Chiefs sell naming rights to field at Arrowhead Stadium

General exterior view of Arrowhead Stadium
Getty Images

The Chiefs will continue to play at Arrowhead Stadium, but starting this year their field will have a new name.

The team announced today that it has sold the naming rights to its field to GEHA, and the team will now refer to its home as GEHA Field at Arrowhead Stadium.

GEHA is the Government Employees Health Association, and it was reported in July that the team and the organization were close to a naming rights deal.

GEHA has been a sponsor of the Chiefs since 2019 and also has a sponsorship deal with Chiefs quarterback Patrick Mahomes.

14 responses to “Chiefs sell naming rights to field at Arrowhead Stadium

  1. It’s foolish not to sell naming rights to your stadium. Why not maximize every opportunity you’ve got?

  2. Had to google it, but “GEHA is a self-insured, not-for-profit association” … interesting they’d have enough coin to pay for this

  3. It’ll always be Arrowhead to me. On a side note, how many (if any) stadiums are left out there that still is called by it’s actual name?

  4. Should of been a bail bonds company or if it’s gonna be a government association maybe the parole officers association.

  5. andyreidsmustache says:
    March 4, 2021 at 4:39 pm

    It’ll always be Arrowhead to me. On a side note, how many (if any) stadiums are left out there that still is called by it’s actual name?
    *********
    There’s still Lambeau Field in Green Bay.

  6. mlhigh77 says:
    March 4, 2021 at 4:33 pm
    That was the best they could get? Geha??
    _____________________

    They wanted a local company.

  7. therealraider says:
    March 4, 2021 at 4:39 pm
    Is it pronounced Gay-a? Or Gee-a?\
    ________

    Neither. Its G.E.H.A. Field

  8. andyreidsmustache says:
    March 4, 2021 at 4:39 pm
    It’ll always be Arrowhead to me. On a side note, how many (if any) stadiums are left out there that still is called by it’s actual name?
    _______
    Four: Green Bay, Chicago, Buffalo, Cincinnati

  9. mlhigh77 says:
    March 4, 2021 at 4:33 pm
    That was the best they could get? Geha??

    **********

    “Empower” was already taken. Whatever that is.

  10. Only those that get paid to do so, will ever call it anything other than Arrowhead.

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