Urban Meyer apparently won’t be getting $12 million per year

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On Monday, we reported that Urban Meyer wants $12 million per year to coach in the NFL. On Tuesday, Ian Rapoport of NFL Media called that figure that “not relevant” (whatever that means) and “false.”

“I’m sure the former Florida and OSU coach will be well compensated if he becomes the Jaguars coach,” Rapoport adds.

Here’s what clearly isn’t relevant: Whatever Rapoport is or isn’t “sure” about when it comes to whether or not Meyer will be “well compensated.”

What does “well compensated” even mean? In comparison to who?

The attitude conveyed in that message isn’t surprising, considering that it’s ultimately coming from a media outlet owned and operated by the NFL. Coaches aren’t paid what they’re worth. Their salaries haven’t grown in an amount commensurate with the players’ salary cap. The total compensation paid to the best coaches remains hidden from view, partially in order to prevent lesser coaches from wanting more than they’re getting.

Last year, when the Panthers paid coach Matt Rhule a deal worth $9 million per year, other owners were PISSED at David Tepper for blowing the curve. “I’m sure the former Florida and OSU coach will be well compensated” sounds less like the relevant and accurate commentary of a reporter and more like the harrumphing of a Mr. Potter who hopes to keep George Bailey in line. 

The other possible angle operating here is this: Meyer’s camp could be pushing back on the report because, while he may want $12 million per year, he ain’t getting it. And so it will look like he, or his agent, failed to deliver on Meyer’s preferred compensation package if/when he takes $10 million or $9 million or whatever million.

Regardless, if the Jaguars (or anyone else) believe in Meyer, $12 million isn’t out of line, given his accomplishments at the college level. While some may say that his track record at Ohio State and Florida has no relevance to the NFL (or that the apparent torment he experienced at the college level will only be worse in the NFL), if an NFL team thinks he’s the answer, $12 million per year is a much more than fair amount, given the significant impact that a great coach can have on a pro football team.

29 responses to “Urban Meyer apparently won’t be getting $12 million per year

  1. All he has to do is create a market for his services like Saban did a few years ago. His agent will schedule a couple of visits and spread a couple of rumors that some teams are really interested. I am sure the jags will pony up the cash to secure their guy. Gruden is getting $10/year. What’s$2 million in the grand scheme of things? If he really wants $12, he will get it.

  2. Love the “It’s a Wonderful Life” reference. One of the best movies ever made

  3. Seems like this guy is a quitter..starts a job, then suddenly leaves for some weird reason.

  4. The going rate for not improving a team and missing the playoffs is $10 M per season. Thanks Jon Gruden for setting the market.

  5. dexterismyhero says:
    January 5, 2021 at 12:55 pm
    i thought this guy was sick –

    —–

    He has quitted due to “health issues” twice, citing workload, mental health, and headache issues from a cyst he had removed. Given the amount of money he is requesting, sounds like a one and done before his first game.

    That being said, his offenses really adapt to the QB’s strengths, so I could see him being good for Trevor Lawrence if that all works out.

  6. We will eventually need a salary cap for coaches too to keep the “fairness” of the NFL (as tepper called it an 8-8 league) intact. Which wouldnt be a bad thing. Otherwise this is going to get out of hand and teams with shallower pockets will not be an 8-8 team off the bat.

  7. raiderdan says:
    January 5, 2021 at 1:08 pm
    Seems like this guy is a quitter..starts a job, then suddenly leaves for some weird reason.

    16 3 Rate This
    ——————————-
    to be fair, he has a lot of stress and health issues that seem to get to him. Makes you wonder why he keeps wanting these jobs only to have his brain cyst flare up

  8. Do we know if the Jags are interested in anyone else. I would think NFL media would have a bead on that story or is compensation the only thing stopping the deal right now? Poor reporting all around

  9. 1: He quits every job after two years so why would you pay him 24 million dollars to “retire” and leave you hanging?

    2: Why would you pay the guy who picked Dwayne Haskins over Joe Burrow 12 mil per year? That one move proves he is utterly clueless.

