J.J. Watt: Firing of Amy Palcic a “big loss for us”

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It’s ironic, to say the least, that the Texans have taken a major P.R. hit from firing their P.R. director.

The sudden and confusing decision to terminate the employment of V.P. of communications Amy Palcic, reportedly telling her she is no longer a “cultural fit,” has triggered widespread criticism from those outside the organization. Criticism also is coming from inside the organization.

“I think you can tell from the universal response from prominent people in the business, what type of person Amy is and how well respected and well liked she is, both inside our building and outside the building,” Texans defensive end J.J. Watt told reporters on Wednesday. “Extremely professional. Just really good at her job. Cared a lot. Just wants what’s best for the team and what’s best for the organization. Always trying to do what’s best, and was a massive helping hand with me during the hurricane, during my entire time here. So, I think it’s a very difficult loss. She’s an incredible person and I think she’s going to have another job in an absolute heartbeat. I think it’s a big loss for us.”

Most football fans don’t know about the P.R. function, and see no connection between competence in that area and competence on the field. For people in the media, however, the two often go hand in hand. The P.R. department provides a window into the organization, and an answer to the threshold question of whether a given team “gets it.”

It’s clear that, as it relates to the decision to fire Amy Palcic, the Texans don’t get it. And it’s entirely possible that the Texans, even with the presence of franchise quarterback Deshaun Watson, have become one of the most dysfunctional teams in the NFL. The next clear evidence as to whether the team truly gets it will come from the decisions made when it comes to hiring a new G.M. and hiring a new head coach.

15 responses to “J.J. Watt: Firing of Amy Palcic a “big loss for us”

  1. Texans did what they had to do. Jack Easterby taking charge, as he was brought in to do.

  2. Is anyone arguing that the Texans have been getting positive PR? Granted there hasn’t been a lot of good things coming out of Texas making her job tougher. That said, I can’t think of one story this year that puts the Texans in a positive light.

  3. “Cultural fit” is code for “There’s more to this job termination than we want anybody to know about…”

  4. The organization and her must not have been aligned on their visions moving forward. The organization is making changes as they are allowed to do.

  5. What will determine if it was a good or bad decision? Right now the spin being put on it is that it appears to be a bad choice.

  6. Deshaun is obviously the future of the team but that doesnt mean you have to tear down everything from the old guard. The Texans saw the Jaguars self destruction of the 2017 team and appear to be trying to outdo them.

  7. Is just me or are the Texans starting to become and more like their dysfunctional cousins up North?

  8. This era has so many bad organizations, you’re really only competing with a handful of teams for the championship.

  9. JJ maybe she did something to get herself fired to get away from the organization. He’s said a few things of late. Maybe he’s trying too.

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