Should the Cowboys have let Dak Prescott hit the open market?

USA TODAY Sports

Jerry Jones didn’t have unique information about the money that was coming from the TV networks. The real question is whether he had any idea that the broader free-agency market would be as soft as it has become.

Reflecting on the first eight days of free agency and, seven days before that, the Cowboys’ decision to give a record-shattering four-year, $160 million contract to a quarterback recovering from a badly-broken ankle, it’s fair to ask whether the Cowboys could have gotten a better deal if they’d simply waited.

Their problem, of course, came directly from waiting. Waiting to make Prescott an offer he couldn’t refuse immediately after the end of his third NFL season. Waiting to make Prescott an offer he couldn’t refuse during his fourth NFL season. Waiting to make Prescott an offer he couldn’t refuse before his $31.4 million franchise-tag salary for 2020 locked in.

The irony may be that, if they’d simply waited another week, the Cowboys may have been able to get Prescott for less than the massive contract they paid when the challenge was to get Prescott to take something other than $37.68 million in 2021 under the tag and, most likely, a shot at free agency in 2022.

It would have been the ultimate cowboy move for the Cowboys organization. An all-in, calculated risk that another team wouldn’t have offered more than whatever the Cowboys wanted to pay — and they surely didn’t want to pay $42 million per year over the next three years under a deal that forces them back to the table after 2023.

In this market, with the cap $25 million less than it would have been but for the pandemic, who would have offered him that kind of money? Throw in the questions about his ankle, and it would have been very difficult for any other team to outbid the Cowboys on the open market. And the top bid for Dallas in an auction for Prescott surely would have been far less than $126 million over three years, all of it guaranteed for injury and $95 million of it fully guaranteed at signing.

Yes, the Cowboys would have assumed the risk that Prescott would have taken less to play for another team. He wouldn’t have done it. Although his agent, Todd France, steadfastly refused to give the team financial credit for the tangible and intangible benefits of being the starting quarterback of the Dallas Cowboys, Prescott knows that it means more to quarterback the Cowboys, and if the Cowboys were offering as much or more than the next team, Prescott would have stayed.

Two weeks ago, Jerry justified overpaying for Dak. The reality is that the Cowboys grossly overpaid because they waited too long to do it — and then they didn’t wait long enough.

75 responses to “Should the Cowboys have let Dak Prescott hit the open market?

  1. Jerrah is as Jerrah does. He has always over valued his own players. Dak is a starting caliber QB for sure, but he’s not an elite QB deserving of that kind of money. I don’t blame Dak though, that is a lot of money.

  2. Why would Prescott have to take a worse deal? He could have simply played under the franchise tag for another year, and then hit the open market next year when there were no salary cap constraints.

  3. It’s his money to spend and it’s his team to construct as he sees fit.

    Buy your own team if you want to play GM like Jerry.

  4. But Cowboys fans along with Skip Bayless keep telling me what a good deal they made with him.

    He is probably somewhere around 10th in my list of NFL starting QB’s. Even if the salary cap goes up 200 mil next year he is still over paid.

  5. The #1 he shouldn’t of done is sign Dak and instantly tell the world that Dak doesn’t deserve the contract he signed him for/

  6. I love how this site gets to have it all ways. They were all in on Dak getting a record deal for the past couple years and when the Cowboys finally took their advice NOW they question if that might not have been the smartest plan.

  7. No one knows.

    Maybe the WFT, or NE, or Chicago would have jumped in and swayed Prescott to move, in which case the Cowboys would have lost the player completely in an effort to save a few bucks.

  8. Florio, you beat the drum for Dak to make more than mahomes. You don’t get it both ways. Yes, it’s a massive overpayment… the same thing 97% of commenters have been saying for the last two years.

  9. If you don’t think he would have gotten the same money on the open market you are out of your mind Teams pay through the nose for QBs and will manipulate the cap in several ways to get it done. It isn’t like the Cowboys have the best cap situation. Someone would have offered something big and pushed out the money if they have to. Lets not start acting like we are talking about a RB here. QBs get paid, even if they aren’t as good as Dak.

  10. If the Bears were willing to pony up 3(!) first round picks and 2 starters for Russell Wilson (and a similar contract) then I’m fairly certain that they would have gone deep for Dak as well.

    Not saying Dak is necessarily in the same range as Wilson, but definitely in the same range as Wilson + 3 first round picks!

  11. As I read this article, I can’t help but notice the video playing beside me, which shows a massive smile on the faces of the owner and the quarterback. Why everybody wants to paint a negative spin on this is beyond me. You’re alive – smile 🙂

  12. But they didn’t wait. They offered him a huge deal two years ago, then again last year, then again this year.

    Prescott will pretty much end up playing the same length of time and get not that much more money than if he’d have signed that first contract two years ago.

