Amy Palcic reflects on “most humiliating day of my life”

USA TODAY Sports

Former Texans P.R. director Amy Palcic has become over the past 24 hours one of the best-known figures in the NFL, sparked by the team’s abrupt, stunning, and arguably politically-motivated decision to fire her.

On Thursday morning, she posted this message on Twitter: “On what was arguably the most humiliating day of my life, people showed up — my friends, colleagues, total strangers. PR can often be a thankless job. We live behind the scenes lifting others up. A great reminder that being a good person matters in the long run. THANK YOU.”

Palcic reportedly was told that she was no longer a “cultural fit,” an assessment that continues to make no sense for a team that will hire within the next two months a new G.M. and a new head coach. As noted earlier, the timeline makes reasonable the suspicion that the firing resulted from frustration by someone in the Texans organization who found unpalatable the results of the presidential election, given that Palcic showed subtle but unmistakable support on social media for the Biden-Harris ticket.

Her characterization of the day as “humiliating” invites speculation as to whether the communication of the news was in some way bungled, haphazard, or insensitive. Whether she tells the whole story on the record remains to be seen; any severance package offered by the Texans surely will include language that secures from her a commitment to not disparage the franchise.

24 responses to “Amy Palcic reflects on “most humiliating day of my life”

  1. The poison of politics adds yet another notch to its victory bar. Politics have been divisive forever, but what we’re seeing now is nothing but a terrible tragedy for all of us who live in this country. It’s time to treat others the way we want to be treated and the hell with politics.

  2. I would have fired her for her political remarks if I was the boss too. That is not the way a PR head should act for any company and we all know that. PR execs dont say stuff that goes against half of the fan bases ideals. This is PR101 and i am suprised she made such a slip up being in a leadership role. Complete fumble on her end.

  3. The American way.

    You can have freedom, as long as it’s exactly how someone else wants it.
    Nothing but a tagline, people identify themselves and others politics which is ridiculous, it’s a democracy, but an immature one.

  4. Palcic doesn’t need to say anything on her way out to disparage the Texans organization; the rotten ownership that would allow this does that all by themselves without anyone having to say a word.

  5. I know the assumption is that this was about a relatively benign political post, but I’d rather withhold judgement until more is known. I could easily see this more about her refusing to paint an unrealistically rosy picture of the organization and its leadership.

  6. She’s going to get a better job in no time so this will ultimately be a big win for her. Biggest question is how somebody with her talents ever worked for the Texans to begin with. They have an absolute clueless owner and are currently being run by a totally inexperienced guy who habitually lies on his resume.

  7. “However [political parties] may now and then answer popular ends, they are likely in the course of time and things, to become potent engines, by which cunning, ambitious, and unprincipled men will be enabled to subvert the power of the people and to usurp for themselves the reins of government, destroying afterwards the very engines which have lifted them to unjust dominion.”

    If George Washington knew it 220+ years ago, why can’t we figure out how to fix it now?

  8. Clearly posting political comments which are guaranteed to upset 50% of team’s fan base is not a smart thing to do and is a fireable offense.

  9. these hobos make the clown show in dallas look like a model franchise (and that ain’t easy to do).

    when the expression of an obvious fact; that the election of the first female v/p would inspire women and girls all over the country is deemed too political and a fireable offense somebody has lost touch with reality. and the changing world that is passing them by.

    perhaps they should have fired the person responsible for trading away the draft picks without first securing an extension and trading dhop for a bag of foogtballs. or perhaps the guy who called a fake punt in the middle of blowing a 24-0 lead in the playoffs….

    oops sorry they already fired him. so i guess if you are not a cultural fit with this circus, you should take it as a compliment.

  10. Correction: technically, her posts (at least the ones PFT has linked to) are not even “support” for the Biden-Harris ticket itself. They simply celebrate Harris’s milestone in representation, an objective perspective that doesn’t have much in the way of negatives behind it. One can celebrate the milestone while even not being a supporter of the milestone setter’s progress, as was the case with the election of President Obama. Even that most recent post was laughing at a mistake that is not politically related (I’d like to think any can laugh at folks holding a press conference not only at the wrong location but the obviously wrong location).

  11. Texans are another terribly ran organization but where as teams like the Jets are bad because of incompetence, the Texans are bad because of their politics. Their talent transfers have all been politically motivated and goes to show the issue went beyond BoB.

  12. Cancel Culture! Yea, it sucks doesn’t it? At least the media will cover it. Drew practically got kicked out of the NLF.

  13. Lots of speculation following a speculative theory on what caused her firing. PR people are hired to make chicken salad out of chicken poop – a pretty tall order on that franchise this year.

  14. Cancel culture is celebrated by the left, until the same “rules” that they created, come swooping around and claim one of their own. Then it is outrageous… Dont mind my eye roll. Before you get mad, consider the “Trump Accountability Project”. If you dont know what it is, google it. Its disgusting. If you agree with it, you should stop crying about Amy Palcic, and you are disgusting too.

  15. When was the last time we had this much hubbub over a PR person? Why does this matter enough to generate multiple articles over the last few days? We’ve seen coaches fired and hired with less attention.

  16. Let’s not jump to conclusions. Maybe, she’s been let go so they can bring in Titus Young. They tend to get rid of people for nothing all the time. That would be norm for this franchise.

  17. So now we have to start worrying whether a “communication of the news was in some way insensitive?” Really? “Insensitive?” Is this the new standard for clutching of the pearls? Will these snowflakes never melt? Did it never occur to them that the standards they themselves have set, might at some point “come home to roost?”

  18. If she was fired because she inserted her politics into her PR job, then she deserved to be fired. (Sorry Mike… I know that it bothers you because she supported Biden/Harris)

    Really, every company I have EVER worked for makes clear in their employee policies that your communication as a representative of the company (unless you work for Microsoft, Google, Twitter, or Facebook) INCLUDES not promulgating your own political views or suggesting that they are endorsed by the Company.

    Sorry, but this is only a story because the suggestion that her firing was due to being a Democrat. Nobody would have cared if all the Houston Communications from PR had supported Trump and she had been fired.

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