SBJ stands by its report of a “broad agreement” between the NFL and Disney

NFL: NOV 16 Vikings at Bears
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Sports Business Journal supplied it. The NFL denied it. SBJ is standing by it.

The current story from John Ourand of Sports Business Journal includes the NFL’s quote calling the report “incorrect.” However, Ourand maintains that a “broad agreement” has been reached between the league and Disney on a new deal for Monday Night Football. Ourand adds that the “[c]ontracts have not been signed,” but that a deal is close.

Thus, it may be a matter of semantics. Since no deal is done until it’s done, the NFL can take the position that there’s no agreement until all i’s are dotted and t’s are crossed. Given the complexity of the deal, and the propensity for billion-dollar businesses to continue the haggling until the pens are put to paper, it’s fair to say a deal isn’t officially done. It’s apparently also fair to say, as Ourand does, that the deal is moving toward being done.

Ourand has narrowed the Disney rights fee to roughly $2.6 billion annually; initially, the report pegged it between $2.4 billion and $2.6 billion per year.

Plenty of questions remain to be answered, if the deal gets done. Will some MNF games be simulcast on ABC? Will any be exclusive to ABC?

Also, there has been talk of late-season doubleheaders, with the order of the games determined closer in time to the day in question. Under that approach, the lesser game would air on ESPN, and the better game would land on ABC (and possibly also ESPN).

Whatever the precise status, it’s stunning that the Disney’s talks have accelerated so quickly. As of a week ago, they looked to be the straggler. Now, they’re seemingly at the front of the line.

Regardless of the order in which the dominos fall, it’s widely believed that all TV deals will be done soon. The NFL wants to implement a 17-game regular season in 2021. They need to lock in the financial return for televising an extra week of games before officially unveiling an expanded slate of games.

19 responses to “SBJ stands by its report of a “broad agreement” between the NFL and Disney

  1. What will they do with the monday night booth? May as well keep the junk games and pick the home teams radio broadcast. Would be cool to hear that. Last year proved that those chatter boxes dont even have to attend the game

  2. NFL floating these out to make it look like parties are interested in paying billions for their product.

  3. Why would the league sign a 10 year agreement with only a 25% increase when they sought 75% .. if 25% is the best they can get .. then do a shorter term deal to get a higher percentage in 5 years or so.

    Who’s negotiating for the league?

  4. Really wish another network would get MNF, its just been hard to watch or listen to for a very long time

  5. Reader said “NFL floating these out to make it look like parties are interested in paying billions for their product.”

    Parties are paying billions for the NFL’s product, so…. facts…

  6. Who believes anything sports bloggers and “reporters” say anymore? The stories are agenda and access-driven. If the writer doesn’t tow the line he loses access to the athletes.

  7. This is exactly why the NFL doesn’t do anything about over priced tickets and concessions, or don’t seem to be sweating over low priced, great TVs and a better at home experience. They only care about the TV deals, what they get from full stadiums is a drop in the bucket compared to broadcasting rights and merchandising.

  8. neverdieeasy says:
    February 26, 2021 at 6:42 pm
    What will they do with the monday night booth? May as well keep the junk games and pick the home teams radio broadcast.
    ————————–
    Please, please do this. I can’t love this idea enough. They do it on some college broadcasts with one local announcer team on one channel and the other team’s announcers on the other channel. I know I’d love hearing Larry McCarren and Wayne Larrivee on the Packers broadcasts. I can’t guarantee I’d enjoy the other teams’ announcers, but they’ll still be more enjoyable than Buck and Aikman.

  9. cominupthrillho says:
    February 26, 2021 at 7:46 pm

    @RealRaider: 2.6 billion is closer to a 40% bump, over the current 1.9

    ——-

    Going from 2 billion to 2.5 billion is exactly a 25% increase.

  10. I’m OK with this, as long as they put cardboard cutouts in the broadcast booth. We need an upgrade.

  11. Remember before COVID-19 when buildings had to be sold out before games in local markets could be broadcasted?

    Well, let’s see what happens after COVID.

  12. Getting the TV deals done before the 2021 cap is set means a higher cap for sure.

    Many thought the 2021 cap was going to be between $186 to $188 million. Those that were hoping for a even higher cap are going to get their wish.

  13. Why not air it on three channels? ABC, ESPN and the Disney Channel! Gotta compete with Nickelodeon right?! Lol

  14. Fans are getting smarter as they have continued to turn away from the likes of Direct TV ticket, over priced NFL gear and especially the ticket agencies the NFL promotes that sells tickets at two three four times value. They love to hype up their product but we have seen how much they have ramped up the advertising for their product. We always hear we need the fans and how important they are but fans are in the back seat as far as the real NFL in concerned.

  15. jcdough says:
    February 26, 2021 at 7:21 pm
    Reader said “NFL floating these out to make it look like parties are interested in paying billions for their product.”

    Parties are paying billions for the NFL’s product, so…. facts…
    ——————————

    But we don’t want facts! We want to pretend the NFL is a failing business!

  16. Please change the booth.. They talk way to much….why do they need 3 idiots yak yak yaking so much. They act like nobody knows anything about the game. They are more interested in trying to make people think they know more than we do… just call the game and leave out their opinions…and take away that part where they always scribble all over the screen..I want to watch the game not the guys in the booth… and I can see where they run or throw don’t need to shown after the play…please replace them other boogers

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