    The Cowboys should have let him hit the market before last season. No one would have signed him for within $10 million of what the Cowboys were offering.

    I don’t get the Cowboys bidding against themselves to such a ridiculous degree. Other teams are paying less for Super Bowl winners. The Cowboys have grossly overpaid for both Elliott and Prescott, and have only diminishing returns to show for it.

  13. No matter what Dallas does, there will always be a massive group of people claiming they should’ve done something different. And when the season starts, this same massive group of people will be tuned into the Dallas game. It’s why Dallas continues to be the huge draw they always have been for the networks. They are loved or hated, but they are never ignored.

  14. Next season when the salary cap goes waaaaay up due to the new t.v. deals, this contract will look like a bargain, so stop hating you haters!

  15. Of course Jerry handled it badly, that’s what he does. He’s a terrific business man, but a terrible GM. That’s why his team has failed to be a serious contender for decades. The Dak deal will continue that trend.

  16. “Their problem, of course, came directly from waiting. Waiting to make Prescott an offer he couldn’t refuse immediately after the end of his third NFL season. Waiting to make Prescott an offer he couldn’t refuse during his fourth NFL season. Waiting to make Prescott an offer he couldn’t refuse before his $31.4 million franchise-tag salary for 2020 locked in”

    Hindsight is 20/20…hence why you took the same position on Rams and Jared Goff, Eagles and Wentz… we see how well that turned out

  17. As a fan of a team without a franchise QB forever (WFT), they absolutely should not have let him hit the open market. No one wins without a great QB and as much as I really hate to say it, Dak is one of the best in the NFL right now (not the best, but in the tier below Mahomes, Rodgers, and Brady)

  18. chefboyd says:
    March 23, 2021 at 9:54 am
    It’s his money to spend and it’s his team to construct as he sees fit.

    Buy your own team if you want to play GM like Jerry.
    ——————————————————————————————
    Yet you have no problem leaving your comments here. Did you apply with NBC Sports to be a commentator? No? It’s because it’s called having an opinion. I don’t need to be a GM to have an opinion.

  19. NE would not have outbid Dallas in any scenario. They would not pay a second tier QB coming off a horrendous injury that kind of money.

  20. An “all-in, calculated risk that another team wouldn’t have offered more than whatever the Cowboys wanted to pay” is right. But what if there was such a team, let’s say the Panthers, WFT or the 49ers? What would the Cowboys do then? Who would their QB for 2021 be? With huge money tied up in their current core, they’d be totally screwed.

  21. I am a long time Lions fan (hey, you can’t change where you’re from), and when I first heard that Matt Stafford wanted to be traded, I was convinced that Jerry Jones would go all in and sell the farm for him. Although Stafford is older than Dak, he still has plenty of good years left, he’s a better QB, would cost less, wasn’t coming off a shattered ankle, and he’s from Texas. And Jerry loves players from Texas. It reminds me of the fleecing that Detroit gave to Jerry on the Roy Williams (Texas alum) trade in 2008. He wanted that guy for years.

    They could have let Dak walk and owe him nothing, with no dead money. It made so much sense to me that I’m still stunned it didn’t happen.

  22. Well if he hit the market for starters you can say the bears, broncos, lions, panthers, patriots, WFT, 49ers and Steelers would be interested and then you throw in teams that could have been interested like Miami and the Eagles and odds are if they let him hit the market with no tag he would be gone.

  23. unctarheel97 says:
    March 23, 2021 at 10:14 am

    Dak is one of the best in the NFL right now (not the best, but in the tier below Mahomes, Rodgers, and Brady)

    ==================

    Does the tier below Mahomes/Rodgers/Brady go 5-13 against winning teams over the last 3 years? Maybe they do. But I think QBs who earn the description “one of the best in the NFL” elevate their team results more than that.

  24. For example, the Giants signed Kenny Golladay to a four year deal worth $72 million. Golladay’s 2021 cap hit: $5 million. The lower cap this season would not have stopped teams from throwing a record contract at Dak.

  25. Hasn’t made many good personnel decisions since he fired JJ. Why start now? Poster child for overpaid QBs. Good, not great, and $40 mil per year? Cap won’t grow that much as things will be slow to return and how much did owners lend forward?

  26. Jones took credit for the success of the team in the 1990s, by forcing Jimmy Johnson out of the organization and winning a Super Bowl with another coach. He got himself into the Hall of Fame because of that success. Since then, however, he has not shown that he can build another Super Bowl team. He is hoping that Dak Prescott can get him another Lombardi Trophy, and THAT hope is the reason that he is overpaying Prescott. The NFL is not going to boot him out of the HOF if he fails. Besides, he is not paying his players any more money than any other team because of the salary cap. He has no regret.