  10. Belichick should be getting $20M for what he’s done. Those that are anti-Bill and say it was all Tom please remember Green Bay has had Aaron Rodgers and only won one SuperBowl. Everyone complains NE has no weapons for years yet they kept winning. Coaching is huge. My concern with Urban is that he has zero morals or ethics. You bring him in and he will give every convict a contract and that will kill the locker room and then he will up and quit. You’ll be right back at the same place in two years. Also what about the Rooney Rule?

  11. Love how he flirted with the Longhorns then removes his name. Rumor has it he only did that to get back at Tom Herman, who Urban believes switched on the OSU program.

  12. This would be a horrible hire. You are about to draft a young franchise QB and you want to give him a coach that will be looking to leave as soon as he sits down? Find an up and coming coach and GM that will build their careers around your QB. Meyers won’t care how he develops as he will be gone in 3 years.

  13. What will REALLY upset the apple cart- a coach getting an equity share of the team.

    Not controlling or anything but a chunk and then the arms race is on.

  14. It would be interesting to see Urban coach in the NFL but you know the clock starts ticking the moment he signs the contract. It’s a little like Bill Parcells in that regard. Neither coach is going to be there for a decade. The thing with Meyer is that his health-related concern is less predictable.

  15. The right coach is worth more than any non-qb player. No idea if Meyer is the right coach, but to say a coach isn’t worth it is nonsense.

  16. dexterismyhero says:
    January 5, 2021 at 12:55 pm
    i thought this guy was sick –

    ————————————–

    He gets “headaches” when he gets caught doing covering something up.

  17. The NFL definitely needs a salary cap for coaches and front office. Expect to see it within 3 years. Owners don’t need the player’s union to agree, ad they WILL keep coaching salaries under control.

  18. He is a creep on a power trip. If things don’t go well he will “get sick again” like he did at Florida and bow out./ He would suck at NFL level coaching.

  19. I’m not paying any college coach $12 million who doesn’t have NFL experience. NFL is a different game than college. How many college coaches have made the transition into the NFL and been a bust? How many have have taken a few years to learn the NFL game before succeeding? How many succeeded in their first 2 years?

    If I truly wanted Urban Meyer and thought he was a difference maker, I would tie the success of the team to Meyer’s contract. Number of wins, number of years of service as a Jag HC are a few things. Things that prove Meyer’s worth to the Jags. No way I would pay Meyer $12 million out of the box!

  20. Until Meyer shows he can live with the weekly ups and downs of an NFL season I don’t think he’s worth anywhere close to $12M. His emotions swing WAY too far with every win and every loss. Were I an owner thinking of hiring him I’d be scared to death the stress would kill him.

    This isn’t the NCAA where you can stack your schedule full of easy non-conference opponents. The NCAA game is won by recruiting better than anyone else. You can’t do that in the NFL. You can’t stack the deck in your favor. You only get so many draft picks and you can only afford so many FA’s. Every player is tied to the salary cap. The NFL is a league where successful coaches only win around 60% of the time. I just don’t see the fit with a guy like Meyer.

  21. Yeah, because paying a guy who has proven absolutely nothing at the professional level $9 or 10 million per year is a great way to keep him in line; whatever that means.

  22. I don’t see any evidence that he’s worth that. He has no NFL experience. Success in college is almost irrelevant to NFL coaching. For every Jimmy Johnson or Tom Coughlin there are plenty of Chip Kellys and Steve Spurriers.

  23. Regardless, if the Jaguars (or anyone else) believe in Meyer, $12 million isn’t out of line
    ____________________________________

    WOW Floiro sure has no problem trying to give other people’s money away!

  24. cjmcfootball says:
    January 5, 2021 at 2:04 pm
    I don’t see any evidence that he’s worth that. He has no NFL experience. Success in college is almost irrelevant to NFL coaching. For every Jimmy Johnson or Tom Coughlin there are plenty of Chip Kellys and Steve Spurriers.
    __________________________________

    I actually looked this up last year and for every Jimmy Johnson there are 8 Chip Kelly’s or Steve Spurrier’s! HC’s coming from the college ranks only succeed about 11% of the time at the HC position in the NFL.

  25. Gruden so far 3 years into his contract hasn’t made the playoffs once, his win % is a mediocre .509. I wouldn’t pay Meyer big unless the contract had incentives for winning and making the playoffs. Let some other team take the roll of the dice on his outlandish demands.

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