feels organic and natural to do this. I love the look of what we’ve done. It’s really strong. I like the logo and the uniforms and the colors. . . . There’s a tremendous amount of work to do for the next 50 days to do all this. It’s a tremendous amount of work to go through this. The new will go up and the old will go down.”

The team retired its old name 10 days ago after 87 years. It decided against rushing to get a new one in the next 50 days, by the Sept. 13 regular-season opener.

Keim asked Bateman if team officials ever got close to a new name.

“You can argue what close is. Everyone’s got a different opinion. The conversations have been, ‘This is great, I like this one. No, I don’t like that,'” Bateman said. “There are a number of names people like. I probably had a thousand names submitted. I’m getting long letters why one name is the right name for us. It’s funny, and it’s fun. It’s interesting. Everyone has an opinion. My wife has a strong opinion. My kids have an opinion. A lot have an idea, but it’s much bigger than that. Even if we had the name 100 percent locked in, to physically get it done before the football season starts would be between hard and impossible.”

The team does not have a deadline for a new team name, Bateman said, but it would seem likely it would unveil the new name sometime next spring. That would give Washington plenty of time for rebranding before the start of the 2021 season.

20 responses to “Washington will seek input from players, alumni, fans, sponsors

  1. The new name is perfect! All they need is a logo, which should be an image of a football.

  2. Not sure why they didn’t keep the helmet stripes this year to add a little interest to the helmets. The Washington Purgatory. Best that could be done under the circumstances.

  3. With their D line along with AP and Guice, it’s simple The Washington Rush

  4. I’m cool with this understated name and design until it can be topped. I’m fine if this just sticks too. It’s understated, dignified, describes the team, and whether or not you thought the last name was a slur this one has the benefit of being definitely not. It’s a fine placeholder that’s fine enough to stay if nothing better emerges.

  5. The team will play 2020 as the Washington Football Team.

    ————–

    I like it! And it’s not offensive to anyone! Now just change the colors to light gray and dark gray and you’ve got a winner.

  6. The Washington Snyders. All of the players will be dirty and not follow the rules.

  7. I think the proper thing to do would leave the decision firmly in the hands of the fans to make (within the realm of decency, of course), as they’re the ones being asked to completely abolish all the jerseys, player cards, and other memorabilia they’ve either bought or had handed down from family for the last 87 years.

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