Dan Campbell: This place has been battered and bruised, enough of that s–t

USA TODAY Sports

The Lions held an introductory press conference for head coach Dan Campbell on Thursday and his opening statement will likely win him a few fans in Detroit.

Campbell played for the team for three seasons and said he wanted the job “bad” when it became open last year. He said he came into the process knowing that Detroit was a great community and identified the ways he wanted the team to identify with their home.

“This place has been kicked, it’s been battered, it’s been bruised and I can give you coach-speak all day long, ‘Hey, we’re gonna win this many games.’ None of that matters and you don’t want to hear it anyway. You’ve had enough of that s–t. Excuse my language. This team is going to take on the identity of this city. This city’s been down and it found a way to come up. It’s found a way to overcome adversity. . . . We’re gonna kick you in the teeth and when you punch us back, we’re going to smile at you. When you knock us down, we’re gonna get up and when we get up we’re going to bite a kneecap off.”

The knockdowns and kneecap biting continued from there and Campbell wrapped up by saying that “before long we’re going to be the last one standing.” Campbell continued on to say that he knows it won’t always be easy, but that the team is going to fight and claw for every inch because “good teams find a way to get it done.”

As Campbell said, words only go so far but the prospect of seeing the kind of action those words promise is a welcome one in Detroit.

77 responses to “Dan Campbell: This place has been battered and bruised, enough of that s–t

  1. I am Vikings fane who covets each year for the Lions to come out strong and own a piece of the NFC north. A good hard nosed attitude will go a long way. But the ability to coach and teach and put together good offensive and defensive game plans and elevate your personnel to be able to run them will go a lot further than talk about biting kneecaps. Oh yeah play calling and halftime adjustments wouldn’t hurt either. So rah, rah, blah, blah, show me.

  2. He must be planning on drafting a lot of little people why else would they aim for the kneecap after getting back up?

  3. As a long suffering Lions fan Dan’s words give me hope. He’ll have to do more than just talk tough obviously,
    but I really like what I’m hearing so far.

  4. Big talk,weak team. the fact is his team with the exception of a few players are simply not good enough to compete for division championships.many coaches came before him with high hopes of success and they all failed except one,and he was fired for what,winning too many games? they call themselves Lions but in reality they are merely puddy tats and no new coach sounding like a roaring lion will change that.

  5. Great introductory press conference. Fun.
    But can he back it up?
    Today’s NFL requires more subtlety.
    You need innovative and comprehensive concepts in all 3 phases of the game.
    Campbell comes from a very good and extensive coaching background, hopefully he can produce more than just a handful of entertaining sound bites.

  6. nflhistorybuff68 says:
    January 21, 2021 at 12:11 pm
    Fine, get rid of your quarterback and build a running game. Change the culture.

    ————

    Build your culture around the QB. Matty Stats has been slinging it on crap team with a broken back for the last two years. The dude has gutted it out over there

  7. Detroit needs to move off of Stafford. He hasn’t been the problem, but a change would do him and the organization wonders. Also, it would be rad to see the Lions make a push for Watson. That would reenergize the city for SURE.

  8. “This Sunday night we are gonna put a hurtin’ on the Green Bay Packers! And that’s the bottom line…. cuz’ Dan Campbell said so!”

  9. A lot of good people have failed in Detroit. Maybe we should come up with term limits for owners.

  10. I remember several years ago as a Dolphin’s fan this guy was interim Coach and with quite possibly the worst NFL roster in history won a few games. The Dolphins rebuild would have been years ahead if they didn’t do the two time loser (Fins & Jets) experiment with Adam Gase. Good luck to him and the Lions. His players seem to respond to his “Oklahoma Drills” and locker room flavored language.

  11. How many times does this not have to work before people catch on? If I were a Lions fans, I would be flashing back to how well hiring the meathead position coach to be the inspirational leader of your team worked out the last time they tried it.

    Rod Marinelli? 0-16?

    Have fun leading the league in personal fouls and Top 5 draft picks

  12. boogermcf says:
    January 21, 2021 at 12:17 pm
    He’s appearing more and more to be a Mike Tice meathead sort of a hire.
    ———–
    More like Mike Singletary

  13. “… and when we get up we’re going to bite a kneecap off.”

    He went full Tyson. You never go full Tyson.

  14. Love the intensity Dan. However in today’s NFL kicking them in the teeth and biting off kneecaps will result in a lot of these. Personal fouls, unsportsmanlike conducts, ejections etc. but we get the point. That type of football is long gone. Just give Detroit a team they can be proud of for a change

  15. harryhood says:
    January 21, 2021 at 12:38 pm
    Detroit needs to move off of Stafford. He hasn’t been the problem, but a change would do him and the organization wonders. Also, it would be rad to see the Lions make a push for Watson. That would reenergize the city for SURE.

    3 1 Rate This
    __________________________________________
    Your solution to energize a city is to take a 5-11 qb and replace him with a 4-12 qb? Watson is basically slightly better Kirk Cousins who can run.

  16. Oh boy, he’s in for a rude awakening. The Lions are the Lions for a reason and that goes beyond the coaches. Can he change the owners? I don’t think so.

  17. When they start out 0 and 5 he will be the next one on the hot seat.

    Let’s see how touch his talk is then.