  27. kevpft says:

    March 23, 2021 at 10:06 am

    But they didn’t wait. They offered him a huge deal two years ago, then again last year, then again this year.

    Prescott will pretty much end up playing the same length of time and get not that much more money than if he’d have signed that first contract two years ago.

    The Cowboys should have let him hit the market before last season. No one would have signed him for within $10 million of what the Cowboys were offering.

    I don’t get the Cowboys bidding against themselves to such a ridiculous degree. Other teams are paying less for Super Bowl winners. The Cowboys have grossly overpaid for both Elliott and Prescott, and have only diminishing returns to show for it.

    ——–
    Just because you keep repeating no one would have gotten within 10 million doesnt naked it true. As I’ve pointed out multiple times that you ignore, what the cowboys were offering was about 28 a year(30 in new money) to continually say no one would give Dak a contract close to what Mike Glennon, again let me repeat Mike Glennon, to think Dak couldnt/wouldnt get a contract close to that is absurd!

  28. He’s more talented, but ultimately Dallas bought themselves a Vikings-level problem. Kirk Cousins South.

  29. The Cowboys were smart to sign him, but it would have been interesting to him go to perhaps a better organization.

  30. Wait or not, seems like an awful lot of cap space to invest in the 8th – 12th best quarterback in the league. When signing a franchise quarterback to a mid-to-long term contract, I would think you’d have to ask yourself as a team, can I win a championship with this guy? I don’t thin Dak Prescott gives you that ability. Competitive, sure, but to win a championship with a lesser quarterback you need a better than average supporting cast, and with that salary, that’s almost an impossibility. As painful as it might be, I think you have to get him in for less or let him walk, and roll the dice in the draft you can find that next superstar or at least a young quarterback equivalent to Prescott at a fraction of the salary for the next 4-5 years.

  31. No QB is worth that kind of money! Should have traded him, let him walk, spent the money on improving other areas of the team!! Next man up at QB, or trade, draft another QB. It happens in every sport!! But it’s his money and he’ll do what he wants!!

  32. U have a turnover machine that is now going to look like Alex Smith towards the end of a 17 game season. Yeah he should have been franchised tag just to see how it was going to be this upcoming season but when ur Jerry Jones u just don’t care about the cost, he’s just care’s about getting what he wants and that was Dak. So it’s his team and money. Shame to think what the cowboys could have been if Jerry’s ego had permitted him to step aside.

  33. they should have but as a giants an i’m glad they didn’t..they are now looking to somehow trades zeke’s awful contract…good chance he’s gone this year, for sure next year he’s gone…cooper they can afford this year but next season they have a chance to move on with only a 6 mill cap hit, you can guarantee they move on from the contract as well…thanks jerry!!

  34. The simple answer is yes. Dak isn’t worth Mahomes money and the only reason he got it was because Jerrah screwed this up royally. Everybody was saying, “pay Dak his money.” I simply ask, pay him for what? Has he gotten Dallas to the SB? Is he, realistically, going to get Dallas to the SB during the length of his contract? Probably not. Should have taken your chances in FA and then maybe move up in the draft to take Zach Wilson or Trey Lance.

  35. Just last month PFT was beating the “Pay Dak what he’s worth” drum… I guess there would be a lot less to write about if you picked an opinion and stuck to it..

  36. Q:How are you going to pay other players so you can have a balanced team? A: You can’t when you are paying one player that kind of money. Good Luck Cowboys fans. You’ll need it.

  37. I think there is more to it than just the above pretense.

    If we are talking about sins, I would much rather reward a good homegrown player, rather than a free agent. Ultimately they prolly don’t win with dak, Mccarthy gets canned and a new administration takes over with a drafted qb within the next 2 or 3 years.

  38. We’ve seen this a bit now, with top 10 QBs who aren’t elite.

    In most of the cases, qb plays well, gets rewarded, but they neither win or make a super bowl. Cousins, Stafford, dalton, dak, I’m sure there’s a good handful more.

    I would love if the game evolves towards where we see more and more of these guys get traded for picks. Because we’ve, hypothically, established you aren’t winning it all with them. Wouldn’t it be more prudent to cut bait and rebuild until you find the elite qb.

    Or continue to dance until you find yourself without a partner

  39. Yes. Jerry waited too long. Yes. Dak would have taken the franchise tag and waited. But in the larger scope of things with the constant growth of the media contract and team incomes 9Pandemicbriefly excepted…) what does an extra 20 – 40 million over 4 years mean? Not a whole hell of a lot vs. getting the QB you want.

