Chiefs are welcoming fans in 2020 for customer relations, not revenue

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PFT reported earlier this week that NFL teams that will allow limited capacity this season aren’t doing it for the revenue. The revenue — roughly $2.4 million in extra money for the year based on 15,000 fans for eight home games — is a drop in the bucket.

Teams are doing it for customer relations.

Chiefs team president Mark Donovan confirmed that Wednesday.

The Chiefs will host the Texans with a limited capacity for the first NFL game of the 2020 season.

“The numbers don’t pencil out,” Donovan said, via Adam Teicher of ESPN. “You can’t really make the numbers work when you’re talking about that amount of tickets. So this isn’t about that. This is about creating an experience and continuing the experience at Arrowhead, giving our fans the opportunity to be there for some really special moments. To some it may sound a little bit contrived, but honestly, we’re raising a banner on Sept. 10. We want our fans to be a part of that. We’re really struggling with the fact only 16,000 are going to be a part of that live and in person. That’s a lifelong memory.

“It’s going to be different. It’s not going to be exactly what we wanted. But it is something that was really important to us as a franchise, and I will speak for the Hunt family on that. That was a big driver: Figure out a way to get our fans in safely because they need to be a part of this.”

The 16,000 seats the team will sell are 22 percent of the stadium’s capacity. The cheapest seats to the season opener are going for $195. Club level seats are $800.

NASCAR has run some of its races with limited capacity and Major League Soccer also has welcomed some fans. The NBA, Major League Baseball and the NHL are playing without fans.

Only a handful of NFL teams will start the season with fans.

“We take the responsibility very seriously,” Donovan said. “We understand that we’ve got to get this right and that we’ve got to be very diligent in our processes, in our protocols, in order to be successful, in order to have another game with fans. We know that other teams and other leagues are going to be looking at us.

“What makes us comfortable is our plan. We are very confident in our plan, [but] our plan is only as good as compliance and the following of directions, the following of protocol for our staff, for our players, for our coaches, for our fans. It’s critical that everybody follow protocols. If they do, we feel pretty confident that we can do this.”

8 responses to “Chiefs are welcoming fans in 2020 for customer relations, not revenue

  1. Customer relations my left foot! $300+/seat for upper level tickets? Been a season ticket holder for 20 years. When we went to buy tickets for the Texans game, tickets close to our normal seats, which have been $70-80 the past few years, are $420. This isn’t about customer relations at all.

  2. Based on your math, showing it’s not worth it, it makes sense to let some fans in.

    Good on the Chiefs!

  3. The 2 Utes is absolutely right. The Chiefs can spin this any way they want but the way they have priced the available seats the message is hollow at best and a spit in the face of season ticket holders at worst. Prices are 3-5 times the normal season ticket face value. I, as a 20 year season ticket holder as well, am grateful to be able to get in the stadium for that banner raising because many fans aren’t able to attend their home opener but don’t pee on my boots and tell me it’s raining!!

  4. so demand is the same, supply is 25% of what it was, whats that do to prices again?
    I 100% get that. My issue is with the fact that they are acting like they aren’t making any money on it so they are really just doing it as a favor to fans. If they sell out 20% capacity at 5 times the normal price, they’re making the same amount as they did for a full capacity sellout last year.

  5. so demand is the same, supply is 25% of what it was, whats that do to prices again?


    Who says that demand is the same? When I logged in to see what is available, the lowest priced tickets were all gone in the upper deck, but plenty of club level and lower level seats to be purchased.

  6. The Chiefs need to stop the price gouging.

    I’m an STM for 17 years now. I love my Chiefs, I want to go to games this year. But the price gouging that the team is doing to it’s fans right now is sickening. It needs to be a bigger story so maybe it would change. Increasing ticket prices 300% in one year is not what a team should do to their fans. It’s terrible public relations.

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