  18. Detroit will him. He is a players coach they will run through wall for him. The only issue he had when was the interim coach for the Fins was game day management. Great guy though.

  19. Stafford is a stud

    Well maybee trs ago

    Never been a top 15 qb so how long dues it take detroit

  20. Stafford is a stud

    Well maybe yrs ago

    Never been a top 15 qb so how long dues it take detroit

  21. better than Matt “sit up straight when you’re talking to me” Patricia already

  22. “This place has been kicked, it’s been battered, it’s been bruised and I can give you coach-speak all day long, ‘Hey, we’re gonna win this many games.’ None of that matters and you don’t want to hear it anyway. You’ve had enough of that s–t. Excuse my language. This team is going to take on the identity of this city. This city’s been down and it found a way to come up. It’s found a way to overcome adversity. . . . We’re gonna kick you in the teeth and when you punch us back, we’re going to smile at you. When you knock us down, we’re gonna get up and when we get up we’re going to bite a kneecap off.”

    So he’s planning to bring back Ndamukong Suh back, apparently.

  23. Pretty sure Mike Singletary gave the same speech at the beginning and end of his head coach tenure.

  24. Same tough guy coach speak he used when he got the interim tag for the Fins a few years back. Will be lucky to get halfway through his contract

  25. This tough guy bit will work for a while, then the wheels will fall off and the next hire will be some skinny son of a coach who’s really into analytics.

  26. dapros says:
    January 21, 2021 at 12:11 pm
    So the Lions are going to WWf now?

    —-

    Yes, the Lions are fake

  27. Not a Lions fan, but it would be cool to see them figure it out. Losing is tough and I know they have good fans up there.

  28. Lots of smoke, but we will wait to see if there is a fire. The lions have made horrible roster moves and had terrible drafts. That has been going in for decades. Unless they have a GM that can put together a winning team, nothing will change. One or two players doesn’t make a team.

  29. A good coach, and I believe Dan Campbell is one, can take a team like the Lions and make them better. Make them competitive. Every player on that team, every draft pick, every free agent will be a professional football player with skills. Campbell will be able to tweak his schemes to fit the skill sets of the players he has. There will be immediate and progressive improvement on that team.

  30. I remember several years ago as a Dolphin’s fan this guy was interim Coach and with quite possibly the worst NFL roster in history won a few games. The Dolphins rebuild would have been years ahead if they didn’t do the two time loser (Fins & Jets) experiment with Adam Gase. Good luck to him and the Lions. His players seem to respond to his “Oklahoma Drills” and locker room flavored language.

    ———————————-

    That Fins team was an absolute disaster that was headed toward a 1-15 season before they pulled the plug on Philbin. I seem to recall that their D had 1 sack in 4 games, then 30 sacks in their remaining 12. Campbell definitely seemed to make a difference in the team’s attitude. Whether he can do it over the long haul without getting kneecapped by management in Detroit remains to be seen.

  31. Dan , you might want to watch your tone when you speak. Or else the NFL executives may Fine you for insinuating toughness and talking about real football..

  32. Love it from a fan perspective, but also kinda sounds like Greg Schiano and we saw how Millionaires took to being told to be tougher. I’m sure Campbell will get through to players better than the Schiano scumbag did.

  33. It seems like he uses bluster to cover up for his lack of coaching experience. He’ll rely on coordinators who have more experience than he does, and who’ll have their own agendas. The whole thing is likely to get away from him pretty quickly. He’d better be real careful who he brings in – a guy like Gregg Williams will undermine him and sink him before he ever has a chance to succeed.

  34. Hey he did a solid job in Miami after they mercifully let Philbin go. He is a motivator type, wasn’t a strong X’s and O’s kind of guy in Miami. Saints can attest to what he was like in New Orleans. With a few more years under his belt on the staff out there he had to have learned a bit more. Always liked him in Miami but what is going to make or break him is the Coordinators he puts together in particular and the rest of the staff in general.

  35. He will be fired between middle of the third season to end of it. Can’t believe he got 6 years, his agent is a super star.

  36. This guy will make an improvement. He is a players coach and they will respond to that. 2 years and Detroit will be playoff bound
    And I’m not even a Detroit fan.

  37. That’s the mentality he brought to the Dolphins in the short time he was their acting HC, until Ross in his infinite wisdom (cough cough) hired Adam Gase.

  38. Kind of dorky, but refreshing. I’m tired of boring, scripted press conferences. I saw Jerry Burns in a hardware store a few years ago, and what I told him was, “I miss your press conferences!” He then pointed at a sort of chunky, very-regular-guy employee standing nearby and said, “No wonder I was mad… he was my quarterback!” Classic Burnsie 🙂

  39. I like the aaron Glenn signing and look forward to seeing what changes he and Holmes make. As a long time season ticket holder I get that it’s coach speak but this one feels different . Unlike marinelli he played in the nfl a long time and brings a toughness this team needs. Even the browns eventually won so let’s give all the negative crap a rest until we see what happens. Results are not always negative even though many who comment seem to thrive on it .

  40. I was going to say something snarky but I’m just going to let Lion fans enjoy this one.

  41. Refreshing. Time will tell but this is how to win at your first press conference.

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