Report: Caesars gets Superdome naming rights

Atlanta Falcons v New Orleans Saints
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Not long ago, the NFL treated gambling like a used syringe overflowing with liquified bubonic plague. Now, the NFL is shooting anything and everything gambling related straight into its arteries.

The latest example of the unlikely marriage between pro football and gambling comes from the purchase of the Superdome naming rights by Caesars. As first reported by TheAthletic.com and confirmed by Ben Fischer of Sports Business Journal, Caesars Entertainment has agreed in principle to buy those rights under a 20-year deal that pays nearly $11 million per year.

Mercedes-Benz, which currently has the naming rights to both the Superdome and the fairly new stadium in Atlanta, declined to extend the deal in New Orleans.

“Mercedes-Benz is currently under contract until July of this year as the naming rights partner,” Saints senior V.P. of communications Greg Bensel told TheAthletic.com. “We do not have anything official to report as there is not a signed deal with any company at this time. We continue to have conversations with numerous interested companies.”

Caesars already is the league’s official casino partner. The NFL currently is searching for a sports book sponsor.

A new name for the venue has not been finalized. Officials reportedly are leaning toward Caesers Superdome.

6 responses to “Report: Caesars gets Superdome naming rights

  1. Get your facts straight, man. Once Mercedes chose to stamp their name on the Falcons’ stadium, the city of New Orleans Declined them. It was over then, and it was only a matter of time. We kicked them out, not the opposite.

  2. Remember when Tony Romo was forbidden by the NFL to attend a sports card convention at a casino in Vegas because of the league’s image? I guess it’s different if the league isn’t making money off of it.

    Europe doesn’t shy away from the relationship between sports betting and sports in general. And yes, they’ve had match fixing and corruption scandals. It’s the nature of the beast.

    Whenever the NFL talks about “the sanctity of the game” in reverent tones just remember that it’s a business first, entertainment second and the purity of sport and fair competition is somewhere in there farther down the list.

  3. I’m old enough to remember when League MVP Paul Hornug and All Pro Alex Karras were suspended for a year for betting on their teams to win games in 1963. The bets were for $ 50 & $ 100 dollars. As part of his reinstatement, Hornung pledged not to visit Las Vegas or go to the Kentucky Derby. Times have definitely chamged.

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