Bills raising ticket prices for 2021 season

Buffalo Bills v Pittsburgh Steelers
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The Bills played the entire 2020 regular season without fans, but were able to have them on hand for their first two home playoff games in decades.

It appears fans will be back for the 2021 season as well, but it will cost a bit more for them to get in the building. A letter sent to season ticket holders this week says the team is raising prices by an average of $8 a seat.

“There is really so much that goes into our pricing every year,” Bills vice president of ticket sales and service Chris Colleary told the Buffalo News. “We look at historical sales, comparable NFL markets, and really try to determine the market value for each seat. We’re literally going in row by row, seat by seat, evaluating the season ticket sales history for the last three seasons, if the seat was available on a single-game price, what it sold for, and then if that seat was ever sold on a resale site, what it sold for, and really trying to come up with what we feel is a fair market value for each seat.”

Colleary added that the team’s pricing is 20 percent lower than the average for NFL teams and that the demand for season tickets has gone up as a result of the team’s success in 2020.

10 responses to “Bills raising ticket prices for 2021 season

  1. Big surprise.
    As soon as any tastes success for the first time(or first time in a while), prices always go up.

  2. “There is really so much that goes into our pricing every year,” Bills vice president of ticket sales and service Chris Colleary told the Buffalo News.

    Ticket Sales Guy “Hey, we didn’t suck last year. Let’s raise the ticket prices”.
    Owner: “Outstanding idea”.

    Yep….there really is a lot that goes into that.

  3. My TWO season ticket seats cost almost as much as my friends ONE seat in Philly. You can’t get a bad seat in Buffalo. Let me understand this, you seriously can’t pay on average $8 more. How about buying 1 less beer and you’ll have money left over! If you want to keep Allen and sign players around him, we have to pay a few extra bucks. If you don’t want to pay the roughly $8 then your settling to be great fans of an average team. Simple math…. $8 increase – 1 beer ($10) = you saved $2 and were able to stay awake for the entire game with getting in a fight.

  4. Raise prices $100/seat. I don’t care. I’d rather be out throwing the Frisbee with my dog on a beautiful autumn day as opposed to having the $8 beer spilled on me by a drunken “fan.”

  5. Eight dollars per seat times ten. If the Bills season tix holder’s previous charge was $400 per seat, per season $40 per game), an 8 dollar increase works out to a 20 percent increase. That is significant

  6. The Bills have one of the cheapest tickets in the league, draw well and cannot get the private box business revenue in their market. They have just been underpricing their tickets for years. All these Bills season ticket holders would be shocked to the prices in other markets

  7. In response to the 20% increase comment….if you are dividing the ticket cost by 10 games, then you have to divide the $8 increase by 10 games also and it is 80 cents per game or 2%. Simple math…….8/400=.02 .8/40=.02

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