  40. The Cowboys were 1-3 with a healthy Dak the helm. And could have easily been 0-4 if Atlanta covered an onside kick. Dak played well in those games but the Cowboys have plenty of other places to invest their cash. That won’t be easy now with the money they have tied up in just Dak and Zeke. The Cowboys will be lucky to beat out the Eagles for 3rd place this coming year.

  41. As a Viking’s fan who still resents the Walker trade, I am gleeful that the Cowboys may have very well put a boat anchor around their neck with this contract. I don’t believe I’m unique in this position. Crash and Burn, Cowboys!

  42. I know Jerry is a bright business mind but he crapped the bed all the way around on this one.

  43. Sunday Swami says:
    March 23, 2021 at 10:57 am

    Just because you keep repeating no one would have gotten within 10 million doesnt naked it true. As I’ve pointed out multiple times that you ignore, what the cowboys were offering was about 28 a year(30 in new money) to continually say no one would give Dak a contract close to what Mike Glennon, again let me repeat Mike Glennon, to think Dak couldnt/wouldnt get a contract close to that is absurd!

    ==============

    Not sure what you’re on about – team was offering more than that from the start.

    And yes, no team would have offered anything close to what the Cowboys offered. This was based on looking at teams at the time each year and not seeing a single one who would value him anywhere close to how Jones sees him.

    It’s not about value in the abstract, or looking at what someone like Glennon got. No one cares what the Rams paid Gurley when trying to sign a RB right now. It’s whether someone was going to pay that amount at that time. At no time was that going to be the case with Prescott.

  44. bwdjr says: “He is probably somewhere around 10th in my list of NFL starting QB’s.”
    ——————

    And that’s the point none of you guys get.

    Cowboys aren’t getting QBs #1-9 on your list, and they’re not getting to the SB with QBs #16-64. So you need to pay market value for QBs #1-12 just to have a chance at getting to the SB.

  45. Dak received 1.9M over his 1st 4 years. Getting 160M over the next 4 is not out of line with a 1st round draft pick. 162M divided by 8 = 20.2M per year if he plays out the contract. You guys really think small.

  46. demsrdumb says:
    March 23, 2021 at 2:07 pm
    Dak received 1.9M over his 1st 4 years. Getting 160M over the next 4 is not out of line with a 1st round draft pick. 162M divided by 8 = 20.2M per year if he plays out the contract. You guys really think small.

    ——

    It’s a good thing you are not a GM. Successful GM’s don’t pay guys for what they did for a team in the past. In fact neither do successful business owners.

  47. That’s a question they should have considered before the first franchise tag.
    Because on the open market he wouldn’t be getting over $40M a year. Jerry must have consulted his friend Johnny Walker before deciding to give Dak all that money.

  48. nhpats2011 says:
    March 23, 2021 at 2:56 pm

    It’s a good thing you are not a GM. Successful GM’s don’t pay guys for what they did for a team in the past. In fact neither do successful business owners.

    ===============

    On the contrary, I think that’s exactly what they do, if they’re successful. Guys like Mahomes, Rodgers, Wilson, even Brady, got their big paydays after winning a SB.

    Conversely, you get teams pouring rivers of cash into guys like Ryan, Prescott, Goff, Wentz, Watson, on the hope that they will somehow be able to do something they haven’t already shown themselves able to do.

    Teams seem to be afraid of losing irreplaceable assets, but the only players you can’t afford to lose are those who’ve shown they can do it. Maybe, eventually, the market will adjust to this, but fear of missing out leads to overspending on the same old outcomes.

  49. They should have never signed him to a new deal. Perpetually the Cowboys are really terrible.

  50. Dak received everything asked for – financially and contract terms. Doesn’t seem to make sense that the team agrees to this deal before confirmation that another team would make a similar offer. Did dallas not have the option to match an offer?

  51. No they should have signed him to a 10 year deal
    And the Eagles should have mortgaged their future on wentz
    And the WTF to have kept Dwayne Haskins into 2030.

    Signed
    The New York Football Giants

  52. This signing just ensures no Cowboys in the playoffs for 4 more years. Also means they might have to trade Zeke and others so they can stay below the salary cap.

  53. bwdjr says:
    March 23, 2021 at 9:56 am
    But Cowboys fans along with Skip Bayless keep telling me what a good deal they made with him.

    He is probably somewhere around 10th in my list of NFL starting QB’s. Even if the salary cap goes up 200 mil next year he is still over paid.

    — Kirk Cousins says “Hi”

    Like it or not (and I don’t) a top 10 QB is going to get between $30-40 million\year.

  54. Another stupid move by the Cowboys who will stumble around in the middle of the pack

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