NFL kickoff game is sold out on TV, with double-digit revenue increase over 2019

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Football is back, and football still sells.

It sells because it gathers eyeballs and rating points like nothing else. On Thursday night, it will gather many millions around TV sets and the other devices through which Americans currently watch the country’s most popular sport.

As a result, advertisers are paying to attached their goods and services to the game.

“Tonight’s NFL Kickoff game is sold out, with revenue up double digits vs. 2019 and the average cost per 30-second spot near $900,000,” an NBC spokesperson said on Thursday.

That’s good news for the networks and for the league. It means that money will be made this season (economic struggles notwithstanding), and it means that the NFL will be able to generate the kind of payments it’s seeking in the next round of negotiations from all networks.

23 responses to “NFL kickoff game is sold out on TV, with double-digit revenue increase over 2019

  1. Just because Advertising slots are sold out doesn’t mean Ratings will be up. Just because the ADs are paid for doesn’t mean more people will tune in to see them.

  2. Apparently ad buyers don’t believe all the commenters here who claim that a super majority will never watch again.

  3. Looking forward to the start of the season. Just want to take my mind off covid and protesting. If there is any protesting by the players or league I won’t be watching.

  4. I said when this Pandemic started and maintained in my comments that this Year the NFl was going to further separate itself from other Leagues as the premier Sports League, particularly in the Broadcast arena.

    Watch the ride.

  5. With this logic hasnt every tv show “sold out” for thr past 20 years? I can’t remember challenges going dark sine the 80s….

  6. The NFL season for 2020 will run according to schedule. Television ratings this season will be the highest in the history of televised football. The salary cap will go up a few million in 2021. Many posters on PTF will be disappointed.

  7. “Just because Advertising slots are sold out doesn’t mean Ratings will be up. Just because the ADs are paid for doesn’t mean more people will tune in to see them.”

    Yeah, sure. No doubt you know more than professional ad buyers.

  8. The minute these clowns start kneeling like they’re in church look for their ratings to go the way the NBA’s have, down the toilet.

  9. “Just because Advertising slots are sold out doesn’t mean Ratings will be up. Just because the ADs are paid for doesn’t mean more people will tune in to see them.”

    Yeah, sure. No doubt you know more than professional ad buyers.

    —————————————————————————————————

    That makes absolutely no sense at all… how do Ad buyers know how many people are going to tune in before they buy the ads???

  10. And I’ll boycott everyone one of them , they apparently have to much money so I’ll just buy from the little guy … NEXT.

  11. did not the MLB and the NBA have opening day success only to see their ratings plummet thereafter? I am not certain the NFL will escape a such a fate, specially if their helmets are arrayed with the names of dead/shot ex-felons: for aggravated robbery with a gun and sexual assault are crimes committed without pity; so then the eyes of many offended Americans shall not pity the offenders, nor the cause that glorifies their shame, police brutality notwithstanding…

  12. All the sports are setting rating records for now. Both sides claiming victory here need to slow down. The ratings in 2 months are what are important. Not opening day during a pandemic. Let’s see where we are in November.

  13. Games and competition this year will be some of the best ever. Season will go on as always. But ratings will be the worst in recorded history. I’m not ‘boycotting’, but I am majorly cutting consumption and finding other ways to spend my energy. I will always read and keep up. But the circus has just been, tiring. I could be wrong. I don’t care if I am or not. Life goes on.

  14. I can’t wait until all the “I’m never watching again!”anti-first amendment trumpsters actually stop watching, go away, and stop posting here. I keep waiting for that to happen but…maybe Fox News is too boring even for the knuckle draggers.

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